Transcript: The Wildest AI Video Ever?!

House moves, proposals and a busy week

0:12 Still like that beat. How's it going, mate? Yeah, good, good, good, good. How are you doing? Very well. Perfect timing as usual. How's how's the week been? Yeah, good. It's uh uh So, I'm still I'm still in setup mode. Still put Yeah. Yeah. my microphone. But uh let me just swap my camera around. So we've gone for MacBook to still in setup mode. Love it. Oh, your audio's dropped out. No. Ah, damn it. Yeah, there we go. There we go. All right. Yeah, I muted my mic by accident. Yeah, been a been a very busy week with proposals, moving house, getting everything

1:05 ready. Oh, yeah. Yeah. So, uh yeah, it's been uh very busy. What about yourself? Uh not as busy as that, but yeah, it's been pretty frantic as well. Lots going on, which is always good, obviously. Um proposals as well. Really good. But how's the house move? You know what? It's going well. Uh well, no, actually, no, it's not. It's uh it's not going bad. It's just I'm moving on not this Saturday, next Saturday. And we've not even started packing yet. And um and then my girlfriend goes away today uh for two days. She comes back Friday. I go to London on Monday. Come back Friday. We move on the Saturday. Uh and then there's going to be a couple of days where uh my son's off school for some holiday. And there's not even Easter, just some holiday. So I don't know how we're going to do it.

1:53 Yeah. I don't know how. It's never easy, is it? Moving is one of the hardest things and I've never heard, you know, anyone have a easy move. It's always some hardship. So, just got to wish you the least friction that you could possibly get, mate. And what we both said was we don't want to do what we did last time and that is just end up grabbing anything and just throwing it and sort it out at the next house. And it's looking like it's going to be that way. It's looking like that. So that's that was our thing is like when when we're moving from Liverpool to Chester, we don't want to just throw thing in boxes and then have to repack it all and be a bit more organized. That's exactly what we did and Yeah. Yeah. Yeah. Exactly. So, but yeah, how how's how's the week been for AI? How's how's things been going this week, mate? The news is off the charts. Like more and more of these live shows have to be focused around the news because it's just thick and fast and

Why is so much of the show about news now?

2:45 yeah, some people may have heard it, right? Like some people may have seen some of the headlines we're going to talk about, but it's always with like uh a slant of like Yeah. All right. It's always with like a slant of marketing and advertising and stuff that we're going to be looking at these guys. You know, the whole idea is that we're a creative agency that does uh advertisements and uh social media content for brands. And so whenever we look at this news uh which we're going to start bringing it up now, we're always going to have like uh our take on how this will affect the marketing and advertising industries moving forward and things like that. Andrew's always got good wider takes about the cost and implications to wider society. But then always my angle is going to be, you know, how does this affect us as a creative agency working in the advertising space?

3:34 I see lots of you guys tuning in through YouTube and some coming through LinkedIn, which is good. At least we're broadcasting to both channels this week. That's always good to see. Um, the first piece of news, uh, which is just a bit of a fun thing that I cured just to show how crazy it is right out there right now. Um, I'm not going to say too much about it. It's an animation that was basically done as a roundup in what's happened in tech. Let's watch it. Device. these burgers. Mind fitness happen. Brain rot is good. Record everything. Record nothing. I love these burgers. Iconic. Who put this jacket on me?

An animated roundup of the week in tech

4:20 Bernie Hi. [music] Updated. Hey, Vitalic. Peptides. Please save me. [snorts] Solo without any employees. Talk to me. Make health. Great again. Reton all in one. Mario Kart. AI. Flop houses. New company. Dead company. Subscribe. Round up the news in an animation cartoony style. I actually really appreciated this delivery to be honest with you cuz we see a lot of the same news channels talking about the same AI stories and there's just so much happening and this was engaging and fun and interactive.

5:10 AI cartoon roundups are actually a really smart show series says Winston in the chat as well. Yeah, it's exactly right and why we picked it as a sort of the dark horse of this week is we wouldn't necessarily show something like this. It doesn't really fit like advertising or anything, but we're about to start a new segment and this rounded up quite nicely just how crazy it is out there at the moment with everything going on. I see Danny is tuning in from Savannah, Georgia for a change. Oo, what are you doing out there, mate? Congrats. I hope it's uh is it work related or is it travel related or family related? So many people tuning in through uh YouTube this week, loving to see it. We've got uh Ohio USA marketing clarity OS,

5:56 Michael Mack from central Ohio. We've got Eric David. You never know how much stuff you have until you begin packing. Oh, yes. Yes. And certainly the other thing, Eric, is how much of your stuff's IKEA and therefore flat packable? You know, sometimes you buy stuff from like a vintage charity store and it's like a corner piece for your living room or whatever and you realize, "Oh, I can't even actually flat pack this to get it into the van. I'm going to have to find separate ways of moving it. It's a nightmare." Moving is a nightmare. Work adjacent lol St. Patrick's Day. Loving it. Loving it, Danny. Yes. Now, we're going to get into some heavy stuff, guys.

What are AI agents, and why are they suddenly everywhere?

6:42 Um, hey, Walkin. What's going on, brother? Nice to see you in the chat. We're going to get into some heavy stuff, and I don't want it to be too technical in this next segment because this is new to a lot of us, even in those that have been working consistently in the AI space like uh we have are still like what are agents? Where are agents? How much are they? You know, how secure are they? What exactly are their benefits over setting up pure automations and other things like this? But all of a sudden this week, agents have just hit the news stories hard. Uh we've seen a brand agent from Lovable, which is the first one that we're going to watch. Um, this one I've got a little bit of show notes here saying, "Our team can now search, request, or even generate brand assets directly through an AI agent."

Lovable's brand agent

7:33 So, let's check this one out. Oh, I'm muted. I realized I muted myself. [clears throat] Can you hear me? Yeah. So, we're just talking about agents, mate.

8:20 We got a lot of news this week about agents being launched in various places. That first one, this one is a lovable agent. And it now says that their team could basically search request or even generate brand assets directly through this AI agent that stay on brand, which is a very handy thing if you think about it. Very um the thing is things are got moving at such a fast pace. You don't know what like how to keep up with stuff. And this is our fulltime job and we even we're struggling. That's that's I you just repeated what I said cuz I literally said, "Don't worry, guys." is, you know, agents are beyond most people, even those working heavily in AI right now. There are a lot there are a lot. And then you've got workflows, you've got agents, you got and then even like even the same thing, but you've got aic AI

9:07 and super intelligent when you're obviously going slightly um daunting, isn't it? Higher, but it's yeah, it's very very can be very confusing, but it's important to just try and stay up to date uh as much as possible. But um yeah, that looked pretty cool by Lovable and Lovable is is one of the ones that people seems to be um one of the popular ones. Lovable Bolt is another one that I'm hearing quite a lot of uh good feedback about. Yeah. Now, a lot of people are trying to get into this vibe coding thing which we're going to be talking about later in the news as well. We Paul has done a really good job this week. I'll give him compliments running the show in the background, right? He's like segmented it so that we don't go, you know, agents and then something else and then something else and then agents. And so we're going to basically bulk each part of the news into its relevant segment.

Perplexity Computer: is a secure agent worth the price?

9:56 This is all about agents. So the next story is Perplexity Computer, which is its own agent interface as well. The notes I've got on this one is uh it's basically your personal computer that's always on locally merged with Perplexity computer that works for you 24/7. It's more personal and secure. And secure is the big word here because obviously when you're doing this stuff, you might do it wrong and it could go terribly wrong. But yeah, let's watch this one. Okay. Yeah, watch it. Oh yeah. [music] [music]

10:41 [music] Prioritize [music] candidates with Swift UI experience and dropped an email to my investors including a link to the [music] briefing. Got it. Ranking candidates for Swift UI and launching mail to draft an email to investors. [music] [music] [music]

11:36 there. [music] [music] bit of a different sort of vibe about that as a like, you know, ad for what it is. Me and Paul were discussing, have they actually got like an Apple? I think they have where it's like you get a discount to this if you buy a Mac Mini. So, some sort of maybe Apple partnership or something. Uh because I know Perplexity certainly did this with uh universities. If you could prove that you had like a university license number, then you'd get a discounted Perplexity if a thousand people in your university signed up or something.

12:27 Some deal like this. So, it's smart marketing. Are you Yeah. Yeah. So, um, wonder if I'll get you'll be lucky to get one because they're all sold out everywhere apparently. Yeah. Yeah. Um, my friend, he's he actually tried Perplexity Computer. So, he's very big into um what's the other one? SK the one who Facebook just bought the guys from OpenClaw. Oh, Manis. Manis openclaw. Yeah. He's very big into OpenClaw. And what he was doing, he bought Perplexity computer just to see. And he said it was very good, but it's very expensive. He goes what you can do in openclaw cost not double but it was quite a lot more than what you can do in um perplexity computer. Now interesting where perplexity computer I think they're going to really kind of

13:17 at this moment their unique selling point is is the safety and the privacy because it's where open claw is you really need to know what you're doing. Um and then a lot of people will use open claw but they won't log into any of their accounts because you never know. We've got to set up separate ones uh for Perplexity Computer. I think it's 200 pound a month as Danny said, but then I think there's also credits as well. It's the credits he goes for this much I use. I just ended up using a lot of credits. I think he said he spent half of his credits in two days or something. So that's that's the that's the problem he said with computer. But he goes as actual what it does. It's amazing. And Manis has just announced their computer as well. That's just come up. Yeah, that's the next news story actually. Manis on desktop.

14:03 Um, so yeah, it's interesting, isn't it? Like they're all coming out with these agents now. And like I said, for those that are a bit like, oh god, this is too much for me, you know, too technical and stuff. As Andrew just alluded to, there's all ranges now already of the agents you can subscribe to. This one is going to be more costly, more secure. You don't need to worry as much. Some technical knowledge, OpenClaw, Mac Mini, Manis, etc., etc. There's going to be a whole spectrum of them essentially. Um, now every agent's going to have its own benefits too. Like, you know, as we alluded to in previous episodes, will it be the hardware people like Apple that benefit from this or will it be the Chrome browser interface that they're built into, or will it be a whole desktop uh thing?

14:48 Like as you said, you're probably going to buy a separate Mac Mini, I guess, because then you just share the files you want it to have access to and the API points you want it to have access to as opposed to everything on your current desktop that you maybe don't want it to have access to. Yeah. Right. Right. That's that's the main re that and also what's sitting. So I want to kind of separate separate the two. Um so looking forward to that. So that's why I need to ask you about your monitor that you have. Uh or if anyone in if you've got a good monitor. I need a I need to get a decent monitor. So, um yeah, let us know if you've got a good monitor. I've not had a desktop computer for for about 15 years. Oh, really? Yeah. It's been a long time. Mine's actually perfect for a Mac Mini. I'll send you it. It's a LG wide screen one. Means that you don't need two screens and like me, you don't really need that.

15:38 Whereas Paul, you know, he would have multiple screens potentially more design and like maybe a vertical one. Nicely in some setups, but you just need spreadsheets and stuff for us, don't we? So, I'll send you the screen. But yeah, I've got to rattle through the news apparently because so much of it. You alluded to it, though. It's Manis next. Uh, so let's take a look at Manis not working in the cloud, but actually on your desktop. [music] [music] Heat. [music] [music] Heat.

Manus moves to the desktop

16:27 [music] Mat [music] [music] definitely. definitely had a funkier beat to that one. I was vibing to that one in the green room here in the here in the track that was edited to. I liked it. We've got some shout outs for people in the chat. Hello from Rotterdam. Greetings from soul.com. That's awesome. Uh we've also got some uh other people tuning in.

17:18 We've got Frank, we've got Bran tuning in. Um I saw earlier hello from the shiny awards. I'm so sorry for you guys that just say LinkedIn user. Uh we will find out exactly who you are from LinkedIn. Sometimes it doesn't bring your names through like that. But yeah, Manners is on desktop. That's the basic, you know, announcement there. It was a cloud thing before. Now you can localize it onto your desktop. Uh which seems like the natural next step to security because cloud hosted is always more dangerous obviously because it's not on your local device. Yeah, I'm a big fan of Manis. Manis is I would say top five AI tools that I use. Um saw this, I was like, "Oh, brilliant. This is uh great." The only thing is I can see this costing a lot of money. Like I think it's going to go down. Well, when I say money, a lot of credits and I can see this going down the route of

18:10 where Perplexity um because of that. Also, Manis is now Meta. It's owned by Meta, right? So, um it's a good and a bad thing. I think Meta is slightly more secure than other sites, but also the they're about money. So, I can see it being expensive. Yeah. And maybe they'll have like a version of it that's free that you have to watch ads in because Meta has always done stuff like that, haven't they? They've found a way to monetize it when you don't pay for it directly or whatever. Um, who knows? The mo the more interesting story for me, mate. And this is like all these agents are great and everything, but who's going to accept them? Because can you remember when we said it's going to be a battle of everybody's agents and you know your agent like let's say just as an example from Instagram won't be able to talk to Reddit, won't be able to talk to others because they'll just close themselves off to outside agents.

Will platforms let outside agents in? monday.com opens up

19:01 Well, monday.com which is one of the biggest CRM platforms has essentially said we're open to all agents running your monday.com on your behalf. [snorts] So, this is huge news when you think about it because when a platform allows outside agents to run your stuff for you, you're going to be so much more tempted to take their platform over somebody else that says you have to use our agent. Yeah. Because when you can use outside ones, you can get the best, can't you? You can chop and change maybe even monthto month. Like as ones overtake each other, you can say, "Right, I'm going to use this agent in my Monday this month because it's the best out there and whatever. Yeah, I think when it comes to the that space, notion I think is probably the slightly the the most popular, but notion got it own

19:49 AI agent within that. So, Monday is an interesting one. I know ClickUp is also allows um a lot of like third party agents as well, but that's a good move by Monday. Well, let's see. Um hopefully what will work out for them. I kind of like Monday. So, yeah, it'll be interesting to see where that goes. It's just the announcement, right? Is are they going to allow it or will they demand that they use your own? Like I don't know what the case is with the tools that you mentioned there. I know the first one is really popular. What what was the one you mentioned there? Um uh uh what did I say? Notion. Notion. Notion. Yeah, notion's been very very popular. So I don't know if they allow outside ones or whether it's just their agent or I think they do but it's selected. It's not like any I think it's like kind of a few separate ones, but they've got its own notion AI agent.

20:39 I don't know if anyone in the chat uses notion, but um I've used the AI agent on notion and it's pretty good cuz I I still can't get my head around how to use notion properly. Um so, but when I just said to the agent, can you just create this? He just done it. Um and what was good that LinkedIn, if you was a premium user on LinkedIn, you would get notion AI free for I think it was like six months. I don't know if it's still interesting. Available, but um yeah, it's a good it was if it is. Those partnerships could be massive for on boarding customers, couldn't they? Yeah, great. Yeah, it's a great way and I will probably continue using it once my six months is up because it's pretty handy. So, yeah. Right, we're on to the next section now and this one's all about vibe coding. There's no sound on this next video, so we'll just watch it alongside us. But this is the Claude vibe coding example.

Natalie Garnett's vibe-coded 3D card tool, built with Claude

21:27 This one is done by Natalie Garnett. She built a tool basically for her own use cases. She works at a company called Ramp. And basically what she has to do is do these like 3D mock-ups of their cards that look kind of like what we're seeing on the screen now. So what she used Claude for was basically explaining exactly what she does daytoday with her mockups 3D like this and Vibe coded her own tool to use inhouse for her own needs. Now, this is where I'm seeing vibe coding starting to really take some extra value, where you go, here's dayto-day what I struggle with and what I could really use my own tool for, and there's nothing I could subscribe to on the market right now that will do a good job. Here's exactly what it needs to do. And you just work with it, you know, until you get something like this, which is a custommade

22:17 tool for herself in her own workflow. And think how much more valuable she is now to the business that she can make these tools. She probably will stop doing her job alto together and just start making these tools for other people [laughter] because that's how much more valuable this would be to a business than you know a lot of it's crazy isn't it this went super viral which it really deserved to yeah that's what I do with with a lot of my training it's that it's that own your own tool for your own needs so how do you vibe code it so that's pretty much um what she's done she for what she's done looks amazing Um, but I think that's really really important uh for for us because yes, obviously you get tools, well different types of tools and some things work for you, some things don't or it's like

23:07 80% right and then you wish it could do this or if it does do that you might have to pay a lot more. But um if you can start vibe coding your own tools then it comes it's a it's a whole new game. Well, the bit, you know, you've just alluded to the game changing, which the software stock market would allude to that being true. You know, a lot of people are seeing this like, will we continue to pay for software when we can indeed vibe code our exact requirements? And this is like the personalization of software. If you think about it, it's instead of subscribing to a templated thing, you instead just vibe code exactly what you need. Um, it doesn't need to be an outside product that you sell. It can just be something you use every day that makes your job super more efficient or whatever it may be. But it's an incredible skill and a fantastic case study and it deserved to go mega viral like it did.

Will we still pay for software we can vibe code ourselves?

23:59 And I hope we see more use cases and your talks lead to more people bringing us examples like this, you know, where they've augmented their jobs, made it much easier for themselves. They can provide loads more value now. Like it's great. Yeah. I think the key is is doing a video to demonstrate it as well cuz I've got I've had a few people that's done stuff and they've told me I see if I can get them to uh make videos and send it across. Um someone's asking in the chat there Ben Smith how did she make that which programs etc. Vibe sorry vibe coding noob here. Do not worry as I said Ben we are not indeed ourselves vibe coding experts nor agentic experts but that particular one was done with Claude. Um, so there are various different ways, cursor,

24:45 chatgbt, they all have their own vibe coding tools, but claude seems to be a very popular one and ones that people with no development experience can actually develop tools that work and do really incredible things. Include this week, I've I've built um a half of a CRM system, just a pipeline. I've also built an invoice. So, all I need to do is write a couple of things down and it just invoices for me because I've left thousands of pounds on the table without sending invoices. I'm terrible at invoices. That's super smart, mate. And you know what it reminds me of? Early days in my workshop, I used to say to people, make a diary of your everyday things. And here's where midjourney because what happened always was oh we spent 20 hours a week in stock image libraries that we could you know essentially generate through midjourney infinitely

25:35 much much faster. So we all need to take start taking stock of our jobs and the the pain points we have and yours was an invoicing systems to other people it could be something else. It's like what's the most valuable thing I could vibe code for my own business. Yeah. Yeah. Crazy. Somebody said, "What tools?" Um, AI Studios is good. AI Studios by Google. That's for me is the best the best free AI tool out there. Not just for Vibe Coding, but for anything. But I I've made the swap. Um, I've gone from Chat GBT to Claude. I'm I'm fully in Claude now. Um, and Claude has got great stuff where you can vibe code, great artifacts. Uh, that's what a bit of the um feature, but also it's got what's called co-work. And that is similar to the computer one that we we kind of mentioned before. So Claude's got a whole bunch of stuff chat GBT has.

26:24 So Vibe coding is quite like there's a lot. But if I was you, if you're just starting into it and you want to spend zero money, go to Google's AI studio and under that go to the option build and you can do it from there. Mhm. Right. Moving on. There's a lot of feedback by the way. Lots of people in the chat enjoying this. Also Josh says that he's actually built his own custom product for yourself that you're launching for users soon. Definitely send that through to us. We have some submission links as well that we can send through to you guys. Anything that you've made that we can showcase. It's a great case study. The next one is really interesting. If you work in Figma, which many people from our background do, you know, you're either in Adobe or a Figma or both. You could be both. Um, Figma is essentially something that you can't easily import everywhere.

Figma designs straight into vibe coding

27:11 But this next one is a design first vibe coding like anything where basically you can import Figma designs into anything and go straight to building. So this is kind of exciting for those that have some Figma experience that don't really have Vive coding experience. Let's check this one out. [music] [music] Heat. Heat. [music] [music] Yeah.

28:00 So exciting opportunities just coming across the board. Kind of like the multimodality. Remember that you had to be kind of like an expert text prompter in order to get anything initially from these things. Now you can have a load of images or sounds or all sorts of like things that you've done in the past and that can be used as input. Now if you've got Figma experience or if you can design Figma files essentially you can launch websites you can do all sorts of vibe coding just because you've got that as your input tokens. Uh so yeah it's opening up new opportunities with those with skills in previous things which is really exciting to see. Figma is one of the platforms I never really got into. So, it's just one of those ones I just kind of missed. But I appreciate it's more designer centric I think is why. Yeah. But I appreciate some of the things that it does just looking at it and just and I've seen it's so clean.

28:51 Yeah. Yeah. That's the thing. It's just clean interface and I love that. Yeah. It's it's very easy to jump on board with. You know, Paul really got really good at it and now he's catching me up on the things it can do. But like, you know, it can do so much and now it can integrate into further things. You can get so much more from your Figma capabilities. They obviously acquired Weevi too which is a really interesting acquisition and we're seeing more and more of that. You know Leonardo was acquired by Canva and you predicted all of that a few years ago didn't you? Not even months. You said initially straight away these guys will all get bought by the big boys eventually whether it was this year, next year or the year after you know a lot of acquisitions are going to happen and it will have to because people will have to play catchup and the best way to play catchup is just acquisitions.

29:42 Um and what you'll find is a lot of these tech companies the startups the reason they get funding is cuz the funders know that they're going to get bought for a lot of money. That's what they want the money for for you to get bought. So they get a big payout, not monthly subscriptions and advertising unless you become like a unicorn Facebook or or something like that. So it's just the way that the the tech world is kind of structured. So yeah, it doesn't surprise me that all of these companies are getting bought or will be bought soon. And me neither, mate. Me neither. And uh talking of catchup, it's a nice little segue you you led me into there, right? Because remember how we said everyone's got a node canvas these days? Like everyone now. Figma's got spaces. Wee started it, but Flora was before them. Comfy UI was before that. Now 11 Labs are in the game.

Why does every AI company need a node canvas? ElevenLabs Flows

30:30 They've got their own nodebased canvas. And and it's kind of like the same example that we keep seeing everywhere is you have to provide all the tools and you have to provide all the ways to use all of the tools in order for everyone to take you as seriously as everyone else cuz everyone's getting it. You know, everyone's getting nodes, everyone's getting all the outside tools. Even if you're a foundational model like Runway, you've got VO3, you've got Nano Banana, you've got everything else in there that's not there tool. They also have a nodebased system in Runway as well. But um let's check out 11 Labs cuz they're the foundational voice model. Imagine a space where you can turn your creativity into reality. Introducing Flows, a multimodal node-based canvas where you can design complete creative pipelines with the world's most sophisticated [music]

31:17 AI tools. A place to experiment, compare different models, [music] and automate entire systems from idea to productionready content, all within one flow. Only with 11 Creative. Yeah. So, everyone's got them, like I said, but I think everyone needs them, too, because you're leaving a lot of money on the table. And, uh, you know, it is fair enough if some people want to just do the foundational models. And I think Google will do that. Honestly, I don't think they'll ever create like a multicvas type thing. Although Google Flow is trying to do a lot of this, it's approaching it from a different angle.

32:03 And you know, yeah, it's just interesting, isn't it? They're all getting these nodebased things. And why? Because they are so popular. They're so useful. Um, they're not for everyone. Some people describe them even as murder boards. I've heard them called on forums because they just look so daunting like with all these connections and stuff like this. But um essentially if you create a system that you use over and over again or if you need multiple people involved in a project or there's various reasons that these work particularly well and everyone has to include them. Yeah, I think 11 Lab 11 Labs and Hen are two tools that are on my list of every single week a list of tools to try like more or try to like go into it a bit more in depth and I never get round to it.

32:51 So 11 Labs, it always seems to be something new coming up, something new this, something new that. And I really like 11 Labs. I really like what they're doing over there. Well, they're integrated into everything else. So no doubt you'll end up using it through some various other way. Yeah, they are one of those tools that's got like a skin in both games, you know, like that there are people out there that do not give us any foundational models that are are at all up to the standard and they just collect everyone else's tools and they become the workspaces or the aggregators. And then there's places like 11 Labs that are the best in voice that hope to be the best in nodes as well cuz that would be double the money, but they may not necessarily be. And it may be that you use a voice pool inside somebody else's node flow node workflow system or whatever it is.

33:38 Yeah. Again, it's one of those we'll see how it goes. Yeah. Um but it's very cool to see that some of the people like Freepick who haven't really launched a lot of their own foundational models cuz they've been sort of aggregators of everybody else's tools before this actually have this time. So they've come out with their own lips sync tool which I think is super cool to see mate honestly like this one you basically you upload your visual add your audio or script and then get a lip sync talk back video in seconds. So let's check this one out. [music] Welcome to speak where any image and video find its voice. [music] Hold on. Am I speaking right now? Yes. The whole gallery can talk for up to 5 minutes.

Freepik Speak: an aggregator launches its own lip sync model

34:27 One image or one video and we can finally move after 2,000 years. Type your script in any language or bring your own audio. Either way, we still look like a masterpiece. Oh, I don't get paid enough for this. [laughter] Fun little example of like a use case for it. I'm excited too that I'm going to be at free pick this week in London twice in fact. Uh going down there tomorrow for their bite plus and free pick uh event in the evening and then we've got upscale London all day Thursday. So it's going to be free pick free pick free pick this week. Nice. I've I've got a free pick subscription as well. So I'll definitely give that one a play. Yeah, honestly their nodes are incredible. Me and Paul have been getting into them a lot recently.

35:15 Um, we're part of their CPP, which is awesome, which means we can obviously have some more trial and error and really thankful to be part of that CPP to be able to have those credits to play with. And yeah, now they're launching foundational tools that will make them more and more attractive to people and they'll become more and more, you know, separated from just being everyone else's tools. And it's a very smart move in the same way 11 Labs adding nodes is because it's just making it a lot less risky. You know that [clears throat] people might just fall out of favor with you or whatever, but if you've got the best of something and you created that thing, then they'll use you regardless. It's smart. Uh really smart and happy that they're doing it and that they've got enough users that have demanded this, I guess, as a thing that they launch first

36:00 cuz they could have come out with anything probably image tool, video tool, or lip-sync tool. Clearly, lip-sync was highly demanded by their users, I would assume, which is why they're launching it as a first tool like this. So smart. Yeah, I'll be surprised if they just went with their gut feeling. I'm sure the data and the analytics would have told them be back. Yeah. Yeah. Your lips sync. So yeah, I'm I'm not surprised they went with down. That's actually a question me and Paul ask all the time to the other experts is you know which is the best lip sync you've tested lately and you know whereabouts to access it. And everyone's got a different answer honestly. So there's no like standout best-in-class lip sync yet. You know Hedra and Hen like you said are probably the closest. Um, but then there's others that do it as a cling pretty good at it. Seance is pretty good at it, too. We've been testing that. That's been amazing.

36:49 Yeah, there's lots of tools that can do it, but multiple inputs plus making it expressive and, you know, not making it too dry. I remember the initial issues where the lip sync started working great, but there was no facial, you know, the eyes wouldn't there was no blinking, no eye movements, and then they went too far the other way. They got too expressive and started looking to, you know, more than human, if you like. And then now they're like back at the sweet spot, which is Yeah. roughly what we do. And now they're kind of getting to Yeah. Um pendulum, it Yeah. And how many $20 subscriptions do you currently have or 65 or 65? Yeah. Well, this is this is the other thing with nodes and other is you stop those. You know, you don't need these direct subscriptions. Instead, you buy one tokens amount through one provider

How many AI subscriptions do the hosts pay for?

37:40 that calls upon all the other tools and stuff. Yeah. Yeah. Adriana, my attitude was I'm prepared to spend at the moment £250 a month on multiple tools. And I said after that, I've got to have real like a real business case um after that. So, I'm prepared to and at the moment mine doesn't come I don't even think I come near that. I think the most expensive one I pay a month um probably Chat GPT no or Riverside Riverside when I break it down for the year that interesting um but that that will still be in its 20s 20 when you break it down for a year um most things so I pay for Claude I pay for

38:25 um 11 Labs I pay for Manis I pay for whisper I pay for chat GPT I pay Gemini. Um, and then I've got like yearly subscriptions to a few of them. But yeah, it it just adds up. Nothing more than 20. I think 20 pound is probably the most I pay, but there is multiple of them. But it's they probably have about 10. Some of them provide in their free plan more than enough for most users, you know, like Gemini or something. You like unless you're making more than 10 nano banana images a day which I'm not sure why you'd need that like if you're not got a commercial use case or something then you know again you can get away with a lot of the free plans on lots of this stuff the only problem there is you have to go to them to do it instead of using them in one place because always when you're using this tokenized

39:14 system they're having to call upon an API and that costs them money you know so it's just about convenience as you say what are you willing to do in your convenience anyway let's keep rattling through because there's so much more news. Um, this next one Paul was particularly excited about because it's something that obviously in his background would have been a very useful thing. It's essentially like a rotational object Photoshop tool and it's using AI and it's turning flat 2D stuff into 3D objects and allowing you to change the perspective of your subject and stuff. We actually saw this at Sneaks when I was at Adobe Max LA. It was part of their sneaks of what's to come up. So, it looks like it's now being finally released. Let's check it out.

Photoshop beta's AI object rotation

40:07 [music] [music] [music] [music] Very useful tool there. Ly that could save hours and hours of time if you know that workflow. As I said, Paul really does get excited about that because he knows just how much effort it would be to do this sort of thing in the past.

40:54 And um it does look like incredible tech, like magic, as Chuck is saying in the chat. The thing that's really cool about this, I think, is that like when you really think about this, like Photoshop needed generative fill was the best thing they did because it meant that you didn't have to constantly keep exporting to an AI platform and bringing it back in and stuff like this. So, anything additional like this isn't maybe gamechanging in that others will do this, but being able to do it directly in Photoshop where you're maybe already editing your images anyway um is just so quick and streamline and you know it's uh it's impressive. It looks impressive. It it Yeah, it's it's exciting that this will be Now, if you're part of the Adobe ecosystem and you want to access this

41:41 now, you need to have the Photoshop beta version. This is not baked into the full Photoshop yet, as often is happening with Photoshop uh editions is you sign up to both of them, the normal Photoshop and the beta edition, and the new tools get rolled out to the beta edition and when they're fully ready, they're then rolled up into the full Photoshop and other people get to access them. So, if you want to access these tools early, Photoshop beta is the way to do it. The only way to do it as far as I know right now. I was just watching this video. So, so cool, mate. There were other things at Sneaks that were as cool as this. Um, lots of like lighting and re 3D to 2D workflows and it's going to feel genuinely like magic. Like you can design like a 2D character, like a midjourney image, drop it into one of these things, have a 3D scene,

42:32 you know, like it's going to be mad. And then when we get to generative worlds, it's going to be like, great, now we can go and build a whole virtual AI world with memory that people can walk around and have totally new experiences inside these worlds. That's going that's going to be really some crazy stuff. It looks like you shame you share the exact same bills as Josh Groves, by the way. Andrew, [laughter] this is hilarious. Yeah. Yeah. Oh, mate. That's why I started to build build a invoice or vibe coder invoice thing. [laughter] So need to do that. I I finally found the LinkedIn LinkedIn. Oh, that video by the way was by Jad Cassis who we've had on the show before and uh he's part of our Adobe AI VIP group, but just so you know, it wasn't an Adobe made

43:21 video. That was Jad. Oh, okay. Cool. Yep. Cool. Oh, there we go. I've been looking for the for the LinkedIn link for ages and I finally [laughter] Yeah, I've got it. Yeah, it's low key nowadays cuz through my event, we're going to Luma, which by the way, as a piece of news, we're now on Luma. Go sign up on Luma and subscribe to Seedley on Luma so that you don't have to get future event invites. You know, we essentially want you guys to be given all the event invites each week as and when you're able to attend. If you subscribe, then otherwise you can just ignore them if you're away for that week or whatever. But yeah, so that we don't need to keep going through the event LinkedIn portal route, we're finally on Luma and you can subscribe.

44:06 Yeah, we're just trying to work out the best ways that we can we can get exactly the show to people in the most like convenient way um in an ideal way. And I'm noticing like 50/50 split between LinkedIn and YouTube. So people are still finding us through LinkedIn through the like creative stream, but we're just essentially not inviting people to that particular event because we want them to come through Luma so that we can have them invite to future ones. LinkedIn doesn't allow this functionality frustratingly to like keep people in our event loops. It's just start from fresh every single week. Yeah. Yeah. So I think and YouTube is al I find YouTube a much better experience than than LinkedIn um as well. Yep. Yeah. For the live streams, it's not comparable really, is it?

44:53 It's really much better. But moving on to other news, uh, AI brand story. Someone used Sunno AI to generate a Japanese metal band. Mate, this story is going to blow your freaking mind. Okay, this is how weird and full circle AI is becoming. So it turns out that he created a entirely fake Tokyo based band using Sunno that got 80,000 monthly listeners to it, right? And fans essentially were like going through Spotify putting it in their top five wrapped and everything. This is like got super fans of this band. But then it was exposed that this is actually a European creator that's never even been to Japan probably

The AI Japanese metal band that became real

45:41 who's just faking this entire culture cuz he's into it, you know. Um, now cut two when it was exposed, he actually reached out to seven real Tokyo based musicians because of how popular his AI generated band has become and is now touring with those musicians in a real life situation. So what happened as a one night suno idea of making a Japanese band is now actually him hiring seven real Tokyo musicians and really doing it. How weird and convoluted is that as a story though? It was almost unbelievable when I first saw it. But this is them. This is their real gig that they're actually doing. And these people actually look like the characters he generated for the images

46:33 as well. He like I don't know whether he hired people based on their looks and their talents but but it's just such a wild story to think that we've come like full circle with a a guy in Europe doing sunoenerated song that now has a band in Tokyo and a fan base and selling gigs and merch and top five rap and it's wild isn't it? That is crazy. That's one of those stories that it could have either been how it went and he's successful or it could have been, oh, this is why AI is really bad and blah blah blah. So, um, yeah, I'm glad it worked out for him. And it looks pretty cool. In the in an interview with the band's creator, this is the nice little quote he had. He said, "In an age where AI is taking everyone's jobs, this one actually created jobs.

47:23 It's done the complete opposite." So, I thought again, that's kind of interesting, isn't it? Like he's created a fan base. He's shown they're popular. He's created an audience that's willing to buy. Now they need and that has always been the issue with AI generated music is how do you perform live? You know who who does this stuff live? No one's paying to watch an AI live thing like that. You need a real band. It needs to be a real thing. So whether you recreate your songs with a real band with your Suno things, that's mental though. It's just such a fascinating story. I just couldn't believe it really. Maybe a first, you know, in of of this size anyway or scale. You know what? You never know. I think AI could really bring back live music.

48:08 I think the whole live world could explode. You know, festivals went through a really busy period. Then it went through a bit of a downturn. Now with AI, because of all of that and people doing things that this guy could do, people want that live experience. You never know. It could really, really blow up. Glenn and Eric say, "Yeah, would make for a great movie." The Spinal Tap AI version. That's hilarious. So funny. And I can't believe that's a real story, mate. Like, I first saw it and thought, "No, surely this is just some nonsense to rile people up." And no, it turns out it's actually real and there's real footage of the actual gig. And you're like, "God damn,

48:53 this is crazy. I'm just looking at the the comments. What h so Winston said that happens with with that AI run song. It is a great model. Create an AI song that goes viral and when you get caught, find someone who sounds the same and they are your artist and man. It's true. [laughter] That's going to be that's how people are going to get signed. Now, all you need to do is if I was an artist and I was pretty good at voices, I'll just look I'll do AI songs. What's picking up? And then I'll just try and sing it like do a cover of it and if it blows up then that person hopefully will get me and then I'll be doing that. Well, in a strangely related story, I actually saw a massive headline going around this morning called the death of the resume,

Is the CV dead, and will agents be the next audience for ads?

49:39 you know, and CVs are just completely null and void these days cuz AI is writing them, AI's reading them, you know, there's barely any humans in the loops. Every everyone's CV is perfect. So it's like, you know, when that becomes the total change, you know, as in like now it's all about building communities or online portfolios or whatever it is that makes you stand out different to CV did because those are just null and void. And this is a new route to market just to like AI spec ads are, you know, that AI candy guys that we watched a few weeks ago. Those guys are just making super viral stuff and winning dominoes. You know, like when before was that happening? It's just new routes to market, new ways to get audiences, new ways to express creativity.

50:25 It's kind of wild, but you expect it cuz it's AI. You know, it goes into what you were talking about earlier on when we was talking about the AI agents and the whole agentic AI. And that is if an agent is scrolling and browsing then if I'm advertising to humans but now humans are not online my ads are now going to be AI generate an ad for another AI because what will happen is if I have my agent I might just say do what you have to do here about booking a holiday to Florida and I'll give you a budget of £100 that you for things that you don't have to ask me for anything above £100. 00 confirm with me. So people might know that or other agents might know that and then they'll just try and say this is the best one

51:15 and here's why. It's going to get really weird out there, isn't it? I'm not even going to like pretend it's not because as you said like I think SEO in Google for over a decade has already found that a lot of traffic was bot traffic because ad clicks were not proven to be human and stuff like this. But agents has takes this to a whole new level that the internet's never even because what can happen with a you know one expert with a like I've already seen like room full of Mac minis. I saw a guy with 50 Mac minis all running Manners and they're basically like doing like a whole company's worth of browsing the internet on steroids every minute or something. And like that's just un so much more traffic than the internet's ever had to accept or

52:02 it's going to be a lot. It's just going to be a lot of change this year, guys. Agents are like so much more than just normal AI. They are autonomous, you they're doing multiple actions on their own without you even knowing what they're doing or how they're doing it or when they're doing it or why they're doing it in many cases. And the thing is I think what's going to be key and this is what again going back to what I when I do a lot of my work it's people leadership is going to play such a big part because leaders it's the fear of missing out. It's like, right, let's do this, let's do that. But actually, without that true understanding, the amount of mistakes, which could be very costly that they could make because they want to jump in this space and they don't want to be left behind. You can just see you could just see it happening already. Just um

52:47 and if you don't get your head around this whole agent space, then you know, good luck. But I I think that's why, you know, we'd spending so much of the episodes talking about it because normally news wouldn't be an hour of this show. We would have normally seen so much a lot of we're doing a lot of talking about the news, but it's so like we're at a tipping point where agents and vibe coding are becoming super useful, super accessible, and and we just don't want to leave people behind, including us, by the way. You know, if you've got your tips, if you're coding your own things, give us, you know, your inside baseball as to where you're doing it, the most efficient, how you're doing it. We'd love to know. We truly would. But in the last news story of the week, save the best till last by the way because this was mindblowing

Nvidia's AI graphics upgrade and the future of games

53:33 when I first saw this one. Nvidia's come up with this like AI powered graphics upgrade. And how it works is it's basically like a live neural net that works and infuses pixels with photorealistic lighting and all sorts of things. Remember when we saw like the early examples of Grand Theft Auto style graphics being made photo realistic? Think of that. Um, and watch this example for a much better take on it. [music] Right. So, I knew this would be the one you cared about the most cuz I saw FIFA and other things in there and and we always ask, you know, where is AI and gaming going to?

54:18 Being this early for games, but it looks like we could be there. We're going to get to the point where I buy let's say the next Grand Theft Auto if it ever comes out. That could be the last controllability as to the customization. And I predicted this when World Models first came up. I said instead of us subscribing to say a show like The Simpsons or Breaking Bad or something like this, you'll subscribe to a world that you love that can produce multiple shows in styles you love. But it will be the core elements that this thing provides you. It won't be the show itself because the showrunners will be the people generating those worlds like so Grand Theft Auto may provide the template that someone builds an incredibly popular the changes it will

55:04 still automatically be updated and that's what I think that would be the smart way you know to because essentially it's I think the stats are it's the biggest funding for any media of all time movies and everything aside. Yeah. So made the money back in in I think it was the most expensive piece of content ever made the last one and it at that time it was 250 million and they made a billion in a weekend. [laughter] So they but this one's cost billions hasn't it to make and so they need to make billions back. Um they'll make they will they will it's just like how do they make that into an economy that runs for a decade like their last game? Like can they make it run that long or who knows? Then again, don't be surprised, Glenn. You're a prank. We're agents. If they started to add all of this, you're going to have your own large language model within it.

55:56 You're going to have to speak to just almost anyone in the game. I reckon like almost when we used to play videos like that where you could just speak to anyone in the game. I think they're also trying to build software and agents and all of that that's going to be connected with it. They're going to get a hell of a lot of advertisers involved. This is going to be the most expensive piece of content ever created. It's going to be ridiculous. Well, we hit the hour, guys. We're going to cancel the news there. It's a crazy week. And like I said, sorry that there's so much news to show you, but it's important stuff. Now, we're into the segment that we know a lot more about, ads. And uh we're going to kick it off with a congratulations to the winner of the art list ad competition. Remember we talked about the big game ad and they had a $60,000

Artlist Big Game ad winner by Nick Guk

56:47 prize. Uh the winner was Nick Guck GUK. Nick Guck is his handle. Uh let's check it out. All stations, we are live. Humanity is minutes away from history. Eagle [music] mission control, your go for descent. We are watching the last moments before touchdown. Is it happening? Contact light. Touchdown confirmed. And now the hatch. Eagle contact. Confirm hatch exit.

57:33 Is he sleeping? Switch to cabin camera now. [music] He's asleep. Seriously? All right, we're leaving. Wake [music] X. The moments you can't afford to miss. [laughter] That's funny. That was good. Comedy often wins, doesn't it? When you're doing stuff like this, like a sleeping astronaut. Yeah. It's just a fun like idea and a twist and Yeah. congrats for winning the prize money. Yeah, that was a good one. I like that there's like he's sleeping. Yeah. Yeah. Yeah. And it like really nice consistent shots,

58:22 consistent color palette, you know, and the I think the speculation was it had to be made with artist tools and they include nearly all of the AI tools. So, it could have been various tools. We're not quite sure exactly what the uh you know list of tools was, but Nano Banana's in there certainly clings in there. Other tools like this. Um yeah, funny stuff. Often is the winner and yeah, nice prize money. Hopefully that means they can go on to get further clients, get more reputation from this. We've given it a platform on the show and you know various other things can enter. You can win by entering these things guys. It's worth doing it. Yeah, definitely. Definitely worth doing it. How much did they win? 60K. Nice. Yeah. So, a nice little uh a nice little because that was only like a minute worth of content, you know, like um

59:10 I Dave Clark won 500K for his 302nd Grock ad. So, there's serious prize money to be offered out there, guys. You just Unfortunately, that one was a USA only attendee and you kind of needed to use, you know, Grock only and stuff, but these competitions are coming up now and then and it's really worth entering them. Good money. Yeah. Yeah. Uh but the great thing about ads is we can rattle through them and have a bit of a compliment sandwich and really have a talk about it. This next one is a Japanese whiskey ad created by Jobo Kurilla. Let's check it out. [music]

Japanese whisky spec ad by Jobo Kuruvilla

1:00:36 [music] [music] [music] [music] [music] Beautiful stuff indeed.

1:01:25 I like that. I like that a lot. I was thinking where's it going? But yeah, I like that strap line to the ones who wait. Exactly. Kind of like a Guinness feel, wasn't it? Like uh to the ones who wait. But obviously whiskey takes a long time to make as a traditional process. It was very nice. Traditional music, good editing, good color grading, everything. It felt more like a short film than a spec, you know, in many ways. But many of those do, I guess, if that's the sort of like, you know, the feeling of the brand or tonality of like uh craftsmanship over many decades of centuries even of expertise and family traditions and Yeah. Awesome. Nice music as well. Yeah. Yeah. The music just was spot on. Transformative music.

1:02:11 Exactly. I don't know if that was a traditional Japanese instrument or what exactly that was. Um, I know they have their versions of violins and stuff like this. So, could have been one of those. Really nice, really nice pick there. And thanks so much for submitting these, by the way. Some of these have been picked from our submissions. Some have been handpicked by us. We now have a submission link that we'll send to you guys so that you can more easily submit your stuff, especially if you're doing spec ads. We have a whole section of the live show now specifically for spec ads as well as the news and how it pertains to marketing and advertising and stuff like that. So yeah, more and more spec ads please. Also doesn't have to necessarily just be video although we're showcasing a lot of video in these. We have a lot of spec ads makers. We were talking in the green room me and Paul. A lot of them do images.

1:03:01 You know Zed and Emanuel and a lot of others. They just do like brand collaboration images. So, we're going to start showing some slide shows as well of the spec ads that are more image based like print campaigns, out of home campaigns. So, it doesn't necessarily need to be video uh spec ads. But this next one I actually had as my pick of the week um for me personally of the things I found that just randomly appeared on my feed. Uh the notes about this one are that it's in an R&D phase. So, this person is actually working for MotoGP, but this isn't like official advertising and stuff they're doing, but they're being given in-house time to do research and development into generative AI and how it could potentially be used in Moto GP and stuff like this.

MotoGP experiments by Ian Walker

1:03:46 So, I thought that was a really cool thing to announce in the post. You know, this is just my tests. Here's what I've come up with so far. And uh he's doing some generative lame speedy processes of designing, animating, layering, and editing on repeat. That was his feedback in the post. Let's watch it. [music] [music] [music] [music]

1:04:40 [music] [music] Heat. Heat. [music] Wild. I actually loved that. And I'm being I'm being told by Paul. Yeah, the music was cool, wasn't it? Just being told by Paul quickly is some notes. This is definitely a hybrid project where there is some real video and some AI being used. So instant questions around that are obviously answered. And we're not sure if it is officially for the Moto GP or just R&D, but you know what

1:05:27 stuck out to me instantly, mate, is when you see football highlights and other things, they come in a certain style. And this feels very different to the Moto GP sort of style. So it's almost like inventing a new feeling and like uh like I love the vibe though. It feels really cool with the editing style and the sort of chaos of it all and the colors and the like the boldness. I really liked it. Yeah, it's a really good style. I like the editing as you said to the music the the the the and it's just editing it really well to the music as you said the palette is is amazing. The the the style. That's the surrealism. I can see if somebody said this was a real ad that they commissioned, even if it wasn't AI, it was just special effects. I would Okay, cool.

1:06:16 I wouldn't think now this is just some random guy that's just created this. I think it's really good. Um, someone said, "Who's the creator again?" Oh, yeah. Let me uh look up. That one was by Jo Curvalia. Oh, no. Sorry. That one wasn't actually drug infused. Yeah, it was a bit of a surreal like uh crazy one. Uh I need to get Oh, that one was by Ian Walker. Sorry. Ian Walker edit was by uh Matt Coronin and I'll put I'll put it in the show notes. Here we go. So, this is who it was by. Ian Walker edit macaron and music and Carl Addi that they were the people that were giving credit on the LinkedIn post and I found it through LinkedIn as well.

1:07:03 Yeah, very bold, very decent color palette and like if you're going to reinvent the wheel, go bold, I say, you know, don't be like too close to the ordinary GP edits. Like go for your whole new vibe. That was felt like a very different vibe. Gasoline infused, says Glenn. Love it. Yeah. All right. So, there, like I said, that was my pick of the week. Uh, just because it stood out so visually to me and the edit, like you said to the music really stood out to me. The next one we're going to watch is um a bit more of the Bionic Awards. Remember I was at the Bionic Awards a few weeks ago. Um, so it was a bit of a last minute edit actually. Andy from the Bionic Awards uh discussed doing an intro video, but basically this was long before even then they met before the Chroma Awards and everything.

Bionic Awards roundup by SAGE

1:07:51 And uh they eventually didn't end up doing it, but then they ended up making what we're about to watch, which is basically like a roundup really nice use cases of the visuals. You'll see me as like an anime judge in the middle of this, but it's actually like a really creative sort of like way to do this. So, check this out. Oh, [music] [music] [music] come on. [music] Heat. Heat.

1:08:41 [music] [music] [music] [music] Heat. Heat. [music] [music]

1:09:28 [music] That's cool, huh? Why didn't they play it? Um, so it, like I said, uh, it was a bit of a thing that they were going to commission and it ended up being like a postevent roundup thing that was produced by Sage, by the way. S A G E, capital letters, for those that want to go and look at up. Um, you know, I think Andy and uh the others that were featured at the end there, the organizers, you know, we weren't really sure exactly how to use a lot of these assets, but lots of the stuff that you're seeing there were things that we show showed in the show.

1:10:14 You know, they're like people's content and then there's like photos that have been animated and all these other things. So, it's like it's it feels like such a smart way to use AI to round up an AI event, right? Is use AI to make round up. But the edit was great and the music was great and lots of talent there. So really cool. Even if you played this just before the whole thing started, it just I know. I've seen I don't know if it was upscaled and ready for the cinema. That was the thing is we were watching on a cinema screen where everything had been upscaled a few weeks before and stuff. Sure. Sure. Yeah. Yeah. Yeah. That makes sense. Yeah. Cool though. Hey, like um it was awesome to be involved in Bionic. Hopefully they do multiple per year and that next time you're in London, mate. so that we can like have a night together. And everyone there was missing. Yeah. Honestly, everyone asks, "Where's Andrew?"

1:11:03 Yeah. Let us know the date and I'll make sure I'll free up my calendar. Yeah. Yeah. Yeah. I think we're going to get more and more involved in these awards, especially when they, you know, have they had a beautiful cinema. We literally went into an awesome shortage, you know, rich mix theater and uh just sat and watched AI stuff. He said hilariously when he was introducing this, "Thanks to the Rich Mix Theater for supporting us, even though they don't know what this event is or any of the content we're about to watch." I thought that was brilliant. [laughter] Oh god. All right. So, the Oh, yeah. Go on. Thomas says, "Is there a list with links to all the videos you show?" Yes. So now we're going to be um we have systems

1:11:49 that we've built uh to be able to easily get the credits more into the description of the YouTube video like 24 hours after the live show has been live, Thomas. So check back on this YouTube link that you're watching this through in about 24 hours and there should be a full description with all of the stuff in there. The next one we're about to watch, by the way, was actually Promise AI. Um, we're also going to be doing a newsletter as well. So, subscribe to that. Uh, Luma actually offers a newsletter side of things. So when you subscribe through newsletter on Luma, you should actually uh double opt in to subscribe to the newsletter there because that's where we're going to be doing even more of a deep dive than just the description of the YouTube which will be the direct links probably to the sources but then newsletter will actually have some more

1:12:39 stuff in there links to videos and stuff in the newsletter there. And we're moving over from uh we were using a different newsletter provider before. [snorts] So yeah, Luma is going to be everything for the events and the newsletter and everything. So definitely get signed up there guys. Uh the next one is by Promise AI on behalf of Luma. Remember we talked about uh Luma agents and this is the creative side of agents not the like you know LLM side of agents doing tasks and stuff. This is actually creating Luma agents and having them manage your Luma workflows. So they got early access at Promise AI and uh the notes here was that it basically did everything they said it would. It allowed for great collaboration across the team which is an interesting side effect obviously having an agent being part of that.

Promise AI's Luma ad, made with Luma Agents

1:13:27 Um they shared context across all the workflows and over 7 days they put together a work of 60-second spot and so let's check it out. All right, Luma, let's pick up where we left off. [music] Same project, new direction. Make it fun. Make it fast. [music] It's close. [music] That one. Show me people. No. No.

1:14:16 That's the one. Let's see it in motion. Now, let's see my story options. [music] Let's clean [music] this up. Always [music] a smart idea to commission a studio like Dave's to do something like this for your promo, huh? That was so clean. I want this. I want this now.

1:15:02 It felt like a Jarvis thing, didn't it? It felt like an Iron Man Jarvis sort of like personal agent, creative agent thing. And obviously they had some smart references without that without calling it out directly. But this also it looked a bit like Minority Report in a weird way with all those screens like this and [clears throat] uh um like this like hand gestures and stuff. But you know essentially that's what my experience with Luma Agents has been as well cuz I got early access to it. You can actually just talk to it in natural language and set up to-d do tasks and talk to it like a coworker, much less like an LLM cuz you're basically just checking in on the progress of your coworker, you know, as opposed to having a conversation with an LLM. It's kind of a new way and nodes have been very difficult and agents can obviously build very advanced node workflows based on what you require.

1:15:53 So it may be a way for agents to make you jump the node barrier. But as we said last week, definitely learn nodes and how they work so that you can debug these things, reprogram them and you know customize them more yourself without just requiring the agents to do it. But it is pretty interesting. Yeah, you can tell this is going to be a big thing. This the whole AI agents. I get this a lot from a lot of my clients is whenever I show them videos, they're like, "When can we get to the point where we can just prompt and the video just edits everything and just [laughter] like what everyone kind of wants, but when you get agents editing, I think they're going to feel still and we're going to crave more of the humans." So, I think what agents will be very good at is things like a virtual try on. Like imagine you had a product and you're an e-commerce shop and you had this particular dress and you have a workflow that you use

1:16:43 all the time in nodes maybe to virtually try it on virtual models or whatever but an agent could just spin this up for you, you know, like very very quickly a virtual tryon type thing and like you wouldn't have to go and sit and make that thing instead. You just ask an agent to make it for you. And yeah. Yeah, we're getting thanks for the node nudge. which I need to work on it more from whiskey woven. I agree even us too like actually Paul's a lot more advanced than me now at the current node system because he's really been playing with free pick and weevy a lot. Um I need to upskill myself more so that I've got a more comprehensive understanding so that when agents really start to become more useful, I've got all of the basics of what I need to do. And that is the key, isn't it? like it always was with dev and vibe coding too is if you can debug any of this or understand the dev at all, you're

1:17:35 a massive advantage over someone with no skill at all. Yeah. This next one is 100% AI guaranteed. Well, not guaranteed, but yeah, at least we to our knowledge is 100% AI. And it was made for MG Motor Italy as an official ad saying MG says AI has reduced our cycle between research concepts and broadcast while its collaboration with Zeo is framed as a mix of predictive and creative marketing. In practice, AI is not being used to make just nice visuals but to turn customer data into advertising storytelling much faster. Foreign.

MG Motor Italy's official AI ad

1:18:43 Find your more. Yeah, I mean it's super interesting to see these things, isn't it? Like even I saw earlier today and I had a discussion with Harry who I met up with Bionic. He's he's working with a company that's sponsoring like Ipsswitchtown Football Club and Liverpool Football Club and you remember how we remember we talked about AI corners and stuff. Yeah. And and predictions and stuff. Well, it turns out this is just the marketing equivalent. You know, they're just using a lot of data and AI to crunch like insights into customer research and marketing materials that could work in order to sort of give guidance to what should be generated and what should be made into video. And that makes so much sense to me because it's very hard for us humans to look at like loads of data and spot patterns.

1:19:30 That's actually a very difficult skill. Whereas AI can look at thousands and thousands of inputs and tell you, you know, like here's the thing that your customers average to be or something like that, give you real insights as to this stuff. And also what I when I watched it, I thought to myself, this feels like a car ad, not an AI car ad, if that makes sense. Like it just you could tell just from what you just said there, looking at all of the data, it also worked out what car ads do well. And then it just created something similar to this. Cuz I looked at that and I thought there's no real difference between what I would just switch my TV on now and watch this. You know, they you wouldn't there was hardly any difference. It is just going to speed certain things up like research and like other bits that did take a lot of time, you know, and uh even in our own practice just making like

1:20:24 storyboard stills or like visual concept like this part here where the motor is deconstructed. I've literally seen that exact workflow. You know, the first frame, the first frame is the fully assembled engine. The second frame is like the deconstructed engine and you're just interpolating video between those two things and and you can show clients how this is exactly how this particular thing works, you know. But yeah, it's going to be interesting. Uh more and more brands are going to embrace this and they're going to experiment in their R&D and stuff like this. Others are going to [clears throat] just commission those that are already great at it like Luma did with Promise AI and hopefully others do with us. Uh it's gonna it's going to be all over the place. It's just a matter of when. Yeah, exactly. The next one is a definite spec ad for McLaren.

Before Sunrise: does a beautiful spec ad still need a story?

1:21:12 This one is just called Before Sunrise and it's by Allah Halen. I'm really bad at pronouncing names. Hopefully I didn't butcher that. Heat. [music] Heat. Yeah. Heat. [music] Heat

1:22:17 [music] up here. Amazing. [music] Like, isn't it interesting? Right. I just thought as we were watching that, like the visuals and the everything is such such a standard now and it looks so modern and fresh and the continuity of character. The only thing that I feel like this sort of thing is missing is story, you know, like some context for the character, some more story driven narrative because the visuals look incredible, but then if you can interweave a story or a twist like Simon Mayer does on top of this in the compliment sandwich way, you know, cuz

1:23:07 just visually it looks great. The character looks great. The physics look great. The color palette looks great. The sound design is great. There's so much of it that's great. But just some more, you know, bake in some more story so that it's more memorable and has a bit more character to it and Yeah. but really impressive visually, right? Yeah. Cuz then again, if you look at luxury like high height in luxury like McLaren, maybe that's the type based on the data and stuff, maybe that's the type of ads that work for them. It's not we don't really want story. We just want to see some cool stuff. Um, I mean, like what they what people might like as well, like they might know that's what the audience likes. Um, yeah. I mean, it's like it's one of those things that now we're at such a high standard with our technology.

1:23:57 This visually is like you couldn't even have dreamed of this 6 months ago. This character consistency, the continuity of the car, the way the cars driving around the road physics-wise, the sound effects, everything is so much more. But then adding a story layer to this gives it time. You know, it can it can stay memorable for years to come instead of just being a visually impressive thing because throughout this year we're going to see more and more visually impressive things, but it needs it needs to stand out above that and and give some real like, you know, why did I love this so much? Oh, because that character was badass. Why? You know, I don't think there was any dialogue. There was no dialogue at all, was there? It was just cars driving and you know uh visually incredible

1:24:43 but yeah take it to the new level by adding some more story in there. Yeah. But yeah, really really good like and and such a mix right from the spec ads we've watched like that that pretty much rounds out um the whole of the spec ad sort of things. Now we're going to go on to more films and music videos and other pieces that I saw. actually one the next one we're going to watch could have been in the spec ads section but it didn't actually talk about a specific brand but I thought it could have easily been a Formula 1 uh like ad or is using Formula 1 stuff this week is autootive it's been Moto GP it's been somehow it just happened to be the algorithm went car crazy this week

The F1 toy car animation by winga_CG

1:25:33 Heat. [music] [music] Heat. [music] [music] Okay, let's go.

1:26:20 [music] Huh? HELLO. [music] HEAT. [music] HEAT.

1:27:29 [music] EVEN YOU PULL THE DOOR OFF. HEAT. HEAT. [music] HEAT. [music] HEAT.

1:28:20 HEAT. [music] HEAT. [music] [music] Oh my god. I like that. Round of applause for that. I even forgot that it started off on the desk. It just took me on such a journey. I forgot it started off on the desk.

1:29:06 That was great. That was great. Every time you thought that one was finishing, it added more and more and more. Wow, that is so impressive. So, what we know about this one, unfortunately, it's a Chinese creator, so we don't even have their social handles really. They're just called Winger at Wingers_CG. And a lot of the references when you look this up through Google will take you to ReShares on Instagram or X or, you know, essentially they're in Chinese social media and posted this to Chinese social media, but it's made it over here and thank God. But I just wanted to allude to the fact that by having CG in their handle, I assume that there is some, you know, computer graphics background to this person. So maybe this is uh coming from that perspective and maybe there is some traditional CG used in this and it's not just purely AI, but

1:29:59 it looked like it could have all been AI, but someone pointed it out perfectly. What an imagination this person has. like truly like to take you on that visual storytelling journey for that long and keep you engulfed in it was almost the opposite of the one we saw right before, right? Like even though that this one had no dialogue either really it was just visual storytelling and a narrative that made really like I will not forget this for a long long time. This has been one of the best ones I've seen. Like even little things like where the what was it? His dad or his boss. He grabbed this the the magnifying glass and the ruler and threw it out the window and then that turned into a helicopter and like it's just that imagin this chalk raining down as

1:30:47 the colored pastel. You remember the ad where they spent millions of dollars to explain the colors all over it kind of gave me that vibe. And there's so many references in this. Yeah. Like it's just very very clever. Very very smart. I like that. Really good. Someone's asking if this was Sea Dance. Yes, it probably was. Um with a Chinese creator, they had access since February I believe to sea dance. Uh so likely most of this is like clinging and sea dance plus some CG as alluded to earlier maybe. About the imagination the sea dance news where um some American senator said like they're trying to ban sea dance. Really? Ban immediately. Yeah, they want it they want to ban it immediately because Oh gosh.

1:31:33 No, I didn't see that. It's stolen American copyrights. That's what they the person said. Well, it's certainly been like delayed the full roll out um so far. Um and more guard rails are being added in order to make it more accessible to the wider world and stuff. So maybe the senator will, you know, think that. Yeah, like I said, this is a Chinese creator with access to the mothership tool where obviously a lot's just going through and uh a lot of this probably won't be available in the sea dance that's available through America when it is available through America. Um soon to be seen. Let's see. But how incredible this piece was was like just so staggeringly much better than other things. You know, each month we see this like jump, but this one was truly

1:32:21 Yeah, I really like that one. One of the best ones I've seen. How it wasn't for a brand, mate. Like I said, that could have easily been a spec attached any like brand to that. But maybe they wanted to keep it just as pure imagination. It was so long. That's why I think unless it was a short film for like Formula 1 or something like that, that could work. But um yeah, it was just a bit too long. Yeah, but visual storytelling like I've never seen really before. Like hardly any words were needed and yet it was so memorable and all of the components were so clever how they fit together and it was yeah just staggeringly good. Clearly you guys feel the same. Paul's highlighting some of these comments. Uh truly yeah this teacher should be either fired or given a huge raise.

1:33:09 Clear. Okay. Megan just said, "I've got to get ready to host an event on the MidJourney server, but great to see you all again." Oh, well, cool. A V8 event. I hope it's that. Yeah. Well, there's been some talk about that, isn't there? Like hopefully uh [snorts] yeah, hopefully that we're going to see some midjourney stuff. Although, I've heard that they may not still go with an API. Megan, I'd love to hear some confirmation about that. you know, whether it's going to be in our a weevy and free pick and stuff. I've heard maybe not, but we'll see. If it's good enough, people will still go to it and use it and then bring those images back in. But yeah, it's it's going to be tough when it's not in everyone's flow. Anyway, let's keep moving on. So, we're still on films and music videos. The next one is called The Bird Watcher, and this one is by Marian Brown.

The Birdwatcher by Marion Brown

1:34:00 It was a submission for the feel-good AI film competition hosted by Curious Refuge and Epidemic Sound. If you know Epidemic Sound, uh Curious Refuge is part of Promise AI's uh community as well. Let's check it out. Huh?

1:35:01 The bird watcher. Huh? Beautiful.

1:35:53 I found something that then keep it. It fell out of the sky. Wonder Wing, we have to go get it. If you blink, you'll miss the best. You'll miss the best.

1:36:41 [music] [music] Look, here it comes. [music] Don't blink or you'll miss the best ones. Very nice. Enchanting as uh original Maza puts it. That's a very nice word. Enchanting. Yeah, enchanting. Like uh California Girl Theresa said, it's reminds me of the character from Up.

1:37:27 That's exactly what I thought. It's like it's like the the person the main character from Upsister or something. I literally thought it looks like that. Yeah. Visually it was just very nice, wasn't it? I like this style a lot. And uh I'm so happy that the AI video models can do this as well as photo realism because I'm more excited about these sorts of things generally speaking than just photo realism. And yeah, it's like a full world that you can get really engrossed in. You know, you can really feel the like and the like the characters feeling the same from scene to scene was the bit that always made us lose these worlds before, but now they're visually pulling it off with a level of continuity that makes it really watchable. That was quite a long piece actually, wasn't it? So, yeah, it was quite long. Yeah,

1:38:13 I feel very watchable storytelling. Yeah, I've always thought that cartoons is going to be the one that's really going to break first like to mainstream because that is you could put that on you know sometimes on especially UK TV around Christmas time they'll just be random five minute cartoon that will just come and come on. This is where it can it would do really well. Um, and then obviously you've got YouTube and places like that, but I just I just feel something like that, it's as long as it's a good story, you know, people's like this is a great piece of content, you know? Well, let's go back to our crazy story of the week, you know, that AI band that was essentially made real and all of that. Like this feels like the equivalent of animation, right? You put an AI animation out there. You might even get real animators to work on a full series. Should it show really popular, hire people, like create jobs?

Can a viral AI pilot become a real series or film?

1:39:04 You're putting things out there with like the AI spec stuff with the idea that if this catches wind, we can build around it, you know, build upwards from here. That's what Neural Viz did. Neural Viz created an episode and we loved it so much he created a series and then he got a million YouTube subscribers and makes tons on merch and now works with some of the biggest people in Hollywood. Like it's like the craziest turnaround of all time from oh I I made a Tiggy Joe Rogan character that like everybody on YouTube just loved, you know, like Yeah. To this. So yeah, we're all going to be making our own universes, our own worlds. That's the plan. We got to get people to buy into it though cuz that's marketing, isn't it?

1:39:50 And that's often the thing is like when everyone can make their own worlds, you need to make yours stand out. How do you do that? storytelling, marketing, like really just get it out there like yes, critters is indeed coming from Nick Cleverov and Open AI and that was a thing that got commissioned and got a lot of budget and got a whole team behind it. Really good point that Danny, we had Nick Clever early on in the show actually and he talked about that and how it was he couldn't say too much at the time but then we saw an announcement in the magazine saying uh I think it was Variety or something big like you know this is essentially being fully commissioned as a feature film which is crazy cuz it was just a popular thing that he put out there and now it's being picked up into something much bigger.

1:40:38 So that's the trend guys. You know whether you're doing AI music, AI images, AI video, AI advertising, whatever it is, this can essentially prove something to be popular and you can build around that. Build a customer. $30 million budget it got given. Holy god. That is still a scratch to what a Pixar film would cost though, right? Yeah. So like this is where we at. It's like not only was the AI spec ad really easy and fast to create and cheaper, but also the movie is going to come under budget. And then all you need to do is make profit on 30 million in order to make another one, you know, whereas getting back 300 million from some other big studio is much harder or billions in some cases, you know.

1:41:26 Then you got to think out of that 30 million, how much goes to Google or how much goes to whatever. Good question. You know, that's that's that's the thing. It's like Google would be like, "Yeah, let's commission more. Let's get other people to commission more." Because the money goes back to me. So, where in a TV film it is, if you're filming it like differently, like traditionally, I should say, I can see it being split. Yeah. All the royalties are going to change, aren't they? All the models will have to update to this. And like Dave, I think, is pioneering so much of this because of his hybrid production workflow. You know, he knows cameras, he knows this, but he knows AI just as much, so he's able to guide people through it all. But yeah, looks like Jimmy here from 404 Films been working a lot on AI animation as well.

1:42:13 Audiences are okay with it cuz fundamentally dub and CGI, exactly what we've been saying for a long time. Same same stuff, Jimmy. It It's much more forgiving, isn't it? and those issues uh of like weirdness that we don't encounter as much anymore, but they were always more forgiving in animation than they were in real stuff. But yeah, I think the most the most complaints people would say is that I'm hearing is you could have got a person to do that. That's kind of where the complaints are for now. Um so that's why cartoons is is uh okay. Just as a reminder, Paul's flashed up there like submit your own work to this particular URL. It could be anything, images, video, advertising, storytelling. Just give us obviously through the form an idea of what it is and any social links you've got there and stuff.

1:43:02 Winston, are you still watching? We saw you tuning in through LinkedIn earlier and we've got your piece that you submitted through to watch right now. I just want to make sure you're actually still watching before we watch it. But it was um earlier he did say my piece earlier. Yeah. Oh, really? Really? Yeah. I just want to make sure he's still live and still with us. Uh give us a give us a chat comment if you're still with us and hearing us, Winston. Uh and I'll give a bit of a buildup to your piece. But yeah, mate, I'm really excited about going down to Free Pick this week. It's going to be another um one where the London crew get together. The AI community in Europe is coming over as well because the free pick is obviously Spain, your your territory. I wish they would have done it here. [laughter] Well, they did. They they got the Malaga I think they did free Malaga Upscale.

1:43:53 Yeah. And then San Francisco and now London and they also are on Luma and so if you go subscribe to upscale and free pick through Luma same as the event for this one you'll see their other like locations. I think they're going wider a field now to Japan and places like that too. I think that that's their pime uh primarily production budget. They have a 30 team of 30 I think traditional animators on staff too. That's so awesome. It may be one of the best stories so far in terms of AI to to Yeah. I didn't I didn't realize quite how big. Yeah. And 30 million as you said is is it's nothing to these film studios. That is like that's worth the gamble for for a lot of them because they know if it

1:44:40 if it like obviously if it works they're going to make a hell of a lot of money. Yeah, I think Winston may have gone and fair enough, you know, like I for all of our USA people that tune in, we really appreciate you tuning in so early in the morning and and the time difference and all that. We'll watch your piece on a future week when you're still live with us, Winston. Unless you let let us know in the next 5 minutes or so that you're still with us cuz we're uh 10 minutes towards the end. We had you in as one of the pieces so towards the end, but obviously we'd love to uh show it when you're actually with us so that you can get Yeah. Live feedback from the team. Really appreciate you submitting it to the link though. Um so the other piece that we had was the one of the most random curve balls I'm ever going to tell you about. You remember when we watched the uh LinkedIn staff member that was making Japanese music videos?

Reid Hoffman's Pi Day music video

1:45:31 So, [clears throat] this is the creator of LinkedIn, like the co-founder of LinkedIn, Reed Hoffman. Yeah. Yeah. Oh, Lawrence, I'll see you on Thursday at Upscale, my friend. Anyone else in the chat that's going to upscale, definitely let me know. Really happy to see you on Thursday. I'm also going to be there Wednesday because they have a Wednesday free pick bike plus event. Uh, so if you're going to that as well, let me know. Anyone else too in the chat? But yeah, just going back to this one. Couldn't believe it was coming from him, right? But like he has been an advocate about this AI stuff. And you know what was the craziest thing? He told me about a tool I'd never even heard about. I was like, he used like Suno for the music generation, but then he used this one called Kits AI

1:46:18 in order to transform the AI vocals into his own voice. So he took the suno vocals, used kits AI to make it him singing it. Ki Ts got AI. So that was his transformation of vocals into his voice. He used Anthropics Claude Co-work for planning songwriting and lyrics. He used Logic Pro, which is my favorite tool ever for audio editing. So he's obviously got some audio editing skills as well. Final Cut Pro for video editing and Runway in Google's nano bananas for image generation and Hey Gen version 4 for video generation of animated read. That's a lot of tools but it's really great that he gave us this breakdown. This one he made it called Pi Day cuz it's you know the the pi symbol and it was

1:47:09 the day of the year that it's celebrated. So he made this music video for Pi Day. So, here's a fun thing about pi. [music] Because it's infinite and non-re repeating, mathematicians believe every possible sequence of numbers appears somewhere inside it. Every sequence, every combination, everything, which means somewhere in pi is your phone number. Your birthday, your social security number, the GPS coordinates of where you're sitting [music] right now, and the exact date you're going to die. It's all in there. We just haven't scrolled far enough. Happy Pi Day. Your mother's [music] maiden name is in there somewhere. Your childhood address, [music] your first dog's name.

1:48:01 Every password you have ever sent is waiting [music] in a digit you haven't found yet. The combination to a lock you lost in 2003 is sitting next to Shakespeare [music] written out in Asi. A complete works, every tragedy, every comedy penning in a circle that will never end. Everything [music] eventually. That's what infinity can do. [music] Every number you could ever [singing] need is in a number about circles you knew. Everything [music] eventually your past, your future, and the best thing you ever did

1:48:49 buried somewhere [music] after digit 10 to the billion. They don't end. That's the thing. [music] They don't end. The [music] entirety of Wikipedia, page by page, encoded as numbers, is doing [music] time inside this cage. Every song ever written, every story ever told, [music] every voicemail you deleted, but still know by heart. If you scroll, the exact winning lotto numbers for next Friday [music] night are in pie right [singing] now. You just don't know the sight. They're sitting next [music] to a million years of nothing. And then your voice mids sentence [music] saying something.

1:49:37 Everything eventually. That's [music] what infinity can do. Every secret you [singing] could ever keep is in a number about [music] circles and new. Everything. [music] Eventually, [singing] mature, the cause, the size buried [music] in the ratio of a circle to a line that we hand out on a bumper sticker every March. That's fine. [music] And the thing that gets me, the thing that actually keeps me up [music] is that Pi doesn't know. Pi doesn't know it contains your birthday. Pi doesn't know it contains the [music] cure for anything.

1:50:24 It's not hiding things. It's not withholding. It has no idea what [music] it's carrying. It's just infinite. And we're the ones reading meaning into it. Because that's what we do. [music] We look at infinity and say, "Yeah, but what about me?" Everything. [singing] That's what infinity can do. Every version of [music] the life you didn't live is in a number about circles or new. [singing] Oh, everything [music] eventually the grief, the grace, the rhyme, all buried in the ratio of a [music] circle to a line.

1:51:10 And somewhere in the digits, past the trillions, past the noise, there's a sequence that means [music] nothing. And a sequence that means everything [music] [music] 3.1 4159 It's all in there. We're all in there. [music] The puzzles of infinity. [laughter] That was weirdly catchy, wasn't it? That was weirdly catchy, but that was very smart as well because that's taken somebody who

1:51:59 is not not the most exciting person in the world, but you've made it quite he's made himself very something he's passionate about acting in it about. Very geeky song by everything. But yeah, look at the comments, mate. Jimmy gave it 3.14 out of 10. That is one of the best comments. [laughter] That's great. And that was Suno Bran. Uh definitely he put in his comments that one. So what did he do? Did he he record something in Sunno and then use kits? Cuz I just went on kits. Did he take out the audio? Did it like a stem? So yeah, I believe it lets you like, you know, replace your voice. Yeah, the voice the Yeah. So it like creates a mini model of your voice as far as I get understand it and then it will replace your suno vocals with you it sound like you singing it same notes

1:52:52 and everything else like that. So yeah, pretty much he's generated the song through Sunno and he's probably exported the lyrics as well to kits and then uploaded the original Suno audio as well as a sample of his voice and then it's just displacing just that stem and returning him back exactly the same song but with it sounding like he sang it, which is crazy. And like I said, I couldn't believe it. I was like, never heard of that. How is that one that I wasn't uh aware of? like that seems like a very fun use case and and I'm surprised hasn't caught on elsewhere. Uh that one was created by the LinkedIn co-founder Reed Hoffman brand. So yeah, I can see you're tuning in through YouTube. If you're through LinkedIn, you can't really avoid this guy cuz you know he co-created the platform and he's got millions of followers there and [laughter] yada yada.

1:53:41 But I was like whoa, he's actually using AI to make a music video and he's using tools I'd never even heard of. That's pretty impressive. Definitely a Broadway show in the making, says Glenn to Eric. That's hilarious. Wow, look at the time. Bang on. I know. It's literally flown by. And Paul said he's getting kicked out of the his place at 5. I've got to go pick up Hugo. So, yeah. Cheers, guys. Take a trip to the airport. Yes, we will see you next week. See you guys next week. It's been a pleasure as always. Thanks for everyone in the comments section. Again, check us out if you have anything. Check us out luma.com seedly if you want to sign up to the newsletter. Also, if you want to put in any videos, if you want to put in any um submit your own work, we've got it there on the screen as well.

Wrap-up and Upscale London

1:54:30 Nice one. We finally got it, mate. We talked about it for weeks and weeks. We got the landing page. We got the form. We've got the display. We've got the Luma page. See you guys at Upscale. I saw that some people are going. So, yeah, really happy. See you guys at Upscale in London. Let me know you were there. Come and talk to me if you see me there. Yeah, no problem, guys. See you next week. Byebye. See you next week. All right.