Transcript: Clever Girl. This AI Ad Is Dino-Mite!

Hello from the chat and Blacklight's Escape Awards win

0:08 [music] Hey, hey, we're here. We're 2 minutes late. I love that you guys are all in the chat room chatting to each other saying hello. Hello Danny. Hello Glenn. Hello everybody. Lady M. Sage, let's go. Great to meet you in person. Oh, mate. We've got all of the fans here straight away. They They're the super fans. They They don't even need us to be live. They're already waiting. Exactly. That's what we were saying. We was like, "Wow, everyone's having conversations before we've even gone live. We love it. This is what this community is about." Exactly. And thanks so much, guys. If you're new to the show, first time watching, let us know whereabouts in the world you're tuning in from and what your particular interest in AI is. Uh we're live through LinkedIn and through X and through YouTube this week.

0:56 So, we're multi-streaming. And we've got a special guest that I've just confirmed for next week, which would be really cool. We've got Alex Petrescu coming on the podcast. We've seen many of his videos in the past, but we've got a piece that we've created for today and we're going to give him a whole showcase next week. I gave him the option, mate. I said cuz he's so busy and I know he's so up with all of this AI stuff. I Like you, you know, on the road constantly. I was like, "If you need a 60-minute segment, mate, we can record it whenever you like. But if you want to join us during the live show, then you can do that as well and we're live in these hours." And he goes, "I want the live experience." So, he'll be he'll be actually here during the live show just like us as a regular co-host. Loving it. Love that. Looking forward to that. And you're on the road again this week, aren't you, mate?

1:42 You're back in the UK. Yes, I am in Mitcham at the moment and then after this I'm going to have to leave slightly early probably before the end of the show cuz I have to go to Berkshire and then and then back in Mitcham and then back in Spain a couple of days later. So, yeah, all over all over this. This week. All over the shop. One of Europe's hottest keynotes and trainers. If you don't know it already, get to know. Winston, man, we missed you last week. We were hollering at you. We was about to play my video, Winston, and then we was like, "Hold on, is he here?" Yeah, yeah. So, we was like, "Oh, we can't play it." So, have we got it this week? Yes, we have. We've got a different video from him, actually. He's so prolific that actually we've got a different video from him this week.

2:29 But yeah, Winston, we were trying to catch you. We saw you in the first half of the show last week and we were hollering at you in the last half to see if you were still there just cuz we had your video to play, but I think you'd have to dip out for some other reason. Fair play, you know, everyone's super busy at the moment. Totally understand. Hey, we've got my brother Blacklight tuning in. Mate, congrats at the Escape Awards getting that first place. Uh I watched that, by the way, Andrew. You know John Gaeta from escape.ai? They had a recent award show and Blacklight won the best of the awards that was up there in this virtual cinema that they do. It's really cool. They've They've built it in like Unreal Engine. You join in via a web browser and you're suddenly walking around their virtual theater and talking to people.

3:15 They have this like proxy chat thing as well where you can sort of like hear everybody's conversation in the in the sort of green room and then you go into the cinema place and then you're watching like and they project like a video that they've made and they did like summary of the awards and stuff. It was really cool. Oh, yeah. Every year it gets better. Is it online? Is it Was it recorded and now it's You can Yeah, if you go to escape experience. If you go to escape.ai, I think they've got some of the clips from it. Yeah, and all of the winners in each one of the categories. Well, we had our woman Afro Futurist as well up for an award and many of the people that have been on the show, Meta Puppet, they were all in there. Cavan the kid was sweeping up as you can expect. Yeah. All the big dogs, man. And Blacklight, you're one of those big dogs.

4:05 First one, in fact. Write that down. This isn't showing on YouTube. It seems like quite a lot of people are tuning in through YouTube, Martin. So, maybe YouTube right here as you can see. It's on YouTube right now. Yes. See if you can find a new link for it. If you go via the main YouTube page, you should see us as the most recent video is live. Check that out, Martin. Yeah. Yeah, a lot of people are coming through YouTube. I just refreshed it and it started. There we go. Yeah, sometimes we've got a bit of a delay there, but YouTube seems to be the better experience, everyone tells us. There's far less delay. We are still through LinkedIn though as we've got Muhammad tuning here from Tunisia. You'll be on roughly a minute or so's delay if you're through watching through LinkedIn.

4:53 Oh, awesome. Danny created a musical intro create creatures of light for the Escape Awards and the holographic dancers. It was a pleasure to create something different. Mate, I must have seen it then. Um It was awesome. Everything during the show was so well put together. Like I said, they've they've really built it up each year um and now they've got it really finely tuned where you can just for the first time walk in have the same experience and sit down in in their virtual cinema and and you're watching. Like you can move the camera around. You can interact. You Winston, did you make I'll have to let you know. I'll have to let you know. Uh someone loved that like the intro and wondered who made it. There you go.

5:40 Hey, there we go. We're connecting the dots between you guys. Someone said, "I switched over to YouTube. Did y'all see the Fiverr AI Directors announcement?" No, I didn't see that, actually. What was it? We have got some new stories though. So, that's a very nice segue. Thank you very much, Glory House. In fact, that name, Glory House Studios, is ringing a bell as in we may have curated a video that you've produced this week. I'm not sure. I might just be tripping there, but um for some reason your handle seems oddly familiar. So, that's cool and thanks for joining us. One day we'll run with the big dogs. Yeah. And one of them is me right now. Winston!

6:27 That's Winston's. Glory House Studios, Winston. Oh, yeah. Oh, yeah. All right. So, it's Winston Mayo. All right, there we go. That's why. That's why. Winston Mayo's Glory House Studios. That makes sense. So, what's tripping me out, right, is the thing that Eric and Glenn have, you know, where it's like their LinkedIn handle is their name and then, you know, their YouTube handle is very much different. Yeah, yeah. There we go. I'm loving all the comments coming through, guys, by the way, and that you guys just chat to one another. Honestly, that means a lot and actually this really helps us if you guys continue to chat for the algorithm's sake and stuff like that. So, please continue to chat amongst yourselves while we're watching things. Also, make sure you leave loads of comments about what we're watching because we will feature the most interesting on the

7:18 screen. That is the difference maker. I mean, Paul have been chatting a lot about this. Um the difference maker for our show is that it is truly live. So, you guys leaving interactions, we can actually comment on on in real time. It's not a pre-recorded show or anything like that. So, yeah. The other thing as well, I've I've always seen YouTubers say this and and I'm going to say it for the first time. If you're on YouTube, like the video. Like the video. Engage. Engage with it. I always see YouTubers say that, but I've never gone live on YouTube before. Like, comment, and subscribe, guys. Subscribe. Yeah. All of these things that YouTubers say. Mate, that is a classic. I love that you threw in that. All right. So, we're now like 10 minutes into the show.

8:04 I think we're good to go. We've got some preloaded news in. Let me check up my producer notes because Paul is, you know, we have a producer now. This show is starting to take like a professional edge to it. It was just us hopping on the live stream before, but now we've got production level studio notes and all of this jazz. So, first piece of news today and I'd love to know what you guys have seen about this, whether you're using it. Let me know about any of that stuff cuz we don't get to use a lot of this stuff we talk about in the news. It's just too much. As we know in the AI space, it's just crazy. First one is about Claude for editing. So, this video was created entirely using Claude code and the video is by Wilco de Kreij. I hope I'm pronouncing that right. K r e i j. Let's watch it.

Can Claude Code edit your videos for you?

8:58 Oh. It's not coming on to the stage yet. Let's see if I can add it. Someone said, "Is this your real look or AI?" It's us. [laughter] It may be AI us. Yeah. Uh it might be muted. One second. Hm. Even without the sound, just watching it thinking this is Claude. Yeah, so I think the idea with this one, I'm not sure that we've got any audio for this one. Saying can't unmute. To choose Yeah, I'm not sure what's going on there. So, I'll give you the basic of what why I chose this video and what I saw here. So, this guy is a general video editor and what he's doing basically

9:47 is instead of editing his videos raw, i.e. importing all of the clips and then going to the timeline and doing it the regular way, instead he's giving it to Claude code to have a first pass run through and see what it can achieve on its own. So the output of the video we were just watching there was entirely made by Claude code in terms of editing. And what it can do is it can create animations and stuff in between his video footage that he's actually uploaded to Claude code and then edit the animations in between this stuff. So it's almost like you can just focus on in the near future recording the raw content of yourself talking to camera and then uploading this to an AI that will be able to add animations

10:33 and edit and stuff. Now it's definitely not perfect by any means yet, but it seems like Claude code is by far the closest. Um I don't think we're still hearing it with any audio. I don't know why it's saying Yeah, it's I think it's just a muted video for some reason. But yeah. Never mind. The idea here is that look this all all those animation pieces you're seeing there and each individual cut is all made by Claude code. So this is not a human based editor. This is not human adding these b-roll bits. Oh, here we go. Now we're hearing it. I'm

13:18 First skill is just going to do stuff So what do you think? It's kind of insane, isn't it? Like Yeah. I think that it's yeah. I I've played around with Claude code not to that extent. I've played around with it and but mainly Claude co-work. And someone in the chat said um Claude AI slowly taking over chat GPT. I've made the switch, you know, to be honest. So have many. I've made Including us too, yeah. I'm Claude and perplexity. They're my main two. Um and then chat GPT for images really cuz I I still like chat GPT for images in most cases. Mhm. But yeah, I I I've made the switch and Claude is so good. There's what they they recently released one called dispatch, a little add-on called dispatch where you can literally use your phone to say something blah blah blah.

14:07 Oh yeah, you love those apps and stuff, don't you? Yeah. And I'm I'm literally bought a a Mac mini. I bought it so I'm getting it tomorrow. Um and now I'm going to be setting that up to I'm I'm actually going to try open Claude and all of these things on that. Um but at the moment Claude is an amazing thing and if there was a way I want to I want to follow this guy to see how he's doing certain things cuz I might definitely try some of these things cuz that essentially is um Think about what he's saying though, you know, he's got like a drone. He's got his regular camera and he's saying all this is just raw straight through Claude and by leaving a comment as feedback you can literally feed that back into the system to improve the next video that you see. It's kind of an intriguing prospect as you say just to follow those videos

14:53 knowing that's the premise of the video uploads he's going to be making. And yeah, it's not perfect by any means and I do think that a human editor would do a better job and an animator as well. But as a rough first go and if you don't have those skills or if you're a solo YouTuber or something like this, think of the time saving that these sort of agents will be giving us in the near future. It just goes as overall on the theme is the ideas I mean everything now, you know, like some some of the news we've seen around Luma agents where they're just like creating nodes for you and stuff. Instead of learning the complex technical how to create the nodes and the execution, instead it's again just leaning on the idea and the agent will create the nodes and everything can be executed at an insane efficiency really. What you said there though, when you said ideas is everything.

Why ideas are everything again in AI

15:44 There was a stage where it was all about ideas and then there was a stage where it wasn't so much about the idea, it was about execution. Now we're going back to ideas as everything cuz AI Exactly. So it's going back to back around. idea stage and that's why I often say that what only what holds you back with AI is your imagination. That that's pretty much it cuz we're at the point where technology has caught up to our ideas. You know, there's never been a time where where what I think about I can all of a sudden I can create now or there's an app that does this. And not only is there an app that does this, there's an app that does it based on what I want cuz I've created the app. Yeah. Amazing amazing times and opportunities we are in. Mate, you you uh you're going to be very happy to hear

16:30 that you almost perfectly coincide with the Free Pick CEO of what he said at the upscale event, which was, you know, one of the questions was how do you improve your AI ability? And he says go live more. Go travel more, you know, go experience more, become a better human being because that will enrich your creative ideation, which is everything now, you know, and And to add to that what is going to make cuz a lot of people still say So I've delivered two AI sessions already today. So already I've done two AI workshops. Mad. I have often say to people that experience is going to be so so important because Yeah. AI can do amazing stuff. You can ask it to do something, it's going to do stuff based on what it's trained on.

17:18 But what it's not trained on is your experiences. Exactly. The situation when you went to London and this happened or when I went to Buenos Aires and this happened and how I managed to do that. It doesn't know that. If you can add in your experience with an expertise with the AI, you've essentially created something which you've humanized the the model. And I think that As Glenn says and he's probably one of the top, you know, 100 people I know in the world doing AI right now. Feed it your ideas and it is so much more personal and contextual to you. The other thing I say to some of the best creators that have been on this show is and I said this recently to Simon Mayer, it's instantly recognizable when we're watching one of your pieces. You don't even need your tag, you know, it's the humor that you that put in everything.

18:04 It's it's the certain ways that characters do things that you're like, oh this is a Simon Mayer video. Like that is the personality that you need to infuse as well is this level of continuity and being like cuz one of the hard things with AI is every new video you make can have a different style and not look at all like your previous video. But Paul is very good at letting people know, you know, he has these little subtle cues as well that it's always very obvious that it's a Paul video because you're always looking for those subtle references and you know, things that he's able to add in. Anyway, we've got loads of stuff to get through. We've got 30 plus videos this week, guys. So I'm going to start rattling through them. I know we can gossip on a bit about this and that. You guys all have the chat in the chat and we'll feature you on the screen, but I'm just going to be running through the videos this week.

Runway and NVIDIA's real-time video generation

18:52 Next one we're going to watch is Runway's real-time video generation. So this is a new review developed with Nvidia. It's a research preview basically. They've trained a new real-time video model using Vera Rubin, which is extremely efficient and fast running and it now runs HD video almost instantly with first to first frame under 100 milliseconds. So this could be a major breakthrough in speed for gen AI video. Let's watch this one. AI video generation changes how scenes are created and directed, but can't scale at the speed AI simulation and creator workflows require. [music] Just 3 months ago, Runway's gen 4.5 generated scenes in [music] minutes.

19:39 Now their new model, accelerated by Vera Rubin, generates them instantly. That speed changes everything. Instead of waiting for a render, scenes can be directed while they are generating. With just a simple prompt, new frames appear. When new direction is given, the scene updates again in real time. Video generation becomes a live creative loop. Amazing, huh? We saw Korea.ai doing real-time image generation, and this looks like the world's first real-time video generation.

20:28 And one of the biggest things as art directors is the waiting and the, you know, just the creative flow killer when you're waiting for a 10-minute generation of 8-second video. And sometimes it can get rejected. Like at the moment we just constantly get, you know, getting rejection after rejection, and it completely kills the flow. And you don't feel like you're directing it in the moment live, and this seems to be like, you know, trying to cut into that workflow. It looks pretty fascinating, to be honest with you. And the fact that it can do it in 100 milliseconds now, compared to [clears throat] minutes that it took before, is just so much faster that it's it's kind of like a new paradigm, almost. [snorts] Yeah, it is Every week this technology like continues to amaze continues to amaze me.

21:16 Yeah. I've just got And every time we think that we're like at the speeds that's going to be No, it's a it can get 100 times faster, 1,000 times faster. It can get to the millisecond stage. You know, it's it's almost like when we start first started breaking records, you know, we thought, "Oh, this is it now. No No human's ever going to break these records." And we just continue to, you know, break these records over and over again, year after year, shaving milliseconds off or however much it we can do. And I think what you said was key is that it's when you're work when you're creative flow is so important. Being in the zone, being in the moment. Oh, yeah. I've got this idea, and I click here, and I've got to wait 10 minutes. And then you might Exactly. You might prompt four or five different things, and then because you've gone from one thing to another, then you go back to this, and you're like, "What was that again?" And then momentum is killer.

22:07 So, this is this you could tell the person who who thought of this, or who who wanted to improve that, works in creative, cuz they know what annoys people. I agree. And Lady M makes a good point, you know, this is all great with the speed, but we still need the physics to work, and that's the key. And that's right, you know, if the generations still come out like wonky, even if they take no time at all, we might as well wait as and have the quality. This is the balance between quality and speed that we're going to be talking about over the next year, no doubt, Lady M. So, that's a really good point there. And and price, as you always bring up, mate, you know, like, what does this cost? How fast is it? We already know it's in the milliseconds, but is it as good as waiting for a minute or two? Let's see, you know. Um One thing this is going to obviously work with is nodes, and Runway has nodes now, too.

Speed or quality: what matters more in AI video?

22:56 So, in the experience of generating images, which is almost instant now, you know, with Nano Banana 2, it's incredibly fast, then video, like you said, Andrew, won't take you out, because in the node situation, you sort of run the video and wait, and then leave the tab and continue doing other things, and then sort of return to the tab, and then you're sort of like distracted a bit, not really thinking in the flow. Whereas if this just means that you can generate nodes in the fly, and we can do video without leaving the tab, then, yeah, I think a lot more production will happen. Yeah. Yeah, let's see, though. It's Runway's model. Yes, people have been asking in the chat. Yeah. Um Runway will have SeaArt too, so quality is not a factor. Ooh, I haven't seen that announcement yet, but yeah, everyone's getting everybody else. If you're an aggregator, they've already got VO3 and Nano Banana and stuff in there, Kling's in there,

23:45 then why not SeaArt, you know? We've seen a partial release of this today, although we haven't got it in the real news, because it's not really sure yet. We've seen like eight destinations, like Brazil and Vietnam and but certainly no UK or Europe or USA, which is the major regions for all of us tuning in. So, we'll have more news on that soon, no doubt, but it seems a limited rollout anyway. But what we do have a lot more news about, and this is something quite different and exciting as well. Remember we talked about Luma agents and the and the image generation model? They actually launched their first-of-a-kind uh model this week, called Uni 1. And I've got a little bit of like a blurb about it. It is a new kind of model altogether

Luma launches Uni-1, a model that reasons and generates

24:32 that both thinks and generates pixels simultaneously. And we've seen V version 8 of Midjourney be launched, which is just another straight diffusion model. The one that we're all very used to, that's very good, is an autoregressive model, which is Nano Banana 2. And this kind of mixes up everything, including an agent as well. So, yeah, let's check it out. They built intelligence in pieces. We built it as one. This is the era of unified [music] intelligence. Uni 1. A reasoning model that can generate images based on real-world understanding. It imagines, reasons, and sees [music] forward pass.

25:26 Not a language model or an image model, something entirely new. It's intelligent. It's directable. It's cultured. Left and right brain together. This is Uni 1. Matter, huh? What am I missing here? So, the thing is, right, is Luma agents are tackling things in a completely different way. Like if I went to WeeVee or Free Pick Spaces or any of these other node-making tools, I'd essentially have all these elements on the left-hand side that

26:14 I can drag and drop in, you know, just things that you can add image generators, video generators, all of this other stuff. These guys are going at it a completely different way. They basically have like a ChatGPT-style chatbot that's like there launched with you. And this is like their first image model that they're like making uniquely themselves, which is a blend of their reasoning and everything else and the and the foundational image model. But an agent too, like I said, it's so much wrapped into one. You have to go and experience it, really, to see how this differs to everything else that you've ever used image-wise, but it's vastly different. And it feels like one of those moments, mate, where remember when I told you Producer AI is like now an agent, but for LLM music tools?

27:02 Yeah. This this feels like that moment for images. It really does. Where Where does this differ from the the large language models? And what I mean by that is if you've got I can drag in images, and then I can put something in the chat, and it can create something. That I can do that in ChatGPT at the moment. I can do that. No, you you you really need to go and use this. It's nothing like it. Okay. You'll see it doing like an agent, you'll see it multiple tasking up and creating nodes for you on the fly that you can edit, and it's a completely different experience to just an LLM. Okay. And you really do need to just go and try it, honestly. It's one of those things. Now, it's a we the embargo's been lifted. We were thankful that we were in the CPP for Luma. Thank you so much giving us early access to this.

27:51 We were playing around with it for like a week or so, but now the public can talk about it. Um and now go and use it, you know? And we always wait for when that is the availability that we can have people go and use it, rather than us telling you about it and you not being able to experience it. Uh just go and use it. It's hard to explain this one. It's nothing like we've ever seen before. Okay. Cool. So, someone said uh Timeless Teleso of Persia said, "Luma is so expensive. Do you agree? I could not make a 1-minute ad with over 14,000 credits." Yeah, it's going to be a tough one. It's always with the credits. It's like it depends on what model you're using. If you're using the Kling's and the stuff, then they're a lot more credits, cuz they're the latest models and a lot more high fidelity. So, you just have to ask it, you know? And that's what you can do with the agent, actually. You can say like, you know, "I don't have as many credits to spend, so don't use the highest-end models

Is Luma too expensive? Credits, enterprise and brainstorm mode

28:44 and stuff." Like you can give it, you know, rules and stuff like this, so it won't go over your credits. Yeah. But yeah, in an agent's case, you are really setting it up to If you don't say I don't want the highest quality models, it's going to assume that you do. So, you know, you've just got to be careful. I think for me it's I get the idea, but I'm also thinking, "Why won't ChatGPT do this?" They might. Yeah. But these guys are the first, you know? They're setting the rules and the boundaries. And now, if this proves to be popular enough, just like with Runway's um motion brush and everything else, everyone else will go for it, yeah. Yeah. It's just going to be one of those things where these guys are actually trying new things, you know? That which is really cool to see, honestly. New ways of working, new ways of having agents, new image models.

29:32 Uh we're seeing foundational models being built in these places. Now, Luma's always had, obviously, their own foundational image and video models, but this is a different go at it altogether. And yeah, it's going to be just fascinating to see how it all works. I like to see that. Going back to what you said about the credit system, I think what's going to happen is if you work for a company, you're going to have to try and negotiate uh monthly credit amount as part of your job. So, you might turn around and say That's right. I'm going to need 70,000 credits a month. Like, I feel that's going to be a negotiation. Exactly. It's too many of these companies are going down the credit system path, which means if you're doing it for work, you obviously have to buy it, which you're going to have to try and work out how many. Well, actually Luma has a great enterprise

30:22 and this is what they 11 Labs is great for enterprise, too, cuz you buy an enterprise license and then essentially, you know, you give a number of seats and stuff and then you can divide credits that you buy as an enterprise amongst your seats. And so, it's a lot less like the B2C thing. I've just been told though by some of the Luma people that I'm actually working with that um if you want to regarding credits, if people are are worried about that, there is a system called brainstorm mode. So, use brainstorm mode in order to spend less credits. That's a tip directly from the Luma team about how to, you know, do all of that. But yeah, wholesale trade credits, you're right, mate. This is going to be things that companies need to worry about and buy bulk licenses for very soon. And everyone's picking their favorites, you know, and um the Luma have been up there with all of them and doing unique things first, which is

31:14 really interesting to see. Like I said, like not many people are trying to create the new. They're sort of just tagging along with other people's very popular features and adding them. Whereas, Luma have always been leading the way and they're the first to do this type of thing and we'll see how popular it becomes and whether others copy it. It's going to be one of those things. But yeah, that's all Great. Looks great. Hopefully, they can Exactly. Mhm. That's it from the news segment this week. We were so news heavy last week that we actually thought, well, we better give you guys some more actual videos. Like I said, we got 30 plus videos this week and only three new real news stories. We'll break the C Dance one as and when it becomes a real global thing, you know, that more people can access and not just so regionally. I think they're just doing it in batches of regions right now. As far as I'm reading anyway, if you've got any other news, let me know in the comments.

Why the show is focusing on spec ads

32:02 But yeah, I'm seeing just certain regions. Um so, we're going to get into the ad section now, which is the whole point of this show now. We're sort of focusing more on advertising and marketing over short films and music videos and other things cuz this is our area of expertise, truthfully. But we don't have that many guys. We need you guys to submit some more spec ads. When C Dance does get the more global rollout, obviously, it'll be a lot easier for people to create higher quality video and less image and print ads, which I see a lot of you doing. Glenn and Eric and others, you still are doing a lot more print ads than, you know, video spec ads and stuff like that. But yeah, as soon as we do get the more C Dance prolificness out there, hopefully, you guys will be able to, you know,

32:48 thrash through some of these video spec ads. But the first one we're going to watch, I found this one can you remember Plusnet, the internet provider? Yeah, yeah, yeah, Plusnet. Yeah, yeah, I used to Yeah, so exactly the same and they're they're still going in the UK. So, it it what used to be one of the biggest internet providers in the UK. It's sort of fallen off a bit to some of the other major providers. But they basically made this um AI commercial for themselves. It seems like their internal team is using AI tools now to basically make this for themselves. Um we found it via Curious Refuge, which is a great place to find stuff owned by Promise Studios and Dave Clark and everybody else. Um it's an AI infused ad for Plusnet that drops a goofy sports gear clad dinosaur into a sun-drenched prehistoric paradise

Plusnet's Epic Dino ad by Martians

33:40 full of pterodactyls and volcanoes. Let's watch it. [screaming] [music] [music] If only the offline dino game was this epic. Get a stable internet connection with Plusnet.

34:30 Mhm. That's smart. Genius. I love Yeah, yeah, yeah. That twist at the end, you know, with the internet browser dinosaur game where you can play it where you can't connect to the internet is so clever to use AI to make it like, you know, a real CGI 3D Pixar looking version of that. I thought it was a really creative twist, especially from an internet provider, you know, because yeah, it's just a great reference point for internet users, internet uh yeah, crazy, isn't it? And this one was created by the team, the internal team at Plusnet. I believe so, yes. Oh, no, wait. It may be created by Martians. Whether or not he works for Plusnet or whether or not it was a spec ad for Plusnet, I'm not entirely sure. I have to check on that one, actually. Sure. Uh but yeah, essentially,

35:17 the brand was Plusnet in this case, which as I said, like if you're not familiar, they're a big UK internet provider, kind of like Sky or anybody else that, you know, Virgin Media or something like this that provide giant internet licenses. In America, I guess the equivalent would be, you know, the giant internet providers. Mhm. No, we But yeah, I thought this was genius, actually. You know, like really, really clever premise and has a twist like all good spec ads do, you know? You're watching this dinosaur thinking, well, this is cool sort of like animation, but what is it about, you know? Why am I watching a dinosaur? Suddenly, this freeze frame happens here where you're going into the black and white and you're like, oh, I'm familiar with that, you know? That's the that's the internet not working game that we all experience,

36:03 which is genuinely genius to then like cut to it at the end. Simon may have sort of reveal, you know, of like, oh, this is the twist. I like that. I like that. Yeah, really nice piece. What did you guys think? Leave a comment about that. Like Glenn, so well done. Yeah. Love the dust being kicked up. Yeah, little little things that you notice, eh, Ben? Like when you make these things for a living, you're like, ooh, that detail is really nice. When the tail was just missing the, you know, like hurdle, I was like, oh, that zoom that crash zoom in was really nice, you know, like that epic moment. I also love the music, you know, the sort of like whimsical music that it was edited to as well. That was a really nice touch. Expressions make it. I agree, Glenn. Certain things can just like

36:52 really tip you over the edge, right? Like if it had been an expressionless sort of like dinosaur, you wouldn't have really liked it as much. So, those little micro expressions really make it. The dilation of the eyes was great. Yes, exactly. Those little details, right? Like again, if you didn't get a good scene render there in a first and last or whatever it may be, just run it again and again and see if you really got the eyes dilating to the point where that that's like one of the crucial scenes that sells this whole thing, you know? So, yeah, absolutely. I wonder what they've done it on. Uh good question. Good question. My guess there would be probably a lot of that was Kling 3. Do you know what look like C Dance to me. I don't hear people talk about VEO that much anymore.

Kling 3, Seedance or Veo: which tool made it?

37:42 Well, VEO's due an update. 3.1 feels a little bit compared to Kling and C Dance, honestly. When we I don't know if we'll see a 3.5, you know, or if we'll go straight to four with Google. I don't really know. All their other things have been updating constantly though, you know, Nana Banana 2 came out, notebook LLM updated. Gemini is now way more interconnected. Like all of their other tools are like getting the push. Yeah, yeah, maybe it's time for them. Even AI Studio has got updated. Yes, exactly. And Google IO is coming up. So, and often they leave a big drop for that event. So, yeah, look out for that in San Francisco. It's coming up in the next few weeks, I believe.

Dan Kelsall's NCP spoof ad

38:27 This next one, mate, is a completely off the cuff one. Can you remember Dan Kelso? Yeah. The really funny guy on LinkedIn that's constantly making thing. I went on his podcast and he came on here as well. And he's just hilarious. If you don't know him, you have to go follow him on LinkedIn, guys. He's genuinely one of the funniest people you'll ever see posting on LinkedIn. And he's constantly making spoof things that for ads for companies that really annoy him. So, he's trying to make like, you know, like funny spins on like and stuff. Anyway, um this one is for the National Car Parks, the NCP, which are one of the most detested companies in the entirety of the UK. They're a private company that give you fines for parking in places.

39:13 And Dan had clearly not had a very good time with them. So, he used AI to make a spoof ad for the National Car Parks. Let's watch it. Have you ever wanted to live in a car park? Here at NCP, we're rebranding to nuclear conflict protection because when the bombs drop, there is no better place than a large, gray, joyless concrete eyesore. For a sphincter twitchingly expensive daily fee, you'll receive your own personal survival bay. Each bay comes fully equipped with a single bed, a packet of Hobnobs, a piss bucket, a spice head to cuddle up to for warmth, and a complimentary switchblade to settle disputes. You'll need to purchase a daily ticket to live here. Those who don't will have to pay a fine of £100,

39:59 reduced to £60 if paid within 14 days. To reserve your very own survival bay, visit ncp.co.uk. The future is The future is NCP. [laughter] You know, they annoyed him. You could tell they annoyed him. Mate, they annoyed him proper, didn't they? Oh man, he's so funny when he does these things. It's And and all of the stereotypes are true, you know, the blanket, the Hobnobs, the knife. Like uh it's uh some Yeah. grim stuff. Pay £100 now or £60 if you pay in the 14 days. such a scam, isn't it? And they always say stuff like, you know, we can take you to small claims court, we're lawyers and this and that.

40:49 If you don't pay in this amount of time, then you'll you'll double your fine and and all of this stuff and it's crazy. It's such a scam and yeah. Brilliant brilliant spoof, you know, well done, Dan. We've got a platform for you here, mate. We'll get you back on the show as well. It's great that he's using AI to make this stuff cuz he used to just make it the old school way, you know, he just used to animate it and do it all himself. He used to self-fund it a few times. Yeah. Dan Kelso is his name. K K E L S A double L. And uh yes, I don't know about whether I'm going to be coming to IO this year. I was invited last year, but um it's a hell of a long way to go to San Francisco, to be honest with you. Uh and yeah, it just kills me that I only get there sort of the day of the event and I don't even get time to acclimatize and then I've got to sit there like a ghost all day and

41:41 so I don't know, you know, I might be going to Upscale. If I do, I'll uh sorry, IO, Google IO, I'll let people know. There's clearly people from San Francisco that can make it there easier, though. People tuning in from LA and stuff that it slips really on. It's you know, it's right near you. Lots of chat going on. Love to see it. Yeah. That one was just so funny. Honestly, we're just getting so many people laughing in the chat. Glenn going when you when I saw that, mate, it's going viral as hell on LinkedIn, by the way. I don't know how he quite gets away with this and doesn't get lawsuits and stuff like that, but I suppose, you know, satire is a legal right, you know, like

42:26 especially cuz it is one of the most hated companies in Britain. It It you know. Mentions the website, though. That's when I was like, okay. That's I know. Cuz you're sending basically traffic to their website. I know he's Not quite. Yeah. So that's what I was like. Upscale Freepik was amazing, by the way. You know, we had a double um what did London Alex say? The bionic guys were there and he was like, what? The London expression is you were double dipping, mate, cuz uh we basically had two events in two days and so we got to see each other on the Wednesday night and then that was Bite Plus and Freepik and it was more of a mixer. And then Upscale was the entire day, you know, the next day. Um and Upscale was great. It was Rook Our boy Rook was hosting a panel

Upscale by Freepik and NCP going bust, live

43:15 and uh he had the CEO from Freepik, he had Rightmove on there. He had someone from Omnicom, which I thought was awesome cuz, you know, they're one of the biggest agencies by the IPG media brands. Yeah. And then [snorts] um the last guy came from Wonder Studios. So it was a real nice mix of the panel. That's cool. And then we had our boy Akiner as well doing a whole presentation, you know, congrats. I said to Andrew in the green room, it's crazy how well we predict the award winners on this show. We had him on and his exact piece that we had him on to showcase has gone on to win like crazy, like 13 awards or something insane like that. Uh Brent Fire said NCP has gone bust. So I just literally Googled it and Oh, brilliant news. Full list of 20 NCP car parks closing across the UK in Oh, this is after the firm's collapse.

44:07 I wonder if he knew it coming. 1 hour ago, fears Leicester car park closure could be the nail in the coffin for part of the city. Wow. How can a company like that go into administration where all they're doing it was robbing us blind? Like it feels like that must be seriously mismanaged to go into administration. Yeah, I wouldn't That's shocking. Yeah. They the the car parks were not going bust. It was other things that they done and then they had to liquidate themself, declare themself bankrupt and then probably open up new car parks tomorrow. Yeah, that's what I wouldn't be surprised if that happened. And yeah, Dan did it. Yeah, it was Dan. It was that It was that email. The power Dan literally closed it. That would be hilarious. Imagine that. I love that you guys are like tuning in, we're seeing content,

44:55 Googling it, and finding out they closed, letting us know, and then we can chat about that on the show. That's the whole reason it's a live show. And yeah, I missed out on all of the damn merch as well. For some reason, whenever the merch was getting handed out, mate, I was out somewhere chatting to somebody. Cuz I got up there and there were only two jackets left in a medium and and a and a size that doesn't fit me. So I missed out on the caps, I missed out on the hoodies and Mate, I'm a free merch lizard, so all day all day every day. And yeah, another thing is what like whenever I'm doing the show, I've always got a pen like a pen and paper, I've always got my iPad literally just here, so I'm watching and I'm I'm taking notes as well. I'm learning from the comments, what's said in the comments, and what you're saying as well.

45:43 It's great, isn't it? It's cool. I love the show. That's the whole, you know, community feel of it and like the retention rates on our show are unbelievable. Like some people that watch on YouTube will see after in the show they've watched for like an hour and a half and stuff and so you guys are like honestly like super fans and we really really appreciate you. You tune in every single week, you're here before we even go live. You know, get the word out there. We're going to start giving out prizes, by the way. We really want to get this show to a bigger audience and so we're going to start gamifying, spreading the word of our events to other people cuz obviously this show has just changed so much for us, but also the people that have come on the show have gone on to be multi-award winners, doing all of this crazy stuff,

46:30 you know, talking on the biggest stages all over the world as well, it turns out, which is is so awesome to see, honestly. We love it. The free merch lizard, that is me. I am the free merch lizard. If you give me merch, I'll wear it. I'll wear it on the live show. Give me the merch. Give me give me the merch. What When is AI live merch coming? You never Well, Yeah. If we get big enough, when we get over a few thousand YouTube subscribers, we'll definitely start producing some merch for you, Glenn. Yeah, definitely. The I I actually I need myself a Wonder Studios hat cuz their merch looks absolutely fire. I love their the way Yeah, it's just a black hat with like Wonder Studios white like right and it's like a five-panel

47:18 hat as well, which is my favorite type of hat to wear. They've Justin Hackney who leads up there, he really knows it, you know, he knows what he's doing. He comes to all these events, he sees the best merch and then he's designed like the best of the best of what he's found, so yeah, smart stuff. Amazing. You're more than welcome. We are very thankful for you tuning in. We love this show. We think it's such a good thing. We want to bring it to more people, as I said, we're really keen to bring it to more people this year. We may be getting some sponsors on, which is exciting cuz that will give us some injection of money to be able to give a new platform, maybe even put some advertising dollars or something behind it to get some further people coming in, but you guys are the OGs and we'll never forget you, you know. Uh however big the show gets, you guys always chatting, always showing up.

48:07 We know your names, we see your handles. We know who you are. Right, let's crack on cuz like I said, I've got cram loads of videos this week. This next one is kind of hilarious. It's um It's a double-07 parody. Uh it's called Seabond and was animated by Caffeinated. That's the name of the handle. Let's watch it. [music] I thought I might find you here. I was expecting [music] you. Care for a drink?

Sea-Bond: A 007 Parody

48:52 Something shaken? Oh, no, thank you. I brought this. But I I thought you wore [music] dentures, too. I haven't eaten an apple in years. Mhm. How can you? [music] Bond. Seabond. Seabond, wildly adhesive. What do you say we [music] put some toffee on those apples? Oh ho ho ho ho. [laughter] That's cool. Bond. Seabond. The And then holds up the product, Seabond. Oh god, hilarious, right? The The at him there, like the intensity there is like and that's what really got I was like, "Wow, that was really intense the way that like they got that looking." They looked like

49:44 proper like real. I love that. Well, these are the sort of emotions that we're seeing. Kling has introduced this. Remember when we watched Laszlo Gals Spanish piece? Turns out he doesn't even speak Spanish. It was a 5-minute long in conversation with the all of the emotions. It was brilliant, wasn't it? This But yeah, now we're in this AI acting phase where, you know, you can see real emotions. You felt the tenseness. He's He saw the sort of like humor, you know, even like the the the like it felt right, didn't it? Like holding the package up to the camera in the sort of spooky way that you would. It felt right. RIP Sean Connery. Yeah. RIP Sean Connery. Or is Is he still alive? I thought I think so. Uh I don't know. Maybe I'm getting the wrong Maybe I'm getting the wrong Bonds.

50:34 Oh, no, he did. Yeah, yeah, sorry. Yeah, yeah, yeah. Yeah, he did. Yeah, he he passed away, didn't he? Yeah, 2020. Yeah, yeah. Yeah, I thought I was right. God, you threw me out there, mate. I was like, "Oh my god." Yeah. Uh Yeah, it is a bit weird just using dead actors or seeing dead actors, you know, like uh I that's what I thought instantly when seeing this piece. But like I said, like when we're trying [snorts] when we're looking through ads right now, all we're seeing is like a sea of dance and stuff using big actors in big fight scenes like lots of Spider-Man stuff. That Spider-Man trailer, by the way, is the most watched trailer of all time. Have you seen that? Yeah, yeah, yeah, yeah. I watched it immediately. I couldn't believe it. I was like, "Is this a real one?" And it came from Marvels. I was like, "Oh, let me Yeah, yeah. I wrote to the Pinewood Studios guys who are part of the Bionic Awards and said, you know, congratulations.

51:24 It turns out that Pinewood was just basically a small part of it and that really it is Marvel and and all that team. So, lots of people involved, obviously, but it it doubled the previous ever 24-hour trailer. Like in terms of There was 350 million views in 24 hours was the second place and this one got 700 million views. So, this like hard to argue with those numbers, you know, it's crazy. to do with AI anything, but Miss Rachel, do you know who Miss Rachel is? No. So, if anyone in the chat knows Miss Rachel, she's like she's basically she's just this person who does stuff for kids like she's like, "Now say apple." And kids are like, "Apples." It's like for toddlers. [laughter] She's got a She's got one video

52:10 that's got 1.4 billion views. I couldn't believe it. You know what? It's It's so funny you say that because I saw a YouTube video this morning talking about the most profitable AI videos you could put on YouTube and they were kids videos, kids animations. And if you name the title like, you know, go to sleep animation and it's like a kids thing and it's like a a loop thing, then you can put those on for like 24 hours on YouTube and stuff and people watch it and tune in and it's kind of crazy. So, yeah, and it's something many people think of, honestly. You know, kids stories, kids animations, kids shows, like mad. Crazy. Stu said, "Anyone else trying to guess what the picture is on Andrew's jumper?"

52:58 I will I will reveal it later on cuz there's more to it. All right, there's more to Oh, mate, I love it. I'll reveal it later. [laughter] Any guesses there? Any guesses in the comments? Yes, you'll be disappointed, by the way. It's It's nothing amazing. Well, do you know what I was thinking? Off the bat, I was thinking it kind of looks like a Transformer or something like Optimus Prime or something. And then I was thinking of What's that rapper that wears the mask? Um MF Doom. MF Doom, yeah. I was thinking it could be like a silhouette of MF Doom's mask or something like that, but You got Yeah, Perplexity logo. It's got the Perplexity card. I'll tell you what, I'll reveal later, but trust me, you guys are going to be very disappointed. Mate, I love the I love the hook. You've got to keep them hooked until the rest of the show like guessing.

53:46 But I will say don't get don't get too excited. It's nothing amazing. Uh [laughter] the lights and it'll be luminous. You know what? My son, he sleeps in this Halloween costume that we got him, the skeleton, and it glows in the dark and he loves this costume. So, it was like he's got one of those things, but this doesn't glow in the dark, unfortunately. Um Oh, mate, MF Doom was such a reference pull right there. Um so glad that I said the rapper in the mask and you pulled the MF Doom. You know what? I'm going to have to go listen to that after the show cuz I actually loved MF Doom. J Dilla as well, like RIP all of these like legends, man. Yeah, proper legends. Proper legends. Yeah. Who is that most seen trailer? That was Spider-Man, the one that came out for the new the new Spider-Man film that's coming out

54:34 later this year, I think. Um Yeah. Yeah, it's the biggest coming out before cuz I know the end of the year there's a big Marvel film, so I think it comes out before that. And that is the end of our ad section, guys. So, um this week we have got some other things to show you and we want you all to be making some money. We've seen lots of money awarded recently, by the way. Simon Meyer won 150k from the Higgs Field competition. Uh Luma's got a $1 million competition for a spec ad that could potentially win a Cannes Lions award. And Runway is doing what they always do, which is sort of smaller awards, but they do them so frequently um that it makes up for the fact that it's a smaller overall prize and it's definitely worth entering into.

$1 million AI competitions: why enter now?

55:20 So, this one is a Runway ad contest video and essentially it's um the you know, every time Runway add things. So, this time it's for a product that doesn't exist. That's basically the thing that you needs to, you know, think of. And that's the only real rules as as far as I understand it. Obviously, you need to have used the Runway platform in order to have made it. No outside tools or other things will be permitted and things like that. But essentially, yeah, you can make it sort of whatever length and stuff and whatever style you'd like to. It's very rough and loose, which is really nice. Um and so, we've got a video which is Runway's own video about the contest. And I think we may be even have later one of the ones that we've seen that's entered already on on YouTube that we found.

56:10 And we may even enter ourselves this year. We're not sure yet. We We have entered previous Runway ones. We probably will, actually. Because it is quite a nice brief for this one and we're thinking, you know, it's good time to go in. There's Kling to use, by the way. If you're thinking, "Oh, I can't use the latest tools." No, Runway has Kling in it now. A lot of people forget about that, but Runway is actually an aggregator of outside tools including VO3, Nano Banana, and Kling, and all of the other ones, too. So, yeah, if you're thinking, "Oh, I'll be limited by the by the models." No, you definitely won't. You can go in and use Runway's Kling version just in nodes now. They have nodes as well. Kind of crazy. Anyway, let's watch it. [music] [music]

57:07 I know what I'm doing. I just need to find the page. I just need THE RIGHT [music] PAGE. [screaming] WHAT IS HAPPENING? HI. [screaming] WE GOT TO get going. [snorts] Yeah. Great concept. Mm. And there are only 2 weeks left now to enter, probably even less by this time. Uh 100k in cash prizes though, which is great. You know, a lot of people say, "Chris, it's really expensive to do this stuff." And when we don't have a client or,

57:58 you know, as you said earlier, people to pay for the credits, you know. Essentially, when you're doing this on your own buck, you want to enter into as many of these things as you can make your videos fit into because there's real cash money to be won and you can make more back. And let me be honest with you, the cash prizes are not the best thing about this. It's the headline of you winning the competition and the brand deals that you'll get afterwards that are worth way more than the cash prizes in most respects. That's what I Canon has been telling me. He's like, "Yeah, I won 13 awards, but then it's like won 7 million in client contracts." Which is, you know, way more valuable than 13 pieces of silver or whatever, you know, with all respect to the awards companies cuz we love being part of them. It is just like a, you know, now now people can respect that I'm one of the best in the craft.

58:49 They can hire me for a lot more money, which is Yeah. And we want people to do that, you know, you guys bloody deserve it. We've got multi-award winners watching us right now, which is awesome. Yeah. Zed, by the way, and others, you know, killing it, mate. Yeah, I saw Zed and post that he won 150,000. You know. Yes. Posted crazy. Yeah. It What's mad is Dave won 500k for the Gruk competition. And uh he he told me that he was doing that at like 3:00 a.m. In his underwear, you know. He had the idea and now the smart thing about that one and the kind of annoying thing for us. It was USA only entrance.

59:35 So, if it's not a global entrance like other competitions and it's more regional, you should definitely enter cuz there's you know, far less entries to look through. And so, I think he was persuaded last minute by Linus actually to enter because he didn't realize it was USA only and he wasn't going to bother thinking oh, there'll be you know, tens of thousands to sift through here on a global platform of people wanting this money a lot more than me. Uh but then he found out last minute it was USA only entrance, entered and came seconds. Not bad. Not bad. And the winner got 1 million. You know, this is where the cash like Elon literally put 2 and 1/2 million dollars behind a Grok competition. And gave it like 2 weeks to enter and the the winners were like 1-minute pieces.

1:00:22 It's truly mind-boggling the amount of money that's being thrown around in these competitions by certain people. Uh I and you guys should profit from that, you know? PJ also won 250k from that. PJ Ais won 250k from that competition and he came like fourth or third or something like that. But yeah, they all had a chat afterwards cuz they all know each other and respect each other's work and they had a Zoom call to go you know, congrats on winning a mill, congrats on half a mill, congrats on quarter of a mill. So, yeah, not bad eh for like uh half an hour's worth of work and but you know, these guys are the best and the cream always rises to the top. This is the thing with AI is 20 years of storytelling, 20 years of script writing as Dave told us. You know, like this really helps.

1:01:09 Yeah, yeah. You know, But I figure I remember there's a there's a grime MC Skepta and um he he's got this song he's doing it like this freestyle and he's talking about his chain and he goes, "You think this is worth I don't know, 100,000 pounds but actually it's worth 10 years on the grind." And and that's essentially what it is. Like yeah, he might do this for and win a million but actually that million pound represents the four years of training and doing this and getting it wrong and pulling your hair out and getting frustrated and putting it out there and people going against you saying, "Oh, why are you doing AI? It's like the devil to the world of creativity." And you know, and that's what that's what uh it represents. It's exactly right and it's no accident that we all gravitate to the same people.

1:02:00 You know, the fact that it Kenna came on our show and then 13 separate competitions in different countries with different judges all chose his exact same entrance. It's like no coincidence, is it? It's like we all know and can spot great storytelling and when people's heart are really in it and his is nostalgia. He just tickles the nostalgia to us Brits like nobody else. His Argos piece, you know, the music, the editing, the little girl, the jokes, everything's all tied into this beautiful package and it just feels so authentic to him. And when he's on stage talking about it, mate, you can you can actually feel like and you know what was cool this time is he showed the behind the scenes and he was trying every single image model for every single scene.

1:02:47 And he was running through like you know, all of the slideshows of here's what Image Gen gave me, here's what you know, Midjourney gave me, here's what Claude and a chat GPT image gave me and it's mental when you look When you start to think that something like a 13-minute AI piece when he made it would have been the sum of like 200,000 images. You're like, "Good lord." You know, the amount of effort that goes into something like that that no People don't They just go, "Oh, you used AI, you cheated." It's like no, that probably took as long as it would have to make that in a animated way like I think people still feel it's prompt this, make me a film that does this and it's just there you go. It's a lot more more to it than that. There's a lot more to it than that. But there'll be days where it will be that easy.

1:03:37 Winston said the Higgs Field contest had like almost 5,000 entries. So, it's hard to compete at that scale. Yeah, that's the thing. Now is the time to do it because they're giving out big prizes and at the moment even that one seems like a lot, 5,000 entries. Imagine in a year's time. You know, it's going to be like 25, 30 It's going to be like a competition if you was watching I don't know, the Super Bowl and someone had an ad and then they said, "Well, it's a million pounds to win this." You're going to get hundreds of thousands of people entering. That's right. Now is the time to do it and enter these competitions cuz if if you're hearing stories like hold on, that guy was what he spent like a few hours doing something in his boxer shorts and won half a mill. I'm going to enter this and then more and more people will enter and then it becomes even harder.

Is AI now where YouTube was in its early days?

1:04:25 So, now is the time. Mate, you make such a good point. I was thinking of the analogy the other day. It's like being early onto YouTube. You know, when YouTube first started, there were like half a dozen people cuz no one monetized it. It wasn't what YouTube is today. Now if you try and break through on YouTube, you're you're competing with hundreds of millions of people trying to do the same thing because what they learned every single year is there's more and more people making a full-time living from just making YouTube videos and this is their career now. And so, yeah. This is the same adoption with AI. It's like more and more people go, "Oh my god, he's making how much money?" I've got a YouTube video that I'd done. There's two YouTube videos. So, I used to do YouTube videos in 2009, 2010. I've got videos there when I had my long dreads and speaking on social media back then, 2009, 2010.

1:05:15 And even in 2009, I put this video um it was I don't know if you remember back in the day there was these Hitler videos from a film but they would they would put subtitles on. He was getting angry in this film but unless you spoke German, you wouldn't know what he's saying. So, people would put subtitles Oh, yeah, yeah, yeah, yeah. about to leave Manchester United. So, but then they'll Yeah, yeah, yeah. So, I done one of those videos and that got 3 million 3 million views in about a week. And this is 2009 YouTube. And I made I made about 3,000 [snorts] pounds from that video. Wow. Wow. Yeah, about 3,000 pounds from that video. YouTube's been through so many eras, hasn't it? And it's Back in the And you know what? We're kind of in that I we need to move on with the videos but the last thing I'll say on this is clipping has come back again.

1:06:06 You know, what you were discussing there was the idea of clipping something viral as a meme and then replacing the subtitles. That, you know, through streamers and stuff, you can have a channel now where all you do is clip up somebody's live stream and put it in YouTube shorts and get hundreds of millions of views. But people do that. Oh, a lot of these guys um It's mad, isn't it? Yeah, they'll pay people. Like people's jobs is to do that for people. They'll clip up Yeah, yeah, taking like certain bits and clip it up and put it all over TikTok and yeah. But anyway, yeah, let's keep going with the ads. Um this one is uh a spec ad for a city that doesn't exist by Mindframe Studio Media. Let's watch it.

Spec Ad for a City That Doesn't Exist

1:06:59 [music] [music] [music] [music] [music] [music]

1:07:49 [music] So, the watermark there, you know, wasn't that exciting honestly but as I said, we found this on YouTube as being one of the entries into the Runway Big Ad contest and they've clearly gone with this premise and you know, this style of stuff but we know that there's a lot more story to be told and that you guys are incredible story makers and this is the sort of thing that's being entered though. So, you know, you really can do amazing things and enter this and yeah, like I feel like you guys could make a lot you know, more interesting stuff than this but this is one guy's vision, you know? This is just one entry that we randomly found. Um you can also pick from six Runway products as created or just make one up yourself.

1:08:37 So, I think there's other variables basically. You know, DoorBros when we talked about their competition, they had to include a door and other little variables to make sure it was something entered for their competition which is kind of smart. So, there's like six products Runway's basically created that you can use to make an ad about as part of the rules for this and this is likely one of those products. Or you can just make one yourself. You know, so it's not it's not exactly the rules. It doesn't have to be hard rules. It has to be these six products but if you're struggling for ideas. Yeah, I like the idea where it's like right, it's got to be here's the like the the rules. These are six things to make videos that has to be one of these six things. I quite like uh yeah, how they do that. I actually didn't mind that video either. I thought that was No, I thought I I I see what you You but it didn't

1:09:27 it wasn't exciting but I looked at that more from a is this what the future could look like? Right. Again, if that's the sort of thing that the storyteller was trying to do, the lack of people was a bit weird though, wasn't it? You know, just the robots and stuff like that. But yeah, like you know, the idea of like an autonomous agent thing deploying, cleaning up, you know, yeah, you could see it, right? Yeah, yeah. In a in a in a massively technological society that this isn't far off. Like drone deliveries, they're not far off. In fact, I think they're being used in Dubai and sort of the emerging economies that are willing to test it and stuff. So yeah, we're not far off of this autonomous stuff. Certainly, this is what we'd need on other planets. You know, that's the thing I was thinking when I saw this was this all of this is a requirement if we're going to build habitats truly on Mars or the moon or wherever.

1:10:17 You know, like this is a a must, not a maybe. Like so yeah. It's one of those things. And like I said, it wasn't that like amazing but the reason we picked it was just to showcase what other people are entering already. And somebody asked how do we find the competitions? Well, we're very fortunate to be, you know, in the CPP, which is the creator partner program of many of these AI companies now and that in enrolls us in like early access to their tools as well as letting us know about competitions and stuff. So we'll just let you guys know. You know, we recognize that not everybody is able to apply and be granted access to these partner programs. But fortunately, we have been granted many access and we're very thankful to all the companies that have given us this access cuz it really lets us let you guys know

1:11:06 when the competitions are, when the updates are coming, when the futures are coming, you know? And we get to use it a little bit before everybody else so that we can truly let you know how it works and things like this. It's just getting the time to do it, honestly. That's the hardest bit now that we're so busy. But yeah. Winston said Curious Refuge is the easiest way to find brilliant. These honestly, we need to do a live stream with these guys. The only hard difference is they're they're in LA. So the time difference is really, really rough. But yeah, these guys are so good. Obviously, Dave has bought them now, you know, Promise Studios has acquired Curious Refuge because of how good they are on their YouTube. They're yeah, Caleb, he's amazing. A really nice guy, too. I met him at Adobe Max briefly.

1:11:55 But yeah, Runway competition entries here. Thanks to Paul for pulling that up for the actual URL. Can you use Runway variant aggregator? Is that an acceptable? Yes, exactly. Runway is indeed an aggregator now, Stew. So if you go into Runway and then you go to like their version of spaces, you know, their node tool, then essentially you'll see Kling VO3.1 and other ones in there. So yes, you can. Look forward to the AI live $1 million competition. Well, when someone sponsors us, Glenn, gives us a million pound prize giveaway. I've said for a long time now, when everybody launches these giant

1:12:42 music festivals and AI festivals, me and Andrew want to be DJing, you know, we want to be the hosts in the biggest the biggest parties going. And if one of them happens to be giving away a million dollars, which they did at the Dubai festival and other things like this, the Billion Followers Club then we want to be the ones giving it away. I would put us forward to do that. That would be sweet. You know the guy that won in Dubai? It was a Tunisian creator and it must have changed his life overnight. Like literally, you know he won a million dollars with his entry. Yeah, crazy. And he stood up on a stage in front of all of the like, you know, biggest people in AI. So as I said, that that prize money is just the start

1:13:30 because now he brands will never leave him alone, you know, they'll just constantly be asking for him to make stuff and his prices can go up instantly and all of, you know, his life just changes overnight, no doubt. Someone said Mr. Beast and AI live. Yeah, yeah. Yeah, exactly. Some form of challenge. Martin. Let's go. That'd be hilarious, by the way. Anyway, let's keep going. We're on our ninth video now. This one is Clinch Paper Clips AI commercial and it's by 1BVP. That is the name of the YouTube handle. Let's watch it. Somewhere right now, the most important document in the world is being held together [music] by a single paper clip.

Cinch Paper Clips: great visuals, but where's the hook?

1:14:20 Nobody noticed it. Nobody thanked it. It just held everything together. Sinch paper clips. Nice. Got some really cinematic visuals in for a paper clip ad, which is probably not what you're expecting, you know? I I like that. That was very simple but very powerful. You know, you never think about that. Actually, that's the paper clip done that like holds all of this information together. The only thing was it was it was a great concept, had great visuals, but it just you know when something is just missing, I can't put my finger on it but it just was something that was just missing.

1:15:07 It had everything to make it amazing but there was just something missing. I don't know what it was. I I like that. I like that. It was maybe the big reveal or something, you know, or the twist or something like because it was very it was the style here was sort of AB. It was like A, here's the products, you know, a bit of history about the paper clip. B, here's some amazing cinematic visuals that sort of are telling a story about what we're saying is the narrative. And then it's just going back and forth, you know, between the brands and some amazing cinematics and the brand and some amazing cinematics. And then like a outro. But no like, you know, in the comedic thing, there's no punchline, there's no twist, there's no reveal, there's no there's no illusion, you know, there's no nothing like that. So maybe that's the thing that you feel like was missing is there was missing.

1:15:58 It was like almost it was almost that. No hook. That's it, you know, you're not hooked. The visuals enough. And this is what me and Paul talked about a lot actually in the green room. When C Dance does truly get the global rollout, the bar is now here for visual fidelity. You know, we'll all expect amazing visuals. So that is no longer going to be your differentiator. It has to be the hooks. It has to be the story. It has to be the things that make you remember because this one was great visually, like almost a 10 out of 10. But like that shot as well, specifically, you know, the B-2 bomber or something like that, which just looks just amazing. But you're like there's just not enough here to hook me in, you know?

1:16:45 But yeah, someone's saying it looks a bit more like a video game rather than a spec ad, which again, yeah, video game AI texture, that can be a proper issue with stuff like that. Yep. No hook from Larry. Yeah, it's just yeah, we like I said now, when we get this visual fidelity at the level we expect it, C Dance will provide that and hopefully VO4 and all of the other tools are sort of at a level where we're like, okay, no longer impressed by this, you know, we need to just see better stories, better hooks. Yeah, Eric said imagine a world without paper clips. Exactly, imagine that. Again, the premise and the idea was great in that respect, you know, the world relies on paper clips and you don't That is a as overall like structure,

1:17:31 again, could have been a bit better with a hook though. You know, what That's the premise. Yes, great. What's the hook though? What's the next thing? Tough one. But yeah, really well put together otherwise visually, you know, in the compliment sandwich that we always give with these, you know, it had a lot going for it. The premise was great. The visuals were great. Just needed to add that hook in and we would have memorized it, had a real real feeling or emotion around it a bit more. But yeah, that's sort of the end of that. So they were three that or two actually that had been entered into the Runway ad competition. We all know that you guys are great at storytellers, visual hook makers. So that's what you're up against.

1:18:16 We may enter ourselves. As I said, me and Paul may enter. Probably Paul, you know, to be truthful. But like yeah. Let's crack on. The next one is another very, very short ad. These are sort of rapid fire. These are sort of almost like clips. This is only 15 seconds long. This one is by Lou Denim. Yeah, we may as well watch this side by side actually cuz it is just [music] literally a 15 second thing. So yeah, a vertical integration, just a clean sort of product shoot, you know, like an expanded thing there. That's a very common sort of thing you can do with first frame, last frame. Nice visual spins.

LOU DENIM's 15-second watch ad

1:19:06 Classy, you know, just clean visuals. I like the logo and the sort of like, you know, where it looked like a clock and it all sort of blended together. There's not any sort of warping, you know, which is obviously really nice. There's a little bit of warping potentially when you zoom right out and the logo doesn't look quite right. But again, that sort of workflow could be a really nice reel or something like that if you've got an e-commerce shop. Yeah, yeah. So yeah, nothing amazing storytelling-wise, just a clean, you know, clean animation, basically. Yeah. Yeah, it's it's Yeah, it's just a very clean. I still think for me the best short one of that length was someone done the IKEA one, and it was a box. Unboxing, yeah, yeah. I still think that's the best one of those.

1:19:51 [laughter] It's funny you remember that because a few people we've been speaking to recently have that in memory. And that was a year 2 years ago, maybe. Really good. It was Actually, no, it was maybe when Vio 2 Yeah, it was Vio 2's launch, whenever that was. Oh, well, that was then. Yeah. Someone thought about that, yeah, in the first week, which is uh It's very smart because when I think about it, right? Like, first frame and last frame, you've got a box which has got nothing, and then you've got an empty room, and then you've got the last frame, which is all of the stuff just all over the sides of the room decorated, and your text prompt fills in the gap between the box exploding, all of the things streaming out, and then going to their respective places of the room. So like, that's almost like the perfect the perfect prompt for the first last frame, you know?

1:20:42 So that's why it's so visually sticky that we remember it. He actually wrote down the prompt. I think I've got it somewhere. He He put it out there. Yeah, it was a JSON prompt, wasn't it? That was the big rage of the time, I remember. It was everyone was doing this structured computer JSON prompting, and it gets more visual fidelity. You know what's interesting, though? Agents and all of this, they're just making this idea of prompting and structured prompting completely void, honestly. Because you give it natural language commands, and it does all of the advanced prompting, you know? You don't really do it now. So as you said, more and more people were like, "Oh, you have to like be be an expert prompt engineer." No, no, no, no. The ads and you being an interesting person and the ideas matter more.

Do agents make prompt engineering redundant?

1:21:30 Way, way more. I think that when it comes to the prompt, context is everything. Isn't You almost want to be a context engineer, not a prompt engineer. A context engineer is when you start going into what's the goal, what do you want to get from this? Like, how do you want to have display? What um Can you Here's some examples. So you're still that natural language, but and then let AI do all of the JSON prompting and all of the details and filling in the gaps. So I think it's it's the context is is Yeah, but until people like the the jump is going to be that like, as you said right now, you could go talk to an LLM in just plain pigeon English and say, "Here's what I want to make. Here's the things I need you to add context and all of this other stuff, you know, to fill in the prompt variables.

1:22:20 But like I said to you, mate, in the agent land, it does that part for you. So you don't even have an LLM respond with the correct, you know, full prompt and then copy and paste that. None of that. It just gets alone. And so this is This will be a new way where the ideation and like Even you're going to love it because in all these voice chat things, you can just set your agents to start doing stuff, you know? You can just go, "Right, creative agent, start making me, you know, a product photo shoot for this." And you know, that agent, start making me a virtual try-on for that, and report back when you're done, and I'll take a look over it, and you know, that's going to be the new It's going to be a really weird and different Yeah, yeah. Wow. Yeah. Yeah, yeah, yeah. Yeah, whole new world, yeah. Whole new world.

Winston Mayo's Caterpillar ad

1:23:05 Let's keep going, though. This next one um is a Caterpillar ad created by the one and only Winston Mayo. We can see him commenting. So as I said, we missed you last week, mate. We're really sorry that you'd left by the end uh when we We're going to watch your Teenage Mutant Ninja Turtles Battle Royale it was, Andrew. So he he'd made like a crazy long, like 7-minute long Teenage Mutant Ninja Turtles battle thing. And that's what we were going to close the show at on last week, but then unfortunately left. This one is a completely new one that he's made cuz he's so prolific. Uh so let's watch it. Uh Caterpillar ad, let's watch it.

1:23:59 Build something legendary. [music] Built for what matters. Yeah, I like it. [laughter] It goes along perfectly with the theme of incredibly spectacular Hollywood visuals for just normal day-to-day brand, you know? Because this is the new world that we're going to get to with SeaArt and all these other incredible tools, is that even your mom-and-pop shop down the road, if they learn it for a decent, you know, this is costing nothing now, you know, comparatively to Vio 3 and stuff. Like, SeaArt is a tenth of the cost or something like this.

1:24:47 So Winston, what Tell us break down How What was the idea? Like, what did you use? What tools? Yeah, let us know in the details, mate. Let us know the details. And you know, we're very thankful that you were still able to tune in for this part of the show where we got you. Also, he's using Kling 3 on this one, which is really interesting to hear. Again, like, you know, these are the sorts of things where you know that it has to be one of the newer models. It's probably Kling 3 or SeaArt was the only options it could be for the amount of like physics that are going on in the battle scenes. I don't think Vio 3.1 could quite handle this. Mhm. Yeah, and this Let's see what else. That [snorts] kid needs a hard hat.

1:25:32 That's hilarious, yeah. Hard hat, yeah. He's playing with like a paper hat, yeah, with the digger above him. Pretty hilarious, Danny. Pointing out that. I love the sand, you know, just the sand battle there. It's so cool, isn't it? Like, you're like, "God damn, that that If we'd have tried that even 3 months ago, it would have looked laughable." Yeah, exactly. All of this is a brand new possibility because of these tools that just can handle this stuff. So it was a contest, actually. I used a storyboard with Nano Banana Pro. I have a list of companies with funny spec ads, so I just time stamps the action prompts. That makes a lot of sense. Mhm. It's really cool. I like that, Winston.

1:26:20 Yeah, man. Yeah. Um what I'm going to do, I'm going to have to make a move very, very shortly. Oh, yeah, you've got to dip, haven't you? I forgot. Yeah, I have to dip, but before I do that, I said I'll reveal my jumper. As I said, it's [laughter] But basically, it's it's nothing. It's just I see nothing. I've never looked at it as anything. Now I'm looking at it here, I'm thinking maybe it is showing something. I don't know. It looks like a map. It looks like Here is like some stairs. Mate, we're all going to have to take guesses as to what it is. I'm seeing it now as like giant keyboard keys, but then it kind of looks like, you know, one of those step-ups at the gym, you know, that you sort of step up onto. The thing is, when we were talking about free stuff earlier, this was a jumper that someone It was some cool, trendy Shoreditch brand, and they gave it to me.

Andrew's jumper reveal and goodbye

1:27:07 Um I'll shout them out cuz I don't know who it was. Martin's saying there's 3D letters or something at the bottom. 3D lettering. Yeah, King Apparel. It wasn't Shoreditch. It's probably the icon, then. It's probably It's a text in 3D, people are saying. Reign Supreme, King Apparel. That's who they are. So yeah, it's a It's cool. Well, I'll tell you what, I think the the general consensus is if you give us free we'll wear it on stream. So just make sure the free merch is coming our way, guys, cuz it will get a legit on the show. Yeah. But guys, love to love you and leave you. Um a pleasure as always. The the the this show goes from strength to strength.

1:27:54 Looking at the cuz I've always I've got my the YouTube net next to it. Oh, yeah. What I notice is that the the this hardly going down, which is always which is always a good thing. Um like the listeners and stuff. So I'm just going to love you and leave you. Hope you guys have a great day. Chris, let's catch up tomorrow or later on tonight. Um and take care, everyone, and I'll see you next week. Good luck with your travels and all your training, mate. Hopefully you get your trains on time, there's no delays and all that. Good luck. Take care. See you later, everyone. Cheers. All right, guys. Well, seeing as I've got no one to have banter with, and we've only got half an hour of the show left, let's get through a lot of these more videos that we've got this week, shall we? I'm just going to play them almost back-to-back, and you guys leave as many comments in in the meantime,

1:28:43 and any that you know, interesting, I'll bring them up, and then I'll chat to you guys. Um let's get straight through to them, then. So this one's called The Last Doctrine. It is a chapter 3 dystopian sci-fi short film. It is a film by uh I'm going to butcher this name, Giulio Fulchingoni, and it's an open art partnership. Let's watch it. CONTROLS ARE FAILING. RUN! Keep moving. DON'T STOP. PRESSURE'S SPIKING.

The Last Doctrine, Chapter 3 by Giulio Fulchignoni

1:29:31 WE'RE PAST TOLERANCE. If we shut it down, the grid collapses. Containment's failing. Move! We have to move. He shouldn't still be alive.

1:30:24 [music] [music] Did it hold? For now. [music] We have to tell them what happened. People deserve the truth. And then what?

1:31:10 They will understand. [music] That's what understanding looks like. No! [screaming] We're going to die! Listen to me. The planet is unstable. If we panic, we die faster. Order is not optional anymore.

1:31:58 It's survival. We endure together, but only if we follow one path. [music] [music]

1:32:49 [music] [music] [music] [music] [singing and music]

1:33:37 Half dose. That's all. I [music] don't have more Myer blood for you. Just enough to sleep. This will not help you sleep. It just keeps the [music] noise down. And the mad this say. And yeah, you guys are already in the know.

1:34:27 Gulio is great, says Danny. I believe he may have even won a Bionic Award, although I have to double check on that. But this one was actually submitted to us via the portal that we now have and the new form. So we'll give you guys that form just to remind you guys. But looking at this and the quality of it and it being submitted to us, kind of insane. Like I love the details. I love the world he's built. I love the lighting. It all feels kind of just insane that this is one or two people's work at this length that they're able to create and submit to both us and awards. Yeah, here you go. So make sure that you use this link. Let us know the handles and everything else that you want. Obviously add them to your video as well and any tools that you've used

1:35:18 and submit us what you're making, guys. As I said, we really want to focus on spec ads. So when SeeD ons 2 does get the full roll out, hopefully you guys, I know Glenn and Eric and others that already working advertising will already be doing this. But yeah, for you other guys, spec ads are a lot shorter. This is such a monumental effort. This is like a whole world he's building. And it looks like OpenArt is backing it. And we're seeing that as a trend, too. We saw Cava on the kids having originals. So now he's a free pick originals creator. So they're backing his future series. And we also saw Higgsfield doing an originals. OpenArt are backing this one. So yeah, it seems to be a trend as these AI companies that are the providers of these tools will actually financially back

Why AI tool makers are backing original series

1:36:06 series that show to be popular and that could be made of this quality by small teams. So definitely have that on your radar as well as entering their competitions to win money and stuff like that. [snorts] But yeah, we've got a lot more videos to watch. Thank you so much for submitting that one to us. We really appreciate the extra effort of submitting it to us via our private link. So thanks a lot, Gulio. Let's crack on with more of the videos. Let me get back to my clips. So the next one we have is a short film called Escape from Berlin. The credits for this one goes to Dam Dam us. Let's check it out.

Escape from Berlin

1:36:56 Scenario 5321, minimal casualty pathway. Estimated success rate, 72.6%. Scenario 1984, maximum lethality. Estimated success [music] rate, 99.3%. As always, it's your show, Sergeant.

1:37:57 [sighs] Pretty insane, huh? You can bet your bottom dollar that that was made in the CapCut axis of SeeD ons because nothing else is going to be doing something like that. That's for sure. Yeah, pretty damn insane, like I think it's just incredible what these new tools are able to offer our pipelines, honestly. Stuff like this, no other models been even get getting close to making anything like this. So the fact that you can add this to your product things. I mean, we It's a bit of a trend this week, isn't it? Hollywood level VFX and production

1:38:42 for, you know, just much smaller projects than ever I've seen it before. And so yeah, you can be a lot more ambitious with stuff like this and it felt like the physics wasn't perfect, obviously. But it's way closer and way more realistic and watchable than anything previous. And it's only going to improve from here. So yeah, pretty damn insane, honestly. The physics were as close to an action scene as I've seen in this respect. Like again, like the guns are going off at random places the the physics of some of her jumping is again not perfect but it's so much closer it is kind of wild and the start with all of the like blueprints and stuff and all of the text that looks accurate I was like wow

1:39:31 this is truly crazy like again nothing would really get anywhere near to this in the past this freeze frame when we see all of the like blue uh like I I like holograms with like yeah like I can clearly rip threat assistant critical you know I can clearly read some of that writing some of the smaller text is not as visible but like it it it it obviously shows what it's trying to show. Anyway enough about this piece we're going to move on uh got loads to get through as I said. Um the next one is called the big dog it's a short film created by Giovanni Abatante. It starts from a very simple very cinematic idea then pushes into a more absurd and surreal territory. This one was also made with C dance 2.0 let's check it out.

The Big Dig by Giovanni Abitante

1:40:21 When I was a kid I'd always heard that if you dug a hole far enough you would end up in China. Pete I didn't get very far. But I never really let it go. I figured maybe I just didn't dig it right. [snorts] So I learned how and this time I'd make it to China. Turns out it's not true. It's actually Japan. And they weren't too happy ABOUT IT EITHER. [screaming] AT FIRST I THOUGHT IT WOULD TAKE a few days.

1:41:10 Then a few weeks. [music] Then I stopped counting. So I just kept digging. And then one day I looked up and I saw the light. Okay. This had to be China. You're in Nevada. Right. Of course. [music] Move move move.

1:42:13 Wait. This is my neighborhood. Good good. I don't need China. I just need to go home. Can I help you? Okay. That's not my house. Hey Jimmy. Yeah. Come on. Jimmy I don't know you.

1:43:00 Come on. I think you got the wrong house. Wait. Here you go. You went the long way. [music] You went the long way.

1:43:46 I guess I dug too far. Or not far enough. Right. Well I guess you got a lot of time on your hands. Cool that it closed out that it was based on a screenplay there that's really interesting.

1:44:32 Obviously we saw Uncanny Harry's piece a few weeks ago that was based on a very old book and screenplay that was by H.P. Lovecraft as well. We got Callum Youngson hey mate nice to see you in the chat saying so good on that piece. We got Bram saying great storytelling and visuals. Um I was just having a chat with Paul of Juicer in the in the in the room saying you know uh we've got lots of stuff that we haven't shown this week should we get into some of the shorter 15 second clips and stuff that we showed and no is the answer that we both came to because we want to watch more storytelling and short films and really quality stuff like this you know we want to be not just prompts and clip makers this is a real storytelling it had a lot going on uh the continuity was stellar as Glenn is saying in the chat as well that was great you know like uh it really

1:45:23 like the character continuity the overall messaging the pacing the tone it had a lot going for it this one. Anyway let's keep going we've got other short films that we're going to continue watching like I said we're not going to just go to some of the clips although we may finish on some of those. For this next one I'm not exactly sure what the title is so I don't want to do it badly credit we think it's called default we think it's called default and we think that the creator is Shwai Shaw Bo Bo Ying Chinese or Asian creator at least um I might have butchered both of those anyway we found it interesting enough to curate for the show so let's watch it.

DEFAULT

1:46:15 Woah what am I? Oh come on seven again you rebooted again? What? I don't know you. Yeah like you ever remember you owe me three batteries don't play dumb. What batteries? [music] WHERE ARE YOU TAKING ME? Checking your factory settings got to figure out what the hell you're built for. [music] First test let's see if you're a combat model [music] don't chicken out.

1:47:09 [music] Perfect a wasteland florist 10% battery for a flower next stop make this damn thing spin. GOT IT. YEAH. [laughter] [clears throat] MIND CLEARING DO IT. What the hell are YOU BUILT FOR? [music] LAST TRY. MAYBE YOU'RE A construction model.

1:48:00 [music] [music and bell] Well guess I can't fix bridges either. Bridge is still busted. But hey we got lights. But what's the point? I guess I'm not really built for anything useful huh? Just go to sleep. We hit the terminal tomorrow plug you into the main console

1:48:47 you'll know what you are. But that scorpion kind of liked my flower. Press it Your whole factory manual is in there. [music] Model C7, festive atmosphere renderer. No holiday events detected. Recommend decommission.

1:49:38 I'm Warning, energy core nearing depletion. Recommend decommission. No holiday events detected. [music] Recommend recommend decommission decommission. Don't go. No, no, no, Seven. No! [music] [music] [music] [screaming] So beautiful. Seven!

1:50:26 [screaming] [music] [music] [music] [music] Those three batteries, forget it.

1:51:14 [music] [music] Wow. The continuity and consistency in the style of this was so nice, as you guys are pointing out. We've got Lara saying she's jealous in the chat of this one, and I understand why. Um it's very watchable, you know? It's felt a little bit long, but always like it's like just it was such a nice world that if you're in it enough, then you're in it, you know?

1:52:02 And uh yeah, the style on this one really kept me in it, and uh I liked it from the get-go, and the fact that it continued consistently throughout the piece, and clearly it was called default. Um yeah, really nice work. Anyway, let's move on. Uh we've got some more stories that we want to cut through this week. Um this next one is cute short animation with girl and her dog, which was a sea dance test created by Glitter Gal. Let's watch it.

A girl and her dog: a Seedance 2.0 test by Glitter Gal

1:52:50 [laughter] Again, no particular story there, but just a really nice sea dance test. Again, a lovely visual palette, great continuity, sort of like a claymation style, but Play-Dohy, like very just really like this style, so that's why we picked it for this week's show. Um we've got Tameless Tales of Persia saying, "Cool stuff.

1:53:36 I enjoy the story more than the AI stuff." And I believe that's what we're all going to start to, you know, see. It when you forget that it's AI is the best time, actually. When we were sitting in the Bionic Wards watching it in a cinema experience, it was whenever anybody forgot that we watching an AI film, that that was when we were fully in it. So I totally agree with that. And yes, it's had a very stop-motiony feel to it, a really charming style, as Glenn says. And yeah, if you're looking to make kids stuff or anything like this, it's very cute, very nice, very watchable, you know? It could have been more as a spec ad, it could have been more as this. It instead was just a test of sea dance two put out as a post that we thought was a curatable thing to watch and inspire you guys.

1:54:26 Anyway, let's move on. Sorry if I sound really rough, by the way. I'm still getting over an illness. Uh yeah, I had to mute myself there, I'm like sort of choking in the background, so apologies for that. This next one is Kido, which is film samples upscaled with Magnific. This is actually by Henry Dubrey, who is somebody that we've collaborated with at Coca-Cola, actually. A really, really cool guy, now working at Google Film Studio. Basically, what he did was he pulled out his original IP as a test subject for Magnific's new upscale precision upscaler. So we saw them come out recently with a video upscaler. This one is a precision version of that video upscaler. It's just a short clip, and it did not disappoint. Let's watch it.

Henry Daubrez's KIDD-O upscaled with Magnific

1:55:20 [music] [music] Really cool. And uh yeah, it did justice there, and that's what we were looking for, really. It was just a short clip that he upscaled with the precision Magnific video upscaler, and it's how close did it stick to the style, how much warping was there. It looks really, really good. So what we can expect with this and more video upscalers that come later in the year is essentially much more higher definition stuff. Even if we're not getting the raw output from these AI video models at, you know, 1080p or higher, we will be able to use Magnific upscaler and Topaz and other tools

1:56:06 to make it of this high quality, which is really, really good to see. All right. Well, we've got a hard stop. Um yeah, we uh I think Paul's literally going to get kicked out at 5:00, so um we've got two very quick stuff that we can show. Uh I think we should go with the Shining Cats one. Um because yeah, I was going to show the football one to Andrew, but he's already left, so let's go with one last video. We'll go with Shiny Cats. Here's Johnny. And cut.

The Shining... with cats!

1:57:06 [music] [laughter and gasps] So just a funny little thing that I'm noticing is Kling actually has the ability to swap out particular characters, and we're seeing a lot of this happening. It actually reminds me of Rick and Morty's unlimited TV, if you know that reference. Essentially, Rick creates a TV that's able to show any character in any world in the parallel universes acting in anything. So what we're going to see a lot more of in the future essentially is cats replacing actors in famous movies and things like this. Kind of hilarious, nice little funny thing to, you know, finish out on, but it's yeah, it's essentially uh what we're going to see more and more is just replacement of

1:57:51 uh characters, in this case, you know, the Shining characters with cats. Funny little spoof there. Anyway, we have got a hard stop. Thank you so much for tuning in. Uh glad you found it hilarious to close out the show that way. Yeah, we're going to see more of that stuff, so yep. Really appreciate it. Thanks so much for tuning in, guys. As I said, you've got the link now to submit all of your stuff. Um tune in and subscribe to our Luma, actually. Subscribe to Seed Luma, so that you can be informed of all future events as and when we go live, so that you don't need to see LinkedIn event page or anything like that. Otherwise, subscribe directly to us on YouTube as well, so that you can see live roll out notifications, all of that stuff. Links to all of the videos will be sent out tomorrow on the newsletter.

1:58:39 Some Somebody was asking about that last week, and the newsletter is now in Luma itself. So by subscribing there, you can essentially get our future events, also get our newsletter, and it's going to be sent out only to those that have actually signed up to Luma. So if you if you are wondering why you're not getting that newsletter, you have to subscribe through the Luma in order to actually get that, and then you'll be sent out all of the credits and stuff from the live show. But yeah, spread the word. Obviously, we want more and more people to be joining, uh but we want more and more people to be watching. Hopefully, we're going to get some sponsors this year, which would be really cool, and we can bring exciting prizes and competitions to you guys directly. You can submit your own work directly to us now as well using the link that's on the screen.

1:59:27 I'll let Andrew know. Thank you so much. Big fan, Miriam. You're my number one. You are the best. Thank you so much. Uh it's so nice to meet some of you in person at UpScale and stuff. You know, 3 years we've been doing this live show. Started out as a little audio room on LinkedIn, and then we gravitated and graduated towards this live show experience. And yeah, some of you guys have been since the very, very start. There's too many companies called Luma. Ah, so funny. I know, 3 years goes by so quickly, doesn't it, Glenn? Especially in AI. It does feel like three decades though, and I've definitely gained a lot more gray hairs than I'd like to have done in those 3 years.

2:00:13 Maybe it's the kids, maybe it's the AI, maybe it's both. Maybe it's everything. Thank you so much for tuning in, guys. I'm going to end the stream now. Uh look out for the next live event. Come through Luma, come through YouTube, come through everywhere. Dog years, exactly, Glenn. Oh, hilarious, mate. And thank you so much for staying on to the end, guys. You know, our retention rates are ridiculous. You guys are the best. You're here before we go live, you're here till the end. I appreciate some of you have to drop out for work and stuff. I completely understand it. We're so busy as well. So yeah, really appreciate you tuning in live all around the world. Thanks so much. See you next week.