He Used AI to Crash D-Day in a Tuxedo

01 · breaking news · ▶ on the show at 11:09

CapCut Video Studio launch

By CapCut

CapCut is launching Video Studio, an AI production workspace in the same mould as Freepik Spaces, Weavy and Flora, announced as part of its Seedance 2.0 rollout. Chris liked what it inherits from Seedance: upload sound, video and images, even several videos at once in Omni. Seedance 2.0 on CapCut reached 10 countries first, then Europe, with the USA last in line, which Chris put down to Hollywood pushing for more guardrails. Alex already had access after giving ByteDance pointers in long interviews months earlier, and called it an infinite canvas where anything is possible.

CapCutSeedance 2.0

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02 · breaking news · ▶ on the show at 22:43

Krea real-time edits and annotations

By Krea

Krea's latest demo added annotations to its image editing, part of a wider push towards annotations and layers. Chris has always found Krea fascinating for its real-time edits and multiple prompts at once, a tool quietly building in the background. Alex, who counts the founders as friends, called it more of an artist platform than Freepik or Higgsfield, and said several enterprises he has worked with use it internally because it's so customisable. One viewer admitted they'd only ever thought of Krea as a tool for portraits.

Krea

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03 · breaking news · ▶ on the show at 34:33

Runway Ad Conceptor

By Runway

Runway launched Ad Conceptor alongside its ad contest for products that don't exist. Upload a scene image, a product image and a prompt for your concept, and it returns three image grids to mine for shots and narrative beats, with Nano Banana Pro inside Runway to upscale any single frame. Chris compared it to the grid tool in Dor Labs and called it a creative slot machine. Alex traced the 3x3 grid back to a viral prompt from his friend Techhalla, and admitted he had coded his own version and kept it private.

RunwayNano Banana Pro

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04 · ▶ on the show at 42:51

But AI Will Never Be Able To Do This

By Alex Patrascu

Alex gathered every comment AI sceptics have left him on X, LinkedIn and Instagram, shaped them into one script with an LLM, and shot it as a run of scenes, each directed in the style of a famous director, Nolan among them. CapCut asked him to showcase Seedance while it was still China-only, as one of its global ambassadors, and it took him one day, from late morning to the evening. Andrew beamed all the way through, and Chris loved the fingers on fingers. A viewer, Ziggurat, put it best: the haters won't get the irony. That was the point.

“It's an inside baseball joke to everyone in the know.”Chris Branch · ▶ 48:44

Seedance 2.0CapCut

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05 · ▶ on the show at 52:27

3PM Wedding

By Alex Patrascu

Alex's photos from a trash-the-dress shoot in Mallorca after his wedding became his character reference. In one test he forgot to prompt his outfit, Seedance put him in a tuxedo, and a film was born: a man walking through history, from D-Day to the Olympics with Jesse Owens, politely asking for Oak Street. He brainstormed it with Seed 2.0 Pro, wrote global rules so the character never notices where he is, put a cookie in almost every prompt for continuity, and prompted a British accent he doesn't have. The cat, Zen, the car and the suit are all his own.

“I forgot to prompt the attire, so it rendered me in a tuxedo in one of the shots.”Alex Patrascu · ▶ 53:18

Seedance 2.0DreaminaSeed 2.0 Pro

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06 · ▶ on the show at 1:11:59

Viral TikTok hair-cutting spec ad (not AI)

Not AI at all, but Chris played it because it could easily have been a Seedance prompt. A freelancer's self-shot spec ad, in which a girl cuts off her hair and it falls into the sink, was going mega viral on TikTok with 27 million views and 1.5 million likes. Chris had to check whether it was AI, because she looks like a Midjourney character. His point: AI creators should take inspiration from simple, quick, clever premises being made the traditional way, and just do it.

07 · ▶ on the show at 1:13:36

NIGHTCALL (music video)

By Alex Patrascu

A full music video Alex made with LTX 2.3's audio-to-video, which he says runs locally on a 4090 or 5090 with perfect lip sync. LTX had asked how to showcase the feature. The lyrics came from someone on X with about three followers, the Skype sound went in as an input, and he made the track in ProducerAI with Google's Lyria 3, amazed it didn't sound AI at all. The singer came out of Higgsfield Soul: he's tired of the same AI face, and short hair was easier to keep consistent.

“This is LTX 2.3. You can run it on a 5090, on a 4090.”Alex Patrascu · ▶ 1:17:01

LTX 2.3Lyria 3Higgsfield Soul

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08 · ▶ on the show at 1:18:59

RingCentral AIR (AI Receptionist)

By Benjamin Benichou, 3.11 Labs

Benjamin Benichou of 3.11 Labs made this commercial for RingCentral's AI receptionist: a florist drowning in calls and mixed-up bouquets until AIR steps in. Chris loved the fit of an AI video for an AI product, and repeated the show's rule about using AI only where it makes sense. The lip sync wasn't perfect, and for a friendly, joyful ad it didn't need to be. Alex added that AI unlocks ideas that used to cost millions, recalling a small pizza shop once quoted $4 million for an ad his team made for far less.

“Don't force AI. Make it where it makes sense.”Chris Branch · ▶ 1:20:09

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09 · ▶ on the show at 1:22:57

CRAFTR launch ad

By Simon Meyer

Simon Meyer's launch ad for CRAFTR, his Chrome extension with over 150 prompt presets, syntax highlighting and a prompt preview before you render. Two parents are called into school because their son has been flagged for his prompts, and the cure is CRAFTR. Simon built the tools for his own workflow before opening them up. Chris knew it was Simon within 10 seconds, no watermark needed, and called him the European Neural Viz. Alex knew him as the "you press a button" guy who won the Higgsfield contest. Simon posts mostly on LinkedIn, and had just become a dad.

“You knew it was the Simon Meyer video 10 seconds into this.”Chris Branch · ▶ 1:26:52

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10 · ▶ on the show at 1:31:14

Fragments (crypto ad)

By Maia Benzimra, Benzimra & Co

A crypto ad from Maia Benzimra at Benzimra & Co, which the team says drove 20.5 million impressions for their client and is 100% AI generated. Bulls are powerful but domesticated, buffaloes charge through the wild free from authority, and that's what Bitcoin Jr. is to Bitcoin, only on Fragments. Chris called it a simple, clean premise and exactly the kind of brief AI now suits: CGI and VFX ideas that would once have cost millions. He was surprised it was 16:9 rather than vertical, given the numbers.

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11 · ▶ on the show at 1:33:08

Freedom for Animals

By Glenn Batkin

Glenn Batkin, a long-time viewer and friend of the show, made this cartoonish piece for Freedom for Animals, and it turned out to be a real campaign rather than a spec ad. Chris got Animal Farm vibes and called Glenn one of the best in a small community making work for non-profits and animal causes. It's not his first: Glenn's extinct-animals take on the action-figure packaging trend went viral and a charity made it an official campaign. Alex followed with how spec apps on Dribbble won him ten years of client work.

“Glenn is one of the best of the best.”Chris Branch · ▶ 1:34:10

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12 · ▶ on the show at 1:39:28

Natural Selection (Land Rover spec ad)

By Danny Ratcliff

Danny Ratcliff's spec ad for Land Rover follows an antelope family evading predators on the plains of the Serengeti. Danny is another long-time viewer, and by the end of the night Chris named it the piece that stood out for him, from the visual tonality to a very famous song choice that was perfect, and might also get the stream flagged on YouTube. Chris could see years of advertising experience in it. With the crispness of tools like Seedance, he said, the micro details now really matter.

“Your visual tonality is just what sets you apart.”Chris Branch · ▶ 2:14:02

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13 · ▶ on the show at 1:44:07

The Things That Last (Runway Ad Contest)

By the bytepit

The first of four Runway Ad Contest entries, where each ad had to feature one of Runway's set objects, such as a paperclip or an AA battery, or invent a product that doesn't exist. the bytepit picked the AA rechargeable and told a whole life story through music and consistent characters, closing on a short voiceover. Alex said the characters make it, down to the father looking like the son. Chris liked the crib-to-car morph, and Andrew spotted a white scratch on the battery that holds from babyhood to the end. Andrew's favourite of the contest picks.

“I think it has to be the batteries. I just like the story of the batteries.”Andrew Davis · ▶ 1:56:13

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14 · ▶ on the show at 1:47:38

Kevin (Runway Ad Contest)

By Ahmed Saad

Ahmed Saad picked the hose and wrote a musical number about Kevin, a toddler with a moustache and a serious face who changes his own nappy, makes his own meals and graduates to garden duty. Chris loved the satirical premise and the choice to go beyond the brief with a full song. Andrew said the music and lyrics are what made it, which led Chris to a regular point: the voiceover is so often the breaking point in spec ads. It also sparked a debate on whether brands will simply lift concepts from creators' spec work.

“That's what made the ad. It was the music and the lyrics.”Andrew Davis · ▶ 1:49:04

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15 · ▶ on the show at 1:52:11

Since Forever (Runway Ad Contest)

By sinmente.ai

The paperclip entry from sinmente.ai: Cinch paper clips, holding everything together since forever, with a paperclip woven into every single scene, right up to a throne made entirely of paperclips. Chris called it a crazy but clever way to meet the contest rules, and remembered his own team doing 40 iterations of a sports-equipment throne before Nano Banana existed. Alex picked it as his favourite of the three because it was the hardest to pull off and had him thinking hardest about how he'd do it. Andrew had shared it on LinkedIn that day.

“I want to say this one for a single reason. It's the hardest to pull off.”Alex Patrascu · ▶ 1:54:26

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16 · ▶ on the show at 1:57:35

One Bite Away (Runway Ad Contest)

By Timeless

Timeless chose the coconut crunch: one bite and an office worker is transported to a tropical island, a classic ad premise that Paul compared to the old Bounty ads. Chris praised the sound design, from the low hum of the office to the effects that make the switch immersive, plus editing that lets the visuals carry it with no voiceover. Andrew put it second behind the batteries for storytelling. Alex had just left for a class after two hours on the show.

“I like that ad a lot. That's still the batteries, but I think that's second for me as in storytelling wise.”Andrew Davis · ▶ 1:59:19

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17 · ▶ on the show at 2:02:33

Pac-Man

By Diogo Sampaio

An ad that reads Pac-Man as a dark metaphor: a character who can only consume, chased by demons that are probably in his own head, who escapes out of one side of the maze only to come straight back in the other, before the twist about kids running around dark rooms munching pills. Chris said it felt real from the first moments and made him forget he was watching AI. Glenn summed it up in the chat: perfect twist, perfect execution and style.

“Did I forget it was an AI video I was watching?”Chris Branch · ▶ 2:05:00

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18 · ▶ on the show at 2:09:17

Seedance music video

By Emanuele Riccetti

The closer: a Seedance music video from Emanuele Riccetti, a song about clocks, gears, steam and old engines, and living, losing and loving while it all winds down. Chris loved the ending, where the curtains close on the musical theatre and the star turns out to be just a guy on the bus. Brilliant fun with great character consistency, and it left the chat asking for more behind-the-scenes deep dives, which Chris promised to line up with creators willing to share how they work.

“I love that transition at the end as well, specifically where he just is a guy on the bus, but he's starring in his own musical.”Chris Branch · ▶ 2:10:38

Seedance 2.0

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