Transcript: Two Weeks to Make This Masterpiece

Back from Adobe MAX with festival flu

0:01 [music] Switch it on, the feeds awake. Dreams are blow, creators break. From bedroom labs [music] to global stage AI live, we set the place. [music] Broadcast be late to waves, YouTube skies. You fil [music] your life. AI live. We amplify broadcast [music] via the creative eyes. Every frame electrified from underground to worldwide. AI live we go live. [music] Spec is glowing shorts burn. Music fields twist and turn [music] to pixel voiceame.

0:56 Hello. Hello. We are back. Hello, hello, hello. And uh I I saw in the group chat that some of you missed last week, especially Eric giving us the uh missing a week. It's been so many weeks continuously in a row. And so, yeah, one week away and we're already getting people missing it, which is exactly how we want it to be. Exactly. That's the ultimate compliment for us. Exactly. Exactly. We've got a new feature. Look, we've got comments on the bottom right hand corner. you might see. Finally, Streamyard has let us uh host all of our comments in a nice little uh continuous feed. So, you don't all need to keep popping back to the LinkedIn event page or going to YouTube live and seeing comments. Hopefully, now all of the comments should be viewable to everybody.

1:45 Yeah. Hi, Daniela. Hey. Hey. We got Anise Walker. We got Daniela. Glenn. Eric was crying. He had to get consoled by Glenn. That's brilliant. Well, Eric did send us a really good video this week that we'd be playing. Yeah. Oh, yeah. True. Simon Mayer, I've asked him on the podcast, too. And he is Berlin based, so time zone wise, that should match up. But I'm sure he's very busy. Yeah. Same time zone as me. All right. Hey, we got Hi from New York. New May. Has everything changed yet? I know. Hey, Jim's in the house. Let's go. Theresa's in the house as well. Theresa is in the house. November indeed. Mary, I'm glad you realized.

2:30 Oh, by the way, Chris is not feeling very well. Yeah. So, yeah, he's uh suffering from is it the C word? Well, it's I'm just going to call it festival flu to put call it the nice way. And uh yeah, I guess if you're meeting up with 10,000 plus people and Toby Max, it's inevitable really. Half of our group got it and yeah, it's just unfortunate. Unfortunate. Yeah, it won't shift it seems like. Yeah, it's uh it's lingering. Not a fun one. So, if I go on mute and I'm coughing and it looks like I'm saying something, that's just because I'm sick, guys. I'm sorry, [laughter] but I'm still here. I'm still trying. Still battling through. So, I guess there'll be lots of videos, less talking. Yeah, exactly. Yeah, lots and lots of videos.

Why MetaPuppet got the Adobe MAX main stage

3:16 Yeah, actually that's a good little segue because um I'm going to reveal what my favorite video of the week is going to be already because I got to meet the one and only Meta Puppet um for the second time in real life. Um and his showcase, mate, was so good that they put it on the main stage. He's the only he's the only AI creator of all of the ones. Even Dave's didn't make it. And Dave's got an extra budget because he had real um actresses and and like it was given a bit of extra. But Met Puppet story was so good that in front of the entire Adobe Max like main audience, he got a personal showcase. Did he use Adobe's tools for it? Yes. Well, all of them did uh to some degree like boards or whatever, but then they're generating.

4:04 But the thing is about Adobe that there's V3 and stuff inside there now. So like you could have used, you know, any tool within Adobe to make it, but like um they showcased in a bit of the behind the scenes some of the boards that they were using, which is like the workflow story board and stuff like this. But his mate was so good. I had a dream about it. I told I told him I told him the next day. I was like, I'm not going to give it away. And I'll tell you the story. Remind me later about the dream about it. But I was like, whoa. It made such an impression that I literally dreamt in the same like story arc of like his thing. It was incredible. And I told him hell of a buildup. We got to see this this Yeah. I was like, "Your stock just rose like 1,500% being on that stage." Like um and he really deserves it too, George.

4:56 You know, his real name. He's he's such an unassuming nice person in reality. The show as well before, isn't it? Yeah, he has. Yeah. The BBC guy. No, that was um that was Uncanny Harry. Um so Meta Puppet is somebody that's been on previous to that, but um I think I remember there's been a few that that's been here. Yeah. Yeah. Yeah. Yeah. I think I I remember the one. Yeah. I'll try and dig up the See if we can get him back on another man. And he's really [ __ ] deserves it. Like you know, and I told him, you're one of the most interesting storytellers in AI. like everything that you do. Remember he made that plastic baby that rose to be an adult. Um Yeah. Yeah. I've remembered that ever since. And I told him, you know, there's something about yours which is so sticky.

5:45 I always remember like the characters and the plotline and it doesn't really matter what genre he's making. It could be horror or it could be like, you know, a normal thing and I'm like, "Wow, it somehow sticks for me." The power of storytelling. Yeah. And I'm glad that you guys are seeing each other's comments. I don't need to feature them on screen now. I felt bad before because I was like, you know, trying to have a conver with chat a catch up with Andrew and you guys just chatting in the background, but now you can all see each other's chat coming through on the screen. Very cool. Yeah, as always, everyone from across the world. We got San Francisco in the house. We got Costa Rica in the house. We got Colchester Essex Massive in the house. Hey, let's go. We got Bangladesh. We've got from the UK. Who's from the UK? From Christine. Hi Christine.

6:33 Also saying it takes about three weeks to go away. The the the COVID. Uh God, I really hope doesn't last that long. We got India, we got Turkey, today. Let's go. And the news is from Adobe Max just to like cut it all as a like highlight for the event is they're coming for everything mate. Wow. Every single pie. They've got a comfy UI compared to coming. They're in aentic now. So like chat GBT they're coming for every single version of um things they've seen being successful. So not that surprising really because Adobe's got teams of people they can spin up on their individual projects. And there's this section called sneaks which is kind of like teasing what's going to be in the next year.

Is Adobe coming for every part of AI?

7:23 And um that was very much like that one that you sent me which had like full of stuff. Yeah, exactly. Yeah. Um and that had like Gorian Splat and a bunch of other things that we've been seeing, you know, other companies dabble with. Uh, so think of Adobe literally coming for every single part of AI including the sound effects, the voice, the video, the storyboarding and every single part. you know, you you said like when I think it was about a year and a half ago, like when are the big players going to go all in to try and, you know, catch up with this? And it seems like with Figma buying Weevi, this is another big news cycle as well, right? Happened on the day right after Max. This is the big players going, "Right, we're in."

8:12 Yeah, that is I I I think that I mean we were saying this before that Adobe, if you notice, they're just they're not quiet as like Amazon just been pretty quiet. They're not being quiet. They're just doing bits and pieces, teaming up, but they were going to hit hard and it looks like it's like a a longdistance race and you know when everyone's just waiting for someone to sprint, it's like Adobe said, "Right, let's just go." And now they're going. It looks like they said, "Now's the time." is going to be such a big year in AI. Yeah. And I think it's going to be the last year where we can do stuff so freely without [snorts] it costing a lot of money and without ads being involved and without

8:57 regulations. I think next year. So the fact that everyone in the chat room is here listening not just to us but to everyone else in the chat who knows their AI stuff and even guests that we we bring you know really take advantage of these next 12 13 months because um I really genuinely think that that gap the golden era is going to go like that soon. Stu's given us the insight on free pick spaces. Actually, everybody um who well not everybody but a lot of the European lot that went to the LA Max went straight to Malaga and are right now at upscale free pick conference. Um so I haven't seen that yet. I'm actually on it right now. That's very interesting that they've launched how to create images in spaces. Let's create your first video in spaces.

Freepik Spaces and the rise of node-based canvases

9:43 I haven't used it. I was using more the assistant which is like their kind of like agent stroke workflow but I didn't pay attention to spaces but thank you very much uh Stu cuz I will start playing around with it after the show. It seems everyone's going to have a go at weev by the way Stu. Oh yeah, it's the right it's the right they were the right time to launch something. And at the time Rory Flynn, thank you very much uh for getting us involved. Rory said, "You've got to check this one out because Flora was another one which is like a nodebased sort of spaces thing." And at the time I said, "Well, all of these places that are aggregators like Korea, like Freepick, and they're going to all have this version of spaces, you know, it's just what they call it is what they call it." But essentially it's going to be like a project management place which is like an infinite canvas

10:35 which is kind of what they've all created and then you know you've got this nodebased creation now where you just drag in a module let's say the module is V3 and you drag in like a prompt module and then it's like a prompt window then you've got the V3 window which actually showcases the video and then it's just APIs talking to uh one another. Interesting. I'm definitely going to play around with it. Hey, let's go Jeff. Good morning. Hey Jeff, there's a lot of Even when I was doing the roll call for like the different countries, there's more countries here. You got Kurt from Germany. Yeah, we have got India in the house. I've mentioned before got Lisbon in the house. You got Italy, you got Slovenia, we've got Georgia, you got San Fran in the house, Canada, baby. Mary's in the house.

11:24 LA's here as well. Hey, let's go. You know what was so funny is in our group of um I think it's like 60 AI VIPs at Adobe, uh Todd, who's like the local LA guy who organizes all the stuff there, he goes, "Who else is from LA? Put your hand up." Literally no one. [laughter] There was like 69 other people going, "No, none of us are local." There were a fair few Americans, but none from actually LA, like living and working in LA right now. So, it was kind of funny. Hey Zed, what's going on? Hey Zed, what's going on, brother? All right, as you said earlier though, I have lost my voice. Let's get into some videos. Actually, as we've got Glenn on the line, um, we featured

Metamorph Protocol by Glenn

12:13 uh this on uh Creativ's main page, but I think you're deserving of more podcast showcase as well, Glenn. So he created this crazy series, Andrew, which was called Metamorphosis or something like this. Check this out. Oh,

13:08 hey. Metamorph Protocol. There you go. That's really good. You're so welcome, Glenn. Um, I love your imagination, as I've always said to you, like whenever we're doing concept ads, but even that's so different. And I love that you're doing experimental sort of art stuff and challenges and other things like that as well. How did that happen? What did you use? Yeah, let us know um in the comments, Glenn, what your setup was there. I think we wrote about it in the post, but I haven't got the post to hand. And look at this. Instant feedback. Well, clarity, details, stunning.

13:54 Nice. Gobsmacked. Hey, Claire. How's it going? Hey, Cla. Hey, in the house. This is Italian brain rut on cocaine. [laughter] Oh, speaking of brain rot, by the way, oh my god, some of the Grock and Sora 2 videos that Lionus was making when we were in Adobe was hilarious. He was basically just taking like photos all of the time and then uploading them to Grock and then having like everyone be set on fire on stage or whatever and then passing around like the video of, you know, and then making people laugh. It's it's kind of hilarious how like um you can do that in real life now.

14:42 You know, we're at a point now where on your phone you can quickly prompt something, pass it over to your mate, make them laugh instantaneously. And uh yeah, it's kind of fun. It's offputting for the speaker though because people's like all of a sudden laughing like what are they laughing? This is the thing mate. There were so many speakers on so many stages. I've not I don't think anything comes close to that. like in terms of um what I've seen in Europe anyway, there were like hundreds of stages over like you know um arena that was so big it was like festival size. Yeah. And it was just you know there were many stages here and there and like pop-ups. There was even this giant room with like 20 different like stages in it and uh it was it was just mental how big I didn't realize it would be that big.

15:32 I just thought it would be just like a event with a few hundred people. Honestly, I was blown away by how big it was. Last year or last year. I've never been to an Adobe Max. Uh I think you went last year. Well, I went to a London one which was like a viewing of Miami, which I don't know how big the actual Miami thing was, but yeah, I was just like gobsmacked at how big it is. Um Todd who actually was walking around the LA guy, he told me that the venue we were in as well is like um unionized and so it cost a lot to book because of all the union workers that work in it. And we guessed there were like, you know, 5,000 Adobe plus staff working on the day. And um he said, "You're talking in the regions of tens of millions of dollars per day

16:20 just to rent the venue, you know, and all the staff and all of the stages and all of so I was like, you know, the scale of stuff was truly monumental. It's hard to hard to really describe how big it was. In fact, it was too big. We gave I gave feedback that I got lost several times and didn't it didn't get to talks and stuff because it was too many rooms over too many Yeah. I had to walk 25 minutes to get to one room to another. And I was like this is crazy how big this venue is. Like for someone that's never been even close to something at that scale, it was just a bit like come on, you know, make it findable at least. [clears throat] So, we said we were going to do some catch up because obviously we missed Halloween. Sorry, I was away on Halloween. So, um even though we're well past Halloween now, we do have some Halloween videos

17:12 that were sent to us from last week which we didn't get to feature. Um now we've got the best one which is sent to uh by Eric and hopefully Simon Mayer. He said he may be even joining this week. So, we'll wait and see if he does join later on and even wants to hop on and explain how he made it. It went super viral. So, uh, congrats. We featured him many times now, but he really deserves it. But we've got some other, um, Halloween based stuff. So, let me check this out. We saw this spec ad for Addi0ero, um, from KK Sylio. Let's check it out. Oh my god. What is that? Run. Ah,

Adidas Adizero zombie spec ad

18:07 here's the new add a zero, sir. They're super light, built to make you quicker than ever. [groaning] [screaming] That's great. Silly little concept, wasn't it? But I liked it. That's a really good one. I really like that one. And it was in London as well. Yeah. Right. Same. It was uh it hinged a lot on the concept, you know. It's funny that zombies would then run, you know, cuz they're so slow.

18:58 But, um, yeah, just a fun little concept. That's the type of thing that if I was Adidas and I saw that that I would I would share that at least on my social media, right? That cool little cool little thing and give it props cuz that really was a fun especially obviously on Halloween. Well, here's the thing, right? I've been thinking about this. More and more brands are just getting more and more spec ads made like UGC, you know, and you've got two options. It's either ignore it all and pretend it's not happening or or try and like take it down I guess you know if you're really offended by it or embrace it you know and and reap the benefits but the problem is with brands is you know what negative associations is too far you know

Should brands embrace AI spec ads?

19:45 and how do you how do you control like the UGC if it if you embrace it you embrace it all or do You just embrace the ones you like or No, I think they've just got to be smart about it. Like cuz you can't stop people doing it. The only people that can stop that would be the actual tools itself, right? They can always like the ones that they like and then showcase it on their social media, right? The comment or or things like that. They could do that. And the ones that they don't like, they could just ignore, you know? I guess so. Right. Yeah. I think Yeah, I think they they could do that. And then it will encourage people to say, "All right, they're obviously showcasing or sharing ones that they like, so let's come up with because people are quite smart. They can work out or they could just get an AI to say, what type of views GC does Adidas seem to be sharing

20:33 or whatever brands seem to be sharing?" Exactly. And they can do brand mentions online through like tools that we know in the adtech world. You know, you can you can maybe find like AI concept plus Nike, AI concept plus Adidas. Now, obviously, a lot is going to be rubbish and just total like, you know, slot farm, but then you'll find amazing things like that, you know, or I saw this other one actually. Um, let's watch this one. This is another Nike Halloween spec. This one's by Paolo Gavatia. Glory's fine. [screaming] Glit and grandeur. Okay. But boy, that ain't the prize.

Nike rugby Halloween spec ad

21:27 It's the game we cherish. It's gifts and pleasures. It turns cruelty to currency. I just put on uniform. [music] Pain becomes profession. Success measured not in quarterly earnings [music] or budget forecasts, but in ribs cracked and egos shattered. These are your dividends. And boy, they are plentiful. [music] [screaming] So go get your glory then.

22:12 But cherish the prize. Cuz that cowed opponent [music] jibbering in the dirt, they answer the points on a scoreboard, their food on the table. [screaming] [music] [music] Wow.

22:59 Wild. That was pretty good as [laughter] well. That was very good. Like someone said Stu said, "This ad is incredible." Drago said, "How does he keep the treatment consistent?" That's what I was thinking. It's like, "This is amazing what he's done here." Uh, Gasper, what do you think about the cloud-based editing platform designed for AI video? Um, what do you think about a cloud-based editing platform? Isn't there a few already kind of? Isn't that what like a lot of the Google ones do? Or is it I'm not exactly sure what the question is, honestly, because I think most of them are cloud-based. Yeah. Yeah. What do you think about a cloud-based edit about a cloud-based editing platform designed for AI video? Yeah, I mean it would be a great idea. Um

23:46 yeah, you know, the weird thing is um there's everyone's doing a web version now. So in terms of really cloud based, you know, software traditionally has been like Photoshop, you know, like you download Photoshop, you own it, you have a creative cloud and stuff. Now there's like Photoshop web, you know, where it's like the entire thing versioned in a the cloud in the in the browser in the cloud, you know. Speaking of browsers, someone was mentioning earlier about them just being on Atlas all week, you know, like and all these new browsers, which is it's going to be a big play in this in this AI. We we'll do an episode uh towards the end of the year on what we think is going to be our predictions for next year. And I know one of mines will be the web browser space. I think that's going to be huge.

24:34 Huge. It's going to be huge. Yeah. Because it's it um there's two reasons it's going to be huge. You know, we spend so many so much time through browsers and data. you know, they need our data that browsers give you uniquely, you know, and so it is going to be a new era. Stu, you're you're kind of like one step ahead of me the whole day so far. You you you knew the Nikad was coming straight after the Adidas oneon. You knew LTX was going to be my next thing. So, um yeah, without further ado, um LTX2 has come out. This is a new open-source platform, mate. Um, it includes sound effects just like a lot of the newest ones are all seeming to, you know, and they released this like really short 25 second clip.

LTX-2: the best open-source video model yet?

25:25 Um, now the thing is with this one is don't expect it to be a VO3.1 killer, you know, like I don't want to see the headlines of, oh my god, the new killer this, the new killer that. It's like, no, this is probably easily the best in the open source space, but it's definitely still like lagging behind, you know, some of the quality and physics understanding of the bigger ones, but it's a lot more lightweight and you can host it and it doesn't cost a lot. So, it's a good it's a good middle of the ground one, but it's also Europeanbased, which is very encouraging. Um, I think this is our only one really that's like a foundational model that's competing in this space. Even Freepick doesn't really have a foundational video model or anything like this, you know. So, um, let's check it out. LTX2.

26:15 [music] Welcome to the world of audio. [music] [music] [music] native 4K resolution as well, which is big, you know, no upscaling. And uh Sora still is on the non-professional level. It's still only 480p. Can you believe? So, it's quite a lot to jump up to 4K, you know. Do you know what impressed me when they had the magnifying glass and then they went across? Yeah. Yeah. Little bit. Wow, that's yeah, that was quite that was really nice the way they've done this.

27:02 It's little things like how like that would be a great brief to pull, you know, like how can we convey the 4K resolution? Well, let's actually zoom in on the pixels by doing that on the screen using a microphone. [clears throat] Great, great idea. Cla said, "A huge concern for a lot of corporations had uh no sorry, safety of data in large language models." That's what CLA said. I would say this is probably the second the second biggest challenge that I hear from people when I'm training safety for data. The first is to do with the environment. I say I probably get that almost on a daily basis. Secondly, it's to do with data and privacy and stuff like that. Um uh Christine, who is it? Christine. Yeah, Christine said a huge concern for a lot of corps.

Why do companies worry about data safety in AI?

27:50 Had a chat with a former client this week about this. Yep. Again, this is a big one. This is why I can see a lot more corporations are going to kind of start building their own private large language model y just for that that that safety of that. So that's the one they'll probably still use a lot of big ones but I can see them building their own smaller one for like proper private stuff and then some of the bigger ones for more general stuff. Yep. Exactly. There are like enterprises that say um they have enterprise solutions and uh you know but they are very costly to make it private. Um there was that whole chat GPT for business thing wasn't there which was like and um there's other initiatives that have tried to solve this but clearly nobody trust it you know and that's if you can't trust it you can't trust it like

28:40 remember when chat TBT started leaking some of the conversations into the SEO you could literally like Google people's private chats and they were being like ranked and then you're like well and then Sam came out on our podcast and said um you we can send and will send your information over to the police if we you know due in necessary and so it's like you know everyone's now where do I what can I write is it just another Google is it like what is it you know exactly exactly I remember back in the day when people wanted to use it for therapy imagine it started just leaking out your SEO they said they happened this week they announced that if you're g if you want to use this is about chat GBT for therapy financial and health advice they're going to stop soon.

29:26 I I don't disagree with that because if they can't stop the data leaks, then that's actually like sensitive information they're publicizing which can lead to major lawsuits. But I think it's not so much for sensitive. I think it's more because it's giving out wrong advice. Well, that too hallucination. [clears throat] They don't want those lawsuits to say I'd done this and here's the evidence which chat GPT said that. So, uh, it's kind of terrifying if you think about it, you know, like imagine and there's this, um, there's this idea of being brainwashed by it now as well, you know, because it's so complimentary to young minds that they get this like like syndrome. It's called AI syndrome where they just believe it regardless now almost as though it's like God, you know, or something crazy and then suddenly it hallucinates something horrific and they believe it.

30:14 Yeah. These teenagers act upon that horrific thing. Then someone's got to be liable for something so crazy. Christine said, "I chat GBT the two of you today. What did you find out?" [laughter] Never I've never done it for myself. I've never done it for myself even. That's all. I've never done it. So, what did you find out? My name's quite a common name, so maybe it might not be me. So, uh um the other thing as well, which is quite interesting. So, this is one of my pet peeves about this, the name. Now, we've talked about how badly they are when it comes to naming stuff, but you see there where you said, "I chatgpted." Yeah. Doesn't it doesn't It's not smooth. It's not like I Googled it. Yeah. You know, it's like, "Oh, I tweeted it. I chat GPT it." There's too many syllables, you know? I just I And there's no way to shorten it. You could say I chat, but chat is too common.

Why "I ChatGPT'd it" never caught on

31:05 It's a too common name. So, and it's too broad to say I aied myself or I lmmed myself or something because those are like nonbranded terms in which case you know which one did you use is the question you asked right after that right. Yeah. Yeah. It's like yeah it's a bad it's a bad choice of name. They missed a massive opportunity to own that branding space, didn't they? Because yeah, I googled it. You know that's what you want to do. Uh it's all these engineers mate. They don't appreciate us marketers and what we can bring to the table because exactly you could have owned that space as you say you could have really dominated that adjective that everyone uses. So instead you've just got a bunch of like

31:50 GPT4 image generator. It sounds like a computer code. [laughter] Yeah. Yeah. Assigned to making that name, you know, or something. It's uh Exactly. So, Christine said she saw good stuff about us, which is good. Uh, hey, maybe I chatted it. I gpted it. Again, it's too many syllables. GPT it, you know, it doesn't it's not smooth. Googled it. That's smooth. Sweet. That's smooth, you know. It's just it also actually refers to something you know I it's general preform transformer or something like that which is like the tech it's like the architecture that it's all built on but it's not the thing of search you know is or or the act of talking to which is the actual thing because it's not truly search is it

32:39 look what Stu said I geminied my wife last night [laughter] that doesn't sound anything like AI or any computer stuff sounds like He blinged her up to you. Amazing shoot. [laughter] You got some gems for your wife last night. Got us some diamonds. That's brilliant. Good. Let's [snorts] play some more videos. Yeah. Let's break it up with a nice um a nice music video that I was sent. Um actually um my mom is a big fan of Peter Gabriel. Can you remember Peter Gabriel? Yeah, of course. It's been ages since I've heard some Peter Gabriel. And so this person made um a very poignant video based on one of the songs Games Without Frontiers.

Games Without Frontiers, a Peter Gabriel AI music video

33:25 And uh the creator was Dave Johnson. And uh yeah, just made it a music video basically, but with the poignency of some of the like uh latest stuff that's going on in the news. So it's both cool and sad and interesting and a music video. So expect all of the above. 1 2 4 [music] so [music] you so you so H plays

34:19 with [music] plays with Jane. Jane plays with Willy. Willy is happy again. Suki plays [music] with Leo. Sasha plays with Brit. Adolf builds upon [music] fire. Enrico plays with it. Whistling [music] tunes. We hide in the tunes by the seaside. [music] [music] Whistling with kissing balloons in the jungle. If looks could kill, [music] they probably will in games without

35:04 tears or without tears. It [music] looks good. They probably will in games without frontiers. War without [music] tears. Games without frontiers. War without tears. [music] [music] She [music] Andre has a red flag. [music] Cheyenne Shings is blue. They all have hills to fly them on. Except for Ina.

35:52 Dressing up in costumes. Playing silly [music] games. Hiding out in treetops. Shouting out rude names. Whistling [music] we [music] by the seaside. [music] Whistling we the girls in the jungle. It's a look out. If looks could kill, they probably will in [music] games without frontiers. War without tears. [music] If kill, they probably will in games without frontiers.

36:39 War without tears. [music] Games without frontiers. War without tears. [singing] [music] Sh. [music] So [music] you sh [music] Sh. [music]

37:36 Mad went all over the place, that music video, didn't it? It wasn't the most uh like cutting edge of the generations, but I liked some of the visual metaphors. And I think Lady M, I'm not sure what I just watched, but I liked it. That's what I was thinking. Yeah, that's exactly what I was thinking, too, to be honest. And the reason why I was not sure is what Eric said. It was like full of contradiction. It was just kind of all over the place. There was no structure, but it kind of worked. Yeah. And there was no real story line, was there? There were. and the the Terminator character at the meeting. It was kind of like why is he now in an alien world? And yeah, it was just fun artsy like film fun. You know what? I think if I was if I owned the publishing to a lot of old records, I would probably be thinking,

Should music publishers make AI videos for classic songs?

38:23 you know what, let me just see if we can get some AI and put these videos up and see if we can get some views on it. And then obviously that's how they're going to make money on publishing cuz there's a lot of classic songs that because of money and budget and just the technology out there. No videos were made. So you know you create a good video that's going to get more views, more plays, more money. So yeah, I would be looking at that. And the thing is, like you said, is if you've got like a, you know, a small band and you don't have money for music videos and instead of just a visualizer or something else or you're going to put up on YouTube, instead you have a go at some generations of what you're trying to express in the song, then you have done better than you would have done anyway, you know, like. So, yeah, more power to these people, right? What do you want to watch next?

39:12 We can get into some advertising. We've got some more short films. We've got um Meta Puppets thing. Um there's actually there's a show reel I wanted to show you by somebody that we haven't actually watched yet, but you remember how I said a few weeks ago, we're finally in the era now where people have made enough cool stuff that their show reels actually look really impressive. Yeah. Let's see that. Yeah. So, this is Stefan Benini. His show reel. [music] Call me [music] mister.

Stefan Benini's showreel

39:58 I to fight. [music] Don't filter. I to fight. Heat. Heat. [music] [music] [music] [music] [music]

40:48 [music] [music] But now I'll rise above [singing] you. Heat. [music] [music] [music] Heat. [music]

41:38 That is how you do a show reel. Yeah, [clears throat] definitely. Makes me want to go and watch all of his pieces, you know? I'm like, well, I recognize some of them, but some of them look epic and I have no idea what they are. And um but he was clearly and I didn't even know this uh I I actually um found this winter games um for France TV and I saw some clips from that show real. So let's watch that that full one because I actually have that video. Heat.

France TV winter games film

42:32 [music] Heat. So, he's clearly involved in the making of that one, although the credits weren't at the end there to showcase that. But, um, great. I like the bit when he was going into the Roman coliseum, like when he was going down into I really like that. It was so many scenes from that. I really liked, you know, like even the like statues uh made out of like snow and stuff. So that was like grinding the halfpipe of like Roman like marble and stuff, but it looked like snow.

43:22 There must have been a lot of coping in that. I was thinking for anyone watching that, you know, does like high level advertising. That stuff looked like the snowboarder was like one frame and then the background was stitched together. Like that was pretty cool, huh? Yeah. Uh getting big reactions to that one. Lots of uh Yeah, stunning. Exactly, Glenn. I think that one was probably uh so someone that we need to obviously watch more of Stephanie uh Benini or whatever the name was. I'm going to have to go back and look because Yeah, Stephanie. Now that I know that that project was cured separately. Yeah, we'll be definitely be showcasing more of his stuff or her stuff. Is it Stephanie? Did you say Stephanie? don't know that it's it's one of those Italian sort of names that you're like you're not sure if it's female or male or

44:13 could be pronounced either way. I guess I'm not going to assume because I haven't seen a picture of the person. Um let's check out some more stuff that I got this week. Um I was sent this one last minute by Sander who said um I asked him if he'd seen anything since we were away together because I actually met him uh in Adobe Max as well and he said Cavan the kid has done something new. And I was like, "Oh, great." Because I know and already follow Cavan. So, I went straight to Cavan's YouTube channel. And uh this new one is a very short clip. He's very famous for doing the longest actually AI scene. I think he did the 22minute film. This one's only a minute and a half and it's called The Chronicles of Bone Prologue Part One. Let's check it out.

The Chronicles of Bone by Kavan the Kid

45:07 She could have flown us out of here. Yeah, I'm sure. You know she's cursed. She burned her last master alive. Put your worries aside, boy. That just means she still works. I don't like this sitting out here in this wretched [music] place. We need to get back to the others. We just have to survive the night. In the morning, we can get [music] to the docks. Hook will be there. He's waited too long for her. What?

45:54 [panting] [panting] Hey, Tink. It's been a long time. Where are the other lost boys? There are no more lost boys. Come on. It's [music] time to go. We're going to see Peter. Pete's not here anymore either, Tink. [music] Always great with his sound design. Yeah, I I like I thought that mask was amazing. It was almost like it was a clip from a long part of a film.

46:40 Got this bit like I really like that. Really good. Really cool, huh? Yeah, now we're jumping in the deep end because uh the door brothers have got new stuff as well. And um I think that they were actually commissioned this one as client work, which is pretty cool because usually they can only be so edgy when they're making stuff for themselves on their own YouTube channel, but it looks like this is like uh like an opening credit sequence to someone's podcast or something like that that they were asked to make. So check this out. Now, for our American viewers, just going to give you a little bit of a pre-warning if you're unaware of who the Dor brothers are. They are very controversial in some of their stuff, but it's always, you know, on point when it comes to like society and you what's happening and making light

The Dor Brothers' political client piece

47:26 and of interesting things. So, you're going to probably see a lot of your politics being brought up in the next video. Just to warn you, just to warn you. Heat. Heat. [music] [music] Heat. [music] [music] Heat.

48:16 Heat. [music] [music] [music] Heat. [music] [music] [music]

49:10 are the door brothers. They'll never change. They'll never when there was obviously a drum and bass and there was there's a bit where they went and then there's loads of little pictures in there. I like when they done that and you see like crazy, wasn't it? Well edited. Well edited. They always go and I always recognize this. It's like song first and then what are the generations that can make the timing of the edits of the beat? You know, it's always like cuz the drums were going so fast at one point and the visuals were literally matching the same pacing of the of the drums. And yeah, [snorts] I mean, like I said, there's no words to really describe that. Like Eric says, it's uh it is what it is. It's the Door Brothers. It's crazy stuff. And uh we'll give it a platform because, you know, I don't think that YouTube and stuff likes it very much.

50:00 Definely. I think they uh they tried to downgrade that in the algorithms as you could probably imagine why. But like uh yeah, like I said, it's lucky that they got to do that as client work because that looked like the most Door Brothers Door Brothers video of all time. It looked like one of their own videos, but clearly someone commissioned that. I think that's the reason why. I think they kind of know what to expect and that's the reason why they're going to get a lot of work, but also a lot of hate because they like you kind of love them or hate them. So yeah. documentary. Some people say it's a documentary from Jackie said that. Yeah. [laughter] All right. Well, before we get rid of the like Halloween tiredness because we are a week away from Halloween, um Simon Mayor, who was the one, you know, hopefully he does actually watch this show or comes on a future episode.

Simon Meyer's lonely Halloween monster

50:49 It was his work that was sent to us by Eric that was really excited to showcase for this week and we're now on almost an hour in. Feels like a good time to showcase it. Um, yeah, this congratulations. You know, this got millions of views on LinkedIn, which is really, really good. And no doubt outside of LinkedIn as well. Um, but it really deserved it. It was definitely the Halloween piece of the year as far as I've watched it. And I tried not to watch the whole thing even though it's quite short because I wanted to have a real reaction as well in the live show. And have you seen this yet, Andrew? Yep. Seen it. Oh, you've seen it. Damn. Damn. So, we're not going to have a proper proper reaction between the two of us, but for anyone that hasn't watched it for the first time, check this out.

51:36 People don't mean to be cruel. It's just when you look like me, people don't really see you. They see monster. I tried yoga once. Thought maybe it would help me relax, center myself, or whatever. But, uh, yeah, don't want to talk about it. [music] I even tried one of those dating apps. Let's just say the algorithm wasn't built for someone like me. [music] [music] So most days I just stay home and listen to the world outside. I think, man, that must be [music] nice to just belong somewhere.

52:26 But Halloween, that night's different. That's the one night I can walk around and no one screams. And I feel human. [music] Yeah, I scare people. I get it. But you know what scares me? Being alone. [applause] Yeah, that was a great video. Brilliant. Stu said the video is perfect. Uh, is this and the after video? Is there another one to it? Um, um, there may be a follow-up that I haven't seen yet. Yeah, I haven't seen that one.

53:15 Yeah, Jack in love this. Um, excuse me if I butcher your name. He got now I want to sympathy date concept. Yeah. Mary B. Hell. Now I want to sympathy. Sympathy date. That is so funny. Curt, brilliant lady. Isn't it so clever how he flipped the theme on its head and made it about loneliness and about human emotion and the only day of the year he felt like he doesn't uh get yelled at. And yeah, brilliant. So clever that twist, you know, it's like it's advertising genius. That's that's really what sticks in your mind. But the thing is, if you notice what we were saying, that was brilliant. Great storytelling, advertising genius. Not wow, the AI have done that.

54:03 And exactly, it was such a good story. It was so well done. You're not thinking AI this or AI that. You're just thinking, wow, that was like a really good story. And that's that's the true testimony of it, isn't it? Poignant on so many levels as Theresa says. It's um yes, there is a behind the scenes as well. It's brilliant. I'll have to dig that up whilst we're looking at other things. There was another one that actually stood out to me and you're going to really appreciate the takeaway of this one. I'm not going to ruin it because it is like the whole thing cruxes on the on the what the real danger in the room is. And um yeah, check this one out. This is probably the uh maybe the last Halloween one we've got for the year.

Is the phone the real monster?

54:48 Uh but just shows by the way what a jump from last Halloween where we didn't have really anything video wise that was nearly this level of story time. So uh check this one out. [music] Tranilo. [music] [music]

55:41 El mea elama elig. Ed the rostro. Did you get the takeaway there? I forgot that it wasn't in English, but basically that the the phone is the new monster to children. Oh, I didn't I didn't notice that. That was really good cuz I was thinking who's speaking like I couldn't work it out.

56:30 Yeah, I I forgot that they didn't have uh all English subtitles or even being in English, but in the um in the post when I translated it, it was the new evil is phones, you know, like so all those scary characters are all addicted to their phone and like, you know, the whole message is that, you know, there's a lot scarier things for kids to worry about than the than the Halloween monsters. That's a good one. I like that one. That's do you know what also got me thinking? So it would probably be the same in America and in fact every country that pretty much is here and that is when it comes to Christmas time there's always Christmas ads on TV like it's a big thing especially in the UK like John Lewis is known for like the big Christmas ad and right company trying to bring in

Will AI Christmas ads take on John Lewis?

57:19 I think because we've got a lot of Halloween ones I think we're going to see quite a few Christmas ones know in America you got Thanksgiving but I can't think Thanksgiving related ads like there are few being that big but I think Christmas we're going to see a lot of Christmas ads and people coming up with different concepts around Christmas some really good some not some controversial um I think that's going to be that I think that you're going to see a lot we'll probably end up having so many might be a show just dedicated to to Christmas ads probably yeah and then we can compare it to some of the real real ads like the John Lewis ads and the Marks and Spencer like to actually what's better, you know, is AI overtaken it this year or if not, it might be close and then next year might be the one. So, yeah, going to be interesting to see. You're right. And, uh, Coca-Cola's just done their second AI Christmas ad as well, if anyone's seen it.

58:13 That wasn't us this year. Uh, but, um, you know, they're pushing hard. So, Eric has sent me the followup. It looks like it's in a vertical format and it's only 19 seconds, but um, let's check it out. Hey guys, just wanted to say how crazy the response to the video has been. I'm honestly blown away by all the love and support. You could also say that what was his name again? Simon. [laughter] Yeah, right. He wanted to say thanks, too. Yeah, thanks uh also from Simon [laughter] for all the amazing feedback. Seriously, appreciate it. That's such a funny little followup, isn't it? Yeah. And actually, this is the new uh the new norm, mate. Um because Meta Puppet did a follow-up and Dave did a follow-up and they're both, you know, behind the scenes

59:01 kind of funny on the like film making process. But um in in in Meta Puppet's case, it was actually really interesting because they both did use actual real footage and real actresses and real like f So I'm going to tell you a bit about the story about Meta Puppets um just before we watch it because this is maybe my top three AI film ever. Right. [snorts] I was I was listening to the story about how he had got some photos of a building that had been knocked down. So he he has photos that exist that don't exist in reality anymore. You know, all of the graffiti that was on this building. He went around and photog you know took a a photo shoot one day of this building cuz he loved it and it got knocked

Kyra by MetaPuppet, made in under two weeks

59:48 down. So he decided to use all of those old shots in order to remake this piece. And um in doing so, he recognized that he's able to bring back a history of this building, you know, that doesn't exist anymore, which is really really cool. And his goal was to basically try and make all of the graffiti that he'd photographed animate and talk so that he could have a better memory of it. But anyway, um without further ado, this is Kyra. And um he showed me also how he was drumming this first bit as well. So, just so you know, Meta Puppet actually drummed this bit and then like changed himself over. But, uh, let's check it out.

1:00:41 [music] [music] I saw her again getting on the Who? Kyra. Kyra. So, why don't you ask her out? You afraid she'll say no? More afraid she'll say yes.

1:01:27 Not sure I want that commitment, you know? Come on, man. You always doing that for real. What? She could be the one, man. Nah, man. It's not even like that. You don't got to marry her. Just talk to her. I don't know, man. She's probably got a lot going on. I don't know if it's worth it. Just get on the train, man, before life passes you by. Yeah, get on the train, Will. So, what's his deal? Now or never, bro. Attention passengers, it's the express train to

1:02:19 eternity. We'll be bypassing all local stops. Express train to eternity. This what you want? [laughter] Run, bro. Get off the train. There's still time. Don't listen to him. It's beautiful. Give me a break. She could be the one. Will don't let her get away. Did you text him? I texted him. Where are you? And what did he say? He said 67. 67? What the hell does that mean? I don't know.

1:03:04 These kids are speaking a different language. Yo, man, you don't belong here. You're too old for this train. You got to keep going. Nah, bro. Stay here. Best years of your life, right, man? You guys got plans this weekend? I'm prepping for a colonoscopy. Who's your guy? Echard on 21st. Oh, he's good. Yeah. Hey, check it out. Yo, dude. Dude, did you just come from the teen car? Oh, man. I'd give anything to go back there. You can't go back. Oh, here we go. You already did that part. The whole point of this ride is to go forward. Keep moving forward. Okay, Linda. Yeah, relax. Jeez. Hey, how many steps have you guys taken today? Zero. Yeah, me too.

1:03:58 Attention passengers. Eternity is the next stop. The next and last stop on this train is Eternity. All passengers must disembark at Eternity. We're going too fast. Same speed we were going before. You're just paying more attention to it now. You're holding on too tight. It's a smoother ride if you just let go. I'm not going to get there in time. Getting there isn't the point. [music] Just let go and enjoy the ride.

1:04:47 Wow. Hey, watch it. Heat. Heat. [music]

1:05:39 [music] [applause] So, my lights I'm going to swap it around a bit. But yeah, that was brilliant. That was really was Yeah, that was one of my favorite ones. So clever. Like uh you know, so reminding me earlier of the dream that I had, you know, the carts that he's going through as he's like, you know, baby and then adolescent and all of that. I had a dream exactly like that where I was walking through a train and my whole life was going before me and

1:06:27 I was Yeah. I was changing like uh like what I was interested to and then it was like in the adolescence bit it was all MySpace and when I was like a goth rocker and it made me think of you mate I was like that's hilarious. Wow. My space was my adolescence you know like it was uh MySpace was my 20s my late late 20 I was in my late 20s when I was working there. Um, and that obviously that was a huge part of my life, but I just I just like I thought that was a great concept like the teams to go in it. The middle age bit was like how many steps did you take? Things like that that [laughter] like you're asking how much protein things like that that you're asking. But when it got to the old bit, the old age and it was like ah don't worry about it. It's going at the same speed it's always going

1:07:17 as faster. It's always been that speed which is obviously true. Fantastic. That's definitely one of my top threes that I've seen. Yeah. Let's hear what everyone's got to say. So, um, there's loads. Uh, concept is king. Anita, I really like the graffiti. Even the graffiti that you mentioned at the beginning there is there. Abby, nice story. S, very nice. Uh, Guan, amazing idea and execution. Um, Potter vibes active. Yeah. Yeah. Awesome. [laughter] The flying train. I was thinking that. Yeah. Triple. Wow, Lady M, that was so intricate. How long did it take him to make that? That was interesting because there's a few people at the end on in credits as well. Um, so the the I found out after the event, LadyM, that uh they only had less than two weeks to make that, believe it or not.

1:08:07 Two weeks because uh Adobe essentially commissioned five movies and that was one of them that you just watched. And yes in answer to the question from Bob it was made entirely with Adobe Firefly but um it also was you know using boards which is their feature which can call upon other tools. So I believe that like V3 was part of that is the video generations with the talking especially the older people in the last car uh they look very v3 characters. So it was a blend of all AI. It wasn't just Adobe's Firefly, but um essentially they were all asked to make it within you know Adobe's ecosystem within boards and Firefly. Uh but they they can call upon other tools. Other tools. Yeah.

1:08:56 And Nika said the concept and directing um incredible. Love it. Especially the graffiti characters. Yeah, that bit was amazing at the beginning. Glenn next level. Uh here. So Negan amazing. Are the Are there any links to the videos? You know what? We've been saying this for about a year now. We need to really do something with it. Maybe we can put together like a I don't know, maybe like an Instagram account where we can upload them. If we get permission from people, we can just upload it there or something like we we'll try and work something out the best way for you you to see it. In the meantime, the quickest way if you're not already is join uh Andrew's WhatsApp group or our WhatsApp group. Um I'm going to get the link. Yeah, slam a quick link. Um, so after the show we usually can put uh quick like links in there.

1:09:44 Um, and then I try and update the YouTube afterwards uh the thumbnail, but it it is a lot of work. So I volunteer to help with that. Mary, you would be so kind. Um, I can definitely uh use your assistance for helping distribute some of these links. And in the meantime, as Andrew's put there, if you're not already part of the WhatsApp group, definitely join that because um we can uh put a lot of links in there quickly and easily straight after the show. Yeah. And also just keep obviously, sorry, the other thing it does if you're not part of it, it's just every day we update you with the latest news for content creators, marketers. So we not necessarily technical side of things but just stuff that I think that we would be interested in video as well as outside of the world like popular culture

1:10:33 and things like that. What cool tools etc. Um, you know, the problem, mate, is with watching that piece now is like that was so good that I feel bad showcasing like you new people now. You know, that's why I try and save the best of life because now the standard is there. Everyone, everyone, every video after this is going to seem subpar. I'm looking videos. One thing I will say, Chris, one thing I will say, Chris, I've got to big up Chris here. I think Chris's selection of videos is always spot on. Like also when you play them, you can tell you're a DJ. You can tell you're a a selector. So you know when to play the bit. You don't start off with the big tunes at the beginning or at the end. You kind of in the middle it kind of gets in there. But at the beginning, at the end, you're still playing songs that like people love.

1:11:22 And yeah, I have to admit Chris is a fantastic respon to the video. I didn't even think of it like that, but now you're saying it. It is exactly that, isn't it? It's like trying to time the best in the like in the deck for the like middle of the two hours and what have you which is perfect you know we're just 10 minutes over like the so Meta puppet as you rightfully deserve when I told you if you're watching you are the showcase of the week because dude that's unbelievable it's unbelievable that you had two weeks to turn that around yes you had a small team as you showcased at the end there Andrew but it is really just like people helping him out a little bit and he really just took that whole thing on his own. So, he really deserved that Adobe showcase at the grand stage. Did he get like a good a good like reception?

1:12:09 People just couldn't believe it that he done in two weeks, you know, people just were like stunned because um I think Dave had a little bit longer and others did as well. And so, Meta Puppets being the best of the group even though he'd had one of the least amount of time to do it was just like how did you pull that one out of the bag like that? That was the questions that people were asking in the in the chats afterwards and they did they had like a panel stage where each one was talking about the making of it and uh they were my two favorite things to see. Yeah. I think there's a video uh I can't I don't know if sorry if I butchered your name Guan. You've put it Yeah. Yeah. You've put it in there so everyone can shame it's not clickable but uh or is it uh No, it's not clickable but that's how you can find it.

1:12:56 What was it? What's the title of it? What's the title of the video? So, it's easy. Yeah, maybe copy the title instead. You know the title of the video so people can know what to YouTube. Yeah, Mary said he had on that. Yeah, there's no way he could have thought what what concept should I come up with and then Well, that was the thing. Like I said, he had these photos sitting around that he took ages ago and he was always wondering about what to do with them and then he was like, "Oh, this might be the perfect opportunity to use them." But to build a story like that around it because clearly that you know that was a it was a brilliant analogy, you know, it was it was like a timeline using a train and all of the carts were like separate stages of life and it was really just brilliantly done.

1:13:41 Two weeks of no sleep. Exactly. Glenn, I said to him, mate, we did Gen 48 and that was bad enough. You know, a weekend of no sleep, but two weeks it's just like you must have had to ap he's got kids as well, you know, like he must have had to apologize to his wife and kids and just gone, "Look, I've been given a hell of a lot of money. I've got to go make this thing. Just leave me alone for a Fortnite and I'll come back, you know, done." Basically, it's never that way though because straight after that, he had to go and do, you know, the press tour and all this other and then be on stage. So, it's not two weeks, it's like two weeks and then you've got to be talking about it. Yeah. Yeah. Yeah. That's the title of it. It's in a few people's put it in in the Yeah. Go. So, definitely check that one out. Yeah.

1:14:28 And like I said, he really really deserves it as we know that Dave is the goat, you know, like Dave is the goat and leading Promise Studios, but Meta Puppets, one of the like heads of I think he's the director of genre at Promise now. And like you know he doesn't get the like same spotlight that Dave does because Dave is kind of like the one he's the head of it. Yeah. Yeah. Exactly. But Meta Puppets for me has always been that like holy God, you know, like every single one of his ones is really memorable every time we watch it. And he doesn't produce that often like Dave. He's not as prolific, but when he does, it's such a banger. It's such a banger, you know. But let's watch Dave's as well because it was amazing. And like I said, um, the thing that Dave told me afterwards, which was really interesting insight, is because he got two real actresses and did film some of it using

My Friend, Zeph by Dave Clark

1:15:20 a blue screen and stuff like this, he loved the idea that people didn't know where the AI stopped and where the and the real actresses started because that's the whole goal, isn't it? It's like if you can just not make them think it's AI or something. So, you're going to see some incredible acting and some incredible AI generation, and they're going to start blurring together in this one. And this one was dedicated to his daughter. And um the title of it is My Friend Zeff. And Zeff is the little character that um the daughter has. So, let's check it out. Are you serious? You know, I'm doing the best I can, Maya,

1:16:08 but at some point, you need to take the wheel. Your destiny isn't going to write itself. Maybe I don't want the same destiny as everyone else. Your application is due tomorrow, Maya. I know. What if your father was here, right? But he's not. You made sure of that. Don't let me [music] [music and singing] m [music]

1:16:53 [music] [music] What happened to you? Heat. Heat. [music] [music]

1:17:44 [music] What? [music] I've seen this before. [music] I've been here.

1:18:36 You're taller than I remember. Who are you? Though technically so am I. better proportions for the conversation we need to have, which needs to be quick. You shouldn't be here, Maya. Not anymore. You know my name. I do. And you named me Zeff. [music] Zeff. The dreams I had as a kid. The imaginary friends. Not so imaginary, just dimensionally challenged. What's happening to this place? Hasn't been the same since he left.

1:19:24 You were there. This world is unraveling. It appears you have grown up and you need to make a decision. You know about I've watched you procrastinate for 3 weeks. It's been painful and I don't even feel pain theoretically. [music] When you were a little girl, this place was stable. You could visit. We played sometimes for hours. Life felt so simple then. You painted those handprints after our last adventure together. How could I forget? You [music] grew up. That's what's supposed to happen. Forgetting is part of it. Time to go, college girl. What if I'm not ready? Remember, every time you create something, a painting, a story,

1:20:13 even that essay, you're opening small doors between worlds. Safe ones. That's your gift. Now go. Will I see you again? Every time you put your paws in a can of paint. [music] Maya, I heard Hey, are you okay? Mom, remember when I was a kid and I used to just hair had a friend who lived in the walls? You were so insistent. [music] You always had a big imagination.

1:21:02 Yeah. [music] [singing] I still see the ghost of you. I [music] next level stuff, huh? I told you, man. like so where did the act you know there were real actresses in that and Dave was on set shooting but he also generated a lot of the backgrounds the the world the portal and this is the new hybrid production many people were asking there you know are we still

Is hybrid production the future of film?

1:21:56 AI generated movie this looks good well the answer is yes it's still a hybrid production and That's the words you have to get used to is there's going to be real filmmakers with real cameras and AI artists on set, you know, actually generating things that go on to blue screens, green screens, all sorts of like things. So, we're now mixing and matching all types of storytelling and film making. You know, there's going to be pure AI and then there's going to be pure video and then there's going to be hybrid productions and everything in between as well. Yeah, I thought that was brilliant. I thought that um did they both have a concept of like time because both of them were connected to do with time and

1:22:43 must have been yeah a concept for that. But what they've done there I can see becoming before full AI videos. So, I can see this being like where you're going to have films and rather than the special effects, it be the special effects people, it's going to be the AI people that will come in and then do all of that because it will just be cheaper and the way things are going, it's going to look just as good. In fact, probably better because you can make it even more like use your imagination more look real. So that hybrid I think is going to be you'll probably see more hybrid films than AI just pure AI films like featurelength films in the future. Um but as an actual film itself that was a good film as well.

1:23:32 Great. It was a great idea, wasn't it? And um how he does it, I don't know because that's such a great premise for such a short thing. You know, it could be like a lot longer of a movie, that idea. Um like Lost Childhood and going to discover memories and stuff like that and, you know, remembering your creativity and and and the things the voices you used to give, the toys that you used to play with and stuff like that. [snorts] It's it it had like it was almost like a Toy Story meets something else meets a you know there's so many references. Yeah. And Yeah. And that's a great one. I'm I'm actually doing a training session with a group of freelance trainers with Amazon Prime tomorrow. I'm going to showcase that video just to kind of say to them, look, AI is not taking your job.

1:24:22 This is what this is what can is being done right now. So it's people like Dave Meta Puppet and just other pe even people in the chat that sent videos that they've created like Glenn and stuff like that. That's the where the future is. The future is definitely going there. I agree. Whe itself or it's the whole thing that's still up for debate, but I I think it will still be like the whole thing. But it's definitely the way things are going. I agree mate. And um you know the same is true in all mediums too. It's like music videos, advertising, film making, it's all going that way and VFX as well. But you know the thing that's correlate uh correlating all of these things world building just generally you know like cuz the same skill set if you think about it will make the next Minecraft as in

1:25:16 like generative games as they will the next movie set because that's just a different world you're painting isn't it? I actually thought that for the metapet the when he was drumming and going in the subway, I actually thought to myself, this could be a video game. Like what a video game looks like. Things are going to merge and the worlds that they make, you know, cuz that as a video, imagine if you could just go drop yourself in there and walk around and all of that. That's like a game. That's like it's like a a level that you can The other thing as well what I can see you know when you got video games or you're playing and then it's got like a a cut scene and it's like a few minutes or like that. I can see those being AI generated like you can see them like I love that in Grand Theft Auto or even in um Call of Duty and all of that like you can imagine them using AI on those things

1:26:05 as well. And as you said the world building where you can drop yourself in and stuff like that. Yeah. Crazy. crazy the way things potentially could go. Let's watch some uh really short sharp advertising stuff because uh I love some, you know, we're back from an advertising background and so we always appreciate both real and concept ads if you're making these and because they're so quick to showcase as well. Um oh, before that though, remember the glitch effect I showed you a couple of weeks ago that I found where it's just like a wobbly background and I was like the music video application of this thing. I'll I'll remind you by showing you this guy has made a second version. His name is Msaki uh Mizuno and it's just this weird he's he's basically experimenting

Masaki Mizuno's AI glitch effect

1:26:51 with AI just like VFX as you're saying, you know, he's trying to see what AI can do. And I just can't wait for this to be applied to like music videos and films. Check this out. [music] Heat. Heat. [music] [music] [music] [music]

1:27:36 [music] So unique, huh? Yeah, I was about to say that is unique. That is I don't think I might have been on the episode where you played it last time cuz maybe it was. Yeah, that was crazy. I like that a lot. I just love that people are doing their own little experiments, you know, like he's just taking I think that stable diffusion under the hood and then he's like, you know, just creating his own video effects and stuff. But yeah, they're so creative, so clever. Hope I hope he uses them in a, you know, more serious projects so that they are the star of the show. But anyway, let's watch some um backtoback advertising. This one is a real AI ad for vintage.

Vinted's first AI ad

1:28:25 Oh, okay. To sell. [singing] [music] Sell home wear, books, tech, and more with no fees on vintage. Don't use it, sell it. And fashion, of course. Brilliant. Wow. That's a simple AI that they used. They used in house. Especially I uh I congratulated the person as the first showcase of AI. That was brilliant. No humans involved, you know, no one to get annoyed at stuff. Really clean sort of like transitions, nice nice generations. Uh so yeah, congrats to their team for their very first AI generated ad. And yeah, it was just clean, right? Just clean.

1:29:14 Very easy, nice music, all all layered together, really snappy. About to say nice and short. Yeah. Yeah. I like that. I said to him like, "You don't know how many brands I've had to like say that's a really bad idea for your first AI thing." You know, you're trying to displace models. You're trying to There's some backlash that's going to come your way because of the way you've approached this, whereas you guys came in like really softly, but it actually is nice. You know, you've done a really great job of like not annoying your customers because no one would have even guessed that's AI. I don't Exactly. I wouldn't have I wouldn't have thought that. Yeah, that's that. And that's the soft touch brand thing they need to do instead of just go in we're going to do everything AI and display models and this and that. It's like no just start experimenting with your team.

1:30:03 See what you can draw together make something like that. Simple and wonderful Glenn. Exactly. Yeah. So if anyone's watching Oh, hey. Hey John. How's it going? If anyone's watching and you want a nice example to showcase to the brand of you know how because I get this question all the time how do we get involved in AI what do we do you know do we start doing marketing uh under the hood do we start like using it internally or do we start externally showcasing it and uh the answer is not so obvious but when a brand does it like that really nicely it's a great example to show brands that ask that question which is you know what's the best way to just get in without getting too much attention and uh you know too much heat as they say in the business, you know. Yeah.

1:30:51 Cuz Yeah. You don't want to wipe off shares or do any of that stuff because it happens all the time. Every single week a new business does it badly with AI and they wipe shares off because customers aren't expecting it or there's some shock in the, you know, look at Dolingo for example. If you want to see how not to introduce AI as part of your plan, if it was me and I was really like I was really good at creating videos, I would just do a whole bunch of spec ads. Same. That's what I think I would start with. Spec ads, spec ads, spec ads. Get on the brand's radar. Exactly. Yeah. Because the right one right now could lead to all sorts. It could lead to consultation, training, workshops, actual creative work. It could be anything. Brands can approach you for all sorts.

Why AI creators should make spec ads

1:31:40 Yeah. Right. Let's check out some more backto-back advertising. This one um used partial AI. So, let's see if we can discover where the AI was used and where it wasn't. Heat. [music] Heat.

1:32:33 That was Marshall. I thought that was all AI. Like what was real or what was special? This is This is where we're going to start questioning everything. It's like, you know, so that wasn't a spec ad. That was a real ad just for context because that could have been a spec ad. You know, there's some context. The second question is yes, where is CGI and VFX and where does AI come in? Because all of that is possible with AI, but I don't know if the smoothness of it like the like the speed ramping could solve some stuff. So my head's questioning like you. It was like, you know, was it all AI generated or was it like um certainly the threads, you know, in the the B for Bentley like in the threads, the green thread, that looked like a clean transition.

1:33:21 Yeah. But again, you know, hard to know without them being transparent about exactly what was and what wasn't. Um, but you know, that's exactly where I see if that was CGI in VFX, then you're talking $100,000. Yeah. Yeah. And if you're talking like AI VFX, you're talking just a [snorts] smaller person's knowledge base and however many attempts until you get it right. Yeah. Uh, so it's a very different landscape when it comes to like high-end advertising like that that would have cost traditionally. So much to do now. Brands can get involved, but you know, this is the problem with like brands that I talk to is they want a one for one exactly

1:34:08 of their vehicle. No warping, no disfigurement, no nothing. And so, if you're not willing to like, you know, settle a little bit for like some continuity issues, then yeah, you won't get that type of advertising yet, I suppose. Yeah. Um, someone said in the chat, who is it? David, he said it was in Spanish, but I translated it. He said, "What kind of camera lets you capture places that can only be created with AI?" Oo, that's a deep question. Yeah, not sure. I'm not my knowledge stops when it comes to like cameras and what does that but I don't think anything captured I tell you what to his question though like as a bit of thing like I do love when uh things can only be achieved through AI

1:34:53 you know like um like that like VFX thing we watched right before that you know like that's unique to AI now and yes there may be some things that look like that traditionally but the fact that that so I when I see advertising these days and it uses AI. I'm I'm like, did you use AI to something where it's unique as well? Like that's almost like a grading criteria. It's like um and can you remember that one where there was a young girl sending a paper airplane and then it turned into a dragon and then Yeah, I remember that one. That type of stuff is like well CGI would have cost loads there, so AI made a lot of sense there. So that's a check mark. You know, they use AI to its right uh degree in that sense.

1:35:40 Yes. In CGI and AI and VFX, these all are going to collide in the same. Yeah. All the world building, it's all just going to become world building essentially, you know, and um characters and landscapes and stories, they're all going to intertwine in games, you know, they're all going to intertwine into this world building AI. Next, I I think that's the next year, mate. I genuinely think if if you ask me like what will be the difference between the things we make this year and next year is next year they'll have some memory, you know, to the worlds that we build so that people can go in and explore those worlds like um and they're not just like things that we make that only we have access to. It's like you'll be able to share access to these things. Yeah. Which is pretty damn cool if you think about it.

1:36:31 Yeah, it's [clears throat] going to be really cool. Really? It's so exciting what's going to happen. I know, right? Like I can't actually wait until someone makes a really cool experience that I want to just keep going back to. Kind of like an open world game or something like that. Yeah. Um let's keep going through some of the advertisements though. Yeah, this one uh is actual commissioned work. So, congratulations. Syibbil is someone who we share a lot of who does real concepts for high-end like fashion brands is her sort of niche, but this is for her actual client. I'm not aware of this brand, but they're called Ferraamo. So, let's check it out. I have a theory about waiting rooms. You can tell a lot about people by their feet.

Ferragamo, commissioned from a Midjourney early adopter

1:37:17 Shall we sneak into one? Let's take a look. First, the gossip one. She spreads rumors faster than the clock ticks and probably [music] invented half of them. Next, the good listener. She listens so well you'd almost believe she cares. Then the copycat [music] echoes every move. Not imitation, just impeccable timing. After that, the night owl. She went out [music] far too late or came back far too early. Well, it's hard to tell. The Cinderella. She forgets things. Shoes, keys, husbands, but never her barra. Following the flirty. Her shoe does the talking. Always leaving room for a little intrigue.

1:38:07 Next up, the very comfortable one. Already at home. Someone should [music] probably remind her this isn't her living room. Then the sleepy one. clearly in urgent need of another [music] espresso or three. And finally, the always late, the one nobody really waits for anymore, except the dog, perhaps. In the end, one role fits them all. Every character, every scene, every step on the credits, just one name. [music] [snorts] Brilliant concept again, isn't it? Just just feet, personalities and feet and the type of shoes and feet

1:38:55 and that was paid for one. Someone got commissioned to Yes, exactly. So that's somebody who um has graduated all the way through the AI in that she was very early into mid journey like version five with us. Then after a while of putting her concepts out there, brands are approaching her and asking her for real commission videos. And now she's made a studio of building these advertisements for brands all on the basis of just trying mid journey at the same time and putting her work out there and you know concepts as you said concepts led to real client work. So it's great. Yeah, Theresa great concepts. Uh someone else said who is that? Jackie said brilliant fragamo um that's the brand Mary lovely Glenn clever I like that was really good really good concept as well even David

1:39:47 said we have to keep on translating you David the persistence of toes is truly remarkable yeah I like that one again a great concept great great concept right and um you know clearly she's got great stories to tell right we've got two sort of longish ones to close us out. Um, I've I saw one of them was posted by Matteo, head of Google, so he's got a good shout out already. Um, and it's by Christian Ha, and it's the story of Japan's most famous dog. Um, I think I can't pronounce it, but Hachiku. Hachiku. Okay. Um, so that's number one. And um maybe we should actually watch this one first so that we close out on a nice dog one because this one is about

The Valley of the Shadows, a war museum film

1:40:38 um the film of the War Museum by Richard Goforth and it's called The Valley of the Shadows. So yeah, maybe it's a little bit darker. Let's watch. Let's watch this one first and then we'll close out on Japan's most famous dog. [music] [music]

1:41:24 [music] Yay! Though I walk through the valley of the shadow of death, I will fear no evil, for thou art with me. [music] Thy rod and staff comfort me. [music] [music]

1:42:15 [panting] [music]

1:43:12 [sighs and gasps] [music] I see her creep across Each crater near my to die in mud and blood and tears. I cannot move and barely dare make breath. Is it a but time that holds me back from death?

1:43:58 All up the wall into the fray. Heads falling, men calling crying mom. But nay, their guts were spilled upon the ground. Bombshells closer with each bound. I hear the bells, the solemn tone. Why am I here soaked to the bone? For those princes from their place in state in France, that land they desecrate. [sighs] Umbra Martis

1:45:05 Back. Pull back. Eyes up. Keep firing. Thought of my love in sunset evening comes. Despite the racket beaten drums, I see her dress flit through the air. and almost feel her soft brown hair.

1:45:59 Prince and power pry these from thee, and thus I cower from hope and love. And thee, [music] domin, and yet now I dare to hope and know not how. [music] And still I see her making her way here in veiled height that maiden I most fear. [music] What honor can thou raise me high when with death I've gone to die. Yet dominest I know. And though in [music] fear with death I go with her hope not dark [music] not pain but with love with grace

1:46:50 to life [music] again. Wow, that was a deep one. And hey, Hal, how's it going? Previous uh podcast, congratulations. He um can you remember how came on? Were you on that show, Andrew? No, I don't think I was, but I assume. Oh, yeah. He he had just won the um AI film competition and he literally came on the podcast the next day to talk about it. The Curious Refuge one. Yeah, I was there. You were there.

1:47:39 Yeah. Yeah, I was. Yeah. Yeah. No. Or was I? I can't remember. I don't know. Yeah. Was that the war? There was like Yeah. Yeah. Yeah. Then I was here. Yeah. Yeah. Yeah. It's awesome to see um such good filmmakers appreciating other good filmmakers like uh Yeah, that one um it was so well done from a like sound perspective and like it was poetic, you know, the whole thing and was just wrapped together really well, which is why I thought it was worth a showcase. It was definitely a glooier one, you know, which is why I saved it to the very end. [clears throat and snorts] But um we're going to finish out now on a on a very very different sort of story. And uh I believe that the story is so famous in Japan that the like everyone knows this dog, you know, like it's like the most famous dog in Japan's history.

Hachiko, Japan's most famous dog

1:48:29 And um it's because they like enact this dog as like loyalty, you know, like they basically think of it as the story of loyalty. So um let's check it out. Anyway, Japan's most famous dog. [music] [music] [music] [music]

1:49:30 [music] [music] [music] [music] [music]

1:50:46 [bell] [music] [music] [music] [music]

1:51:41 Loyalty is a strange thing. He grows [music] blinder the stronger he gets. Only hope outlives loyalty, for as hope [music] is equally as blind. Maybe that's why some can't tell them apart. [music] [music] Oh,

1:52:31 [music] [music] was only 18 months old when his owner Professor Hide Sabura Weno suddenly died. In the [music] months after, Hachi was rehomed a few times, but he [music] always managed to escape. Always to go back to the same place. That's where you always found them. Waiting outside [music] Shibuya station. Come rain or come shine.

1:53:21 For a long time, people took him for a stray dog. Lost. But that could not have been farther from the truth. Hachi knew exactly where [music] he had to be. Eventually, people started seeing him for who he really was. The touching story of an old dog waiting for his deceased [music] master. All it took was his story to be told. [music] Day after day, Hachi walked to Shibuya station to [music] wait for his owner to return for 9 years and 9 months. His hope never waning, his loyalty unwavering.

1:54:06 [music] But then again, loyalty is a strange thing. [singing] [music] Fore [music] [singing] [music] [music] the [singing and music]

1:54:58 [music] You could sh [music] [music] [music] [music] [music] [music] lovely. Completely different piece of the before, but um yeah, that was I really like that.

1:55:47 Anything that's got dogs in I love anyway. Yeah, I love the story too though, you know, because I would watch that YouTube video for example, if a YouTuber had made that with like stock imagery or like I would happily watch that story because it's a great idea. So to watch like someone instead of doing that, you know, generating scene like and then Yeah, really smart. Apparently there was a film about this as well, right? Yeah. Yes, it looks like it. Yeah. LinkedIn user. Let me see who it was actually cuz for some Christine said Christine Given said that where it said LinkedIn user that there was a film about it. Um yeah, I really like that. I thought it was beautifully done. The soundtrack was fantastic.

1:56:32 Um someone said early on like it put a smile on their face how joyful the music is and I couldn't agree more with that comment. You know, it was the like the pan flute at the time. It's just so it's so different and and interesting music-wise, isn't it? Yeah. Really like that one. It was a great one to finish off at as well. Yeah, exactly. We've watched loads this week, guys. It's been one of those weeks where we're like catching up on like all sorts of stuff. And dogs do bring out the best in humanity. Tell me about I'm literally as soon as we finished, I'm about to go walk my dog because she's looking at me like, "Hurry up. Come on. Be prepared to cry." If you're new and watching for the first time, we are live usually every week and we will be back every week from now. Um, so yeah, check out whenever your time zone is, wherever you are tuning in in the world.

1:57:22 For us, it's just been 4 till 6:00 p.m. Um, at least in the UK. Yeah, Andrew's 5 till 7 like European time. Uh, wherever you and some of you in San Fran it'll be early early in the morning. But yeah, just check out the time. uh subscribe to the YouTube channel so that you don't need a future event invite through LinkedIn. Uh but otherwise follow us over on Creativise and that WhatsApp group that we put in the chat earlier if you want to get um some direct like uh credits and stuff straight after. Also, there's a I've noticed there's a growing number of people chatting in the side community. You've you've got the news channel and then you guys can all chat in the little side communities as well, which is really good to see. I know. I've tried really hard. You can hear my voice, Mary.

1:58:10 Like, I'm not myself, but I've been trying to mute myself and trying to videos on. Yeah, exactly. Not subjugate you guys to it. Professionally done. Brilliant. But thanks, Eric. Thanks everyone. Thank you again. You guys have been great. Been very active. Also, the levels, they don't drop. Like, we can tell how many people sign in and it doesn't drop two hours later. It's still pretty much the same amount of people. So that's always that's always aachiever. That's a hilarious way to put it. Brilliant. Thank you, Andrew from Daniela. Cool. Thank you. And if you missed any of the video, this will be on rewatch straight after this. Um, so don't worry about it. Like this video as soon as we kill the live will literally repeat itself if you're watching through LinkedIn

1:58:56 and if not on YouTube. I think it takes an hour or something to buffer and then you'll be able to rewatch it. Hopefully I do feel better by next week. Eric, I'll be devastated if I don't be honest with you. Someone's just joining now. Hello everyone. We're just finishing the live stream, but join us again next week. Uh we'll be live for the next two hours this time next week. Same time, same place. Same place. Exactly. What did you guys think of the comments, by the way? You know, you could see each other's comments on screen. Is that a good thing? Is that a bad thing? I can remove them if they're distracting. I did notice it was covering up some of the subtitles in some of them. So maybe I'll like try and if it's like got English subtitles then remove the comments so that we can all read it and stuff like that.

1:59:45 But other than that, yeah, let me know anything else. And yeah, we'll see you guys again next week. Bye. See you.