Transcript: MetaPuppet Joins the Panel!

MetaPuppet joins the panel

0:03 Hey guys, how's it going? Hopefully you're hearing us okay from wherever you're tuning into around the world. Let us know where you are tuning in from. How's it going, mate? Yeah, good, thanks. Good. How are you? Doing very well. Hopefully the new setup is uh Hey, Metro straight into the green room. Man, what the hell is this? [laughter] I wasn't really sure if you were going to join us straight away or whether you're going to keep working. I was going to say, mate, we're gonna we usually do the news in the first 20 minutes. I know you're working. If I was jumping on, but if you want to come back to me, that's that's cool. It's whatever you want to do, mate. Honestly, like I said, it's free form. I know that you're working and busy, though. If you want We usually do news in the first 20 minutes and then start getting into the videos and everything like that.

0:53 But mate, thank you so much for joining in and and m congrats on getting this work turned around and uh getting it out there. Me and Andrew purposely haven't watched it. I told you that. Um hard to avoid. Hard to avoid, honestly. Everyone's resharing it and you know. Thank you, man. Thank you. But don't let me stop you from doing the news. Why don't you come back to me in 20 minutes? Okay. All right. Sure. Well, well then, so yeah, mate, I mean, the hot topic at the moment is what the hell is this music platform? It's going around at the moment and it's definitely going to have some issues legally in very shortly. But it's essentially available um for free.

Sonauto: the free AI music tool that mimics famous voices

1:40 You don't even need to subscribe and you can go and emulate the sound and likeness of many many famous individual musicians. It's kind of taken over. Yeah, it's insane. It's I can't quite believe it's real to be honest with you. Um especially because I haven't heard of it before. It's not a Suno or an Udo or a Producer AI or one of these tools. It's just come out of seemingly nowhere with these crazy capabilities and uh yeah, it's just I don't know what to say about it. As a musician, you know, as someone that used to be a music teacher, I have mixed feelings about it straight away, obviously. Um it's both incredible but potentially terrible for IP at the same time.

2:26 Uh and how do you even measure something like this damage-wise? I was thinking every 24 hours that it's available, there will be tens of thousands of tracks that will proliferate throughout social media in the coming months and stuff like we're seeing with Sea Dance really, you know, it's kind of everywhere and yet it's not even really released yet and they're the big news stories. It's kind of like the Sea Dance for music I was thinking except it's totally unrestricted. Yeah, this one it's called Son Auto if you haven't heard of it. Um, and I'm the same. I looked at it and I thought, "Wow." And so I thought, "All right, let me see what it sounds like with Biggie Smalls and then Eminem." And I started just putting in my favorite artist putting it in. It's

3:11 And yeah, it's mindblowing, isn't it? Yeah, it's it's scarily worrying. It's cool in the sense that you play around with it and you like, "Wow, Eminem, this is what it would sound like if he had to wrap my I don't know, some rap my website, you know, if he's rapping about my website." But yeah, it's if I was the music industry, I would be thinking this is exactly why we were worried about AI. Yeah. And I don't even know if it's origin. I don't know if it's a western tool, if it's an eastern tool, a European. I've got no idea. No, I I actually heard of it what yesterday, Chris. That's the first day that we both heard of it. And uh I honestly don't know what to think anymore about anything, you know? Yeah. Been in the space every day for four years. And it's just like we we always thought we kept saying like, man, it's going to get there.

4:00 Eventually, you'll have full movies, the the video, the quality, everything. It's going to get there. And it's like now here we are. And I can't believe that we've actually gotten this far. Yeah. Yeah. It's Yeah. And I've said for a long time that the music tools have been somewhat ahead of the other things like images and video is still playing catchup. Still even on the image side of things, however good it's gotten, is still not able to do exactly David Leappelle's photography style or something like this. Um, but with music, when we heard Fake Drake about a year ago, I was like, "Oh god, here we go." You know, like, and the labels, how they're going to react to this, who knows? probably very swiftly with lots of lawsuits because it's just capable of doing so many different people's

4:46 voices and tones and it's but as I said it's both terrifying and amazing that music's come this far and [clears throat] where we go from here is really like will will there be official ones you know that are licensible and like 11 Labs and stuff like this where you know famous voices famous bands tones UGC all of that starts to go into my mind is will they wield this as a weapon or will they sue the hell out of it is one or the other it seems. So I think that we've gone full circle cuz I remember 20 plus years ago people were saying the same thing for Napster. Mhm. You know I remember Metallica going crazy, Dr. Dre going crazy like you know what lawsuits lawsuits and where did that get them?

Is Sonauto the new Napster?

5:32 Yeah, they shut down Napster, but Bearshare and Kazar and the pirate bay and all of that came up and I think the same thing is the is going to happen. So, everyone in the chat who who mentioned what was the name of the site, it's called Sun Auto. So, Sun as in S O N auto au.ai. That's the That's the site. Now, what happened with Napster was eventually the the record labels ended up knowing that they couldn't win that fight. So they ended up having to do well multiple things that ended up happening and I think the same thing will happen here. I don't think there's any way of stopping it because well do you want to know um something crazy about Napster? They've just launched a generative music platform there. No jokes. It's a good one as well.

6:19 Yeah, it it it is good. Yeah. And it's like full circle moment for a company that started with a negative thing and now they're trying to do something different. But it's all it's all topsyturvy, isn't it? Like it's hard to like I didn't see this one coming. I don't think anyone saw this particular one coming which is just so emulatable to so many famous voices. And suddenly we're here and yeah it's uh kind of crazy. That's the uh link for anyone that wants to go try it temporarily and be very careful I will say prematurely you know. I mean you know what's interesting as like a business model. It seems like this this website, it seems like it just popped up on everybody's radar overnight and they're essentially making a name for themselves by being this splashy.

Are unrestricted launch windows the new marketing playbook?

7:08 But it's almost like when Sora 2 came out, you could do anything for like what a day or two and then they've just restricted it. This this gives them an audience. Sorry, I know Chris because we're hearing an echo. Sorry guys. Sorry guys. I'm just testing out my audio because my uh headphones are still crackling. Yeah, I think it's very true. It is the audience. I think that's what happened with Sea Dance. I think they opened it, gave it to certain people, they put out stuff, got everyone talking about Sea Dance, then they kind of made it restricted. But that was the marketing. That's all they needed. That was the marketing. So the big splash they call it, you know. Yeah. It was like it should have been out now, but obviously they delayed it and now it's like hurry up, hurry up, I want to try it.

7:58 It's a great marketing. It's a great marketing tool. Yeah. I mean, it is risky, isn't it? Like in many ways because it's just going to attract so much hate and lawsuits from one side of things, but then it's with the people, you know, the users and that that it creates this viral attention. I call it like the domino effect. Sora did it as well, by the way. You know, when they first came out, it was 24 for 48 hours almost unrestricted and then suddenly the uh guard rails started coming up more and more and more. And then so people have the assumption that you can go and do things, register, pay, and then can't do the things that they've seen on social media because they were done within the 24-hour window or 48 hour window that it was allowed. And it's kind of like this new release plan, isn't it? Rollout plan is almost a given because think about it.

8:44 You have all these users that are actually making videos for you for free. They're marketing it for you. Exactly. UGC, aren't they? Yeah. All they do is probably get like a cease and desist letter and then they say, "Okay." And they abide by it. But it's already out there now. It's wild, isn't it? Like it there's nothing more like to get hype than a ton of random users that may not even be pros at a particular thing putting out clips that just look incredible. Like Sea Dance is just flooding everywhere at the moment. It's truly hard to stop it honestly because when I see like Andrew, we've talked about this in previous weeks, mate. But we're going to be going more to spec ads and marketing because that's our expertise really.

9:32 I love short films and music videos because of my background. But spec ads and advertising, we can really start to go right, is this ready to be brand level? You know, is this ready for integration and stuff like that? Now, with Sea Dance, it's the first time I've ever seen it because it's so multi-shot and like even a one prompt 15-second thing can kind of look like a somewhat edited thing that could be for social media. I'm like, this is a weird tipping point now where one person with a few different prompts and a bit of editing knowledge and a bit of music knowledge can really create an incredible idea into something amazing. And I'm starting to see more and more of these examples. So let's rapid fire some really quick spec ads which are literally one prompt in sea dance as I said

One-prompt Seedance 2.0 spec ads

10:19 15 seconds of length and yet each gets over a concept quite well and you know you can kind of understand where it's coming from and stuff like that. This one comes to mind because when we work with Coca-Cola, I specifically remember them doing this masterpiece ad. Remember, Andrew, where it kind of drops in through the top of this art gallery and the art starts coming alive and all the famous paintings are like chucking this Coke bottle to one another. I saw this on a like Chinese website and I was like, "Oh my god, here we go. [music]

11:06 Like for real, that could be any random drinks brand now doing that level of stuff, you know, for social media content and stuff. Yeah, that was just a random one prompt sea dance thing and it was just, you know, whatever cola brand in China that was or wherever like but that's the point is that Coca-Cola were the only ones that could really think about doing these sort of things before and suddenly whatever random brand can really go for VFX craziness and all this social media stuff. It's crazy. Do you have unlocked dance? Do you have access to sea dance met puppet? I do. You do? What's your thoughts overall as a model? Because at the moment, everyone obviously it's the hype that we're seeing, but not many people we know has access to it, has actually played around with it.

11:53 Yeah, it's a few different ways to get access as we found out basically. That's what has been the weirdness around it, Andrew. Yeah. You know, it's incredible. And um I guess I guess it's the reasoning behind it. It's like uh the agent that it that it uses to basically in 15 seconds, you know, you it cuts together stuff for you. Obviously, it's not perfect. Um [clears throat] but it seems to me that all the data is there. They could do we have the technology to do anything. It's just the restrictions now and it's the IP laws and it's the lawsuits. But from from these glimpses, it's like technologically it's it's pretty much there, you know. Um But yes, sea dance, it's one of those one of those moments where it was like V3 last year.

12:41 It was like, "Oh my god, they can now talk where when you just, you know, it was one of those breakthroughs and then seeing this just there's no uncanniness uh really to to some of these videos, others has it, but yeah, I mean, how long until it's just perfect?" Yeah, that's a very good point where you said about restrictions and IP is pretty much the main things that's holding us back now. Yeah. Yeah. It is, isn't it? And it's kind of crazy like even just before this live, I saw Dave Dave Clark, obviously Andrew from Promise. He's just putting out stuff like this and it's just obviously on the whim fun ideas that you think, "Oh my god, this could actually be part of an advert as well.

Dave Clark's 15-second Seedance test

13:38 I like that. Like that right there is a 15sec sea dance prompt, you know, with all the cuts and everything actually baked in. And it's using this thing called omni reference. And uh yeah, you can give it multiple scenes or well, however much detail you want. And the thing that's truly amazing, and this is what I really want to discuss, are we going to actually see the end of new models launching without all the bells and whistles and features? Because traditionally, that's what we've seen, right, Meta Puffet? Like when Cling comes out with a new model, it doesn't come with first and last frame. It doesn't come with all the things that the previous model had. And sea dance just came out and it was like it can accept all and it can output all you know it's like audio, video, images, omni reference things we never even seen before and then

Will new models now launch with every feature on day one?

14:25 you know we're not waiting for it to become the thing that it's going to eventually become. You know, maybe we'll see the end of that with this because it feels hard for then Runway to do an update to five or something without all of this and then have to incrementally get add it back and it's just they're not waiting anymore, are they? No. And and Omni reference like you said because Seance has first frame last frame, but I don't even use it. I just use Omn. I don't even use any Omni reference is the new way of working, Andrew, as we've discovered through the limited use of this. It's crazy how different and better it is. I have to believe that V4 is already built, you know. I agree. And so they that's gonna, you know, maybe that comes out at at IO in May. Um, but this Gentic workflow that's, you know, even new for me in the last two months,

When will Veo 4 arrive, and what will it cost?

15:16 it's it's the Yeah, it's doing so much, you know, using an LLM and then you're providing it with audio reference, image reference, even a video reference. You can just take a video and put it into sea dance and say, "Show me what happens next." Um, as simple as that. And it just, you know, dreams up these crazy things. Or you could give it a lot of parameters. So, it's really as as little or as much as the user wants to input, which is just crazy. Yep. And do you know what it reminds me of there is remember in the early days of Midjourney when it was more of a slot machine and there was less control and it's kind of like that, Andrew? But you've got both sides of the coin now. You've got full control if you want to wield it. Even with video to video, you can give it exact driving motion and then say, you know, copy the motion of this video, but use this as the still image start frame and stuff.

16:05 It's truly incredible. And so, yeah, it's the hype is real for a reason. Basically, I'd say one of the craziest things I saw examples is that they uploaded two videos and the prompt was like, "Take the subject from this video and take the camera motion from that video." [sighs] And it did it. Wow. Yeah. Yeah. That was insane. That's And it's in painting as well, isn't it? You can ask it to remove things from certain video. Like, it's truly multimodal like we've never seen, Andrea, you know, like it's it's invented new forms of multimodality. In fact, actually, do you think Google come videos and stuff? Do you think Google wait until May as you said? Do you think that's too long? I mean, that's just depends what year cuz last year I think that's V3 when they did it, but you know, I actually I mean the announcement might

16:52 have already happened about, you know, Nano Banana 2. I think it's like as of right now might be public, but I mean if it's the playbook, you know, maybe. But it depends, I guess, on Yeah. Is everything ready? Because if if they launch it and it's like too soon, then then people are gonna say C dance one, you know. It's like an escalating arms race though. It's crazy. [laughter] It truly is, isn't it? And like me and Andrew discussed last week, what's the cost? You know, is V4 going to be like 10 times more expensive than Seance? Uh potentially. And if it is, is it 10 times better? It feels hard to even come two times better than this right now. So it's uh it's going to come down to cost and availability and where it is on the API and how restrictive it is on the usage and all of this other stuff.

17:42 Also, you know, we have the top AI Google stuff as most people do obviously. Is that going to give it unlimited or they only give unlimited to the older models like VO3.1 and stuff like this? And then the new model is a credit system. And these are all the questions Andrew always asks them and he's like, you know, it comes down to cost, mate. It's not just quality, it's cost. if you're doing this commercially and at scale and it's going to start adding up. The more expensive, the better the model obviously because obviously they're going to have to compete with models that will be cheaper and and better. So, it's going to have to scale down and it's it's going to be a hell of a hell of a battle. Yeah, I think I'm loving it though. It's good for the consumer, isn't it? And we've got a lot of that is basically capitalism if it's in it in in its intentional way. It's like the consumer benefits from good competition and and it being like everywhere, you know, like so

Can physical production compete with AI ads?

18:37 you know what good for us. This this this occurred to me just recently is like we're living in the blink of an eye of of this shift because we've had live, you know, live theater, human acting for a couple thousand years, you know, thousand years and more. We've had cinema for like 120 and like that's basically it. And then now what this transition into generating the clips instead of physically shooting them it's been four years in 2022 is when I got into it and in four years the pace at which it's advanced has has been so quick that you if you zoom out four years you know compared to like a thousand or 2,000

19:25 in the terms of human bonkers isn't it nothing and I I just can't see how you're going to compete with it, you know, like five years from now. I mean, think, you know, commercials at the Super Bowl. It's like we saw a first glimpse of these AI generated, you know, commercials. And I got to think that if you're a business, how are you and you know, you can create your own commercial with these tools? I mean, physical production, how are you going to compete with that? Yeah, I think that um do you remember back in the day uh I think it was Oreo there was at the Super Bowl where there was the lights out and then they done the the Twitter ad was like it was soon we'll get to the point where people they'll buy the space in the Super Bowl the ad space and they'll be making it on the fly because they'll be able to generate some some

20:11 like virtual worlds and stuff. I can see people just doing it on the flight. Um the stunt the stunts are going to get more and more extreme, aren't they? Because as you say like and actually this is a great little segue because uh in our little WhatsApp group I was chatting earlier about the importance of live streaming and meet meeting up face to face because if you think about social media in general all organic posts anything edited anything pre-recorded it can all be AI you know like and it's going to become more and more and more and more and more over time even to the point where like and and the argument here is probably Andrew that social media's driven it this way. Like it's not actually humanly possible to do what the algorithms demand of you, you know, turn up daily, post every day, comment every day, do this, do that, do this.

20:59 It's like and and run a business and do this and do that, you know. Exactly. So like they've made it to the point where we can't physically record content at the scale at which algorithms demand it. So AI becomes the intermediary and YouTube literally is going to integrate it directly into shorts, you know, and then Google VO4 could be in shorts and then anyone can make any shorts and it makes the barrier to entry for everything like in like really really different and when it when it does that like Anita mentioned in the chat, story is still important. That's all that's left and that's all that it ever started from really because that's the only thing that has not changed in the thousands of years that humans have been like sharing stories.

Why story still beats graphics

21:46 Exactly. And the tech is going to continue to evolve, but at the end of the day, no one's going to care if they don't, you know, unless they resonate with the story. Yeah. It all goes back to what I've said multiple times uh more in the training sessions that when I was younger, there was a game that I used to play on the Mega Drive called Sword of Sodent. And it was graphically way better than anything else in the Mega Drive, but it was a terrible game. And I remember thinking to myself, story and gameplay is so much more important than graphics because it was such a bad game. [laughter] Yeah. Yeah. And it's and and and it's the same what I see here as like because we've seen so many videos. Sometimes we watch a video and it's like all right, I've seen this before. But it's the ones with the good story, the good concept, and I'm just like, yeah, that's the one.

22:34 Yeah. You know, I saw that with mobile with video games on cell phones maybe like eight years ago, 10 years ago where the graphics stopped being important to like teenagers at that time. It was more about the gameplay. Yeah. Like when I was a kid in in in the 90s, it was like escalating about the graphics. Who could get better graphics? But then it's like with cell phones, it kind of didn't matter to these kids. Yeah. Exactly. It goes back to gameplay and story. Yeah. And and nostalgia matters because story lasts over time, doesn't it? And like I think loads of people still think Tetris and Minecraft, all these like games where you're not thinking about the graphics. You're thinking about the nostalgia that it gave you or the way that you used it or the device or how you got access to it and at the time of which it impacted your life. You know, was it during your kids years or teenage years?

23:25 And it reminded me of your train scene which we watched Kyra, you know, where you're going through all the ages and stages of life and Oh man. Yeah. Best year, best of the year last year was like my favorite all over video of Thank you guys. I appreciate that, man. It was Yeah. And I love that you've always got a story with this. Now, I've read in the copyrightiting of your post. I said I haven't watched it, but this is again using work that you've done in a band like 20 odd years ago. Is that right? 2007, I wrote this song with my with my bandmates. We performed it live two times. We never professionally recorded it. And I always loved the song, but yeah, I mean, that's insane. We've got honestly I mean I have about I don't know I want to say about 25 to 30 songs that were never professionally recorded

Resurrecting a 2007 band song with AI

24:17 and this has allowed me to resurrect them because think about how many ideas just die in the past or never get shared and oh yeah, they can evolve over time if you stay with it. And so now this technology, it's just it's evolving my work from 20 years ago. Nice. And Andrew, that's remember when we said like early days because I think it was Timberland and Sunno, wasn't it? He was saying that like essentially he was going to finish off all of his work in progress tracks that weren't done with Sunno and use that as a legit reason to actually finish songs and get more inspiration and stuff. And we said at that time like imagine all of the like album that never got a music video. You know, you got that one single with the one big budget for the one big video and then you got usually like 12 other tracks on that

25:06 album with no anything except a piece of album art that that is uh Yeah. So exciting. Exactly. Bring it to life. Like if you've got like that's why it's so important to practice creativity frequently because even if you just add to folders of like samples of stuff and I do it in Logic all the time. I just make things put them away store them forget about them and then suddenly one day you're like oh wait I've got a halfbaked you know whatever it was I can now finish it with AI and add it to a project and it's like oh that's so useful. I I used to do voice recordings where I would just hum in a melody. melody would pop into my head back when I was when I was in the band. And so I still have them because they don't disappear anymore. You just have on your phone. And so now you can upload that humming into

25:56 uh one of these audio generators and it's like you can create endless variations. It's it's just really incredible. Yeah, that's freaking genius because I heard standup comedians do the same. You know, whenever an idea pops into their head, they open up the dictation app on their phone, they record it quickly, get that sound bite because if you write down like the words, apparently you don't really remember the joke and the premise and the bit or whatever, you know, you have to kind of like have the cadence and the pop in your head and then quickly open your phone and you but melodies, that's my favorite way to actually use AI music generators, um, is start with something, you know, whether it is just you humming or a beat or something that you've got and then build around it. You know, rather than just going to AI and saying, "Build me the first bit." You you give it something and your text prompt to add to this and then start building

26:48 around it and playing around with it. It's [snorts] so fun. It's very satisfying. Yeah. What do we need? Yeah. Go on. Sorry. Say some interesting things in the chat. So, uh, California told, by the way, the reason I'm not bringing, uh, more Paul is now our producer, my co-founder, and he's telling me if you keep bringing the chat onto the screen, it's really hard to produce clips from this and stuff like that. So, that's why, guys, I'm sorry. I'm going to we'll start reading the chat actually in the chat rather than on the on the screen and that, but yeah. So, California girl CG Theresa said, "I don't play an instrument, so hear music and have recordings of melodies." I guess, yeah, loads of melodies. Great idea. I'm the same. Uh, YT Bra said, "I made songs using Dance EJ." I remember that from

27:40 the ' 90s. I can now re-record my tunes using AI, making it sound even better. Yeah, I might have to pull pull out my I think it was the AmIGGA, the Commodore Amuga. I might have to see if I've got that. circle. I'm sure I started playing around in um and then I said this when we met up, mate. Everyone's got music in common like this. It's kind of spooky. Universal language. It's the universal language. Exactly. [clears throat] Right. Freaking brilliant. Yeah. Original Maza Suno and Sunno Studios are amazing. But yeah, in music there's some amazing things, but um I still think right now video is is the one that like every week I'm thinking, "Wow." You know, with music is more occasionally I'll come up with like wow, but video is the one that I just think wow every week.

28:33 Yeah, it's incredible. If you could remake any retro thing, what would you all remake? Oh, well the reason I like this question is last week we played uncanny Harry's piece where he was using an out of copyright uh public domain story. Now talking about stories, you know, they last centuries. The best ones last, you know, a millennia, it turns out um it's kind of insane actually how some stories just carry on and carry on. The hero's journey and all this other thing. And I kind of love the idea of like taking mythical like public domain stories and then using AI for that because if you're not as great at storytelling and it's very hard to write the original story, I'd argue it's a lot harder than making the AI video itself.

29:23 So then, you know, use something which is already great but hasn't got any IP restrictions or copyright protection or because it's a public domain thing and then make it a video to practice your skills. see how the story evolves and then start like, you know, deconstructing how to do stories, original stories from there. But yeah, that's what I would do is go remake anything in the public domain essentially that gets your interest as an answer to that question. What would you guys say? If you go remake anything, a puppet will be the best one to answer this. How do you what's your thought process like? How do you go from here to now people watching it on LinkedIn or YouTube? I don't well I've [clears throat] never used uh third party IP. Some people have used it to great effect. Um I remember years ago with Kevin the kid he started doing that with like the Batman and whatnot, you know, making like fan fiction,

30:15 which I think is is dope, you know, and and [clears throat] he did it so well because he's so he's talented and um built a following that way, which is awesome. I could see how tempting it would be for even for like kids or teenagers who just like who don't have a storytelling background and they can generate I mean we saw those clips with seed dance of like Brad Pitt and Tom Cruz fighting you know like and it gets millions of views out there but it's not telling a story right and so I um you know I went to film school 20 years ago and and so have always wanted to make movies and I've been in production and post-production for that long in like different jobs and so um with that background and with having written my own uh material, that's what I'm doing. I just go to my archives.

31:01 All the stuff that felt like failures at the time were really just like you know there's it's redefined my definition of failure. There's no to me it's just learning experiences and honestly maybe it wasn't ready at this time or or but now as as I older and get more experience in my life I see something you know where it was like my 25year-old voice and you know you can use it it can evolve with the times and this tech like you know with this music video this song it has evolved uh I went in and I changed some lyrics that I wrote from 20 years ago just a little bit because I like I don't quite feel that way anymore on this line. Right. You've matured and moved on, right? You've like Yeah. But yeah,

Do you need a big budget to make a good film?

31:47 it's so crazy you say that because I was watching a Christopher Nolan interview last night and he was asked a similar question. He was actually asked how he feels about AI and movie making and all of this in this in the interview, but he essentially said um a very similar thing, you know, because the question asked Andrew was um do you need a big budget to make a good film? And he said, "No." He said, "It's about what you plan to achieve versus the budget you've got to achieve it and whether that's a a marriable thing, you know." He said his first ever film was made with zero budget, but the whole thing was written for zero budget, you know. But if you write it with something that needs budget, and then you aren't able to achieve that, then that's where you're not going to make a good film.

32:34 But he said the budget itself has almost zero regarding as to whether it's going to be a good film or not. It's just about like and he said the same as you did met puppet. He said I've had ideas where I sat on them for over a decade because I wasn't ready. The budget wasn't ready. The actors weren't ready. All of the pieces that I knew I needed to pull this thing off weren't available to me. And so I had to just sit and mature on it and add things to it and you know maybe redirect it where I needed to to make it work. But other than that it's just a waiting game and are you ready as the piece or the porn to direct it? You know like that's the other consideration I guess is agewise are you ready? Yeah, [clears throat] I was thinking of some examples of like uh Clerks or Pi by Darren Aronowski who's you know

33:27 into the AI space about I think those were both college uh films. they came out of college with those films couldn't have cost more than like 20 $30,000. That would be a lot for a a college like a student film or thesis back in the 90s and those you know the the stories I mean that launched their careers right so the difference now with anybody in film school today is you have these tools that can create that big budget spectacle you can use it for you know anything like you know aircraft spaceships whatever and then you you start with an establishing shot you work your way closer to like you know, a city, work your way closer to a house, and then you go in that house in a bedroom, and there you can actually shoot with the live actors a scene,

34:15 you know, but you're you're using the technology for the stuff that you just couldn't otherwise afford. Look at this OG stuff being written in the chat. Oh my god, Danny, you're a legend, mate. He was our standout creator of a few mariachi. Yeah, that's another one. Yeah. and let he's telling us it was $6,000 to make the following and it was put on a credit card to make clerks at 26K El Mariachi. I also heard um what's that one? Is it Bewitched? No, the one that their handheld camera. Yeah, their witch project. So I went to I went to college right after those guys and I interned with them right before that movie came out. Really? That cost them 30 grand. They put it on credit. Exactly. They shot it 30 grand as well. They shot it out in I think Maryland in the in the woods somewhere around that area

35:04 and the actors they had a they had a code word cuz they left the actors out in the woods and it was like a terrible storm and they said the code word and so one time they had to get them and bring back but they they maxed out their credit cards and then they just edited the thing and you know they took a risk and paid off. It's like yeah it's truly amazing isn't it? [snorts] Yeah. So, a really good question came from where is it? I think it's gone up now. Uh, where is it? Uh, somebody said they want to break down how Meta Puppet goes. Here you go. E Fumey said, "Would love to hear more about MetaPet step by step after he has an idea." Wow. Do you Is it different every time or is it Yeah, you know, I have to I I have to say because with different tools when they come out, it is a different workflow.

MetaPuppet's workflow, step by step

35:55 Like now with the agentic workflow, it's pretty nuts. Now, you know, I my background is writing and editing and those are the things that I'm passionate about doing. So, I like I write the script myself, but now you can take that script or shot list or whatever and you can just upload it into one of these agents and it will help you break down the character prompts, the you know, scene prompts, the story boards, all of that. Whereas a year ago and two years ago it was all I mean I was just doing that step by step manually one at a time. So um yeah I I don't know and and the editing part I still edit that traditionally uh just go into Premiere Resolve because I know eventually AI will get really good at writing and editing and it will be able to do the whole thing.

36:42 But I think really the way to use it and the way I try to use it, if it's replacing the thing that you enjoy or you're passionate about, then what's the point of that? You're doing it. I agree. [clears throat] You should for me production that was the the missing piece. You know, you have pre-production, production, and post-production. Writing it, shooting it, editing it. And I have a background in two of the three. So the missing piece for me was production. So when this tech started coming around a few years ago, I was like, well, this I could use this. But I don't let it write it for me. I don't let it edit it for me. And the great thing is is that you as a user, if you hate writing or editing, then you can use the tool for that, you know. So, it's really very it's so versatile and that's why it's disrupting every industry, you know.

37:29 Yeah. Thank you. It's so interesting to show how it fills in the blanks like that because as you say, like Paul, my co-founder said to me, "Mate, I'm going to have to stop leaning on Gemini for ideiation because I stopped practicing that and sometimes I've, you know, stopped routinely doing that, but that's what I'm good at." And so, I've I've accidentally leaned into giving it the thing that I'm wanting to do more of myself and not leaned into the other side of things, which is the research and the boring stuff, you know? So like um again it's just about reshuffleling how you work where you work with the AI in order to maximize what you do enjoy within the stuff and using it to fill in the rest and yeah the best ones do as we've found out like Dave's just been writing scripts right and Cavan the kid and Neural Viz is comedy writing and they just lean into

38:20 all their strengths and then use AI for the other things that they weren't able to do before all of this and that's why you guys are the best in the world, you know, and everybody [clears throat] knows it too because each individual one of you has a an identifying thing without watching this video and we're about to. I bet I can tell it's a Metap video because it's the things that you leave in your video every time. It's like your signature, you know, like I try to have a voice and like a brand. And it's funny because at the same time, great because now it's like I feel like, you know, the Metapet videos do have a bit of a a just me. It's my voice, right? Yeah. But at the same time, I like to do like really stupid silly [ __ ] that I feel like I can't do now with Metapet because I have to start like a, you know, a fake channel, like an anonymous channel.

Why your creative signature matters more than ever

39:10 [laughter] But that's so important to have that signature on it. It's like all these like rap producers DJ Ken like or Yeah. Yeah. Yeah. just to say, "Hey, it is me or Neptune." Exactly. And bro and Chad they had a particular sound or use particular instruments you know somebody told somebody told me in the in the film industry uh she said the most important thing that you have is your identity and you have to fiercely protect that because no one else will and that's the only thing that's going to make you stand apart you know because that's you and I think in a world of AI I think that's going to be even more important I think that's really good because everyone can I've often said that everyone's basic level is going to go up to here now cuz everyone can use the tools.

39:56 Well, with a prompt and an imagination, you can use the tool. But if you can then put your own spin on it, your own identity personality in everyone's going to say, "All right, well, we know that's met puppet." But I always say it's also like the piano like we every there's pianos everywhere, but not everybody's Mozart, right? It's the same keys. It's the same keys, same notes. It all comes down to the user. Yeah. Brilliant. Are we going to play Chris? Can you hear us, Chris? Oh, we lost. Yeah, you've got you're on mute, Chris. I don't know. We can't hear you. Yeah, I think we've lost him. We've lost you, Chris. Glad Chris is feeling better. He sit there for a bit, you know. So, while we wait for Chris to Chris to uh join us again, um where do

Where will AI video be by the summer?

40:50 you think I'm not even going to say the like next year, where do you think we'll be by summer with all of this? Oh man. Um I do think we're going to see the, you know, VO for somebody said like 3.2 or whatever. We'll see the next iteration of that. But, um, honestly, I mean, I think I think a lot of the, uh, like we talked about restrictions. Yeah. Um, that's just gonna have to work its way through court cases, and I think that's that's just going to take a long time. A long time. I think we're going to see I don't know, more and more short films is my hope, and not just these splashy 15-second videos. Yeah. Yeah. The AI slop. Yeah. Yeah. Right. And I do think like you have like you know creators

41:39 that are making shorts and and I they are getting picked up like there people in Hollywood they're watching this they're seeing all this um they're experimenting behind the scenes. Uh but by summertime, yeah, that's only a few months away. And I think we're going to see the the competitors to Sea Dance come out with their with their models and it's going to be just the new normal, you know, like last year VO3 it happened and then uh there's a new normal like every year, you know? That's true. Do you feel that sites like PA Labs and Runway, do you feel that they're going to be because they don't have huge financial backing behind them like a Google or a Bite Dance? Do you think they're going to have their own place or do you feel like I think Runway has they just did a big valuation

42:26 or or big they raised a lot of money and they're valued at like four billion now. Oh, okay. Cool. Nice. Yeah. But Pika, I think pivoted to just to social media. I think they So, yeah, it's wild. Sorry I dropped out there, guys. I don't know what's going on. I'm trying to run it through a new browser at the moment, but yeah. Can you hear me, right? Yeah, we can hear you now. Yeah. Oh, sweet. Okay, without further ado, though. Anyway, Met Puppet, we want to get around to your video. I've been bigging you up. I told you I didn't want you to have to stay too long because I knew you were working, bro. I really appreciate you dropping in. So, for those that we've been bigging it up to, me and Andrew, like I said, have not seen this purposefully. So, this is a real time reaction. That's the sort of uh go for the show. Anything else that the people that haven't seen it like us need to know prior

System Sleep by MetaPuppet

43:16 uh to us watching it or should we just go straight in? Uh it's it's a song about connection, put it that way. Oh, I love that little subtle way to be thinking about it as we're watching it, you know. Beautiful. All right. Cheers. Let's go. Let's do it. All right. [music] [music] [music]

44:04 [music] I found a lonely wind calling a fall to the [singing] end. [music] I was in love with her smell. She was staring at the ground where [music] her soul was lying in [singing] a million pieces. She whispered to me. It was [music] something I will never forget. [music] Heat. Heat.

44:52 [music] [music] So I can't see. [music] Hold me in the dark. And [music] she said, "Will you hold me in the [music] dark so I can stay?" She left me on my knees [music] as I'm calling out her name. She was floating on a breeze. The redemption [music] in her pain said, "We're the same."

45:39 There were angels [music] in a forest. They were calling out to me. They were miles away from me. [music] But her soul was in my hands. [music] [music] [music] [music] She's holding on to faith and holding on to grace.

46:26 But holding on to [music] pain is something I can feel in her soul. [music] [music] [music] Heat up here. [music] [music]

47:16 [music] Oh no, I have so [music] much love to give that before the system sleeps, [music] I will find the [singing] other half, the connection [music] be complete. I know you're out there somewhere [music] [snorts] for me. [music]

48:01 [music] Yeah. [music] [music] Heat. [music] [music] [music]

48:48 [snorts] Wow. Oh my freaking god, dude. Danny Danny's comment in the chat. This cop has no respect for [laughter] Oh my god. I had goosebumps from 30 seconds in. I have so many questions. Oh my god. Well, first of all, thank you everybody in the in the chat and I see some friends. see some friends in the chat here and everything. So, good to see you guys here. Thanks for for watching. Glad Glad you guys like it. God, dude. Did you So, this was a song that is your song. Yeah, I was in a band. Yeah. 20 years ago, 2007,

How System Sleep was made with Suno, Kling and Seedance 2.0

49:33 we wrote this and used AI to remix it. Okay. I was about to say, so I was going to say the sound of it, like how did did you re-record it, but you used AI to to do that? I had a pract I had an old practice recording which is just terrible quality and I uploaded that and that was the input source and I freaking unbelievable and then I and I splice together the good part but uh was it the same key and the same chord progressions and the same drop sort of similarly but like a downgraded version that you'd created then and then the same the same key the same tempo. Wow. Ah, it did change parts. Like there were parts and then I could choose. There were ones that were closer to the original and then just variations that I liked better. You know the singer I So you did exactly what I said is my favorite thing to do with AI is you

50:21 fed all the stems and you remixed it, you added around it, you built it up into something better. And man, and I did this I did this uh with nine other tracks. So I created um this was over over thanks over Thanksgiving and Christmas last uh just recently. I did a 10 tracks. That song was written by myself and my band. The other nine were just solo ones that I wrote from from back in the day. And uh so I an album that I'm going to drop on Spotify. But I had to create the music first. Yeah. Yeah. And then I had to create the band and I created these four personalities that I was just like I was thinking of myself. I love that you did that. I love that you had the stage and the like live performance. I was going to say, was that from It was genius cuz then to have the like CGI special effects of the angels and the crashing cars alongside the band on stage

51:14 just do because that feels like how a real music video is made, you know? It's interesting, right? To to make this video, I had to first make the music, then make the band, then make the video, you know. So, it wasn't the band from before. You didn't or was it just completely different? Yeah, because this is the only song that was actually from my my whole band. The other ones were nine solo tracks. And so I always liked uh you know, I was in rock and metal bands, but I always loved uh like trip hop and and things that were just more like chill and and lowfi and stuff. So this is actually the album is more of I'd say like a trip hop with elements of rock and cool. Like a hybrid album. That's even cooler. So it's not just going to be like heavy heavy drops. It's going to be some chill vibes. And when I put in the band, yeah, like when I was in my 20s, I thought back.

52:06 I thought back and I was like, who would I who did I think I was? Who did I want to be? What girl did I want to date? What who did I want to be friends with? And I created these four personalities and you know, I did live touring and all that. Freaking genius, dude. It's really, really difficult the music industry. and and we we tooured, you know, we went cross country in the back of a cargo van with no seats and we sleeping bags and we did all that and like I'm so glad I never want to do that again. [laughter] What we wanted was what you see. We wanted to play in stadiums and have all this, you know, huge crowds and the fact is that this AI dude that I picked is just a better singer than I am, you know, like [laughter] sounds better. And so, but I wrote, you know, I'm writing the songs.

52:53 It's my lyrics. And so, it was very satisfying for me. It must be like a writer who, you know, you have a lot of pop stars today, Taylor Swift and them, they don't write all their songs. They they have songwriters. So, I was just like, I'm going to take the role of the songwriter and this is now my band. And here we go. I love it. It was Sunno, right? Um, or what was the Yeah. Yeah. Suno video. What was that band name? Cling. uh 3 point it started with 2.6 and then 3.0 came out. Yeah. And uh uh because I was doing this over the holidays and then just recently when I [clears throat] got access to Sea Dance, I was just on a a family vacation and I was just like cranking it out at night on Sea Dance. Yeah. You know, [laughter] just last week on vacation.

53:41 Yeah. I remember you sending the photo and of the lovely beach and Yeah. [laughter] Like it's just not fair when you go back to New York and you see all that meter high snow is it and then you get hit with another storm like here and snowtorm. By the way, here's a cheeky little UK reference from Danny. Are you secretly from Bristol? Meta because uh Bristol is where it all kicks off in the trip up type of stuff [laughter] and drum and bass as well this night. Drum and bass. Yeah. In the 90s was like Massive Attack, Poris Head, like that kind of I love. Oh man. Um I actually think with this new music platform instead of going to just massively infringing with people, you can do by inspired by, you know, instead of sounds exactly like and I think that doing some inspired by Massive Attack stems and then making it your own and personalize it would be really

54:31 really fun for anyone that's in the know and loves that sort of stuff. Yeah, it was super cool. Do another one on your coffee break. That's funny. You know, it was super cool to um you know, because I sang on these old practice recordings and uh to be a to change my voice and like you know, I would try out male voices and I'd try out female voices and it was funny because on the majority of the tracks I liked the girl better. I like the female voice better. So, it was just funny to hear something that I sang, you know, voice. Yeah. Yeah. And I preferred it. I've got two more music related things because uh we're heading out on for the hour already and I appreciate you've been with us the full hour, M. I really appreciate it. You're the most talented person I know. I'm going to tell you that. It's seriously incredible to like have you join us and talk about this and the two music things I saw this week, right?

55:20 I saw AI compared to sampling, Andrew, and I thought that was a genius way to think about it because think of all of the amazing musicians that started the life with sampling like Kanye West and all these people and you know like that is going back into IP and adding now the thing that's genius about sampling and the best like Jay Diller and people like these are my personal favorites right he would slow things down to the point where it's unrecognizable to the sample that was being used and he actually created new waveforms and that's what I think is inspired by port add new waveforms create new assets you know not actual existing IP but remixing the past culture as to something new that was the first piece that I wanted to talk about

56:08 was this idea of AI in general is like sampling in that is spawned all of this [snorts] yeah and the other one um is just about copyright in general you know like I think in the in the near future with music and the idea that like apparently Spotify is receiving over 70% of AI songs as its daily submissions now it's like yeah is over half of all of its music at least that's what I was reading is uh being not being you know it's being detected as AI generated or whatever um you really have to have that human uh that's why you know if you in ingest or upload a melody or something like that, you have to have that human imprint on it for it in order for it to be copyrightable.

56:54 Exactly. And so now I think that like someone like you, Meta, who's pulling such By the way, your name every week grows in terms of what it means to me because now I think Meta Puppet pulls all the strings of the music video creation from band to everything to every [laughter] I'm just thinking of you orchestrating this thing from above now. Like I'm like this is crazy. You know, he's built stage. He's built I'm so I'm so glad you like it. It's just like 20 years in the making, man. It's just this is all I've ever wanted to do and I I just stuck with it and so I'm happy that this stuff I'm I'm able to share it now. That's funny real quick. video in 2007. And I had the video idea, but what it was back then was it was a like it started off with a baby climbing out of the subway stairs and I picked the shot and it was crawling and it was just getting then it turned into a

57:46 toddler and it stood up and then it turned into a kid and it was growing and into a teenager by the time it got to the edge of the street. And then across the street was a girl and he was having to cross the street and he would he was then middle-aged and then he was old age and follows her down back into the subway and they're old. So it was just like maybe I guess I have a thing with the cycles of life because Kyra did it with the subway and it was a subway thing but that was kind of the seed for this and I was like okay well I'm not going to do babies because that gets blocked all the time. Really very tough to do and I've [clears throat] done babies before. where it's like I've I've done enough babies for I remember your plastic baby one that was brilliant baby. Yeah. Even Adam was a baby being kidnapped and Kyra um had the baby train. So this you know started evolving

58:35 and it was like connection. what happens when you know you you're disconnected from each other but also I had this idea of the guardian angel and it's implied maybe something happened to her human counterpart and it got ripped away and there she is now in the physical world and so you know when he connects to her she transfers her energy uh and then he finds her later and he will do anything to reconnect and it's in this it's crossing that street and when sea dance came out all of these visuals were possible with these car crashes. Like I was like, "Well, I want I want to have some spectacle now because we have this new tool." Oh, mate. I love how that was the twist at the end. It was just like the angels are walking and the cars are like flipping around them and you were like, "Oh my god." He's like

59:23 it's it reminds me of Dave actually because Dave every time a new thing comes out he pushes it with the limits of what he knows it can bring to the scenes. You know, the problem solving it can do that. And as we know, Cling 3 is great on like dialogue and emotion, but not action really. And V3 still lacking on that, too. Like Cance is just such a cut above in action. Just generally VFX and action. Andrew, it's kind of any scene in anything you're making that requires action is going to be seance until someone matches it with its capabilities. Is for sure. But here's the thing. Three questions. They're all kind of connected. Mhm. How I know you said you done it over like the Thanksgiving and Christmas, but how long how many hours did you did it take? How much would something like this cost? And how many

How long did it take? The problem of too many good gens

1:00:11 prompts would be used? Like are you hitting it right? Like one every two or one every three prompts you're getting the right scene or Well, it did it did change with the tools because uh I don't know how many hours it took because it was it was Thanksgiving holiday. It was Christmas break. It was some nights and weekends. It was this last vacation. It's hard. It's hard to add up, [clears throat] but and I and again, I started with just music. I just started with Sunno and was doing that. And then I was like, how long did that part take just on its own? Just the suno part? I I want to say just like a few weeks just just to do the sun stuff. Yeah. [clears throat] And then the band, it's like, all right, well, who are the people in the band? And so I had to like start working on that. And that was just still images. And and then by the time I got to this video

1:00:59 [clears throat] uh with with generations sea dance was this is this was the first time I had this problem. We have a new problem now since 2022 we've been doing this and this is the first time where I had too many good gens many because in [laughter] the past in order to get like a gem like oh my god I got one but with dance it was like every one I was like and then I can edit a second out of here or two seconds out of there and I have all these shots that didn't make it in that are just awesome shots. So it was the first time I had that problem. Please send the B-roll. I want to see some of the B-roll. I have you have follow video or something with the B- roll. Yeah, as you know what I was thinking is like this song is so good, bro, that you must have been thinking, "Oh [ __ ] I've got to

1:01:47 match this with the visuals cuz it's so epic." The drop and stuff like you must have just been loving it when you got that eventually out of Sunno. Like how heavy that drop is is it's kind of crazy. Like I was sitting here legit with goosebumps from the visuals and the music going. This is the gen TV I talked about like a year ago, Andrew. you know, right there is MetaPets made this and it could be front homepage of the new gen TV, you know, and yeah, man, I do think if even with the rest of the of the album, part of me doesn't want to put it out without a video for the song because I think it just it has more impact, you know, but um it shows a lot more consideration, too, obviously, and it will stand out when we've got so much on Spotify and others coming through this medium now.

1:02:35 And yeah, it's going to be the allin-one package, but the story, you know, I think these live telling of the story and the interviewing of the people is actually the bit that makes me love you the most because it's always got that nostalgia. It's always got that 20 year thing. It's got that like, as you said, that progression and and something that's been building over time. It's not just a fleeting idea that you've prompted and you can really tell the thoughtfulness shines through every single time. It's incredible how you do it. And every time he put things out, I'm like, "God, how do we get you on as soon as it goes out?" That's that's my next thought. He's like, man, how do we secure him because this is going to become like, you know, the stages are going to get bigger and bigger for you, man. No, thank you, man. You know, I love you. And it's like I I thought of you right away because you're the music guy.

1:03:21 And so I was like, man, I can't wait for Chris and I wanted to premiere it, but it was just timing with the whole this this whole release as we've talked about with Cance. Oh, no, dude. Don't you know I I would have felt bad if you'd premiered it here having seen it now because of the size of our audience that tuned in live. At least we've got a big audience outside of the live but [clears throat] you know it's literally deserving of hundreds of millions of views. Like it literally is like I put it up there with anything we've seen at all ever. And uh that's because I like the genre is great, the the story is great, the song's great, the video's great, every element that could have been in that thing. And you know what's crazy is that's a five minute odd music video. It's so hard to keep the retention for five minutes, have double drops, you know, over time, like

1:04:10 mindblowing [ __ ] The real the the actual song is six and a half minutes, and my wife was got to make it shorter. And so I I cut out a minute and a half. Uh, so I had to edit the song first to to then edit the video, you know. Well, it's the radio one, you know, the new release. The radio one and a half. Yeah. Minutes. So, yeah, exactly. Yeah. You get the radio Predley one and Yeah. Yeah. Bro, like seriously, I can't wait to hear the rest of the album. Actually love like tripop and stuff and and both genres, you know, like it's like maybe that's why I'm so in love with it honestly is because I would listen to that song and I will be listening to that song when you put it on Spotify and stuff like that. It's legit going in my playlist. Which is just super wild when it comes with like that music video and everything, bro. I can't believe it's not already [ __ ] everywhere.

1:04:59 It should be everywhere. You really Well, thank you, man. It's just very satisfying for me to finally get that out of my head and to be able to share it, you know. So, feels it, you know, we're living in wild times right now. And Danny asked, "Am I frustrated when new tools are released and able to create things that took previously took days, weeks, and minutes, and hours?" No, I'm not. I'm actually relieved because I've gone through it enough times answer enough times to where I remember I remember having to trying to do lip sync and consistency and all that in 2023 2020. Yeah, 2023. You know how hard it was back then? So, it's like no, it's like I I I remember those phases. So, every time a new tool comes out that makes it easier, I'm I'm just all for it.

1:05:46 Yeah. Yeah. It is making me a kid again. Lola and Glenn, you're absolutely right. It pushes all my buttons here. Like I said, I'm more passionate about music than anything else. And I knew having met you when I met you face to face for the first time at Adobe. We had a chat straight away about a you know, you were in a band. I was in a band. I DJed. I toured for over a decade. Andrew was at Radio One. You know, every single person I know has got some musical background if not just passionate as a consumer. You know, like if they haven't practiced or played or done anything. So, it pushes all my buttons in a way where I'm like, my god, you know, like yes, film making makes me happy and I love all your films and stuff. Spec ads makes me money and I know how that works inside out.

1:06:34 Music videos is my number one though, you know, just because if you make the song as well and it's not just a music uh like a famous song that you've made a music video for. I'm much more interested in a pseudo augmented version of your own idea. That is the full package and I've never seen it pulled off like that before, mate. Wow. The only the only person we've seen close actually is Kelly Bosch. If you I discovered her through you talking about her. [clears throat] millions of monthly Spotify plays as you will get if you continue to do this music side. You know, I know dayto-day that you are doing films and you're working at Promise and all of that, but whatever, you know, time outside of being a dad, you get to just continue the music [ __ ] you know?

1:07:20 My god, dude. You can get a million monthly plays as well on Spotify. Legit. Like, it's your reaction is good enough, man. That's all. I know. I will be. Yeah. Super glad you guys like it. No, I really do. It You know what? It also reminded me of that nostalgia. It's almost like this new AI stuff bring about nostalgia. I was watching that thinking I remember back in the day where it was like MTV and the box music television you control and watching the videos and it was like I want to see that one again. If it was the box, you'd call them up again. And it reminded me of that this like um who's the son the group that done black hole sun like

1:08:05 yeah like the videos like that that I used to watch and it wouldn't necessarily be the music that I'll be like listening to but I'd appreciate it and then I start to get into that music and I started to listen and I'd be like wanting to hear more of in in that genre and I think that's the beauty of that video. It kind of brought back nostalgia, but also it brings in other people from other genres to listen to like who's into other genres to listen to and appreciate like that's a good song cuz a good song is a good song, you know. Yeah. Yeah. And that's the key thing. That's awesome. Oh, that's that's great to hear. That video is dope where her eyes get real big. You can do that with AI now. Yeah. Yeah. Exactly. Yeah. So, loads of people's put sound and sound guard. Yeah. Even like I remember back back in the day like um oh man I love this comment from Jimmy as well at 404 films saying this is like

1:08:59 a you know this is like a drawing a line in the sand. In February of 2026 Meta Puppet came out with this music video of this quality with his own sound his own music. This is the standard from this year this month you know like onwards onwards and upwards you've just set a new bar bro it's Oh I love it. I'll be a marketer. Yeah, I love to hear it. Right. Well, you can go back to work and get on with your amazing projects if you like. We're going to continue watching some stuff. Thank you guys so much for having me on. I really appreciate a Thank you for coming. Oh, thank you. Yeah, definitely. Thank you for coming. And thanks to everybody in the comments. It's awesome uh to see some friends and to, you know, I'm glad you guys like the video. Yeah, L's the best. She's so funny. [clears throat] Brilliant.

1:09:48 Now, thanks again. Thanks again, Meta Puppet. You know what I mean? It's always it's always a pleasure when when you appear and and uh Thank you, man. Anytime. Drop your wisdom. Drop your wisdom. Yeah, [laughter] anytime. Send love to all the promised crew as well from us. I will. Um we've still got one I think we've got one more to get on, haven't we? I think we've had uncanny Harry. We've had nearly every Oh, it's the French. Uh is it Gulame or um Gon? Right. I think he's our last get now. Um so I'll be working on that. Gotta get him. Hey, Lionus in the chat. Let's go. Linus. What's up? Awesome, guys. All right. Well, we'll talk soon. Cheers, everybody. Catch you on the other side, bro. Take care. Bye. Bye. Bye. Much love. Oh, man. I can't believe it. We might have to do what we did with the Door Brothers last week and just watch that on the outro again, that music video, cuz

Andrew's radio days and the next wave of artists

1:10:40 bro, I'm You know what? This is why I love this show. It reminds me of when I first started doing radio shows back in the day and then you would have, especially in the UK scene, you'll have these artists that not many people would know. They'll be big in their scene, but they'll just appear on the show and it'll be random. They'll just phone you up and then they'll just come into the studio and then and then next thing you know, in a few years time, these guys are some of the biggest artists in the world. This is what I think. This is why I love Does it kind of remind you of that? Because that was legit your life, mate. You remember? That's what I was saying. Like we would be we be sitting there with like many artists in the UK scene and just being around like from Dizzy Rascal to Amy Winehouse to Adele to all of these people that were just there but no one had heard of them and then

1:11:27 years later they'd blow up and then this reminds reminds me it's like we're back there again. So it's exciting. [gasps] It is exciting isn't it? It's the new the new wave of the new people. I wonder who they will be, you know, like Meta Puppet seems to me like a Biggie Smalls two pack level, you know, like going to be a great, you know, and that's what I love about him so much is he's just created everything like brandwise. I've told him a lot of this in the past, you know, like it's kind of genius the way that he's branded himself and like the the way everyone knows him as Meta Puppet and everything like this. It's it's truly ahead of its time thinking and it and and it shows he's got a music background cuz we know so many musicians that do this, right? Like I was saying to Paul actually the thing about everyone's life right now on the internet if you're a personal brand is

Why anonymity is the new personal brand

1:12:17 everyone knows every move you make or TMZ or someone's trying to track you or never photos. So the mystique is the allure, you know, like it's kind of awesome. And we're seeing loads of anonymous people like SD Kid, who's a Liverpool rapper who no one knows his identity, blowing up right now because it's all conversation about is he Timothy Charlemagne, is he this, is he that, you know, and then on the streaming side of thing, there's this guy called the burnt peanut who's literally just a burnt peanut character avatar that nobody knows who he is or and he's the biggest streamer in the world right now. So I think it's [clears throat] the Banksy effect, mate. That's that that's literally should be called that if it's not already. I'm sure it is. But yeah, I actually love this anonymity, this character creation, this whole bit.

1:13:04 You know, he still appears live on stream and talks and it's amazing. It's such a Yeah, I've got nothing but amazing thing. Burnt Peanut. I know. What a name, Glenn. I couldn't believe it. If you go search that on YouTube right now, mate, and you click any of those links, unfortunately, your whole YouTube algorithm will be taken over by his clips because it's quite literally just, you know, he's the number one streamer in the world right now. He just won all the streaming awards and stuff and he's a burnt peanut character. But yeah, it's it's it is what it is. These are the times we live in, you know? It's like, how do you stand out when everyone knows everything about your life every day? You do the opposite. You know, you go against the grain. Exactly. It's like that that artist with the the mushroom.

1:13:50 What's his name? Not marshmallow. Oh, yeah. Marshmallow. Yeah. Yeah. Dead mouse, Darth Punk, you know, all these helmeted characters are far more memorable than the faces of the people underneath them. And they recognize that as brand creators because they're entrepreneurs. You know, like many of the hip-hop guys, they knew they were building a brand m much more than other musicians. And many of them went on to make multi-billion dollar other brands because of the knowledge they've got. So some other quickfire stuff I wanted to get through guys because now we've had the amazing interview out. There is tons of stuff I want to talk about this week. Right. These are just rapid fire and I just want some quick discussions on what they could be and what it could implement. The first one I want to talk about and I haven't seen hardly anyone discuss this one yet is

Seedance 2.0 for motion design

1:14:40 sea dance. Yes, it's amazing for action sequences, but motion design is not something that many people are talking about. But check this out, mate. [music] [music] [music] [music] [music] Wow. Pretty impressive, huh? That's to so many ads.

1:15:28 So much can be opened up with that. And it's not being explored nearly enough because everyone's just trying to do as MetaPet said, you know, Elon Musk fighting, you know, Iron Man or whoever. [laughter] It's like instead guys, try and really push this thing. It's really wildly capable of things that we haven't even tried yet, like advanced motion design stuff. Now, I will say instantly there was some text that was garbled there which couldn't be used professionally and um you'd have to do some like post-production fixes or some other bits and pieces to make it truly, you know, deliverable to a client. But that is really far ahead of any other motion design I've ever seen any other platform create at the same time, which is why I picked it as an example this week. Kind of impressive that that was actually something you can do. And uh Lionus is always telling me about these things and I follow him all the time on X because he's figuring

1:16:22 out these examples and sending them great. I just got to jump in. I just got to jump in. Keep Can you put Lionus up there again? Um everyone don't follow this guy. This guy Before I even knew who he was, I would been following this guy. He's one of the the key guys to follow in the world of AI if you want to just stay up to date. He truly is. Yeah. And he knows everyone by the way. And he's the nicest guy I've met as well. Like he's one of the good guys and yeah, he pushes some buttons. He talks about some controversial things, but he's on X as a platform. So, you know, you've got to be to be relevant there. It's uh it's pretty insane. But yeah, I'm also very jealous of his streaming setup. I told him this earlier, Andrew, sending me pictures and I was like, "Oh my god, this is nuts." He's he's got a full setup. He's in Thailand, by the way, right now with his family.

1:17:08 But best place in the world. I [clears throat] know. It's beautiful, isn't it? I'm also jealous of that. I told him Massaman curry is my favorite food in the world right now. And I'm so jealous that you can just eat it, you know, and have nice weatherp as well. That's the thing. Exactly. You can't beat local prices. When I came back from Thailand, I love pad thai and I couldn't I couldn't buy pad thai in the UK for about 3 years cuz one, it didn't taste as nice and two, it was 10 times more expensive. It was about 15 quid, I bet. Yeah. Yeah. I'm like, I paid £3 pound for this in Thailand and I [laughter] don't want to pay £16 for it here, you know? I was just like I literally could not buy it. Yeah, it it does put you off when you've had the like local cuisine in the place that you I remember going to and trying curry in all of the Asian places that I'd had it in the

1:17:56 UK and I was like, "Yeah, like I said, 10 times cheaper, 10 times better. Now, can I go back and do it again?" I don't know. [laughter] It's annoying. Anyway, I said we were going to be rapid fire and um this is this silly little example I made with Capka of me and you fighting just to test this type of thing out. Just a silly little combat sequence testing, you know, how that would work as a prompt. Did it work? Did it stick to the style? Did it understand? Break this down. How did you do that? What how how did that whole thing work? Um, so I took a screenshot of like how a Mortal Kombat sort of like layout looks and then

Chris and Andrew's Mortal Kombat-style test

1:18:46 I asked Nano Banana to replace the characters that were there with us as characters instead. Then I use that as an image frame of reference in Omni to go through to Sea Dance. And then um I didn't give it a video as a reference point. Um I just wanted to see what it could do based on what it knew of this type of gameplay. And uh what what it did as I told you is it kind of zoomed in, you know, where it wouldn't do in a normal game. I kind of like that too. It was kind of a mashup. Yeah, it was kind of a mashup thing, but it wasn't intentional. But yeah, just uh checking things out with Sea Dance, seeing how it works. Yeah, it's kind of insane actually. Um, another thing I wanted to showcase

1:19:32 um is because we're going to do rapid fire and then we've got some more music videos and some other stuff. Um, man, there's just so much going on in terms of how sea dance can be used. Now, this is a very generic example, but I just wanted to show you this one as like a because it's got no story, no nothing, right? It's just B-roll footage. Think of it as that like you know how quality of the B-roll footage could be for say a shampoo ad. [music] Strength in [music] every drop. Shine that lasts. It's just a 15-second oneshot sea dance prompt.

1:20:19 But the idea that Meta Puffet said earlier, you can take scenes from that. You know, you can take the the hair, the moisture, the drop, the you know, whatever you like and then edit that into something more of a story. And it's really usable. Like everything that you create in C dance, it's 15 seconds. You get two to three even more sometimes usable bits like met puppet was saying. It's kind of crazy. Kind of crazy. So, that was just that rapid fire idea. This next one is not an AI ad. This is my favorite ad of the week that I haven't seen anyone really talk about here in the UK because I guess you have to be a basketball fan. But mate, I'm not going to tell you anything about this ad before I show it because the whole thing is like how funny it is because of the premise

The basketball ad that could have been AI

1:21:04 of it. But yeah, check this one out. This is a real ad that was made and I thought this could have been AI and it could be genius if someone like Simon Mayer or someone did it. [music] [music] [music] So, hold on. Was this a real ad? Did you say real ad? Yeah. As in like they they definitely use CGI or something in order to extend his leg.

1:21:50 I mean, he he approved it and everything. He approved it. It's really him. He's really the face. It's not a spec ad or AI involved. I'm just saying that could have been an AI spec ad and would have been genius if it had been. But that's like a bit easy inspiration. Exactly. That's that's why I'm bringing in like traditional ads because like I said a few weeks ago, we're very fortunate that we know the advertising history. We also have a good like insight into current advertising, what's doing best and that. And people that are making spec ads generally don't, you know, have an advertising network or background and see these ads. And that one was surfaced to me via drum magazine. And I was like, wow, that's actually genius, you know, like but big budget, big ad, real person, not AI, but could have been all of the above, you know, could have been all all AI with Simon Mayer.

1:22:42 Like I said, that's a lot of leg. Yes, it was a lot of leg. Sea dance is the winner of tonight. Yes. I mean, it's so hard to go back. Honestly, Omni reference has changed the way that I prompt. It's changed a lot of the way that I think about AI in general now because, as I was saying a few weeks ago, all of my audio clips that I've been saving for years now are so useful now in Sea Dance. And no other platform you can just upload audio to as a reference. And now I'm going to try Meta Puppets tip which was combining videos cuz I didn't know that you could actually use multiple driving videos like the motion from this one and the scene from that. I

1:23:28 can't even fathom how that one is possible. But that's a pro pro tip for anyone that has got access right now is like try combi videos in your omni reference because that's just taking things to a whole new level that I've not even tried yet. But yeah, single video and audio and image is kind of a game changer, mate. It truly is. Like you're just like anywhere else now feels like it's lacking that stuff. So you're instantly like, "Oh, maybe I could go and, you know, wait until they've added it basically at this point." Yeah. Because it's going to get that way. Right. What else have we got? Okay, let's have a music video break and then we're going to do some more quickfire rapid fire um spec ads and stuff like that or just some showcases of sea dance I think as well we've got um this one is a real

Snoop Dogg and Death Row Records AI

1:24:21 music video as in like this is Snoop Dog official as not a spec ad for spec music video for Snoop Dogg. I actually saw this on um what's this Death Row Records or something like that. Uh Death Row Records AI. Um, and he I think he has a whole new Death Row Records AI, mate. I think that's what's what's going to happen. It's kind of smart in it to like diversify and go, "Look, all of this will be like maybe real music, but with AI visuals, or it could be AI music, but at least there's some element of AI on Death Row AI." Um, so this almost surfaced to me. I don't know if it was Jimmy or someone else that DM'd me on LinkedIn saying, "Oh my god, have you seen this?" Same week as Meta Puppet. But yeah, crazy. Let's watch it.

1:25:10 [music] [music] [screaming] [music] Big boss. [music] Nothing near y'all. I'm way up yonder. [ __ ] can't hear y'all. Rough road with a near fall. Take a look back. Yeah, I had a good year, dog. I show [music] you how to get off. Baby blew the lid off. Now I'm at the pad a [ __ ] sled off. I'm too cool for you fools. You [ __ ] overheating [music] and you're about to blow a fuse. Couldn't walk a step in my [ __ ] shoe. See, I refuse to lose for you suckers.

1:25:56 I'm your computer. Dumb [ __ ] [music] Catch your smell in the air. Every time you look around a [ __ ] right there, I get money while you get sleep. Peep on the [music] sea. A [ __ ] worth about a beat ticket. Mr. Universal pictures, [ __ ] I'm with you. [music] You get that part. The [ __ ] that starting tried to skip that part, but I'mma bring it back and uncip that mark. I'm back on mine, back on time, representing back online. Heat. Heat. [music]

1:26:52 myself, my wife, and my jealousy. [music] What's the prognos? It always seems to come from the glo. That's why I don't rely on [music] these squares in my circle. Stretched out, flexed out, [ __ ] [ __ ] Xed out. Let me show you [ __ ] what the west cooked up this hot beat. Now you [music] on a hot seat. Look you in the eyes. You are not meed by that much.

1:27:39 Mental e. Yeah, that's that is um I like the concept. I like the I like I liked it, but and I can't I compare it to Meta Puppet is like it's very hard on the same episode. Yeah, I did like it. But yeah, like uh Theresa said, video game vibes. Yeah, it had that I did like it, but there is a butt there, but I can't tell you what the butt is. However, I do think that death row AI is going to be something and I wouldn't be surprised if you're going to have Time Warner AI, Universal AI, all the record lab AI and then there's going to be an AI division that's going to make all of these all of these songs which is going to be ironic

Will every record label launch an AI division?

1:28:25 because what you're going to find I think it's actually the only way to do it because if you try and combine it in the regular thing, people are going to get pissed off. You have to separate it as a different entity like and make it obvious to everyone that there's this and there's that and they're different and you know cuz if you try to just produce AI through the regular label or whatever it's going to come with backlash's got to right yeah I think so and it's going to be quite ironic because the music industry that's against AI will also be using AI you know and this is what you're going to see you're going to have a lot of people that will be I'm against AI I think it's bad but they'll still use it and then the reason why they're against it a lot of the time for job loss they will use it to create job loss for other areas as well.

1:29:10 So I think that's going to be quite interesting because the music industry you turn around and look at son auto and say that's out of order but then we'll use all of these AI tools to bring their imagination to life. So I think that's going to happen quite a bit as well and then I think we're going to go through this whole gray area for quite a long time. Yes, me too, mate. and like it's going to muddy the waters, you know, like and it's going to be weird out there. But we're going to see some incredible stuff come through and the meta puppets of this world that surfaced through this medium, you know, the ones that were in a band 20 years ago that can now use Sununo to remix their [ __ ] It's like I actually can't wait for that. I really I don't think there's going to be a huge amount of those, but those that do surface will be like, you know, straight on my playlist,

1:29:57 that's for sure. But yeah, let's rapid fire through some other examples. I was actually going to show this piece um during Meta Puppet being here because it does include him. Uh but this was just me testing because now I have access via Cap Cut. I can actually talk about the fact that I'm doing some stuff with it and testing it and stuff like that whereas before I couldn't, you know, um via the other access I have. So yeah, it's kind of interesting what you can do. I was playing around with just um putting me and Meta Puppet in some scenes and trying honestly I wasn't doing some of the most uh unique stuff like the motion design and I'll be doing more tests like that. I was just doing the what I knew it was good at like the battle sequences and stuff like this but I'll tell I'll give some more um reasons I was testing it.

Chris and MetaPuppet's Seedance sword battle

1:30:46 First of all, I wanted to see could it understand things like weight. Um, so I asked for the prompt of the sword to be dragged across the floor to see if it would like, you know, make a groove in the floor essentially or whether like other models I tried this in previously, it would just kind of rest on the floor and not really, you know, understand that this thing weighs an incredible amount and that it should be carving up the floor. Now, the second thing I noticed that Cance did is added all these crazy sound effects, but a music track to all of my generations. So I had to I had to stop it. I had to say only create the sound effects with no background music because otherwise from scene to scene the music was changing a bit. So when you hear the music changing a bit in the scenes that kind of explains why that happened, where it happened and stuff like that.

1:31:34 Anyway, just some pre-context and this is what I got. You will wield the sword that will destroy the heavens. [music]

1:32:35 [groaning and screaming] [groaning] [laughter] Oh [ __ ] A [screaming] [groaning and screaming]

1:33:20 [music] [laughter] just some [clears throat] craziness, right? But it was just some fun testing, honestly. Someone asks here um how do you get sea dance access in the US? So as far as I understand it's not being rolled out properly yet and it's been pushed back a little bit from when it was intended to. However, there are some APIs. There's one in a place called UART.ai and some smaller distributors. Again, you've got to just be very careful where you use it and it's, you know, where you're registering your card and stuff. So I don't want to give exact names because I think it's changing constantly and the rollout's been a little bit more difficult for them.

How do you get Seedance 2.0 access in the US?

1:34:07 Um but yeah, I believe UR.ai is one of the official places [clears throat] that you can use them at least. Um, but it's on a very limited roll out to people in the CPP of Capka and and Bite Dance essentially, which we're lucky to have and Meta Puppet has and a few others. But yeah, it's not globally available yet, which is why you're not seeing it everywhere essentially because as far as I understand it, when it is available, the API will become available and then wherever you use your tools, you know, free pick, Higsfield, Weevy, wherever, that should just become another thing that you can call upon, you know, like everything else. But yeah, just a fun little example test. I didn't want to dwell on that too long, honestly, because like I said, I didn't spend too much time on it. I was just looking for characters consistency and physics understanding and multi multiple people in one shot like me and meta puppet and stuff like that.

1:35:00 Here was another stupid little fun thing that I did. I wonder if Lionus is still watching because this one truly made me laugh, mate. I [snorts] was doing a video to video test as we talked about earlier, you know, using an image and a video. So, this is a real video of real dancers except I just basically added me and Lionus and Met Puppet and a few other people from our WhatsApp group. Check it out. [music] [music] Again, [music]

1:35:58 just a fun little test, you know, of the driving video capabilities of a real video of dancers and how it would displace us with characters. The one thing that were felt a bit silly and actually made me lol the most was the fact that Lionus and Meta Puppet's face would like swap, you know, mid like dance. It was kind of like every time their face like covered each other, then you the face would swap or something like this, which was kind of hilarious. But yeah, it was just fun little, you know, tests essentially how how the driving video works, whether or not it's good or not. And it is incredibly good. Yeah, as Danny said, feels like Missy Elliot, that video. Yeah, definitely a Missy Elliot video, [laughter] right? I'll give you some options now for what you want next. Right. We can rapid fire through some short videos and some spec ads.

1:36:46 We can watch the Door Brothers piece, which we weren't able to last week. We watched the same one twice, but there was actually another video that they've released. It's not the big Jake Paul uh sorry, Logan Paul one that they've just done. 14 minutes, by the way. We haven't really talked about that yet, but that was that was the bit that they he said, you know, big project is coming and can't really talk about who's involved. And it was a 14minute Logan Paul video, which is insane and we'll have to watch that next week on its own dedicated episode or something like that, right? But there was a video that I very much love from last week. That's your option one. So, previous door brothers or we can rapid fire through small spec ads or I've got a James Bond piece for you. Which one? Which one would you like? Thing is they're all three good ones.

1:37:36 Everyone in the chat either one for the door brothers, two for like rapid fire or three for James Bond. Let's just see. Let's just see what everyone in the chat says. So, one for Door Brothers, two for Rapid Fire of loads of different ones or three for James Bond. We got a James Bond. We got Bond. We got Bond. Let's [laughter] just play Bond now. Well, do do you know why? It's because uh the the guy llo Gal, you know, the Porsche ad, the thing that we watched, the Barcel interview, he's the creator. Yeah. So, our audience knows that it's insane. And when he sent this to me, he told me that it has been taken down from YouTube, sadly, which is kind of annoying. And we might have to cut it if you don't see this afterwards. Yeah, I know. Yeah, I see. That's a good point. It was restricted from YouTube.

1:38:26 Maybe it is pushing it to actually put it through live and I see what we do then. Let's play that the last video. So, we'll say our goodbyes and then we'll play it and if it gets kicked off with Yeah. If we get cut off. Yeah. Yeah. True. True. We'll play that one last everyone. So, let's go with number two cuz that was the that was like rapid fire. That seems to be All right. Rapid fire spec ads. Let's do it. So, this one I believe um we're going to start adding more. Um, we've built a system. Actually, you'll be interested to hear this, mate, where after the live stream, we use AI and we take the transcript of the show and um, I can feed it my sources and it can create like YouTube descriptions with tags and timestamps of everything to basically get you guys the ability to know and go and discover all of this like

1:39:16 um, after the show. So, it would be 24 hours roughly after the stream's happened is look at the YouTube description for this upload and you should start to see all of the like reference points and stuff populating in there which is finally we have a system to do this now. It took a while to build but it's actually working now. We tested it this morning. It's pretty cool. Um, so yeah, this one is a Corona 100 years sunshine spec ad and the full details and links will be added like I said 24 hours later. Let's watch it. [music] In 1925, under the Mexican sun, it began a beer unlike any other, golden and refreshing. Through the 50s, the 70s, the 80s, and the new millennium.

Rapid-fire ads: Corona, Copilot and a flying teeth spot

1:40:07 For a 100red years, one taste has traveled the world. Always with a slice of lime. Always the same [music] spirit celebrated on the world's most beautiful beaches. A symbol of connection and escape. Of sunsets shared and moments that last from every decade to today. One bottle, one legend, 100 years. Corona. A century [music] of sunshine. That was cool. I really like that. Really like that. I I'll give some really quick notes. I thought the voice over could have been slightly better. I like the [clears throat] script of the voice over, but not necessarily the voice itself.

1:40:55 Um I was thinking also the zoomins, you know, the really fast like paced camera like zooming around the I really like that as an effect. Yeah, that's the thing that stood out to me the most. Yeah. I wonder if speed ramping or something was used in there to make it not look so AI, you know, that's a very good technique. Um, and the last note I had on it was the outro felt different to the rest of it. Like the sort of modern music and the bottle and the zoomins, it felt like a modern sort of like, you know, ad whereas the previous bit kind of felt a bit more nostalgic and so it felt a bit confused in terms of the genres blending there. But otherwise, [clears throat] I thought it was a great eight out of 10 effort there. Yeah. Yeah, it's a good it was a really good spec ad. Like for me, it's a solid I'll probably give it a seven. Solid seven. Um y [clears throat] let us know in the comments what you thought of that.

1:41:45 Um hopefully we're going to start getting this feedback direct to the producers and having them on the show and stuff. You know, we're going to focus on marketing and advertising in future episodes as well as the occasional music video and stuff that really excites us outside of that. But we are a marketing and advertising agency, you know, and that's essentially what we know and we can really grade this stuff, you know, like if I saw that as a client submitted piece of work, I'd be like, "Wow, these have got some real skills in AI." You know, maybe the storytelling and and like I said, the fusion of the ideas could have just smoothed out a little bit to make that a nine out of 10 for me. But yeah, there's just a few things that are changed to make that really, really top stuff, which is so good. you know, it's a spec ad or a real ad or something. That's such a high bar with advertising.

1:42:32 Anyway, let's keep going. Um, this next one, I don't even know what it is. I'm assuming it's a spec ad because of its length, but it could be something else. Let's check it out. No internet. [music] [music] again. That must be a real ad. That look like a real ad but made with AI.

1:43:20 Yeah. Yeah. Yeah. That's what I mean. Yeah. a real ad but made with AI. That's a I actually thought that was really good until the the last bit once they plugged it in. I was like, "Ah." And then that last bit when she just smiled. I don't know. I think they could have done something else there. But I think that was a cool ad. Like I like when she went out and her teeth fell out. I thought that was pretty cool. Do you know what I'm thinking is when I see stuff like that, I think it wouldn't work as a TV ad maybe, but it'd be a great social media piece, you know? And like that's where you like starting to think well if I prioritize my budget towards the long for TV stuff and the stuff that we'll be showing globally then you know maybe we use just this on social media you know and it works really well as a social media piece because it's got a visual hook with the teeth flying and the camera swirl and stuff like that but it's not necessarily like

1:44:09 a TV or Yeah. But the teeth alone was fun. As Glenn says, that was a great shot. Like, it could have been used anywhere, a music video, a short film, or a spec ad. Very clever camera technique. And it got you visually hooked straight away, didn't it? That's the great thing about spec ads is like they're so short, and they need something so punchy or a twist or something amazing to really make it stand out. Otherwise, it's just generic product shots or, you know, something that that's like high quality camera, but no storytelling. Um, so you're you're you're going down one of those grading criteria. Was it the best, you know, incredible camera stuff around a product and it had no story? Or was it an incredible story? Doesn't matter how good the visuals are and how good was it at telling the brand story. That's the way I think about spec ads anyway. Makes sense.

1:44:59 Yeah. This next one, I think it's actually maybe a demo of something that's coming up. Let's check it out. No one [music] goes to Hanks for Oh, no. I'll tell a lie. I'm going to take that off. This is a real ad. Um, now this difference here is I believe this one was made by a big agency but using AI. So here's the difference maker is we're now going to see all levels of AI ads, you know, the individual freelancer, the like team effort, then the big agency using AI on behalf of a brand and stuff like this. So it's going to be, you know, judge it with that in mind. This was a big agency made this one. No one goes to Hanks for his spreadsheets. He doesn't sell them. He does sell a [music] darn good slice. When business slowed, Hank decided to bring back the $1 slice.

1:45:49 He just [music] asks co-pilot in Excel to help make it work. Suddenly, Hanks is a you got to try this place kind of thing. All right. Hank makes the pizza. Hey, how you doing? Co-pilot handles the spreadsheets. Enjoy. Mhm. So that's a real co-pilot AI generated ad. I like that. And and we're always going to have to premise it as a real as in real as in the brand wanted it and they paid for it and it's running. It's a real ad. So when we say real guys, that's what we mean in the in the spec ad world is not that this is real content or whatever. It's not a spec ad, you know, it's not speculative. The brand didn't endorse it, yada yada. The brand did endorse it, they paid for it, and it's running,

1:46:36 which is crazy. Yeah. No, but I quite like that. I I was watching that and I was thinking at first I was like this is must be an ad for like a small business that put it up there. But obviously it's a small business but using Excel, not Excel but Copilot to showcase that it's for for all. I thought Excel too because of the spreadsheet type thing. Yeah, bit of a little confusion there. We both got a bit of a mixed message that you know as a take away from that one. Lara had a great comment. She goes, "At the end, behind every big agency, a nerd human who did it all." Yeah, it's true. Absolutely. [laughter] Absolutely. Now, we're going to um this one is kind of a spec ad, but in a totally par, you know, parody way. And uh that's why it made this week's show.

The "By 2030" human energy parody

1:47:24 It's the funniest video of the week, but it's also incredibly weird and dystopian in a really weird way. I hope you haven't seen this one, mate, because I want a real reaction for this one. If you have seen it, I wouldn't be surprised because it did go kind of viral, but um Sander from Evolving AI sent me the raw copy of this one. So, thanks. He actually got in touch with the creator and got the raw video. So, let's check it out. By 2030, almost 80% of people um had lost their jobs. They had no money, no [music] purpose, but they had a lot of time on their hands. The less people actually did physical [music] work, the more they wanted to appear as if they did. What if we could [music] use the energy of humans to power the machines that took away their jobs?

1:48:11 [music] Energy solved our need for energy and your need for purpose. [laughter] That was great. That was great. I loved how they were all fat and all of the people. Yeah, that was the key thing. That's what thing I think what made it funny. It was them, not so much the idea. Obviously, the idea was obviously like it's basically black in Black Mirror. There's an episode on Black Mirror that's pretty much about that like energizing, people using their energy, etc. But I thought that was genius as a few people said, Glenn said it. Um, yeah. Lisa, rolling the floor. Mars rolling the floor.

1:48:57 Vers, uh, Vesica Studios. Yeah, that was a great one. Let's go. By the way, I have got your video up for next week. I know you've been sending me a lot of videos and you were like, "When am I going to make this show?" This guy that's laughing in the emoji here. I You are going to make this show next week. Congrats. So, your persistence has paid off and uh, thanks for tuning in so frequently as well. You're an absolute legend, mate. Appreciate that. And yeah, I was rolling over laughing when I first saw that, mate. Like uh like Lisa was as well. I literally was like, "That looks like a legit Sam Alman got fat." Like that looks like Elon Musk. It sounds like him. And yeah, that's the scary part, you know? It really does sound and look like them. And they've got no control over that. That's completely out of their hands. It was made. It went viral. And you just got to deal with the backlash. It's going to be it's going to be interesting times for these guys.

1:49:49 But the door brothers started all this, didn't they? You know, the door brothers really started this like leaning on and satire is important and it should be protected, I believe. You know. Exactly. Yep. I'm glad you guys got the I was keeping that one up my sleeve honestly the whole episode thinking when do I show this one because I don't want to put off people that are new and whatever. It's uh it's whatever. All right, let's um let's rapid fire through some more. Um what else have I got? Uh let's check out this one. [music]

Should an ad tell a story or sell the product?

1:50:43 Fore [music] [music] speed up. [music] on you again. [music]

1:51:33 [music] No, I'm a young Okay, instant feedback from that one. Again, it's this mixed message. Like, as a content agency owner, I get two types of brief when I get a client like this. Tell a story and don't mention the product except as a subtle sort of brand mention at the end, maybe as the twist or something like this, or focus on every single feature. you know, the reverse parking, the the bells and whistles and and it's like just talking about the product. It's very hard to combine the storytelling and the product telling of this of the two things, but then why are people hugging in an airport and stuff if it's the products? Because it was doing well as a product sort of demo of the of the it was okay for that, but then the storytelling element didn't really make anything extra to it.

1:52:25 And that's my initial feedback from that one for sure. Do you know what? I actually thought this pretty much the same thing. I was thinking to myself, you know what? Car adverts are quite hard to do to make that emotional connection. And as soon as it started, I was and it just the guy was looking at something and pl like putting the petrol or the charging the car. I was like, where's this going to go? And then it's quite hard to do a car advert without showing off how stylish it is or it's going to get you from A to B. And then they kind of force a story. Yeah, I think that one it showed some good benefits on the car, you know, like open the sunroof and things like that. Um, but yeah, was this was this a real ad as in like it was

1:53:10 it was um that that one I'll have to check on whether the it seemed like the brand paid for that. Yeah, because it was a sort of uh an a [snorts] lesser car brand. It was a sort of a Chinese sort of ad, wasn't it? So, I'm guessing so. Yeah, it was like now the thing is is if a brand did want to do that through a CGI method or whatever, that is going to be incredibly expensive. And if if again it's not for film and and TV and it's just for social media, it kind of can work there as the medium for distribution. I can see it having a place. It would not go viral though because it's about product demos, you know? It's like it's it's not anything showy or visually hooking or but it did justice to the sort of car ad that you'd see like that, you know, in in a weird way.

1:53:59 Like um you've definitely seen ads like that with cars. They're not memorable. They're not Yeah, I've seen that ad before, you know, I've seen that ad before. A bit confusing and a bit generic as uh as as people are saying. But again, if you're watching this and you made this, don't feel too harsh by that. I think you did pull off some of the stuff pretty well, you know, like um it's definitely had some pros to it. But yeah, it like I said, go one way or the other. Go visual or products or I think it goes back to what we've we've said many times is the whoever created it can use the tools. They know how to edit. They know how to do that. It was just the story that was that I felt lacked and that is not necessarily an AI thing. So, yeah. Exactly. Right. We're probably not going to even get to close out the show on the James Bond piece actually because it is over five minutes.

1:54:52 So, we'll save that to the closer of next week's show. Probably we're going to rapid fire through the other videos that I've got because they're all basically one to two minutes and then just close out the show on there. The first one I want to show is um you remember how I showed last week all of the editing to the music on the beat and stuff like that? Well, Sea Dance, mate with this like we we saw it in Meta Puppets video with his action scenes of his angels and the cars flipping and stuff. I'm starting to see more of the just short form, not completed music videos yet, but edited to the music. Check this one out. This one stood out as particularly fire. will never see. There will be

1:55:44 [music] 6T. [music] That's a last breath. That's much [music] ft. That's an inch. Last breath. That's my Cool stuff, huh? Yeah, that was cool. Was it played twice like um No, I think it was slightly different because it was two Suno songs like slightly different like beats underneath or something,

1:56:33 but different editing as well. Slightly again, but marginal, you know, like um but yeah, it's just the ability to create a beat that's actually way better than anything you'd have got out of a stock library if you couldn't make music before. Then you just start making visuals that headed to to the pace of that fire beat and suddenly you're starting to see things without much storytelling just visually and audioy impressive you know like and that can be enough and then if you add story to it as well like Meta Puppet and then take a backstory as well and all of that then you've got the full package basically as bad guy D said Chris you're a better swordsman

1:57:19 [laughter] Take a you could take a Oh, Eric, you make me laugh, man. Eric laugh. Yeah, it's cuz everyone's in YouTube handles, aren't they? LinkedIn this week. I can't log into YouTube for some reason. Like, I don't know why I can't log into it from this. I tried. There is a stream hopefully going through the LinkedIn creator vibes, but I noticed everyone's come through my personal page and to YouTube. So, we got to figure something out for like Yeah, that's the thing. We weren't on LinkedIn today, were we? I don't think we Yeah, we are on LinkedIn via Creative Eyes now. But I just haven't been able to invite people to page. I couldn't get on to LinkedIn. Every time I went to that page, it just said invite rather than log in. Oh, really? Yeah. I have to check actually if we're live through creative advice now.

1:58:04 I didn't even check to be honest with you. I I'll take it. But yeah, I was just trying a few different things basically, you know, like to see how we can get people to the invite small regularly to find us and stuff like that because we've got our core crew, but then I have to invite people each week. Um, so yeah, I'm just trying to see if they can jump over to YouTube, subscribe there, then get future notifications, stuff like that, you know. Yeah. Cool. Wow, look at the I know it's already gone past, isn't it? Which is just mental, mate. It's flown by because we had such a great episode with Meta Puppet for the first hour. So thankful for him to just join us. I think that's probably his first actual talking about it since he put it out, you know, like on

1:58:50 it's so good that he trusts us with it and yeah, had us in mind to even exclusively like launch it through this show. It was the original plan. And I said, "Bro, you know, don't hold it back for us for God's sake." Like, you're and now we're seeing it live. I'm like, "God, thank God it didn't hold it back for us, you know, like because we're not getting enough people seeing this and it should be everywhere as it deserves to be." But yeah. [gasps] Yeah. I don't know what's going on, whether we're live through Creative Eyes or whether we're not. If anyone could let me know in the comments if you can see us live through LinkedIn. If not, then it must have just been a misbridgeidge or couldn't log on through LinkedIn. people are saying, "Yeah, so maybe it wasn't a right bridge that I made there or something. I'm not quite sure." Uh, anyway, you guys all tuned in through YouTube and I love you guys for it.

1:59:40 We will probably post this on LinkedIn because it was such a great episode, you know. Um, maybe in clips or maybe in full. We're going to be doing a lot lot more around that on YouTube shorts as well as like clipping up parts of this show. As I said earlier, I'm don't be offended when we don't feature your comments as much because during the parts of the show, I think we're likely most clippable. Paul said, "Please don't, you know, muddy up with comments. It makes it harder to clip and stuff like that." So, we see you. We see you. We hear you, but we don't want to, you know, just u make the content worse for the clippable versions. And yeah, Danny, you're a legend, mate. Thanks for tuning in. Thanks for your time as always as well as your time. Yeah. Yeah. Tuning in where you are around the world, all these crazy time zones.

2:00:29 Yeah. Getting confirmation there was no LinkedIn link. So, yeah, I must have stuffed something up there today. Cool. Yeah. Cheers guys. Yeah. Thank you very much for listening as always. It was a pleasure and looking forward to next week where seven days in the world of AI there'll be huge changes. No doubt man. The the changes from this week were bamboozling, weren't they? Like I was waiting actually as my closer for someone to take Sea Dance to a new level and then Metap Puppet comes out with that action sequence at the end and I'm like damn dude, you know, cuz to date what we've seen is loads of crazy clips with fighting but with no story or ripping off IP or something

2:01:15 like this [clears throat] which is just not making it really truly watchable and everyone's seeing it in their feed anyway in this show. You know, we want to tell off this good stories and we want to be the anti- AI slop guys, you know, we want to be the exact opposite of that. So, yeah, that's why I hadn't today, you know, brought in all the Elon Musk fight and the Iron Man and whatever. And and then yeah, Meta Puppet just at the perfect time drops the perfect video to make it like showcasable and Yes, mate. Brilliant. All right. All right then, guys. See you next week. Until next week. Take care. Cheers.