MetaPuppet Joins the Panel!

01 · ▶ on the show at 10:26

Art gallery cola ad (one-prompt Seedance 2.0)

Chris opened a run of one-prompt Seedance 2.0 examples with this 15-second clip he found on a Chinese website: the camera drops through the roof of an art gallery and the famous paintings come alive, throwing a cola bottle to one another. It reminded him of a Coca-Cola masterpiece ad he remembers from working with the brand. His point: only a Coca-Cola could think about VFX on that scale before, and now any random drinks brand can do it for social media from a single prompt.

“For real, that could be any random drinks brand now doing that level of stuff, for social media content.”Chris Branch · ▶ 11:05

Seedance 2.0

02 · ▶ on the show at 13:02

Dave Clark's 15-second Seedance 2.0 test

By Dave Clark

Chris spotted this from Dave Clark of Promise just before the show went live: a single 15-second Seedance 2.0 prompt with all the cuts baked in, made with the new Omni reference feature, where you can feed in several scenes or as much detail as you like. He saw an off-the-cuff idea that could already sit inside an advert, and it set up the big question of the opening: will new models now launch with every feature from day one, instead of adding them back over time?

Seedance 2.0

03 · ▶ on the show at 42:46

System Sleep

By MetaPuppet

MetaPuppet's music video, and the reason he joined the panel. He wrote the song with his band in 2007, played it live twice and never recorded it properly, so he uploaded an old practice recording to Suno and rebuilt it in the same key and tempo. He then invented a four-piece band, worked in Kling 2.6 and 3.0, and added the angels and car crashes with Seedance 2.0 on a family holiday. Chris and Andrew watched it cold, and Chris put it up there with anything the show has ever seen.

“I was sitting here legit with goosebumps from the visuals and the music going.”Chris Branch · ▶ 1:01:54

SunoKling 2.6Kling 3.0Seedance 2.0

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04 · ▶ on the show at 1:14:34

Seedance 2.0 motion design test

Chris's pick for the most under-explored use of Seedance 2.0: motion design. While everyone else makes celebrity fight scenes, this clip shows advanced motion graphics that Chris called far ahead of anything he has seen another platform make. It isn't client-ready yet, because some of the text came out garbled and would need fixing in post, but the hosts could see it opening up a lot of ads. Chris credited Linus Ekenstam, who keeps finding examples like this on X.

“It's really wildly capable of things that we haven't even tried yet, like advanced motion design stuff.”Chris Branch · ▶ 1:15:41

Seedance 2.0

05 · ▶ on the show at 1:18:07

Chris vs Andrew: Mortal Kombat-style Seedance test

By Chris Branch

A quick combat test Chris made of himself and Andrew through CapCut. He screenshotted a Mortal Kombat-style fight layout, asked Nano Banana to swap the fighters for the two hosts, then used that image as an Omni reference in Seedance 2.0, with no video reference, to see what the model knew about this kind of gameplay. It kept the style, and it zoomed in on the action in a way a real fighting game wouldn't, an accidental mashup Chris liked. The chat demanded a Branch-ality.

Nano BananaSeedance 2.0CapCut

06 · ▶ on the show at 1:19:32

Seedance 2.0 shampoo B-roll

A deliberately generic example with no story at all: 15 seconds of shampoo ad B-roll from a single Seedance 2.0 prompt. The point was the quality of the footage. Chris said you could lift the hair, the moisture and the drop shots and cut them into something with more of a story, echoing MetaPuppet's point that every Seedance generation now gives you more good material than you can use.

“Everything that you create in Seedance, it's 15 seconds. You get two to three, even more sometimes, usable bits.”Chris Branch · ▶ 1:20:32

Seedance 2.0

07 · ▶ on the show at 1:20:45

Basketball leg-stretch ad (real, not AI)

Chris's favourite ad of the week, and not AI at all: a real basketball ad he found through The Drum, built on a premise too funny to spoil, with the player's leg stretched to absurd lengths. Andrew reckoned CGI did the stretching, and the player approved it and really is the face. Chris showed it because AI spec ad makers rarely see the best traditional advertising, and it would have been genius as an AI spec ad. As Danny put it in the chat, that's a lot of leg.

“I'm just saying that could have been an AI spec ad and would have been genius if it had been.”Chris Branch · ▶ 1:21:54

08 · ▶ on the show at 1:24:07

Snoop Dogg AI music video (Death Row Records AI)

By Snoop Dogg, Death Row Records AI

An official Snoop Dogg music video with AI visuals, not a spec, which Chris spotted on what looks like a new Death Row Records AI channel. Following MetaPuppet was a tough slot: Andrew liked it but felt there was a "but" he couldn't name, and the chat said video game vibes. The bigger story was the label. Andrew expects Time Warner AI, Universal AI and the rest to follow, and Chris thinks a separate AI brand is the only way a label can do this without a backlash.

“It's going to be quite ironic because the music industry that's against AI will also be using AI.”Andrew Davis · ▶ 1:28:50

09 · ▶ on the show at 1:30:02

Chris and MetaPuppet: Seedance sword battle test

By Chris Branch

Chris's own Seedance 2.0 test, made through his new CapCut access, putting himself and MetaPuppet in an epic sword battle. He was checking character consistency, several people in one shot and physics: would a sword dragged across the floor carve a groove, which earlier models never understood? Seedance also added a music track to every generation unasked, so he had to request sound effects only, which explains the music shifting between scenes. The chat loved the casual behind-the-back sword swap.

“I wanted to see could it understand things like weight.”Chris Branch · ▶ 1:30:46

Seedance 2.0CapCut

10 · ▶ on the show at 1:35:00

Video-to-video dance test

By Chris Branch

Another of Chris's Seedance 2.0 tests, this time of video-to-video: a real clip of real dancers, with Chris, Linus Ekenstam, MetaPuppet and others from Chris's WhatsApp group swapped in from images. The driving video held up incredibly well. The glitch that made Chris laugh most was Linus and MetaPuppet's faces swapping every time one passed in front of the other. The chat said it felt like a Missy Elliott video.

Seedance 2.0

11 · ▶ on the show at 1:39:33

Corona: A Century of Sunshine (spec ad)

The first of the rapid-fire spec ads: Corona from 1925 under the Mexican sun, through the decades to today, one bottle, one legend, 100 years. The fast, swooping zooms stood out to both hosts. Chris's notes: a good voiceover script but not the right voice, and an outro that felt modern next to the nostalgic body, so the genres blurred. He called it a great eight out of 10 effort, and Andrew gave it a solid seven.

“I thought it was a great eight out of 10 effort there.”Chris Branch · ▶ 1:41:27

12 · ▶ on the show at 1:42:32

Flying teeth ad

Chris assumed this short piece was a spec ad because of its length, and the hosts went back and forth on whether it was a real ad made with AI. The standout was a swirling camera move as a woman's teeth fly out, a visual hook the hosts and Glenn in the chat loved, although the ending, once the product was plugged in and she simply smiled, fell flat. Chris saw it as a strong social media piece rather than a TV spot.

“When I see stuff like that, I think it wouldn't work as a TV ad maybe, but it'd be a great social media piece.”Chris Branch · ▶ 1:43:36

13 · ▶ on the show at 1:44:58

Microsoft Copilot: Hank's $1 Slice

By Microsoft

A real ad for Microsoft Copilot, paid for and running, made with AI by a big agency. Chris used it to make a point: we'll now see AI ads at every level, from solo freelancers to teams to major agencies working for brands. Hank runs a pizza place, business slows, and Copilot in Excel helps him bring back the $1 slice. Both hosts liked it, though Excel and Copilot left them with a slightly mixed message. Lara in the chat: behind every big agency, a nerd human who did it all.

“The brand did endorse it, they paid for it, and it's running.”Chris Branch · ▶ 1:46:32

14 · ▶ on the show at 1:47:09

"By 2030" human energy parody

Chris kept this one up his sleeve all episode: a parody spec ad in which, by 2030, almost 80% of people have lost their jobs, so their energy is used to power the machines that replaced them. Sander from Evolving AI got the raw file from the creator for the show. What made it funny was the overweight tech boss lookalikes, with Chris saying one looked like Sam Altman and another like Elon Musk, while the idea itself echoes a Black Mirror episode. The hosts agreed satire should be protected.

“It's the funniest video of the week, but it's also incredibly weird and dystopian in a really weird way.”Chris Branch · ▶ 1:47:23

15 · ▶ on the show at 1:50:14

AI car ad (brand unconfirmed)

A product-led car ad that Chris believed the brand paid for, probably from a smaller Chinese carmaker. It showed off features like the sunroof well enough, then forced in a story with people hugging at an airport. Chris's feedback as an agency owner: clients either want a story with a subtle brand mention or a feature-by-feature demo, and doing half of each left this one generic. Andrew agreed car ads struggle to make an emotional connection, and said the gap was story, which isn't an AI problem.

“Go one way or the other. Go visual or products.”Chris Branch · ▶ 1:54:23

16 · ▶ on the show at 1:55:01

Seedance 2.0 beat-cut music edit

The final piece: a short, unfinished music video cut to the beat, which Chris called particularly fire. It plays as two takes over two slightly different Suno beats with slightly different edits. The point was how far someone who can't make music can now go: make a beat better than anything in a stock library, cut Seedance visuals to it, and you have something visually and sonically impressive without much story. Add a story and a backstory, as MetaPuppet did, and you have the full package.

Seedance 2.0Suno