Transcript: This Work Is Getting Scary!

A new day, a new look and a last-minute Andrew

0:12 Still getting used to that flashy new intro. It's kind of cool, isn't it? I like it though. I like it. Getting the horn straight away from the Juke 0999. Hopefully you guys are seeing us live through LinkedIn and YouTube this week. We had a bit of a kathuffle last week. Um, but yeah, hopefully you are seeing us live through LinkedIn. Hey, Big Al's in the in the show straight away. Happy Tuesday, Big Al. Thanks for tuning in, my man. If you're new to the show, uh, let us know where in the world you're tuning in from. If this is your first time viewing and Andrew literally made the show in the green room like like sprint last minute this time. It was uh, literally godlike timing, mate. Loving to see it. I got in, said hi, and then boom, the intro. So yeah, I'm uh I'm going to set up

0:59 LinkedIn on this side as well. I always like to have like LinkedIn here and YouTube on this side of me so we can kind of see what's going on. Are you seeing us through LinkedIn then? Is it Is it coming through on LinkedIn? Hey, yeah, we've seen Martin come through LinkedIn, so it must be. Yeah, there we go. I'm seeing Hey, there we go. haven't sent a lot of invites this week because um what's happening is because of the change of the date of the week, we're going to send invites to the next week on tomorrow when we make make the event page. So, those of you that are watching live, look out for an event invite tomorrow for next week's show. Gives you six days to sort of find the page and all of that. Nice. Microphone. Uh no. Um, it's uh the same old microphone, but it might sound a bit different cuz I think I had played with some settings last week.

1:49 Am I sounding better this week? Yeah, it's sounding much better. Yeah. Oh, great. Hopefully that fixed the issue. I think it was the browser that I was tuning in from last week was making it mono apparently, which is annoying, but I see. You know what I'm talking about that I need to flip. Hopefully, I'm on my microphone now. I don't know if you notic. Yeah. Whoa, that made a big difference. Yeah. Yeah. Yeah. There we go. Yeah. Cool. Look at us all professional and stuff. I know, mate. It's good, isn't it? We're getting there. I've even got a little ring light now. I've like closed my blind. Like Paul's told me a little few notes. Um, you know, about ways to clean up the show and stuff like that. Should probably I can actually change this to a nicer mood lighting, like make it a yellowy color. There we go. Yeah, that's what I can't wait to move because I'm moving and then I'll be able to have my I'm gonna I'm gonna try and set up how

2:42 I want to mean to go on. So, I'm like this is my opportunity to move in. Let's get it right from the beginning. So, that's kind of the plan. But, you know, plans don't always go according accordingly. So, uh hopefully it will. I was also told because we're now doing the YouTube shorts and nice clips and roundups of the show that I want to be more centered in frame because I always sit off to the left or sit off to the right and so my goal is to try and stay now in the center of the frame to make a good cut for the show. Brilliant. Uh Miriam, don't worry. Uh thank you very much for that. Uh thank you. I'm glad you enjoyed. Hey. Hey. Hello. Thank you so much for tuning in guys.

3:28 Nice Netherlands tuning in. How Ben, how's it going? Hey Ben, whereabouts from the Netherlands are you? Colchester in the house. Let's go. Chennai, India. Awesome. Sorry if it says LinkedIn user by the way. Sometimes we get this. Uh, apparently it's a restriction of the API from Streamyard to LinkedIn on certain users and certain profiles. And yeah, we discovered it a few weeks ago, but it's a profile setting you can actually change. Yeah. On on uh I can see who it was. So that was Anbuya in India. So hello and this is Eric David Guy D. I love I love that it's uh I know it's you Eric. I love that it's your YouTube handle.

4:17 Hey, we got Miriam. Let's go. You guys met the other day. Yes, mate. Bionic. Nice. We're going to be doing That's a lovely little segue there. Thank you so much for setting me up there, Miriam. Uh we're going to be doing a section of the show today which is a bit of a roundup of the Bionic Awards. The thing is is we've been seeing we've already watched so much of them, mate. Aenna won two prizes and we'd seen both of his pieces. Uh but we, you know, for those that are uninitiated and new to the show, maybe we'll still watch some of them. We've got like a little round up that we're doing and it was awesome. Honestly, it was Hey, meeting Zed as well in person after years and years of chatting online. Uh Harry too. Harry Nha. Um used to work at Lad Bible.

Bionic Awards recap: Ikenna Mokwe's double win

5:05 Like really, really cool guy. Been chatting for years and yeah, we just never got a chance to actually meet in person and we did. Can you believe it? I've only met Chris once as well. We've only ever met each other once in person. Isn't that exactly? We we've known each other pretty much since co and we've only met once. [laughter] So yeah, that's but that's the world that's the world we live in, you know. I I think we chat pretty much every day. We pretty much chat every day. But uh but we've only ever met each other once. I also met Martin at Bionic and so many guys came. I was actually like, do you know what? For the first half of the show, mate, there wasn't a single uh British person even. It was all Europeans that had flown themselves over and were part of the panels and the finalists.

5:56 And I was just I was like, "Hell yeah." You know, every time I'm over in the States, we always see like an a disproportionately USA crowd, you know? And now I'm in Europe going finally, you know, these events are showcasing what us Europeans and Brits are doing on the AI stage. And it's even they had won a category for best UK creator which ekenna won as well. I was going to say who won that. Yeah. Nice. That was his second award. Yeah. So uh but yeah, it was awesome. And yes, there were still people, you know, I think Zack London, even though he's called Zack London, is actually in California and he couldn't make it, but he won for best sound design. And uh he actually got phoned in. So they did it. Yeah.

6:42 Yeah. They phoned him on the stage and then had a little interview with him and broadcast it to the theater of people sitting there. It was awesome. Nice. Good. Yeah. There was a nominee that flew in from Peru. Oh wow. That was uh trash can Roxan I think I believe. Did Did they win? Um no unfortunately didn't but made it anyway you know and commitment. Yeah that's it was such a great night and I had such good chats with so many people um you know new and old basically people I was very familiar with and we'd had loads of online chats with and then people that I'm like how come I haven't bumped into you yet? You're doing amazing stuff in the AI scene in London and I just wasn't aware of it or

7:28 you know it's um it's very very revealing it was yeah are they going to do it again next year was it and Diane was there aka Futcher yeah abs and we're going to have her on the show absolute Panama yeah that's right it was Panama she flew in from maybe or or Peru yeah but yeah it was just it was it was incredible and yes we're gonna talk to the um Alex and Andy who thank you so much for organizing it, you know, about the frequency of it. Is there going to be a summer one? Is it going to be a next time this year type of thing? Um we're not sure really or they're not sure, you know, about how frequently they can put it on. But as a first go, it was just so many awesome Europeans there flown in from all over the place

8:17 uh on their own back and yeah, the networking was great and the chats before and the showcase was really really cool as well. It was awesome and we were sorry to have missed you there, mate. Honestly, everyone was asking about you and like you know uh even so many people were like love the new show, have been tuning into the show for a long time and I even got a few comments of I've only ever seen you in 2D and like it's [laughter] weird. It's weird like seeing you in the flesh like you this side of your face, that side of your face and stuff like that. And it's really really like some really funny stuff. Oh, that's funny. Hopefully next time, you know, the next time there's an award show, I'll I'll I'll make sure if as long as I know enough time in advance, I'll make sure they uh Dyler will be looked after and uh I'll be over.

9:05 They did indeed do us proud and uh it was great to be involved. It was great to do the I hosted the advertising section which was basically my part of the show. So, um, it was really good to do that and, uh, had a Kenna on and bless him, he looks so tired because he and I know, you know, working with international clients in weird time zones and stuff, it was just so I was like, mate, I bet you're working really late at night right now, aren't you? I could tell he was like falling asleep in his chair and he did not expect to get two awards, but boy does he bloody deserved them. And I've been saying for what did he win for? best UK creator and um I forget the other one actually. We've got it written down, but it was either best short film or best Oh, no, it was best ad.

9:52 Uh it was best ad for his 13 ways to do something. We've got that later on in the show. Anyway, I'm I'm waffling a lot. We've got a lot to get through this week. Um thank you so much for tuning in. I can see many of you have found us even though we haven't sent invites out this week. So, appreciate that dedication, guys. Yes, we did change the day, Winston. It's uh it's better for Paul, who's now producing the show, and Andrew, whose schedule doesn't work on a Wednesday and Thursday. And sadly, we had to bring it forward a little hour. So, some people in San Francisco may find it more difficult to tune in and stuff, but it just works for the rest of us so perfectly. So, we're going to keep it to this date and time. Tuesday 3 till 5 UK time we're on, but wherever you are. Yes, it was best ad. Miriam was confirming he was up for so many categories.

10:40 He I I voted him in best sound design because there was so many categories, you know, like and and best UK creator. I voted for him. And uh also there was an influencer category which I think he could have nominated himself for as well, but Rock won the influencer category. No one was there. Yes, Roor was there. He came late uh because he had some stuff to do during the day, but he came just in time to pick up his prize. And [clears throat] then uh he went onto his honeymoon straight afterwards. Oh, did he? To the mold. Literally. Yeah. Late honeymoon, which was pretty insane to see. That's it. Everyone loves his 13 ways to annoy people ad. It's great. Yes. Um we had a great time watching it and uh we're going to watch it again today. I think it's actually one of the pieces we've got. So, um,

What's new in Google Flow?

11:28 without further ado, though, let's get into some of the news because it has been a hell of a week and there's a lot of updates that I'm noticing are going kind of under the radar actually, just because so much is happening all at once. So, one of the things, um, if you're a Google Flow user, which is basically the interface where you use V3 directly through Google, um, there's been quite a lot of updates to Google Flow, it turns out. Um, and they're going under the radar, as I said, because many people are using uh, Flow through uh, V3 through other places like Freepick and Wee and stuff, but this is, like I'm saying, directly in the Google interface, the Flow thing. We're just going to watch it on mute here basically uh to the side of us and discuss it. So, I really like some of the new demos they do. You know, these things that we talked about last week, mate, where they're making actual usable stuff with their tools like this,

12:22 which is a great showcase, isn't it? It feels if they don't commission this to someone, at least the in-house people should be doing this. Yeah. Pretty cool. Yeah. Gemini. Yeah. That's their stable. Exactly. They've got the whole uh you know, everything that you're working on thing wrapped up at the moment, don't they? It's kind of crazy. New project or click on an existing one where you'll see all of your assets appear in a grid. This grid was designed to help simplify the way you manage your assets. Yeah. So, this grid's looking and filter. This makes it easier to organize images and videos as you build out your story. Now story. Just type a prompt in and Flow will generate an image.

13:11 To help you stay organized, you can also name your image generations just like you would with your working files. If you'd like to refine your image, you can simply prompt for a new version or use one of the editing options like the lasso tool for more precision. Just outline the area you want to change, add a prompt, and Flow updates that specific spot while keeping the rest of your image the same. In the prop bar, you'll also find a model selector. This is where you can switch between generating images and videos and adjust various settings like orientation, output quantity, or model. Let's choose video. Ready to bring your ideas to life. You can use images you've created or upload your own as ingredients for your video. Just drag them into the promp bar. This was whisk that we didn't get access to or mix and match.

13:57 It's being integrated now into this together. And hit generate. Someone said, "Can you turn it up?" Frames to video. Using frames to video, you'll see these little chips that give you the option [music] to use the first frame, a last frame, or both. You can generate a frame with Nano Banana Pro directly in Flow, [music] upload new frames from your device, or simply drop frames in from your grid. [music] You'll also notice a few buttons pop up below [music] the prompt bar. These features help you refine your clips after you generate them to get them just right. For example, with the [music] insert feature, you're able to add elements to your clip without generating an entirely new one.

14:44 You can also shift the perspective of your clip by using camera control [music] without needing to describe it in your prompt. That's useful. And if you like where your clip was going and you'd like to continue [music] the story, you can extend the length of your clip. That's a quick look at how to get started with Flow. We can't wait to see what you create. So, some serious updates there. They've obviously added Whisk, which was a feature that we never got rolled out to the UK fully. It was only in USA sort of roll out. Um, I did give it a go through a VPN, so I have a rough idea what it was, but it's this kind of like they call it funnally the murder board or the mood board, you know, where it's just like a bunch of images that look like kind of chaotic, but obviously it's the way in which you can easily just create folders and stuff like this and be able to use them as reference points.

15:36 And um it Winston's saying there that he did actually uh like using this but also because it's got both the nano bananas in there and their Google native but he's creating new folders. It's a little bit buggy. It's a new roll out you know so expect it to have a little bit of issues but um kind of interesting right that they're building this out way further. It's a way more advanced thing than it was before and it will become more and more useful to people's entire pipelines. Potentially they won't need other tools as Google just has the best of everything. It's kind of nuts. Like the Gemini LLM is one of the best if not the best LLM. Then Nana Banana is by far the best image editing tool. And then VO3 is not currently the best because we've got Sea Dance and Cling 3.

16:23 But as soon as it hits a V4, we may see new winner, you know. So, it's going to be a lot. Um, we didn't miss much apparently with Whisk. It wasn't all that much, but baked into the sort of video making process, it makes a lot more sense, I think, Winston. So, yeah. The most expensive Ian, but they actually do things. This is where it gets interesting, right? because aggregators always charge you credits because it's an API call to V3. Whereas if you actually go on the top package through Google on the $200 a month one, they often give you unlimited usage of the, you know, a model that's not quite the latest one. So when V4 comes out, essentially through your $200 a month package, you could possibly get unlimited VO3.1

17:09 usage at 720 or 1080p, you know, to be confirmed. But fair use though, that's the thing. And and fair use, that's the that's what they did with mobile phones. It's like you could this much data or this many phone calls, but fair use, which basically puts a cap on it. So there is a there is a cap on it. That's very true. And it looks like actually Ian might actually offer something like this. Um supported through credits is also offered through by Okay. So yeah, you you exactly know then Ian. Um, so I think it's interesting now because we're at a stage where are these foundational models going to provide the interface in which we use as well as the models themselves or will they be more APIs

Will AI labs own the interface or just supply the models?

17:56 inside somebody else's interface that we use um for this workflow? That's the question and many people are betting on the altar you know that Google want to stay in the research and uh less the product phase and more the you know just giving out the product to other people to create uh the the works station or whatever it is it yeah Adobe and Free Pick and all the others. Yeah, exactly. Higsfield, Weevy, all of them. Flora, there's tons of them, you know. Um a and it's going to be a bit of a race there in the aggregators. Um and if they don't create new and unique things, they'll always be relying on API calls from other places. And uh yeah, it's just interesting to see. That's a nice segue though because one of those other things uh one of those other big tools on

Luma's new agent builds the node workflow for you

18:50 the market out there is Luma. We don't talk about Loom enough because um they don't hit the headlines as much it seems but they have raised 900 million and uh so you know they're massive and I actually bumped into uh Verena who came on this podcast Vera Pume remember and she's leading up the studio AI at Luma and so she gave me through CPP early access to this agent that they'd created which is In many ways what people are seeing is going to be better than nodes. So right now the big thing is nodes which is we free pickspaces and all the other places have this sort of node creation

19:35 software tool. But what this agent is is essentially an LLM that creates nodes on your behalf. So instead of you having to individually go in and drag in, you know, a video component and an image component and all and know which component should be used for what, instead you describe to the Luma agent exactly what you want to do. Like here's my reference image. I would like you to create a product photo shoot with multiple people on this image and service me back when you've made multiple shots from multiple angles and multiple videos and things like this and it will just go away and start doing it. It's quite incredible. That's a massive game changer. Yeah, it is because nodes have [clears throat]

20:22 nodes are what um Tim also calls the murder board in that they get less and less art direction and more and more just looking at massive you know what looks like engineering at the end of the day and so it puts off a lot of people from actually doing it. Now saying all of this like it is still really important that you have a fundamental knowledge of nodes so that when your agent breaks you know where it's broken in the same way that if you don't know how to read any code and you start vibe coding you've got no idea you know like [clears throat] so I still think it's very important to get a grasp of how nodes work fundamentally even though you may not be the ones creating these really advanced workflows and may lean on an agent to do so on your behalf. Have essentially I think that's really important not just even in the video space in anything if you really break down the way AI is going you've kind of got the main three areas you

21:14 or four you got the large language models then you've got like the specific tools like a VO3 or 11 labs like specifically for certain things then you've got workflows and then you've got the agents and just jumping straight to agents yeah you can do that but it's going to be helpful if you kind of understand the other two especially the first one or the at least the large language models because I said you kind of want to have an idea of what the agents are actually doing. So, right, if it's a if it's black magic to you and you've got no way of sort of like reverse engineering it and seeing where it's going wrong, then you're going to struggle. So, yeah, even a fundamental knowledge of how this works, you know, um will really really help. But yeah, looks like a lot of people already in the chat have uh jumped on this. Winston, not surprised, mate. You're all over everything. Uh agents is amazing.

22:03 Really really good. Apparently Luma has opened up an office in London which is very cool to hear and see. Hopefully more events coming from them in the London area. Then Ian saying agents controlling nodes is the way to go. MCP for the node engine is the pattern. Yeah. Um I'm using the new Luma agent right now. Love it. It's not quite as specific as nodebased workflow, but it makes up for in other areas. Danny, if it works for you, mate, and it's able to produce the type of output that you expect based on you being one of the best things we've ever watched on this show, then it will work for a lot of other people, you know. So, take that with a massive like, you know, if you haven't already had the inkling to go and try it.

22:49 I believe it's just been publicly rolled out two days ago. So, we've had access to this as part of the CPP for like three weeks and I couldn't talk about it. And I only really had a go at it like a week before the public launch because there's just been so busy with other things honestly in truthfully. But um it is kind of bizarrely good. You can just leave it, you know, you give it like you give it the type of thing you'd give an LLM agent, but it is talking to image and video tools. So you leave it for like hours sometimes. You know, if you're if you want it to produce a really large amount of stuff for you to look through, then it does take a little while and you may be able to build it faster yourself manually. But the idea is that you just drop an idea that you would have spent the next hour doing that the machine can literally do the same things you were about

23:38 to do like prompt a nano banana with a wide angle shot of this image. Like why are you sitting there typing to it when the agent [clears throat] could be doing that on your behalf? You know, essentially that that's what it's doing. Very smart. How much does this cost though? Cuz if you're given, do you set a limit? Do you say, "All right, you can't use go past this many credits." And you know, honestly, because we're part of the CPP. I haven't hit the limit yet. So, I don't know if anybody that's paying for it in the chat knows, you know, what the token's like um for the agent or anything like this. Please do give us some cost because yeah, the breakdown is going to be really interesting. And you mate, you always do this every time. It's like, well, but what does it cost? Because ultimately, it could be the best thing ever. If it cost the Earth or the Moon, no one's going to use it.

What does an AI agent actually cost?

24:26 No one's going to use it. Yeah. And that's that's something I've always I've always got my my hat on, which is like, okay, this sounds great, but how much? How much? How much? Um, because I also look at it from outside of video producers. Like, let's say, for example, you're a marketer and you've said, "Right, we're going to we can't go and get someone who's an AI video producer, but I can work this out myself." They're not going to have necessarily the background. They're not going to have the experience. They're not even going to create something as good, but they might be able to create something which is decent. And then it goes down to how much would it cost for them because they're unlikely to be put on these programs. So I'm always trying to work out that flip side as well. Mate, it's always a good angle to think about as well because if you're and and we get blinded to it, which is why it's so important you keep bringing it up because luckily we are part of these creative partner programs which give us you know access to this

25:19 and we don't actually have to worry too much about the cost initially unless we really love the tool and then we go over the threshold of our CPP credits and then I start buying it you know which is going to be the case in many cases. Hey Lara, how's it going? Thanks so much for tuning in. Hey, Lara. Oh, they gave us 20k credits and haven't even used 100 credits and I made five campaigns on it. So, they aren't treating us like regular people. Well, yeah, I mean, there you go. That's that's the kind of experience that we have too is, you know, just get dumped a load of credits, don't worry about credits too much, and therefore you're not thinking about it like an average user and how much ROI and all of this, you know. So, bit of a a skewed opinion. But yeah, um, how efficient is it going to be? I hear someone saying earlier, by the way, Korea

26:10 also launched something like this. Um, and yeah, it's kind of nice to have a framework kickstart, like a workflow prompt and stuff like they're doing live image generation and live image editing in Korea now and different workflows like that as well as experimenting with agents and yeah, I could see it being what's happening and me and Paul talked about this a little bit. Um Paul predicted this in 2023 or maybe even earlier when as soon as we got involved in AI we start talking big picture and one of the big picture things Paul said is eventually AI will get so good at this execution stuff the ideation will just become more and more valuable over time you know and it will just be all about the value of the idea and when you start seeing agents build campaigns like Winston's saying you know

Is the idea now worth more than the execution?

26:56 all based on your idea you're just letting an agent go and do the thing give it the idea beer and you say come back to me when you've made something interesting and then you might just go straight straight show it to a client if it's good enough you know um so it's we're at a weird time where nodes bu like Rory Flynn is the best probably ever at building node workflows I tuned into their weevi thing the other day mate and it looked like do you know what it reminded me of a little bit of a segue but me and Sander talk about formula 1 because he used to have a massive Formula 1 page. This is evolving AI sander and um he used uh and it reminds me of like seeing like a Formula 1 type engine like looking at

27:42 Rory's wee flows because it's so complex and so beyond what anyone else would be tuning an engine to me that you're like how does this guy's brain work? like you know like like it's almost like Weevi was made for his brain like like [clears throat] nodes are exactly what like cuz mid Journey he was brilliant at but this is so beyond mid Journey you know like what what [clears throat] he's doing is he's he's reverse engineering his exact workflows into exact nodes that he can scale and repeat and so yeah like I said it's it's for certain people's brains and uh yeah anyone one that's in the chat that's been like hitting a a barrier with nodes because it's not for your brain then agents will get you over

28:29 that hurdle hopefully. Yeah. Um me included you know I am going to go and brush up on the fundamentals of nodes right after this live probably because I want to be able to know how these agents are going to really help me. You know I want that core fundamental understanding. So, my homework to myself in the next Fortnite is get familiar with nodes, aka just go watch everything Rory's ever put out online and then let your agents really help you, you know, like with that node workflow stuff. [sighs] Someone said, I think Rory said he cloned his whole skill set as skills into Claude. It's kind of mental. The fact what he's doing these days is actually insane. Yeah. His JSON prompts, everything about him, like we call him the Dave of demos for a reason, guys.

29:22 You know, I literally labeled him that. I'm like, this guy is incredible. There's nothing you can't do when it comes to demos of products. And he should get paid so much bloody more, you know, in terms of how much. Yeah. But, um, yes. Um, let's go into the next segment because Paul's uh telling me, you know, I need to get on with the show. Uh, I forgot. You just get chatting, don't you? We're halfway in half an hour into the show and [laughter] we're only got through two pieces of news so far and we've got like 20 odd pieces of to watch. So, um, did you see the news that Ben Affleck's company was bought by Netflix? This is, you know, big big news. The thing that was shocking to most people was that Ben Affleck's got an AI company.

Netflix buys Ben Affleck's AI company

30:08 Yeah. And the thing is Ben Affleck was on Joe Rogan like talking about obviously the good and the bad of AI. And something he said that really disturbed me was he's saying that it's bad for the actors, it's bad for the producers, etc. And then he then kind of contradicted him when I say bad cuz people are losing jobs. And then he contradicted himself because he said, "Okay, then what is good about it is that we don't have to go to the North Pole to shoot something or then send it over to the Philippines and get somebody to do it. We can now do it here." And I'm thinking, but if you're complaining about losing jobs, what about all the jobs that's being lost if people don't travel, you know, or you send it to the Philippines to do the cut, all those jobs. So really, it kind of goes down to what benefits him. So that's the only thing where I was like

30:57 I didn't really like I understood his first point, but I don't think he he kind of read the room with that second point. Yeah, it's um you're right. I think it's a confused message, but what what people didn't know why he was so like when Joe Rogan asked him about AI, why he was so up to date with it is because he was having this company the whole time, you know, running advanced comfy UI flows, it turns out. And um I saw a journalist arguing I think Tim mentioned this in a group chat that we're in. A journalist was arguing that by him his company using Comfy UI automatically that means they're using dirty models which are trained on licensed IP and stuff like this. And it's just simply not true. That argument is like saying if you drive a car then you've robbed a bank.

Does using ComfyUI mean using dirty models?

31:48 Like yes, it could be used for that reason, but not everyone that drives a car robs a bank. You know, not everyone that uses Comfy UI uses dirty models within it. You can use your own models that you've trained on your own license IP and insert them because all it is is a UI. It's a literal user interface and you decide what's plugged into it. Yeah. But that argument was made uh in the Limewire Bashen, you know, [laughter] because all that was was a downloading tool and you upload the music to it. You know, essentially it wasn't it was just hosting music. It was being downloaded and so yeah, we're in a weird argument. You know, as you say, it's contradictory sometimes because he's an actor talking about not displacing actors but not thinking about set directors and film directors and all these other people whose jobs will get absorbed

32:38 in this AI production process. So, weird one. I don't know what to think about it. Like um like I said, the shocking thing to me was that Ben Affleck had something to sell to Netflix which was AI related. I wasn't that aware that he had a company doing that advanced stuff. I mustn't have listened to the Rogan interview properly. But I don't think he mentioned it there. Did I don't think he mentioned it. No, I don't think he mentioned it. But uh it doesn't surprise me. I think because of what happened with Ashton Kutcher. Now Ashton Kutcher, he made a lot of money in the early days of social media and he was I think he was an early investor in Airbnb where Ben Affleck I think they looked at that and they thought well I want to be Ashton Kusher. So his company I think it's called Interositive and that was the name of the company. So I think Theresa mentioned it. Yeah. And I think he looked at that and was thought to himself, I need to be the on the next wave.

33:29 And I think he's had this company or he bought into this company that was already established. Um, and it might be because what you'll find as well with a lot of celebrities, they'll put their name to it because it gets the PR, but they have a very very small percentage of it. It's their it's their [clears throat] name thing. So we say it's Ben Affleck's company, but he just might be more the face of it and he might have a very small percentage, but it will be the VCs. Interesting. That will have a lot of control there. You're probably so right there, mate. And um actually that seems to be a trend in marketing, doesn't it? Because remember when Prime the drinks was like oh that's um you know Logan Paul and KSI and and it turned out they were just the face of it and had 10% stake in the brand or something you know and this is going to happen more and more where for PR purposes

34:19 a Ben Affleck sort will be the face of it because otherwise if a VC is sitting on the interview of NBC or whatever then it looks like oh this dirty money [laughter] one more dirty money oh great whereas if it's an actor you know, then they can and they're a loved person. Let's be honest, it's because he's a beloved actor, too. Um, if he was a controversial actor, you know, it would have gone down very differently, wouldn't it? Yeah, exactly. Exactly. So, yeah, all of that stuff happened. So, um, well, you know what? Good luck to him. Good luck to him. You know, good luck to him. That's what I thought. And honestly, it's no surprise Netflix and other broadcasters are definitely going to be getting involved more in AI. We've said from week to week it's because of the VFX, but honestly it's so much more than that.

35:06 You know, I I when I looked into the details of what Ben Affleck's company's actually doing, it's all of the things that he knows as a director that needs to be done. So, [snorts] it's the same thing as when runway appointed, you know, big Hollywood actors to the boards and stuff is because they know what needs doing. They, you know, they're going, "Here's remember I told you that story in WhatsApp the other day where um who was it that uh the famous director Chris, oh Christopher Nolan. So Christopher Nolan wanted to have a plane crash with a Boeing 747 and he asked for the CGI costs and they said, "Oh, it would be, you know, several uh dozens of million to do this and take several months to do it." So he goes, "Sit. I'll just buy a real 747 and actually crash it cuz this is going to be legit cheaper

Christopher Nolan's 747 and the future of VFX budgets

35:57 than doing the CGI VFX pipeline which you've said you've just quoted me on. So, so practical effects one over the CGI budget there. So, think about what AI VFX is going to do to CGI VFX is going to be quite the uh clash, let's say. But it goes on what I was saying last week is Christopher Nolan, he likes to have his stuff on the IMAX, which means every single little pixel needs to be like sharp. I don't think with the with the AI, it's not there for that type. It's great on the on a on a laptop screen and it's great on a mobile phone, but to make it on the big screens like that, I think you you you'll notice it quite quite badly. Uh, at the moment, I agree.

36:43 La last thing I'll say cuz I'm being told to move on as it should be. You know, thank you for for telling me to move on. Um, it was upscaled by Pinewood Studios who run, you know, Disney and Star Wars and stuff like this in the UK for Bionic Awards. They were upscaled for a cinema screen and it did work. It actually worked. Um, some of them had some issues with cropping and stuff like this, but uh, I think that was just, you know, a particular issue with one or two things. But it is surprising how you can upscale these two. Like we watched it in the rich mix theater, so a really decent theater size screen. Yeah. And it was all upscaled and Yeah. Anyway, moving on. I've been told now what we're going to do is we're going to watch the first two minutes of this BBC runway thing. So I I caught this in my feed this morning basically.

BBC Morning Live's AI gardening avatar, made with Runway

37:33 So it's brand new, but it's um Runway have got live things that they're doing with the BBC now. And we're going to watch the first two minutes of it and then we're going to come back on stage and talk about it whilst we watch the rest of mute. I need my sage tea after that comment. Now Mark, we know that you're the real deal. We have you here all the time when it comes to gardening. You know your stuff. But today you're not the only gardening expert on the show today because all this week across the BBC we are delving into the world of artificial intelligence as part of AI unpacked week. Yeah. Earlier we met Ava. She's a computergenerated avatar that also happens to be a plant enthusiast. What a talent. Uh we've called her up again. Um welcome back Ava. Have you enjoyed the show so far?

38:21 It's been wonderful. Thank you. But tell me, have you had any gardening questions yourself perhaps about starting seeds indoors this time of year? We've had lots of questions from Morning Live viewers actually. Uh Ava. So this first question is from Tracy. She asks, "How do I check what type of soil I have?" Ah, a great question from Tracy. The easiest way is to try the squeeze test. Take a handful of damp soil from your garden and squeeze it. If it falls apart quickly, it's likely sandy. If it holds a tight ball but crumbles when you prod it, you might have lom. And if it stays clumped tightly and feels sticky, that's probably clay. Does that make sense? Yeah, I mean it sounds right to me, but I'm not the expert. Mark, you like a squeeze test over that?

39:10 I do like a squeeze test. That was absolutely perfect. There's nothing wrong with that whatsoever. I mean, obviously, you can just look at it as well. You can see sort of sandy soil obviously by that texture, but also the important thing is to not just know about what your soil looks like or feels like, it's also what the pH is of the soil. So, you can buy yourself a soil tester. That's, you know, a couple of quid, easily done. Just stick it in. The other thing you can do is get yourself a jar, fill it up with some water, then add in some of your soil, make a sort of a sludge, and then there are two approaches. You can either use vinegar or you can use bicarbonate of soda. If you add vinegar, it will start fizzing if you've got alkaline soil. You then get a clean jar. Same process. If you then add bicarbonate of soda, if it fizzes, it shows you've got acidic soil.

39:58 So, those are just very simple ways that you can then know what type of soil you've actually got. Okay, very good. Yeah, you and Ava in agreement so far. Um, Ava, we have another question here from Gloria. She asks, "Which plants help keep flies out of my house?" That's a great question from Gloria. Herbs like mint, basil, and lavender can be quite effective. Planting them near windows or doorways can help. Also things like maragolds can be beneficial. Are you considering plants for indoors or outdoors? Oh, oh, she's come back with the answer, but [laughter] it's it sounded good to me. Mark, would would you agree with that? Absolutely. Spot on. Again, sort of the mint family of plants, really strong aromomas, will keep away sort of flies.

40:45 So, put them on your winter sale, put them outside your front door. Absolutely perfect. But another So yeah, it's uh it's going to be happening more and more. It's just basically these avatars. We saw Cynthsia and Hen and others, but this is Runway's version of it. Um there's a slight delay and there's that sort of awkwardness with it like great question Cynthia or asking a question, you know, it's like get to it. But like the idea of imag could you see this as a sports pundit? Could you see this as a live analytics thing? Like I could just so see it during a Premier League game that like an avatar of a person is giving live something or other. It's going to be mental, isn't it? Yeah. I'm I'm not convinced, but I don't know whe why I don't know whether or not it's because

41:37 we or Yeah. We've been involved in AI deeply for at least three four years. So when we watch something like this, we kind of just take it for what it is. It's just this AI avatar with little things that I'll be thinking is that oh, it's they must have it on mute or the presenters have been told not to say anything because the avatars usually interrupt when you're saying things, etc. But I think if you were just a regular person on BBC at that time, would they be impressed or would they think this is weird? That's what I'm trying to trying to gauge. You've been there. you've literally been one of those people. So like you you're right, it might be and this is early adoption of this tech that it might be a kind of awkward weird experience and that it just gets smoother and better over time, but these initial ones are kind of awkward, but

42:27 as showcases of what's to come, it kind of shows where we're headed, doesn't it? You know, like these avatars will become interactive. Winston made a good point and is like I think you can see it more in museums and aquariums and even probably things at the theater to do on TV at the moment. I think we'll see it but whether or not people will like it is a different thing. But I think if you I don't think TV will be the best place to get this technology mainstream. I can see it being on outdoor outdoor things like events uh not events like museums and things like that. I think that's what will work first until it becomes quite normal and then we'll start seeing it more and more on TV or people will accept it more and more on TV. Is anyone hearing me uh through just one channel by the way? Apparently

43:15 someone's given us feedback and last week for some reason I was coming through mono. I thought it was my browser that I was using but unfortunately it sounds like this week I might be mono again. It's hard to tell if you're coming just through your speaker or whatever. If you're in headphones though, let me know. Yeah, just one channel. It's really annoying. Sorry guys. I'm really sorry about that. I'll have to try and sort that out for next week. I'm not sure what's going on exactly. Yeah, it's a shame because it sounds good. Like, it sounds very clear, but uh yeah, I'm not sure. Yeah, I don't know what's going on with that. Kind of annoying, but yeah, as long as you guys are roughly still hearing me. If you're hearing through uh headphones, maybe turn me on to a speaker. Anyway, let's see what else is on the news this week. So, yeah, um

Real ad: Morgan Freeman's The Dinosaurs bloopers for Netflix

44:05 we had uh something that I actually cured and I'm I'm making a point of making this um a segment of the show that we showcase this is not AI. You know, a lot of what we talk about here is AI, and I want to showcase real advertisements, and we're going to have segments for real ads where they're separate to the AI ads, so it's not confused, you know? And by real ads, I don't mean like, oh, they're official or whatever, as in like there's no AI used here whatsoever. Um, the reason I'm showcasing them is always because I want to inspire those that are just getting involved in spec ads and marketing for the first time that don't come from the advertising industry. So, you maybe don't know what's being done there or you don't have a good basis or standard of what to expect.

44:53 Um, this is a real ad and I thought, "Oh my god, this is brilliant." Like honestly, the the two people that it's between, Netflix and Morgan Freeman, are kind of like a match made in heaven. Kind of like a David Atenburgh and BBC type thing, you know, like and and it is actually about dinosaurs. So, uh it's a kind of like a spoofy kind of David Atenburgh thing, but in a Morgan Freeman kind of way. Um anyway, let's watch it. The best hottest are the patient ones. Boom. How do you say that? Aramburgian majestic creatures, giants, dogs. Now, what are those? Uranus.

45:40 That's the Uranus. Anus sounds like a strange names they give them. I'm Morgan Freeman. No, sorry. Let me do it again. I'm Morgan Freeman [music] and I'm back. Oh yeah, sorry. Paul and me are just trying to add each other back to stage because that was one I forgot it was vertical and that it wouldn't take over the screen. So yeah, kind of a funny one there. But yeah, how funny is that, right? Like it's um it's just what it's one of those ones where you're like whoever got that script, whoever agreed these budgets, it was very well done and it was just hilarious. Yeah, that's a good advert. That's a So it's officially a Netflix

46:29 that ad. Yes, it's a it's a real Netflix ad for a real Netflix show with the real Morgan Freeman, you know, not an AI voice of Morgan Freeman. Although, you know, to be known if The Dinosaurs was CGI and AI. Obviously, we've just seen Netflix acquiring Ben Affleck's AI company, but it is known that they're using AI pipelines for their CGI and stuff for shows and stuff already. So, who knows if this dinosaurs show itself has any AI involved in it for the visuals that we're seeing. But as far as I know, you know, none of this was it was just a great example of that's a great script with great visuals that could inspire an AI spec ad

47:15 could have been done by Simon Mayer essentially, you know, and uh they're the times we living in, boy. So kind of crazy, huh? Easily been not even just anyone in here could have probably created something like that. That's a pretty straightforward thing to create. It looked Exactly. Like the premise itself was brilliant, you know, mispronouncing the names, having some swearing, having some sort of uh like but Morgan Freeman saying it because of, you know, his legendary roles and stuff. Yeah. It's just is is a perfect match. Yeah. Very very good. Well played there. Yes. Um now that was a real ad. We're gonna get into some uh AI

Sports Unstoppable by Giovanni Abitante

48:01 ads now. Uh this first one is by Giovani Abidante. So sorry if I butchered that name. Um this one is an AI sports advertising film that I basically saw and thought it would be a nice little showcase as the first one of the day. We're going to be watching a bit of both. You know, Bionic, which is a roundup coming up later. They're kind of months old now. you have to have made them months ago so that it's not using the latest tech and it's more about the storytelling. But up front, we're going to showcase some of the more recent things. I believe this and the next one were made with Sea Dance 2.0 which is in still very limited rollout release. But look at this mate.

48:53 [music] Heat. [music] [music] Heat. Great. Still by no means perfect. Yeah. Right. [clears throat] Like a lot of the physics is still not quite there, but the transitions were beautiful, weren't they? I I I watched that and I thought, give it a year. Great idea. Great concept. Give it a year. Uh cuz it still looked a bit like, if you're looking here, it looked a bit funny the way it's running still.

49:46 I like the way he dropped the football. Obviously the football looks a bit a bit funny still as well. And then there was a bit at the end. I like this one. This was the best. I was like, "Wow, the ice skating looks really good." And I like that bit where he dropped in here. And then it is this next bit. That bit just it was just uh when he went from the water. He did dunk the ball though and the physics the physics of the net was pretty good. But yeah, the by far the best transition is the ice skater where suddenly it melts and they dive into that's why I picked it really. um a as a premise, you know, like merging between sports. As you say, the first three like were some of the least convincing physically, you know, and so I'd have actually led with the ice skater

50:36 and then this swimming pool dive big the the visual hook that worked really really well to keep people and then gone into some of the harder physics ones like this. But the the dunk looks great as well. Actually, it was probably the football and the American football which was the least convincing if you like. Uh, but the the premise is great. The transitions were great, the edit was great, and it just shows what Sea Dance can do. Like, no other model would come close to this. Like, this is by far the closest. Yeah. Yes. Seance 2.0. Um, yeah. Stateofthe-art obviously. um still has its issues though as you said give it a year still not exactly perfect but it just shows how much closer

51:24 we are now to making these sports type ads that look convincing like before you'd never even have got that basketball close to that rim and the Netflix would have looked nothing like that you know like in fact even in every model right now if you went and did that you still wouldn't get that so uh big jump I like that on. I'm writing that one down. Going to have to as well as Alex churns these pieces out, he goes full volume. That's interesting, right? Like, um I'm thinking that lots of pieces like this where spec ads are more quick to create and can get you regular social media content, they're going to be more and more useful to people, you know, because long form storytelling does take ages. It takes months. Meta puppet told us, you know, making anything over a few minutes long without just a basic premise like that is a really much more in-depth thing.

52:18 So, if you are able to create those things, you know, regularly, then that may be your way out there. That's your school learning. Exactly. Um, the next one we're going to watch is again another bit of a sea dance 2.0 spec ad test. This one is by JS Film, spelled with a zed. JS Film Z0412 is the exact handle. This creator asks how much this would cost to make if AI wasn't involved. I thought it was just another regular day. The sun hung low, shadows stretching across the streets. Everything was quiet.

JSFILMZ's Seedance 2.0 Trojan spec ad

53:04 Too quiet. The wind picked up, dust swirling between buildings. A low rumble, distant at first, but growing. Glass trembled in its frames. Steel groaned under unseen pressure. And then a wall of water rising, unstoppable, stretching across the horizon, swallowing everything in its path. A wave was coming. Trojan protection from what may come. [laughter] Pretty neat, huh? Yeah. Good punch line. Massive.

53:50 Yeah, exactly. Like a bit of like a twist, right? like you're looking at this like cinematic movie still where uh this ca cameras just panning through this just incredible action scene and suddenly you realize it's a spec ad, you know, [clears throat] and not some big budget like as he said, you know, how much would this have cost without AI? Yeah. Yeah, it's true. It's a kind of kind of insane good concept cuz that's when I really like the voice over too. Yeah, the voice over was good. And then when they said Trojan, I was like, "Isn't that condoms?" And he was and then he goes obviously what he said at the end. I was like, "Ah, that's quite smart the way the way he done that." It reminded me of like a Marvel film as well. Um what was the film that I watched the other day? Uh the Fantastic 4 where there was like Galactus was coming from the from the water into the New York.

54:40 It kind of reminded me of all of this. Um but yeah, it's a good one. Paul would know that exact reference. You know, he's like on these films and I don't [clears throat] know the references for this, but I can just picture it, you know, like all of the big cinematic films have if they have the budget for a shot like this, then they'll try to include it because it's epic. It's usually like uh and everything's moving slow-mo, isn't it? Like that's the kind of style of it is it's like a massive sweeping shot like uh with a and in reality you need these insane camera rigs or or some really nifty clever way of doing this and yeah this wave would have been CGI and everything would have been added as layers and suddenly

55:26 it's all AI generatable and can be a spec ad made by a single person. I like that was what he said at the end. and he goes, "If your brand and you're interested, let us know." I thought that was quite nice as well. Like, yeah. Yeah. Like I said, this is the new way to get out to if this is what you want to do and this is what the focus of this show is going to be is, you know, showcasing marketing and advertising examples and hopefully we're going to be making them soon, you know, and showcasing our own examples as well. We want to be an active member of these spec community and and setting briefs and doing all of that. But it's a great way to find clients if that's what you want to do. It's a really good way of showcasing your skills. Yeah, I like that. It was a lot of the conversation actually at Bionic because each section we had short film making and then

Are spec ads the best way to find clients?

56:17 Pinewood Studios were talking about you know how big studios are planning to implement this. Then we had advertising and then we had influencers and then we had music videos. So each one of those has its direct route to market and spec ads is the most monetizable. You know like brands all over the world are going to want crazy ads. You know now every brand can have it legitimately every brand with a decent budget. Let's say um can do this now. You know [clears throat] like it's it's really truly opening up the gallery to so many more people to be involved. It's kind of nuts. Um, this next one is just an Adidas shoe concept. I believe it's just a complete concept shoe. It's not a real shoe at all.

Adidas shoe concept by Roger Rangel

57:05 It's just an 18 second video. Um, and the note on this one is um, a lot of people on LinkedIn sort of hate on this, but people get annoyed with it. Quick and easy ads that anyone can make, but if you're using AI, the story could be really, really good. So, let's check it out. [music] [music] [music] So yeah, you can see, you know, it hasn't really got much story or anything going for it. It's just kind of a a visual product shoot, but this type of thing

57:54 where a a shoe that someone's obviously made as a concept for Adidas is being able to be showcased in a way that a studio photo shoot would have taken a lot of time to do before. Now, this is the exact type of agent Luma thing that you would ask for. You know, your Luma agent request might be, I want a product photo shoot of this concept shoe that I've designed. So get multiple angles of this shot, get multiple models, you know, white background, all of that, and then produce a story board of planned shots. And then you'd you'd either let it go to the next phase without even, you know, uh, approving the storyboard if you trusted it or if you wanted to manually review the storyboard and make any changes at that phase, then you go back into the agent there and do a few tweaks and then let it continue,

58:45 you know, like, and so you'd very quickly be able to produce something that a client would be able to have a visual buy into. That's the way I see these types of things. It's um before you'd have to convince them of your idea in a call, you know, you'd have to say this is my this is my idea. Uh yeah, and as non-creatives, they can't visualize it. So, you being able to give it to an agent, the exact same words you'd say to your client and say, "Make a visual so that I can showcase this to my client or my prospect." That's so powerful, you know, in the prospecting phase. So yeah, if you guys are wondering where to use that type of thing or where agents come in handy, that's where I'm visualizing it as an agency owner potentially in the referral for pitch stage.

How an agent helps you pitch an idea to a client

59:32 And you know, you mentioned um was it Luna? Uh no, not was it Luna that that they they've got their agents Luma Luma Luna AI. Yeah. Yeah. So is that available now globally or is it Yes. To public? To public. Okay, cool. as as of two days ago it was given out now. So if you log in to dream machine which it used to be called uh luma.dream machine then it will essentially just pop up on the right hand side like a little chat bar and you can choose to interact with it or just use luma the regular way you used to you know like dragging and dropping in your own things or you can go and have an agent. So it's like a chatbot that's literally working with you in your in your flows. It's kind of crazy, but it's future standard thing now.

1:00:20 A chat box is appearing in almost everything. Uh, everything you go to, you're going to have that. Yeah. Photoshop will have one. You know, everyone will have one. Instead of you having to Yeah. [clears throat] And if you want the more control and if you want to manually do things, so be it. You know, you'll have that option, too. It won't be an overriding like you have to use the agent now because it can go rogue [snorts] and you'll want to manually do tweaks occasionally. So human in the loop always it's just instead of doing the tasks which you could set to an agent like you're literally just going to prompt the exact same nine things into Nano Banana Pro yourself. You're going to go here's this image. Show it from the backside. Here's this image. Show it from the right side. Here's this image. Show it from further back. you know, you're going to do those things manually

1:01:08 yourself, whereas an agent can easily just go and start processing them on your behalf and you can come back to them whilst you're doing other human ideation or whatever it is. What I can see though, it makes total sense is that we've got a period of time to do this before money and distribution takes over because I can see just like almost going full circle like if you wanted to put an ad on the television back in the day who had the money and what broadcaster had the distribution and I can see that almost going full circle again cuz right now we can create something and put it out there and it can go viral and then but I think it's going to get to a point where it's going to be quite expensive to do some of this stuff. And not only is it going to be expensive, you're going to need to put probably ad budget behind promoting it.

Is there a window before money and distribution take over?

1:01:57 So, now is the time to do all of this stuff. Like, now's the time to get good at it. Now's the time to build your community because I can just I can't see why it won't go any other way because there's going to be the barriers to entry is just dropped because a lot of people will be able to do it. That doesn't mean they're going to be able to do good, but they'll be able to do at least decent purely because of that's what AI is about. So, yeah, I can see I can see that being the case. Well, taste matters more than ever. That's the thing that I'm learning. And ideation is more and more of the value. Um, and over time, as Paul predicted in 2023, this is just going to become more and more the case. You know, we were in this temporary phase, as you said, where someone like Rory, who was incredible at making nodes, was the only one that could possibly do what he does, but

1:02:44 soon enough agents will be able to fill in those gaps for us and more and more people will be involved. And yeah, this golden era right now where not everything's completely flooded with incredible content because it is it's going to be, you know, um, but taste will matter more and more. Anyway, let's keep going. We've got more AI ads to show. This one, next one is by texas1estep.com, created by Dustin Cohen. Um, really nice contrast to the last ad. This one has a story. Um, yeah, let's watch it. This tax bill is insane. It's time for the Texas OneStep. Texas good [music] and boogie. Twist and shake. But to drop that tax bill, one step's all it takes. Nice home by the way. I'm so sorry to crash. But do the Texas one step and save some cash.

Texas One Step by Dustin Cohen and Genre.ai

1:03:34 [music] Grab the wrist for 8 seconds and try not to fall. Go to Texas onestep.com to lower your tax bill. My taxes got small so I can [music] get ahead this large. But well charge focus on [music] cutting your grass cuz well cutting tax and that's a fact. Oh lord my bill right out of the gate. [music] Now I'm chilling in a swimming pool of my state. Go to texas1estep.com. [laughter] It's about Texas as it gets, isn't it? As it gets. And you can tell that person has watched a lot of ads cuz that just felt like an ad. Like if I was in if I was in Texas right now and I switched on the TV and I saw that, I wouldn't be thinking this is AI. I just think, oh, this is an ad. You know what? You've absolutely nailed it, mate.

1:04:21 Because my [clears throat] show notes for this from Paul are we're actually running this across TV. So, it is being run on American TV uh alongside streaming and other spots to learn exactly how real audiences respond with this. But yeah, essentially they didn't want to use AI for AI's sake. It was more a chance to just experiment with the way that you can tell brand stories with a bit more personality and a bit bolder and more fun. It's a perfect brand client to do this for. you know, big Texas one step or whatever it is, you know, it's it's is it's exactly the tone that you'd expect in like a local TV Texas type crazy thing with a huge budget, over-the-top grills, over the top, you know, everything is over the top. Uh, everything's bigger in Texas, as they say, or whatever that expression is, like, you know, so it's perfectly on point

1:05:12 with that type of thing. Um, yeah. So, the vibes are right. It just makes total sense, doesn't it? Yeah. Yeah, exactly. It's good. It might have been Was that PJ Ace behind that one? Someone's saying in the comments wouldn't surprise me if it was. Yeah, I saw. I think PJ may have been involved in that one. Yeah. Um, so it may have been bigger than just PJ, but he may have been the sort of like AI guidance. And it makes total sense because it feels like a lot of his ads, you know, very fun, very uh I think he did that Kesher Kel Kelshi ad or something. Kelchi ads, didn't he? Uh which is like uh poly market type thing. And you know, [clears throat] it's just about Yeah. Just being as big and as bold as possible. And he ran it during the like MBI NBA finals and stuff.

1:06:01 And it's legit on TV as well. Yeah. Wow. Yeah. Yeah. Because that at the end it said created by AI. It said that at the bottom, but it said created by AI, which I wonder if you're going to see more. I think you know what that's a legal requirement in New York as of today. I read this morning you have to legally say that now your thing was created with AI otherwise you could face fines and this may be a future thing. You're right. Is it all right? So let's say for example I used hybrid. Do I have to state AI then? And um no, I think in New York's case, it was specifically when you're using human beings in the case of not of not human beings. So it was protection over the likeness of real actors and and films and actresses and TV spots.

Do AI ads have to say they were made with AI?

1:06:48 So in their case, it would be uh this was not uh human, you know, it would have in a little like thing. But then, mate, have you been when you go to America, have you ever seen their infomercials? Like, when they show a pill or something, it's like, bro, there they say it so quickly. And it's like, you know, may cause kidney heart disease, you know, failure of the brain, like internal bleeding, all of this stuff, like as I said, at such a rapid pace because at one point or another, they've received a lawsuit [laughter] where someone has suffered that and now they legally have to include it in the copyrightiting of their infomercial. [gasps] It's mental. It'll be interested to know if going back to what you said, it's all right, we're going to use if we use a person,

1:07:35 it's fine. If we use an AI as a person, you have to state it's AI. Whereas if you get a real person, but do so much AI, that real person is now an alien that's that's flying into space. But it was a real person. Again, I if it was a real person, like here's the thing, though. When you use a hybrid production and you record real footage of a real person as soon as they're flying into space or whatever, that's obviously AI them, you know, like as in their avatar is now an AI video and then you might need to declare it from there. But let's say that always that hybrid production was the camera was focused on the woman and it was a true actress. And let's say everything else was AI VFX, the background,

1:08:20 everything, every other character, you know, then do you declare it? You know, if it's a dog character and it doesn't look like a human Yeah, it is a great because right now I believe it's just protection over human likenesses. And so, yeah, you're right. It's a completely gray area. Let's keep going though cuz we're This is why I love this new way to do the show. By the way, spec ads are so thick and fast and we can discuss them straight away. Like short films, although I love them, they go on and on, you know, and then you lose track of what you're going to say about the first section because we're six minutes into a thing. So, I love that these are sort of rapid fire and we can get a quick opinion out and yeah, the next one then. Um, this one again is a sea dance thing. It seems to be the ad choice, you know, because of its uh multi-shot capabilities

Luigi Russo's Seedance car spec ad

1:09:10 and stuff like this. Like, it's going to be the spec ad tool of choice. This one is created by Luigio Russo. Um, Nano Banana 2 is clearly better than Nano Banana Pro, but still not accurate enough to fully trust for product work. So to solve that, I developed frame shift, which is an internal tool that lets us uh allows our team to generate product correct images directly with the AI without spending hours for retouching or relying on CGI overlays. Let's watch it. [music] Heat. [music] [music]

1:10:08 [music] Heat. Heat. [music] Heat. Heat. [music] [music] [music] [music]

1:10:59 [music] Heat up [music] [music] [music] Heat. Heat. [music]

1:11:45 Wow. You can really see how the upscale at the end made a big difference to that piece, didn't it? And uh I love seeing a little behind the scenes as well for you guys submitting stuff. We've we've got a new uh link to send you guys actually, Andrew, we have a new submission link. Um, so when you guys are submitting via that link, which we'll put in the chat in a little bit, um, if you want to include a little behind the scenes of how you made it, like exactly like was in this video, that would be very much appreciated cuz we are the hardcore users that always love seeing behind the scenes. So clean as Eric said, I was particularly impressed that they'd obviously made something. No worries for being late, Mary, you're not late. You don't worry about it. Uh yeah, it's um kind of cool, isn't it?

1:12:32 It was just had a driving beat, not much story to it, but it was all about the clean visuals and they were remarkably clean. I looked at that and I thought that would be something I could see on TV. I wouldn't think I just think it's an algae which then goes into what we were talking about before where would they have to declare that as AI but they wouldn't declare it as and someone mentioned that Chuck Arnold said that in Marvel movies it's not real people. It's all CGI. So, does CG or has to be closed as well? It's not going to work. Yeah, we're in a weird gray area as you said, like as this gets better and better, like before you'd have been, and you can see here, like you would be able to spot this with the dodgy stuff, but they're cleaning it up, you know, they're getting rid of the double logos.

1:13:20 They're getting rid of a lot of the weird artifacts in their custom model that they've done. So, this is cleaning up a lot of the issues which make you obviously spot its AI. So, to an average consumer, you might just assume, oh, this is a crazy Red Bull stunt. That's what I thought when I first saw [clears throat] it. You know, some snowboarders legit trying to skate down a thing with a car in a racetrack with a helicopter behind like this is a Mission Impossible type Red Bull stunt, isn't it? You know, but it but the generative upscale there you can see makes so much difference. What'sing cuz I didn't see I couldn't see. Um, no. No, but we can guess based on the ones that we know to be the best are basically Topaz upscaler and Magnific's new upscaler as well.

1:14:07 These are the best video model upscalers currently. Um, but yeah, it's kind of remarkable how that same video, if we'd watched it six months ago, would have looked laughable. Like legit laughable. And now we're all saying why do we have to declare this is AI because it's you know it looks so real is uh it's going to fool people essentially that this isn't AI or you know every country is going to have their own declaration of yes you need to say this is AI even my question was because there's no actors talking you know that snowboard guy never takes his helmet off the whole thing like does that need to be declared or is it like a human actor to talking, you know, with a script that's going to convince you of something that then

1:14:55 needs to be declared or is it just any human that's shown on any video? It's It's a weird gray area, isn't it? Yeah, it's going to be interesting to see what happens. Really interesting. But this final assets and all, you know, if you guys want to show this, frame shift is clearly a tool he's made for himself to solve his production pipeline. Obviously, we don't expect you to build stuff and watch stuff like this, but whatever you guys do use as your like cleanup process, if you are able to edit it into your video that you submit to us. Yeah. Be great. And surprise surprise, Sea Dance was used there for the like physics of the like snowboarding and stuff like that. And and again, nothing would touch that right now. Yeah, like it's not surprising that Sea Dance is

1:15:44 suddenly solving all of these things that we've had massive issue with in the past, you know. But we're going to get off of Sea Dance for a little bit because the unsung hero, which is often not talked about because Sea Dance overshadowed it within one week, is Cling 3.0. Yeah. It came out with a brand new model and basically was just rained on from above by Sea Dance, their other Chinese competitor, you know, ironically with a week later shocking the market that suddenly Seance was the new thing, but um this next one, let's watch it. I think it's a Cling 3.0 ad. I've got no other details about it. It might be made by the Cling team themselves. Let's check it out. Bro, listen. All right. I got a crazy idea for a movie. So, there is this guy.

Kling 3.0's launch film by Simon Meyer

1:16:33 His name is Frank. [music] He loves his cat. But then one day, the cat is gone. Lisa. He searched [music] everywhere. LISA, WHERE ARE YOU? He goes to the police, but they don't do anything. What do you mean by [music] you can't help me? Well, it's just a cat. Just a cat. He needs to think bigger. I need to find my cat. But where do you want to go, [music] sir? Everywhere. He buys a plane ticket and flies around the whole world. He will find her. He's going to find [music] her. Someone must have taken her. Have you seen this cat? [music] No. I'm sorry, bro. He fights criminals.

1:17:21 He fights giant sand worms. [music] He fights a T-Rex. But nothing worked. I ask you one last time, where is Lisa? LISA, WHERE ARE YOU? AND THEN JUST WHEN you think he's never going to find his cat, [music] it turns out she's gone forever. He's never getting her back. The end. That movie is trash, bro. You think you could do better? Go ahead. Cling 3.0 just dropped for everyone. I will find you, Lisa.

1:18:11 Yeah. Yeah. So, kind of a a spoofy Breaking Bad inspired uh that was definitely a Walter White inspired character, wasn't it? Um, great. I think Paul's telling me it was it was made by Cling for Cling. You know, essentially it's like their own in-house creatives advertising that the tools now available for the wider world to use because it was still being rolled out fully. I really like that. I thought that was great. I thought the story is telling. I thought the music was good. Towards the end, I think they added a probably an extra 10 seconds that's not really needed, but I thought the music was the special effects and the sound was really good. I like the the way the guy was telling the story, playing a video game, and then his mate just looking at him after a while like where's this going? And then at the end thinking, well, that scene there where he's like asses coming out of his dressing gown was hilarious.

1:19:03 And then this Jason Baitman type character, you know, that he's fighting on top of a train was hilarious as well. It was it touched many good references, didn't it? I think um that was what was so this was obviously a Jurassic Park spoof as well. And they're not ripping off IP, but they're doing it homage, you know? They're doing the justified way instead of actually including Walter White or Jason Baitman as these people, which some of the Chinese models, let's be honest, have just done that. They've straight up taken the likeness of Hollywood actors and stuff. Um maybe not themselves but directly UGC wise where people post about it and go viral on X and LinkedIn and Instagram and stuff like that. Yeah. Yeah. I I I really like that. So this is classy. This is classy, isn't it? It's it's like congrats clinging team.

1:19:53 That was a brilliant showcase of your own tool. Practice what you preach. That's what we've always said. Rob Bagot 4266 said Simon Mayer. Did he do that? That could be. I'm not sure. That could be, you know, that's uh Well, if that is, then the the I still hats off. You commissioned the right person to make the right film, you know, like this is the same as the Door Brothers or whatever doing your like showcase for stuff. Yeah. So, um in it doesn't matter whether it was in house by Clling or whether Cling commissioned that through Simon Mayor. Both of those were good decisions. Whoever made it, it was brilliant and that's all that matters, isn't it? But yeah, it would be cool to know if Simon was actually the one behind that. I wouldn't be surprised at all cuz he is the guy when it comes to this.

1:20:43 I was sad that I didn't meet him at Bionic. He was supposed to be coming. He was nominated last No, he's Well, he's the new dad, isn't he? Um, as many of us are. And it's just really difficult for him to travel. He's just started a new company and he's he's just got a hundred other commitments. So yeah, I think it was tough for him to make it there. But the next section is a nice segue cuz we're going to be going through the Bionic stuff, you know, a bit of a roundup of the show. It was awesome. Now, as I said earlier, these were pieces that were made many, many months ago, in some cases even more than half a year ago. And sometimes we've seen them on this show before, but I think that we've got such a new audience now that I think actually many people won't have seen them um because they've been scattered throughout certain episodes.

Bionic Awards finalists roundup

1:21:33 And my plan for the future as I put out on Creative via a LinkedIn post is everyone's welcome. You know, everyone that was a speaker there, everyone that was a finalist is there. If you want to come on, then we would love to do one of three things with you. We can either just have a straight up interview with you and ask you about your creative process and watch your showcase of your stuff or if you're willing, we can go in a bit of a behind the scenes and show how you work, you know, actually in the behind thescenes section. Um, or we can just have you on as a co-host and you can judge other people's stuff and we don't need to talk about you at all. So, any one of those is a possibility to come on our show in the future. That was Bionic. Yeah. Uh, and as Paul is putting on there, um, submit your work through to that specific URL

1:22:26 and yeah, you could be on the future of the show as well. You don't need to be a Bionic Awards finalist or or anything. And if you've been watching for a while, you've noticed that we've done all three. We've had guests on like guy who put on the Bionic Awards, he came on it. We've had people break down their their workflow, which was the Doors Brothers, and then even Ror will just sometimes just randomly pop in and talk about what's going on as well. So, it's uh something that just kind of nicely goes within that. So, yeah, let us know if you if you are interested in any of those three. We're also getting submitted exclusives for the show, which is something really cool. I've had a few people reach out saying, "Would you like to showcase this first on the show?" Meta Puppet being one of them. And others and then I'm going to post it afterwards and stuff so we can be a bit of a launch pad for certain people in some regards as well which is really cool.

Let Animals Grow Old by Ruf Lanz

1:23:18 [clears throat] But yeah, let's get through um we're going to get through three finalist ads. As I said, some of these are six months old, maybe even more. Like sometimes they might be a bit more new, but certainly none of these guys had Nano Banana. That was the thing that everyone took away from the event banana to sell some of the character consistency and all of that, you know, but it came out like weeks or months after I'd already made this piece and yada yada yada. But kind of hilarious everyone saying that same thing about Nana Banana Pro. But yeah, let's watch some

1:24:04 [music] world seem right. Only you [music] and you alone. Thrill me like you do and fill [music and singing] my heart with love for only you. Only [screaming] you [music] can make all this change in me. You [music] are my dream come true. My one and only you.

1:24:53 [music] I remember watching that before. I like that. I was getting a bit of lag there. Yeah. Sorry if anyone uh was all right. Yeah. Yeah. I'm back in now. Yeah. Great. Great spec out there though, isn't it? I remember watching that one before. I like that. As soon as I saw it, I was like, "Ah, this one." Yeah. Yeah. Yeah. I like this. Yeah. I just I just love the premise. I said at the show, you know, it's such a like if I was saying to Zed, who I was sitting next to in the theater, I said, "Imagine you had a great idea like let's let animals get old." Well, the ideal client for something like that would be a clever twist like a vegan restaurant or someone that supported the animals getting old, you know, because the premise itself is just a great video, but you want to align it with a client and a brief that Matt like you

1:25:45 want this idea to sell to the right client basically. And this was I think that's what's so good about spec ads is you don't need to actually find the client. You can just make it work for a brand. you know, this idea is great, but making it work for an actual brand like the world's oldest vegan restaurant is the genius part, you know, um it really aligns it with a true message and makes it actually commercially viable and stuff like that. And I love the sort of just overall visuals of the fun animals having fun doing pilatees, yoga, swimming, and all of that, you know? It's genuinely fun, isn't it? Yeah, I really like all of those those stuff. The only thing is is that the bit where they had that that foam thing where they goes down under the water, that's

1:26:33 almost impossible to get them to go down underneath. So that's how you could tell that if there was anything obviously the AIS with the with the human looking animals, but that is really impossible. But uh and um but but think about that that this is all prior to Nano Banana. Maybe even VO3 itself. Like so whoever, you know, made this like took the extra time that every this is the one in 20 that we were talking about with Meta Puppet, you know, this was back in this might have even been runway or something this was made with. So kind of incredible that they pulled this off at this time. Yeah. I wonder if going back to what you were saying before about um creating ads. I wonder if it's better to focus on an industry

Should spec ad creators niche down or stay broad?

1:27:21 or to just do random ads. So for example, if I let's say for example I just focused on sports that means sports brand will be like all right he's the sports guy to go to and let's say if you focused on insurance and stuff or cars that the the industry will know to go to you or is it best to do loads of different ones and hopefully someone will randomly see it thinking all right you've done this in sports but can you do it for our food restaurant? Well, I it depends what type of creative you are, doesn't it? Because I know both do successfully because Simon Mayer when he makes a piece or PJ, they're not looking to work in a particular market. It can be FMCG or insurance or ads or anything, right? It's just they want a brand that's bold enough to tell the type of funny stories that they tell.

1:28:09 So that's their sort of like catch 22 is it needs to be a client that's willing to push the needle because they don't want to make boring B2B stuff or what have you. But then other people like we used to work with an agency called We Play and they only represent sports clubs and they do very well in that niche. Yeah, Luca. Exactly. You know him, right? So there's the niche down option where you can just be the best and known across that. But the problem with that option is if you ever want to be bigger than sports, you've kind of buried yourself there. Yeah. You know, like you all of your clients are in that niche. And if that niche suffers like in COVID or something like that when sports just stopped, then you haven't got as much protection, do you? Um, so there's there's two ways to look at it in every respect. But yeah, spec ads, what I would say is there are certainly brands that it makes sense

1:29:02 for, you know, and there's ways to get there's ones that get offended too that you can't really use the logo of as we discovered. Like one of my biggest pieces was a WWF concept that I had to literally delete because they said, "Look, it's not an official thing and we have a very strict license over our logo and you unfortunately can't actually have this in something that's a spec ad." So, you know, be careful with Sorry. So, yeah, I was wondering if attitudes will change now or if it will change eventually. Uh I think it's happening. Yeah, I think more and more brands are embracing it. Yeah. So, I'd be interested. I mean, it's overwhelming now. That's the thing is they can't stop it all either, can they? There's thousands of WWF's AI spec ads being made probably every day by people that actually want to raise attention for a cause they care about.

1:29:55 So there's there's no way to really stop it. It's like embrace it or, you know, ignore it. That's the only two options you've got at this point. And yeah, it's interesting you say that, though. Yeah. Just Yeah, just thinking about that. Yes. It's interesting thoughts, mate. Honestly, let's see some ads. Let's see some Yes. Let's Let's see some more. Uh let's go for the next one. [laughter] Let me get this straight. You're saying that we and everything around us are made by AI professionals on Fiverr? Yep. Well, if they're so professional, why did they make this coffee taste like soap? I'd be careful with that skepticism, Gary. Why? You think they'll use their god-like powers to get back at me? Huh? You know what? Bring it on.

Prompt and Punishment by Nir Refuah for Fiverr

1:30:46 Oh, you're leaving me for him? What do you mean you can't get out? WHAT ARE YOU DOING? DON'T YOU KNOW YOUR own son? Does anyone smell anything? I think there's been some kind of mixup. They're screaming your name from beyond the grave. Well, still tastes like soap.

1:31:34 [music] This stuff's actually kind of nice once you get used to it. [laughter] Hilarious, right? It reminds me. Yes, that's right. Lady M. Uh, sorry, we just had a comment left. Uh, she missed the intro. Yes, these are indeed the Bionic winners. Um, yeah. Yeah, don't worry, mate. Don't worry. Yeah. So, um, I think this is a brilliant idea because the limitations at the time of the video models used weren't really a problem. You know, it didn't need to look the most realistic thing. I think the character again was clever because it was a Danny DeVito like character, wasn't it?

1:32:23 Um, but without actually looking directly like him, you know, it just is kind of exactly like his type of thing that you'd see if you are aware of Always Sunny in Philadelphia. It kind of felt like an episode of that but more surreal or something like that, you know. But yeah, really really smart use of the tech. I think this was probably V3 um like just when it came out. Yeah. Yeah. Yeah. It it looks like it cuz even the consistency was there, but you could tell that the people looked AIish where if you look at some of the videos now, like the people look like pretty much people. Um but it still had I'm sorry. I got it wrong. These aren't actually the winners. They're the finalists. I'm just being told by Paul. We was selecting from uh So, they weren't Lady M.

1:33:12 Actually, the winners. Sorry about that. They were the finals. Some of the finers. They were the winners. They were Yeah. I mean, mate, we like I said, we watched so many of the winners in this show, but we're going to have them on and hopefully we'll give them a dedicated episode where we can watch loads more of their stuff in a show real type thing. So instead of like ruining it all now and you know just showing them all although we are going to show a few more um we're gonna probably have dedicated episodes for each one of those that want to join us you know. Yeah. Cool. Sounds good. Anyone anyone anyone want? Uh yes. Let's keep going. Um and yeah, if you want to go and deal with your son, I'm so sorry. I can hear him in the background. I feel really bad. [laughter] Yeah, I feel really bad.

1:34:01 That's all right. You know, you need to go and deal with him, mate. Don't worry. Don't worry. The show can wait. [laughter] Place a war. I'll just go quickly see if he's all right. Every commute, you let strangers crush your space, mood, and presence. But what if you stopped playing nice? Here are 13 ways to annoy people and reclaim your space, freedom, and true self. One, stand on the left side or center of the escalator and soak in the polite outrage. Two, slide into cues ninja style. Three, treat the ticket machine like a tricky puzzle.

13 Ways to Annoy Everyone on Your Commute by Ikenna Mokwe

1:34:49 Four, keep that giant backpack on and swing freely. Five, sneeze boldly and share openly. Six, spray perfume generously. Own the carriage with your scents. Seven, skip showers. Let natural musk speak volumes. Eight, forget headphones. Music is meant to be shared. Nine, seats are valuable real estate. [music] Claim seats. 10. Surf the carriage hands-free. Every jolt is an opportunity. 11. Groom yourself openly. Your commute is your salon. 12. [music] Lock eyes with strangers. 13.

1:35:34 Laughly at [music] everything. Random and sudden is best. Use these tips wisely or skip the public altogether and start rolling solo. Great little twist at the end there. Um, and I love that it was all like, you know, and great excuse for an ad again that you wouldn't have necessarily seen coming or anything like that. Uh, kind of brilliant, right? Aenna is so good though, Andrew.

1:36:20 You know, we we know his stuff. He's so good at this stuff. He very nostalgic, very clever. Obviously, he's commuted a lot in London and experienced a lot of these issues himself personally as have you, no doubt. Like, yep. So, yeah. Yeah, I definitely resonated with this ad. I was like, okay, yep, I know exactly exactly the pain these AI people are going through and the misdirection at the end. Like Glenn says, I never saw the end coming either. you know, like this bike company can get you away from all these issues of commuting and whatever uh ebikes or whatever it was, you know, like doesn't really matter. Like the premise is it's a great very watchable hilarious thing. I also think the format of, you know, top 10 or top 13 things that annoy people and stuff and having a little like generation for

1:37:09 each one, which was hilarious itself, is great. Even that dog covering its, you know, paw with its eye there. It's kind of just like it's cliche kind of funny like and this this person just surfing at the end with reading a book, you know, casually. [laughter] Someone like shaving their eyebrows and and doing their nails. And it's all that exact same stuff that we've all experienced on a commute at one point or another, isn't it? My one was always someone eating garlicky really really smelly foods so that you're like a that's the last thing I want to smell on my morning commute is like some stinky food. Yeah. Egg like someone eating solo. Yeah. Egg sandwich. Yeah. Exactly. Like how can you eat that? Tuna is the worst. Oh god. Tuna. So with play music out loud though, you know all that's the Yeah, that's the thing that the kids do.

1:38:02 And that one won. That one definitely won. Definitely won. That's good. Yeah. Is he commissioned for other things as well at the moment? Do you know that's why he was so tired at the event. He was essentially working with late night clients in LA time zones and stuff. You know, where so much of this is just being commissioned at scale now. Like [clears throat] it seems that LA is all in even though that's where Hollywood is. It's because it's where Silicon Valley is. And they all know that AI is going to be used for social media and TV ads and they're, you know, trying to avoid these CGI big budget costs and stuff like this. And yeah, it's they can really do it now. Yeah, definitely. It looks like Hollywood is just moving up the coast to San Fran. It's kind of wild, isn't it?

1:38:50 And um I'm hoping that more of the UK and Europe start to you know the brands that have the budgets over here start to realize this. They are a bit older though. You know that's the thing about us is we kind of have like legacy companies. You know they're like sometimes generations older than America itself. So they move at a pace and they understand the tech and stuff. And then we've got companies like, you know, I read the other day there's, you know, that strawberry brand with like a cross-hatched um lid. It's like a red and white checkered lid. It's a French family that started in the in the postwar era and they've never spent a dollar in marketing and they're very elusive and no one really knows who owns this brand, but it's a billion dollar

1:39:37 strawberry preserve here in Europe. And that's the type of brand where you're like, well, that's not really America, you know? They're like big insurance companies that grew fast in five years or whatever and VCbacked and willing to adopt AI in their marketing for sure right away because they're a modern company with, you know, fast growth and all this. Yeah. So, it's just a different kettle of fish, I guess. Yeah. It's definitely it's definitely a lot of um historical brands in the UK. Loads of them. All right, so the next one we're going to watch is a free pick one. Um, it may have some lag issues. Uh, so let us know in the comments if you're seeing any of this.

The Chronicles of Bone, a Freepik original by Kavan the Kid

1:40:23 It is a big file that we're watching here, but this is basically Cavan the Kid. Remember I told you that he's being now done, you know, Netflix has an original series. Well, Cavan the Kid has been commissioned by Freepick now. So that this series is a free pick original series. So we're just going to watch a little clip of this the Chronicles. Um and hopefully it doesn't lag too much. And if it does, we'll pull it off.

1:41:16 Don't you all see? We are not free men. The legendary Captain Hook is nothing more than a man built on lies and myth. His greatest claim is Neverland, which he couldn't even do on his own. We all know Vic killed Pan, not you. You twist history to your favor and wear the trappings of victory. What victories?

1:42:13 You're no pirate. You're just a banner boy for the Mansains. Do you know what waters we're sailing through, Finn? Can you hear the faint singing against the tide? It's quite peaceful. Yeah, those are lies. Do you know what a mermaid does to a man? [groaning] You assumed the tales of the mermaid

1:43:06 were a myth, just as you think of me. Now you'll see for yourself. I'll I'll take the sword, please. This is the man you wagered your lives on. Goodbye, Finn.

1:44:12 [music] Hey. [music] [music] [music] [music] Show our remaining mates their reward for courage. [music and singing] This is crazy, huh?

1:45:03 Wow, that was that was really good. Like I'm watching it as in like why did we stop it there? I want to know what it's a really long piece, mate. It's it's a 15minute long piece is why we're not just going to watch the whole thing straight like but worth going to watch in your free time if you haven't watched it. Some in the comments saying, "Love this one." Clearly, you know, people are watching this. You know what it reminds me of is, you know, Neural Viz has his original world and series on YouTube which is just gaining more and more momentum. He's kind of taken a break. I haven't seen a new episode in a while, but this is an incredible original series that Freepick have obviously found valuable enough to say we want this as an original for us. You know, like this is something we want to own the rights to and we will fund the future making of this and you continuing to make this series

1:45:55 doesn't have to be a financial worry to you because essentially free pick will back him to make this. So in Dave's situation with premise studios, they've got kind of two avenues to distribution. They've got self- financing or people that they've got backing from already. Or they've got pitch it to a network, you know, an Amazon Prime, a Netflix plus or whatever it is. Um, these guys now have the option to go direct to the AI platform like Freepick who are going to be buying original series and stuff. So this is opening up a whole new avenue for people if you create something popular enough like a world like this and really long episodes. You may well get approached by a free pick or someone like this to say we want to continue funding

1:46:40 this and have exclusive rights to distribute this and very smart if you ask me. Yeah, that was great. That really was really really good. It just looked good as well. Like there was little things. He's one of the best, isn't he? Yeah. He said something to the guy that was got thrown off the plank and his face, the facial expressions just changed like mid like when he was listening to him and just little things like that or his cuts were always in the same place and yeah, really really good. And the like, you know, the trigger warning Paul's writing to me, you know, when the mermaid where he's just like going getting transformed and it's, you know, a lot of the elo criticism of Cavan the Kid was his sound design is great, but this doesn't make sense. You know, the physics is off, the cinematics doesn't feel real. Well, more and more cling and sea dance are going to be answering those physics problems.

1:47:31 And the naysayers that only had, you know, negative things to say about the physics issues are going to become less and less and they're going to have to find other reasons to complain about this because visually it now looks incredible and the storytelling is good and the sound design is good and he's doing it all basically himself. You know, it's really rather remarkable how talented this guy is. But the sound design always stood out and always will stand out to me because you know the st the stock standard VO3 sound effects and even the sea dance ones now they're okay but you can tell that this isn't that you know he's adding his own sounds he's adding his own stuff and so he's really marrying up a lot of the things to make it a very compelling visual

1:48:19 15minute watch. It's very hard to watch 15 minutes of content, but he's making series so good that you can just watch it. Uh, so well done, free pick. And where will it sit? Where will it sit on YouTube or and social? Good question. I don't know their distribution plan. If it it might be that you get to see because freepic.com is where obviously you use all of the tools and that. Yeah. But Higsfield and other places, they have competition areas and video show reels and stuff. So whether Freepic plan to build in a watch studio, you know, into Freepic of Freepic Originals or whether they have a YouTube distribution plan or I don't know is the actual answer, but it might be a mixture of everything.

1:49:05 Yeah. Yeah. Free really amazing though. Really good. And a lot of good feedback in the chat as well. Well done, Free Pick. I think he's a very talented guy. Very talented. Yeah. Yeah. Yeah. Very talented. Yeah. I wonder if it was just stand out really. Do you think was it just him or other people who must have worked on it? Um probably if we'd let it get right to the end, we'd have seen some credits uh other people involved, I imagine. But in the early ones, cuz this is now like the fourth or fifth in this series, I believe it was just him, you know, so he might have got more and more people involved as it's become a bigger and bigger project. Um don't know is the truth. Uh but yeah, initially

1:49:52 it was only him which is you know he was still making 10 15 minute pieces from the start too. This guy never he he he always aims really big and so we have to wait several months between each piece we see from him. But it's every time it's a masterpiece, you know, and it's visually stunning and very good story and he he loves building these crazy worlds. He does a good job. He does a good job of it. Yeah. Um and I'm glad that played as well as it did because as I said that was a huge file that we weren't [laughter] sure about the streaming quality and stuff uh in the gigabytes, you know, and we were trying to trim it and somehow it was it was making it bigger even though we were trying to trim it down and stuff. It was kind of hilarious. We watched them in a bit of a wacky order by the way. Maybe we should have finished with that piece cuz now we're going to go back and watch some more Bionic stuff.

Lonely, Simon Meyer's Frankenstein short

1:50:45 Uh it's a bit of a roundup, but we've only got literally 10 minutes left in the show. So, we're just going to watch two more Bionic Award pieces. Um let me just dig out the credits for each one because I have got some show notes today. Thank you, Paul. So, um you'll be familiar, very familiar with this one because it is a Simon Mayer piece and it was a finalist. Um, Frankenstein, his lonely short film. Let's watch that. People don't mean to be cruel. It's just when you look like me, people don't really see you. They see monster. I tried yoga once. Thought maybe it [music] would help me relax, center myself, or whatever. But, uh, yeah, don't want to talk about it.

1:51:38 [music] I even tried one of those dating apps. Let's just say the algorithm wasn't built for someone like me. [music] [music] So most days I just stay home and listen to the world outside and I think, man, that must be nice to just [music] belong somewhere. But Halloween, [music] that night's different. That's the one night I can walk around and no one screams. And I feel human. Yeah, I scare people. I get it. But you know what scares me?

1:52:25 Being alone. [music] That's my favorite AI video. I think I think out of all of the videos, that's my favorite one. Genius, isn't it? And the roll out timing for it being at the Halloween. And when you see Frankenstein, you kind of initially assume so many things about how he might be in an ad, but certainly not a loneliness ad, you know, it's such a brilliant twist to have the monster be the one complaining about it. Uh yeah, just so genius. Yeah.

1:53:10 And then someone says the voice has so much character. I think it's not just the voice. I just like even that French song as well. I just like the style. I was about to say that, mate. I literally was like, this time I'm watching it, I'm hearing more of that French song, which that piano and that like just calmness. And you know what it reminds me of is you sometimes see ads for like therapy and stuff which have very calming music and and have it they always play in the key of C because it's apparently the least like uh provocative and stuff. you know, they only use major chords and not minor chords, and it's all very uh in tune with the psychology of it all. So, to add that is the genius little like back music playing. It's so thoughtful and so it works so well. It's so clever.

1:54:00 Yeah, that's my I think that's that is my favorite one. But the one he put the one that was him earlier on was up there as well. The what was it again? the where what one was he Simon's just had so many good ones mate it's it's hard to know honestly he's had dozens now I mean there was another video that played that I really like it the Texas one step can't remember but yeah there was another one that I really gets me every time gets me every time says Danny yeah it does kind of look like Biller if you know that comedian hilarious hilarious I'm gonna have to Google him oh man [clears throat] Yeah, he's great impersonator and Yeah, he's brilliant. He's he does loads of skits and he's hilarious. He's kind of hilarious that he was like a Bill of Frankenstein.

1:54:52 I kind of saw that as well. I was looking at him. [snorts] Right, this last one that we're going to finish on is actually one of the ones where mate, I just hope we see more of this this year with like really cool color palettes and we've watched it several times. the Twin Earth, remember, with a very striking color palettes. But this is what I'm so excited for for with Sea Dance essentially is that not only can it do this photorealistic stuff to at a crazy level with the physics and the sports like we watched earlier with that night spec ad, but it can actually stick to styles really good. You know, if your if your reference image is a highly stylized midjourney image, it can actually create those worlds consistently and keep you in those worlds as well.

The Twin Earth by Jacopo Zanetti

1:55:39 This one is by uh Jakapo Jackapo Zenetti and the clips for this are 100% created with cling and the frames were created with midjourney and then the whole thing was upscaled with topaz. Just for a bit of a backstory on this, let's watch it. No one knew how it was possible. Not even us scientists. All we knew was that it was identical to our world. That's why we named it the twin earth. At the time, I was working as a cross-planetary systems analyst.

1:56:29 I'd spent years studying atmospheric irregularities, gravitational echoes, tiny anomalies everyone else ignored. And somehow I ended up being [music] the one chosen, the unlucky man appointed by every nation on Earth to leave home and fly toward that blue world. Hoping to find answers.

1:57:20 When I stepped out of the rocket, I swear I had no words left in me. They were like us, exactly like us, a mirror. And yet everything felt different. The air was softer, the faces calmer. They smiled, genuine smiles, effortless, warm. They welcomed me without fear. They showed me everything they could show me. Their homes, their music, their way of living. They were us but happy. On that planet, life didn't [music] just continue.

1:58:06 It blossomed. It meant something. When I came back home, I didn't even take a breath before speaking to the world. I stood in front of cameras, microphones, governments, crowds, every face staring [music] at me, hungry for an answer. And I told them everything, everything [music] I had seen. How special that place was. God, I hoped that [music] even a fraction of what those people had shown me could inspire us, too. But it didn't. Not even close. People [music] began to reject the idea that someone,

1:58:56 anyone, could be happier than us. They despised [music] it. They feared it. And suddenly, the whole world was united in hate. [music]

1:59:42 Hey, hey, hey. Rather a fitting one in the current climate to close on. Honestly, the last one as a closer we had last week, you know, the the females in AI was a great closer and I believe this is a great closer this week as well, actually. Outstanding, right? Like truly the piece. I told you I love the style. I just love this aesthetic and this midjourney feel to it. It feels so different to other things that we've watched. And I just love that they pulled it off, you know?

2:00:32 I love that this works and this was made several months ago. So, Sea Dance can now do the same justice, if not more justice, to this animation style. And I want to see more and more made like this in all areas, spec ads, music, videos, and short films, whatever format they take, just stylized like this. So cool. Yeah, it was a great great style, but also has a great story and a great message as well. Yes, the chapters were so clever, weren't they? This like segmenting of the story and like stuff like this where the spaceship lands and all those like little details, you might be put off, but they just worked, you know? It just worked.

2:01:18 And uh the overall aesthetic was clearly very um sort of like styliz. It almost felt like propaganda, you know, when you see this like bold propaganda posters and stuff like that. Like the whole thing felt like propagandists, you know, in this visual style and and the the paradox, right, of like the one planet that's getting along great and the other planet and another planet, but they connected them was hate. And that was the me that was the big message where it was like one is love and one is hate. Yeah. Unfortunately, we're on the one with eight. Well, this is we've got multiple ways that we can go around these things, you know, and there's multiple ways to tackle things.

2:02:05 And that's what it gets you thinking is I love stories that make you think about loads of different things, not just what you're seeing. You know, it's a parable for life in many ways. It's analogy for loads of stuff. Yeah, exactly. But yeah, guys, um we are a few minutes over now and we're going to have to have a bit more of a, you know, a cut through deadline because everyone's got to go. Use the URL as seen here to submit your work for next week or future weeks of the show. We're hoping you like the new format of the spec ads uh work. We're going to still watch occasional stuff, especially when I'm judging the Bionic films. That was a film. Obviously, it was not a spec that we closed on, but it felt, you know, perfect for society right now.

2:02:51 I love the visual style and yeah, just a overall brilliantly made piece. But yeah, thanks so much for tuning in, guys. On the new day, we're going to be staying on this day. So, wherever you are in the world, whatever time you're tuning in from, take a note. We're here in the UK 3 till 5:00 p.m. GMT. Instead of 4 till 6 it was on Thursday, we're now Tuesday at 3 till 5. We're going to keep going with this. Oh, really appreciate it. Look, we got a new tuner in. Just discovered you guys. Great chat. Thank you so much, Chuck. We really appreciate you. Glad you enjoyed it. Spread words now. Now you know about us. Same time, same place. We'll be here next week and every other week. And every week, I should say, not every other week.

2:03:36 Every week we'll be here. As long as there's AI videos. Yep. Then we'll be here and we'll be showing the anti-slop, you know, and it will be with a marketing and advertising lean on all of it. I I really want to do that, you know, the news. It's like, yeah, that's cool that we've got this update, but how does it pertain to marketers and advertisers? You know, how can we use it for making better spec ads? That's why I've been harking on so much about Sea Dance lately, mate, because it's the new spec ad choice. It truly is. like so. But it's still not available to everyone, is it? It's not. It's weird. It's such an awkwardly horrible roll out and it will be coming soon. And you know how many guardrails it comes with, we don't know. But that's that's been the reason for the delay

2:04:27 is taking, you know, the Hollywood stuff seriously. And they want to make a usable tool in the West that doesn't just get instantly banned as soon as it's rolled out. Rolled out. gets hit with injunctions and lawsuits. But brilliant. All right then, guys. Well, thank you very much for listening. Hope everyone has a great week and we look forward to catching up with you next week. Yes. Thank you so much, guys. See you later. Bye.