Episode 112 · Weekly show · 2h 5m

This Work Is Getting Scary!

10 March 2026 · Chris Branch (Host), Andrew Davis (Co-host)

Watch on YouTubeRead the transcript

The short version

Episode 112 was AI LIVE settling into its new Tuesday slot, with a sharper focus on spec ads and marketing. Chris Branch, fresh from the Bionic Awards in London, and Andrew Davis opened with the news: a quiet but big Google Flow update, Luma's new agent that builds node workflows for you, and Netflix buying Ben Affleck's AI company. Then came rapid-fire ads. Seedance 2.0 powered three of them, from Giovanni Abitante's sports transitions to Luigi Russo's snowboarders chasing an Audi RS5, and Simon Meyer's launch film for Kling 3.0 showed the rival. A Bionic Awards roundup closed the show, ending on Simon's Frankenstein short Lonely and Jacopo Zanetti's The Twin Earth. There was no live vote this week.

Key takeaways

  1. 01

    Agents are coming for the node graph. Luma's new agent, public two days before the show, takes a plain-language brief and builds the image and video workflow itself. Chris still plans to learn nodes properly, because when an agent breaks you need to know where.

  2. 02

    Seedance 2.0 is the spec ad tool of choice. Three of the first five AI ads used it, for physics and multi-shot scenes no other model could match, even though its rollout is still slow and limited.

  3. 03

    Spec ads are the most direct route to paid work. Chris called them the most monetisable of the routes discussed at the Bionic Awards, and JSFILMZ ended his Trojan ad with an invitation to brands. Be careful with logos, though: Chris had to delete a WWF concept after WWF objected.

  4. 04

    AI ads are already on TV, and nobody is sure when they need a label. Texas One Step runs on American TV and streaming with a "created by AI" line, which opened a debate about hybrid productions, VFX and where likeness rules start and stop.

  5. 05

    AI platforms are turning commissioner. Freepik is backing Kavan the Kid's The Chronicles of Bone as a Freepik original series and Kling sponsored Simon Meyer's launch film, giving creators a route to funding beyond self-financing or pitching a network.

  6. 06

    The idea still wins. Let Animals Grow Old, Prompt and Punishment and 13 Ways were made before Nano Banana and still hold up because the premise fits the brand. As Paul predicted back in 2023, taste and ideation are where the value is heading.

Everything we reviewed

15 pieces, in show order. Tap any one to watch the creator's original post.

01 · breaking news · ▶ on the show at 11:36

Google Flow update walkthrough

By Google

Google's walkthrough of the latest Flow update, the interface for using Veo directly. Projects now open on a grid of every asset, images can be named and edited with a lasso tool, Nano Banana Pro frames can be made inside Flow, and Whisk-style ingredients, insert, camera control and extend are all built in. Chris thinks the update is flying under the radar because so many people use Veo through aggregators like Freepik and Weavy, which raised the bigger question: will the labs own the interface, or just supply the models?

“Potentially they won't need other tools as Google just has the best of everything.”Chris Branch · ▶ 16:05

Google FlowNano Banana Pro

Original link coming soon

02 · breaking news · ▶ on the show at 37:25

BBC Morning Live: Ava, the AI gardening avatar

By BBC Morning Live, Runway

For the BBC's AI Unpacked week, Morning Live brought back Ava, a computer-generated gardening avatar made with Runway, to answer viewers' questions alongside gardener Mark. Her soil test and fly-repelling plant tips held up, but the delay and the "great question" padding made it awkward. Chris could picture avatars like this as sports pundits or live analysts. Andrew wasn't convinced, wondering whether ordinary viewers would be impressed or just find it weird, and Winston suggested museums and aquariums as a more natural first home than TV.

“If you were just a regular person on BBC at that time, would they be impressed or would they think this is weird?”Andrew Davis · ▶ 41:56

Runway

03 · ▶ on the show at 44:04

Morgan Freeman's The Dinosaurs Bloopers (Netflix)

By Netflix

Not AI at all. This opened a new segment of real ads, shown as a benchmark for spec ad makers who don't come from advertising. Netflix posted Morgan Freeman cackling and mangling dinosaur names in bloopers for The Dinosaurs, a pairing Chris compared to David Attenborough and the BBC. Chris called it a great script that could easily inspire an AI spec ad, and Andrew thought plenty of people in the chat could make something like it.

“That's a great script with great visuals that could inspire an AI spec ad.”Chris Branch · ▶ 47:04
Audience verdictNot put to the vote

04 · ▶ on the show at 47:55

Sports Unstoppable: AI Sports Advertising Film

By Giovanni Abitante

Giovanni Abitante's sports film flows from one discipline to the next: football, American football, a basketball dunk, then an ice rink that melts into a swimming pool dive. His post says it was made entirely with AI and powered by Seedance 2.0. Andrew loved the concept but said give it a year, because the running and the ball physics still look off. Chris would have led with the skater and the dive as the hook, and said no other model would come close to those transitions.

“I watched that and I thought, give it a year. Great idea. Great concept. Give it a year.”Andrew Davis · ▶ 49:33

Seedance 2.0

Audience verdictNot put to the vote

05 · ▶ on the show at 52:30

Seedance 2.0 Spec Ad Test (Trojan)

By JSFILMZ

JSFILMZ asked how much this would have cost to make without AI. A slow, cinematic build of low sun, swirling dust and trembling glass gives way to a wall of water rising over the city, before the twist: it's a Trojan ad, "protection from what may come". Andrew loved the voiceover and the punchline, was reminded of Fantastic Four, and liked that it ends with an open invitation to brands. Chris said a shot like this once needed huge rigs and CGI layers, and is now a one-person spec ad.

“This wave would have been CGI and everything would have been added as layers, and suddenly it's all AI generatable and can be a spec ad made by a single person.”Chris Branch · ▶ 55:12

Seedance 2.0

Audience verdictNot put to the vote

06 · ▶ on the show at 56:56

Adidas Shoe Concept

By Roger Rangel

Roger Rangel designed a concept Adidas shoe with generative AI and turned it into an 18-second spec commercial, as part of his learning with Curious Refuge. There's little story, it's a clean product shoot, and Chris noted some people on LinkedIn hate on quick ads like this. His point: it's exactly the brief you'd hand Luma's new agent (multiple angles, multiple models, a storyboard) so you can show a client a visual instead of describing an idea they can't picture.

“Now, this is the exact type of agent Luma thing that you would ask for.”Chris Branch · ▶ 58:04
Audience verdictNot put to the vote

07 · ▶ on the show at 1:03:05

Texas One Step

By Dustin Cohen, Genre.ai

A dance-craze jingle about cutting your Texas tax bill, from Dustin Cohen with AI partners Genre.ai, whose credited team includes PJ Accetturo, as the chat guessed. Paul's notes say it runs on American TV and streaming alongside traditionally shot spots, to see how real audiences respond, and Dustin's post says it was not AI for AI's sake. Andrew said it felt like an ad by someone who has watched a lot of ads, and the "created by AI" line at the end started a debate about labelling.

“If I was in Texas right now and I switched on the TV and I saw that, I wouldn't be thinking this is AI. I just think, oh, this is an ad.”Andrew Davis · ▶ 1:04:10
Audience verdictNot put to the vote

08 · ▶ on the show at 1:09:00

Seedance Car (Spec) Ad Test

By Luigi Russo

Luigi Russo tested Nano Banana 2, Seedance 2.0 and Magnific's video upscaler on a personal piece: snowboarders, the new Audi RS5 and a helicopter in the same shots. Chris took it for a Red Bull stunt at first. Luigi also built Frameshift, an internal tool that keeps AI product images accurate without hours of retouching, and the behind-the-scenes at the end shows how much the upscale lifted the final result. Chris wants more submissions to include a breakdown like this.

“That same video, if we'd watched it six months ago, would have looked laughable.”Chris Branch · ▶ 1:14:14

Nano Banana 2Seedance 2.0Magnific

Audience verdictNot put to the vote

09 · ▶ on the show at 1:15:49

Kling 3.0 Ad

By Simon Meyer

Kling 3.0's launch film: a guy pitches his mate a movie about Frank, who loses his cat Lisa and searches the world, fighting criminals, sand worms and a T-Rex, only for it to end with "she's gone forever". Paul said it was made for Kling, and Rob in the chat guessed Simon Meyer, which Simon's sponsored post confirms: two weeks of work with Nano Banana Pro and Kling 3.0's multi-shot. Andrew loved the storytelling, music and sound, and Chris praised its Breaking Bad and Jurassic Park homages that never lift a real actor's likeness.

Kling 3.0Nano Banana Pro

Audience verdictNot put to the vote
Original link coming soon

10 · ▶ on the show at 1:23:18

Let Animals Grow Old

By Ruf Lanz

A Bionic Awards finalist from Ruf Lanz: animals living out their old age doing pilates, yoga and swimming, with a premise that lands perfectly for its client, the world's oldest vegan restaurant. Chris loved how the idea and the brand line up, and pointed out it was made before Nano Banana, maybe even before Veo 3. Andrew spotted that the shots of an animal sinking under the water on a float give the AI away, then asked whether spec ad makers should niche down by industry.

“Imagine you had a great idea like let's let animals get old. Well, the ideal client for something like that would be a clever twist like a vegan restaurant.”Chris Branch · ▶ 1:25:18
Audience verdictNot put to the vote

11 · ▶ on the show at 1:30:15

Prompt and Punishment

By Nir Refuah

Nir Refuah's Bionic Awards finalist for Fiverr: Garry is told that everything around him was made by AI professionals on Fiverr, mocks them for making his coffee taste like soap, and pays for it. Chris guessed it was made with Veo 3 just after launch, and said the limits of the models at the time didn't matter because the idea carries it. He also saw a Danny DeVito type in the lead, like a more surreal episode of It's Always Sunny in Philadelphia.

“I think this is a brilliant idea because the limitations at the time of the video models used weren't really a problem.”Chris Branch · ▶ 1:32:05
Audience verdictNot put to the vote

12 · ▶ on the show at 1:34:10

13 Ways to Annoy Everyone on Your Commute

By Ikenna Mokwe

Ikenna Mokwe's satire of British commuting, which won Best Ad at the Bionic Awards, one of his two awards that night along with Best UK Creator. Thirteen petty tactics, from blocking the escalator to grooming in the carriage, lead to a twist: skip the public altogether and take the bike. Glenn in the chat never saw the ending coming, and Mary loved the silent moment on the product logo. Andrew felt every one of those commutes, and the hosts swapped their own nightmares, from egg sandwiches to tuna.

“Ikenna is so good though, Andrew. We know his stuff. He's so good at this stuff.”Chris Branch · ▶ 1:36:14
Audience verdictNot put to the vote

13 · ▶ on the show at 1:40:08

The Chronicles of Bone, Prologue Five: The King of the Seas

By Kavan the Kid, Freepik

The latest chapter of Kavan the Kid's The Chronicles of Bone, now a Freepik original series: twenty years after his pact with the Mordane Empire, Captain Hook faces a mutiny, and the sea holds something worse. We showed a clip of the roughly 15-minute episode, and Andrew wanted to know why we stopped. Chris said the old criticism of Kavan's physics is fading as Kling and Seedance improve, his sound design still stands out, and platforms commissioning originals give creators a new route to funding.

“Visually it now looks incredible and the storytelling is good and the sound design is good and he's doing it all basically himself.”Chris Branch · ▶ 1:47:40
Audience verdictNot put to the vote

14 · ▶ on the show at 1:50:45

Lonely (Frankenstein Halloween Short)

By Simon Meyer

Simon Meyer's Halloween short and a Bionic Awards finalist. Frankenstein's monster talks yoga, dating apps and the one night a year he can walk around without anyone screaming, before admitting what really scares him: being alone. Simon's post breaks down the build: a sound bed first, Veo 3 for the dialogue, Nano Banana stills, Kling and Seedance for animation, and ElevenLabs to change the voice. Andrew called it his favourite AI video, and both hosts loved the calm French piano track under it.

“That's my favourite AI video.”Andrew Davis · ▶ 1:52:36

Veo 3Nano BananaKlingSeedanceElevenLabsMagnific

Audience verdictNot put to the vote

15 · ▶ on the show at 1:54:55

The Twin Earth

By Jacopo Zanetti

Jacopo Zanetti's Bionic Awards finalist closed the show: a scientist visits an identical planet where people are simply happier, comes home to share what he saw, and the world unites in hate. The clips are 100% Kling, the frames come from Midjourney, with a 4K upscale in Topaz, an ElevenLabs voiceover and an edit in DaVinci Resolve. Chris loved the striking, propaganda-poster colour palette and wants more stylised work like it, and Andrew praised the story and its message.

“Rather a fitting one in the current climate to close on.”Chris Branch · ▶ 1:59:59

KlingMidjourneyTopaz LabsElevenLabsDaVinci Resolve

Audience verdictNot put to the vote

Said live

“What this agent is, is essentially an LLM that creates nodes on your behalf.”
Chris BranchOn Luma's new agent▶ 19:35
“It is still really important that you have a fundamental knowledge of nodes so that when your agent breaks you know where it's broken.”
Chris BranchWhy creators should still learn nodes▶ 20:35
“Okay, this sounds great, but how much?”
Andrew DavisThe question he asks of every new AI tool▶ 24:30
“That argument is like saying if you drive a car then you've robbed a bank.”
Chris BranchOn the claim that using ComfyUI means using dirty models▶ 31:40
“Now is the time to do all of this stuff. Now's the time to get good at it. Now's the time to build your community.”
Andrew DavisBefore money and distribution take over▶ 1:01:56
“Taste matters more than ever. That's the thing that I'm learning.”
Chris BranchOn agents doing the execution▶ 1:02:23
“One of my biggest pieces was a WWF concept that I had to literally delete.”
Chris BranchOn spec ads and brand logos▶ 1:29:09

Quotes are trimmed of filler words for reading. Every timestamp opens the show at that moment.

Chapters

  1. 0:00A new day, a new look and a last-minute Andrew
  2. 4:21Bionic Awards recap: Ikenna Mokwe's double win
  3. 11:27What's new in Google Flow?
  4. 17:44Will AI labs own the interface or just supply the models?
  5. 18:49Luma's new agent builds the node workflow for you
  6. 23:47What does an AI agent actually cost?
  7. 26:28Is the idea now worth more than the execution?
  8. 29:51Netflix buys Ben Affleck's AI company
  9. 31:22Does using ComfyUI mean using dirty models?
  10. 35:23Christopher Nolan's 747 and the future of VFX budgets
  11. 37:25BBC Morning Live's AI gardening avatar, made with Runway
  12. 44:04Real ad: Morgan Freeman's The Dinosaurs bloopers for Netflix
  13. 47:55Sports Unstoppable by Giovanni Abitante
  14. 52:30JSFILMZ's Seedance 2.0 Trojan spec ad
  15. 55:39Are spec ads the best way to find clients?
  16. 56:56Adidas shoe concept by Roger Rangel
  17. 58:56How an agent helps you pitch an idea to a client
  18. 1:01:21Is there a window before money and distribution take over?
  19. 1:03:05Texas One Step by Dustin Cohen and Genre.ai
  20. 1:06:04Do AI ads have to say they were made with AI?
  21. 1:09:00Luigi Russo's Seedance car spec ad
  22. 1:15:49Kling 3.0's launch film by Simon Meyer
  23. 1:21:03Bionic Awards finalists roundup
  24. 1:23:18Let Animals Grow Old by Ruf Lanz
  25. 1:27:16Should spec ad creators niche down or stay broad?
  26. 1:30:15Prompt and Punishment by Nir Refuah for Fiverr
  27. 1:34:1013 Ways to Annoy Everyone on Your Commute by Ikenna Mokwe
  28. 1:40:08The Chronicles of Bone, a Freepik original by Kavan the Kid
  29. 1:50:45Lonely, Simon Meyer's Frankenstein short
  30. 1:54:55The Twin Earth by Jacopo Zanetti

Questions this episode answers

What was AI LIVE Episode 112 about?

Episode 112 (10 March 2026) was a spec ad special. Chris Branch hosted with co-host Andrew Davis and reviewed 12 AI pieces live, plus a real Netflix promo and two news demos. The biggest stories were Seedance 2.0 becoming the go-to model for AI spec ads, Luma's new agent that builds node workflows from a brief, Netflix buying Ben Affleck's AI company, and a Bionic Awards finalists roundup that ended on Simon Meyer's Lonely and Jacopo Zanetti's The Twin Earth. There was no live audience vote on this episode.

Why is Seedance 2.0 becoming the go-to model for AI spec ads?

On 10 March 2026 Chris Branch called Seedance 2.0 the spec ad tool of choice because of its physics and multi-shot capabilities. It powered Giovanni Abitante's sports film, JSFILMZ's Trojan ad and Luigi Russo's car and snowboard test, with shots no other model could match at the time. Its rollout was still slow and limited, and Chris put the delay down to ByteDance taking Hollywood's concerns seriously before a wider Western release.

What is Luma's AI agent and how does it work?

It is an LLM inside Luma's Dream Machine that builds node workflows for you. Instead of wiring image and video nodes by hand, you describe what you want, for example a product shoot of a reference image from multiple angles with several models, and the agent prompts the tools on your behalf. It rolled out publicly in early March 2026 and appears as a chat panel on the right. Chris still recommends learning how nodes work, so you can see where an agent goes wrong.

Do AI ads have to be labelled as AI?

It depends where you are, and the rules were still forming in March 2026. Texas One Step ended with a "created by AI" line, and Chris had read that New York now requires ads to disclose AI used in place of real human performers. The hosts agreed hybrid work is a grey area: a real actor with AI backgrounds, a non-human character or a helmeted snowboarder may not be covered at all.

How was The Twin Earth made?

Jacopo Zanetti made the clips 100% with Kling, created the frames in Midjourney and upscaled the film to 4K with Topaz. The voiceover is from ElevenLabs and it was edited and graded in DaVinci Resolve. It was a Bionic Awards finalist, and the hosts praised its propaganda-poster colour palette and its message.

How can I get my AI work featured on AI LIVE?

Submit it through the form at theailiveshow.com. Every Tuesday at 4pm UK the hosts review the best submissions live on LinkedIn and YouTube, and every piece goes to a live audience vote: 1 for awesome, 2 for okay, 3 for not for me.

Show notes

AI LIVE is now on Tuesdays, 3 to 5pm UK time, with Paul Parsons producing, and this week the show leant hard into spec ads and marketing, including a new segment of real, non-AI ads as a benchmark. Andrew made it in from the green room just as the intro rolled, and Chris was fresh from the Bionic Awards in London, where Ikenna Mokwe won Best Ad and Best UK Creator and Pinewood Studios upscaled the films for a cinema screen.

The news ran long, as it does: Google Flow's under-the-radar update, Luma's new agent that builds node workflows from a plain-language brief, Netflix buying Ben Affleck's AI company and the ComfyUI "dirty models" debate, a Christopher Nolan story about crashing a real 747 because it was cheaper than CGI, and the BBC's Runway-made gardening avatar, Ava.

Then the work: Seedance 2.0 spec ads from Giovanni Abitante, JSFILMZ and Luigi Russo, Dustin Cohen's Texas One Step running on American TV, Simon Meyer's Kling 3.0 launch film, and a Bionic Awards roundup with a clip of Kavan the Kid's Freepik original The Chronicles of Bone along the way. Bionic finalists are invited on the show for an interview, a behind-the-scenes or a guest co-host slot, and anyone submitting is asked to include a behind-the-scenes.

Episode
112
Format
Weekly show
Aired
10 March 2026
Runtime
2:04:54
Pieces reviewed
13
Live votes counted
n/a

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