Claude Super Bowl Ads
Anthropic's run of Super Bowl spots for Claude, mocking the idea of ads inside AI chatbots. A heartfelt question about talking to your mum turns into a pitch for a mature dating site, and the same trick hits a six-pack plan, an essay and a new business idea, all set to "What's the difference between me and you?". Four one-minute spots, played back to back. Chris Branch believes Mother London is the agency and called the series genius. Andrew, arriving just as they finished, compared them to the Black Mirror episode where a woman starts speaking ads because she's on the cheapest plan.
“I thought this whole series was honestly quite genius.”Chris Branch · ▶ 11:15