Paul Parsons

A designer with a camera

Paul Parsons studied at Southampton Solent University from 2005 to 2009 and then spent nearly fifteen years as a graphic designer in the UK before he moved into generative AI^[1][2]. His own site sums it up as graphic designer turned AI art pioneer^[2]. His LinkedIn profile places him in Exeter, in Devon^[1].

Long before AI he was already making video. In 2017 he wrote on LinkedIn about why sports clubs should use video to promote themselves^[49]. In March 2018 the Beast from the East storm stranded him in Edinburgh, and he filmed the snowbound city on a Panasonic GH5, set to Robert Burns' Winter: A Dirge read by Matt Abbott; the film was licensed through Storyful and, at more than 67,000 views, is still the most watched video on his channel^[19]. In 2020 he made a three-minute documentary on the Devon furniture designer-maker Nick Thwaites^[20].

Coca-Cola, and the first wave

He was early. In February 2023 he was posting Midjourney concepts for Coca-Cola packaging on LinkedIn^[47]. On 20 March 2023 The Coca-Cola Company named him as one of four digital artists, alongside his Seedily co-founder Chris Branch, who kicked off Create Real Magic, a platform built with OpenAI's GPT-4 and DALL-E that let artists work with assets from the Coca-Cola archive^[5][7].

That November, Coca-Cola's holiday release quoted him as UK Creative Director at Seedily, and Seedily's AI snow globes became the hero assets of the holiday Create Real Magic launch, shown in Times Square and on the Piccadilly Lights^[6][4]. He then brought Seedily's Christmas images, Santas, polar bears and nutcrackers in many styles, to life with Runway and cut them to a Christmas beat; it is his most watched AI film on YouTube^[14][46]. Pratik Thakar, Coca-Cola's global head of generative AI, is quoted on Seedily's site saying Paul and Chris have shown unparalleled creativity and innovation^[4].

I'm all about using design to entertain and inform.

Paul Parsons^[6]

In October 2023 he released two short films four days apart: New Joker, a Frank Miller-inspired fan trailer made with Midjourney and Runway, and Digital Dilemma, his entry to Runway's GEN:48 48-hour film competition, about a man trapped in a screen loop from seven to eight who breaks out to the coast^[15][16].

Kahlo, Einstein and a Miami gallery

In 2023 he signed exclusive representation with AI Gallery, a fine art platform launched by Avant Gallery in Miami^[2]. His gallery debut opened on 13 March 2024: Frida Kahlo: I Am My Own Muse, at Avant Gallery + Home in Aventura Mall, showing Fragments of Resilience, four portraits of Kahlo rendered as porcelain and mosaic with gold-leaf accents^[8][9]. The series was endorsed by the Frida Kahlo Corporation and the Frida Kahlo Museo, and World Red Eye reported it as the first official AI art project endorsed by a legendary artist's estate^[8].

Then came Albert Einstein: Everyday Genius, ten limited-edition prints made with the Albert Einstein Archives at the Hebrew University of Jerusalem^[12][13]. They place Einstein, unrecognised, in a modern city, on the subway, at a cafe window, on a bicycle, on a park bench, in the look of vintage silver gelatin street photography^[2][12]. On 13 December 2024 he released a one-minute film that brings the prints to life as a day in Einstein's life^[17]. He is not the science writer Dr Paul Parsons, whose book 3-Minute Einstein often turns up in searches for this series.

Behind the AI LIVE desk

On 12 February 2026 Chris Branch told AI LIVE viewers that his co-founder Paul would be producing more of the show and building a page for submissions^[22]. Two weeks later Ep 110 was the first episode to credit him as producer^[23]. From Ep 111 the show moved to Tuesdays, Paul started directing it from the back end, and it opened with a new Seedance-made intro of stone letters rising from the sea^[24][31].

Since then he has shaped how the show runs. He split the news into themed segments, set up a newsletter and moved the invites to Luma, added live intro music and, from Ep 117, StreamYard polls for the audience's 1, 2 or 3 vote^[26][29][32]. He builds the running order, writes the notes Chris reads on air, loads every film, and picks the closer; he and Chris are the only people who see the pieces before the show^[25][27][33]. He once slipped in what the show calls the most controversial poll in its history: ice cream or ice lolly, while the local ice cream van played outside. Ice cream won^[31].

Paul does deserve the love. He's now in with us for two hours each week, like really running the show.

Chris Branch, Ep 115^[27]

In July 2026 he produced the first AI LIVE Creator Session, with Uncanny Harry, and went on to produce nine of the first eleven, from Gossip Goblin and Kavan the Kid to Karim Youssef and Phil Langer^[37][41]. For the Future Vision XPRIZE episodes he and Chris watched between 100 and 200 entries, then he went through the whole shortlist himself to pick 14 finalists for a live review^[34][35]. In August 2026 he wrote that he had seen thousands of AI pieces while curating the show^[44].

His own work, on his own show

Three of his pieces have been screened on the weekly show. The Lost Page, his entry to Runway's Big Ad Contest, was shown on Ep 116; he had picked the bookmark brief because almost nobody else had^[28][18]. On Ep 120 he showed a 15-second Seedance test of the opening car scene of Dave Clark's Disastership, made with Dave's shared prompt about an hour before the show^[30]. On Ep 123 the show screened his World Cup film for MiniMax, made with Chris in 48 hours: landscapes that turn into each nation's flag, an idea that began while he was photographing England's white cliffs^[32].

His newest work is character comedy. Neighbours, posted on 8 October 2026, is a three-minute mockumentary in which all eight planets give talking-head interviews; Paul performed every planet himself and converted each to a different voice, and the post drew more than 400 reactions^[42]. Four days later came Space Jam, but actual jam, a packaging fan concept^[43]; in April he had posted a Pokemon Short, When Charizard's Pokeball Can't Contain the Fire^[50]. His theory, passed on by Chris on Ep 127, is that the creators who last will be the ones who can build one amazing world and then another, completely separate one^[33].